

Industry News
Superbet Group Announces New International Leadership Team
Superbet Group has announced new appointments to its leadership team.
Stephen Parry is taking on the role of Chief Operations Officer (COO), leading a newly created hub of operational excellence for the group including retail, trading and business operations. Stephen’s most recent role was CEO of William Hill International, while previously serving as William Hill Group COO. Prior to this, he was the Chief Integration Officer at Flutter, and led Operations at the group. Before entering the gaming industry, Stephen held a range of leadership roles in telecommunications, at Vodafone, working in areas such as Business Transformation, Customer Service and Strategy.
Andrei Dușu has been appointed Chief Business Development Officer (CBDO). The Romanian senior executive will be leading mergers & acquisitions, international expansion, business intelligence and strategy for Superbet Group. Andrei is the co-founder of Flawless, an AI powered, real-time support application for business operations teams. Previously, Andrei held a range of leadership roles in Strategy, Product, Data and Commercial teams across companies like Google, McKinsey & Company and OLX Group.
Glyn Hughes has been announced as the new Chief Financial Officer (CFO) of Superbet Group, bringing a wealth of knowledge and experience from various executive roles, in both publicly listed and privately-owned companies, across a range of international businesses and industries.
Glyn Hughes was previously CFO and Executive Vice President at International Workplace Group (IWG) PLC, as well as CFO and Interim CEO at Mothercare PLC. Prior to that, he held a range of executive positions within the Jardine Matheson Group and Dairy Farm Group across Asia.
As part of the central leadership team, Stephen Parry, Andrei Dușu and Glyn Hughes will report directly to Johnny Hartnett, CEO of Superbet Group.
Johnny Hartnett, CEO of Superbet Group, said: “As we embark on the next stage of our growth journey, it is incredibly exciting to add experienced and capable leaders like Stephen, Andrei, and Glyn to the Superbet management team. Their experience across a range of sectors and geographies means they will be a critical part of executing our ambition – to take the business from our home in CEE to the rest of Europe and beyond.”
Adam Lamentowicz, previously CEO and Country Manager for Superbet Poland, has been appointed VP of Superbet International. While leading this newly created division, he will supervise international operations under the Superbet brand, excepting the Romanian market. Adam Lamentowicz will report directly to Adam Shaw, Chief Revenue Officer for the group.
Industry News
The 8th AskGamblers Awards Officially Enters the Voting Stage

AskGamblers has announced that the final voting stage of the 8th annual AskGamblers Awards has started.
The voting phase kicked off on 28 April, and will last until the award ceremony scheduled for 12 June.
As in previous editions of the Awards, players can cast their votes for one of the top 10 finalists in the following categories: Best Casino, Best New Casino, Best Sportsbook, Best New Slot and Best Software Provider.
The Best Crypto Casino, Best Partner and Best Manager categories will traditionally be chosen by the AskGamblers team. This year’s edition introduces a new category, the Superstar Award, a crown achievement handed out to one operator that best represents the values of brands, whose laureate will also be chosen solely by AskGamblers.
Another novelty in this year’s Awards cycle is the Forum vote: the votes from the members of AskGamblers Forum will be counted towards the final tally of votes as a separate voting tier.
Commenting on the launch of the 8th AskGamblers Awards voting stage, Dijana Radunović, General Manager at AskGamblers, said: “Now that we have the finalists, we are entering the final stages of preparation for our biggest night of the year. To say that we are excited about the 8th edition of the AskGamblers Award would be an understatement.”
“As everybody in the team is working tirelessly to make the gala ceremony a night to remember, we invite our players to do their bidding: to give a vote to their favourite contestants and help us choose the rightful winners in the five categories that are open to public vote,” Radunović added.
Before the award ceremony on 12 June, AskGamblers will host the traditional Charity Night on 11 June, where the partners will bid for positions on the website, with the money raised allocated to a humanitarian cause.
The post The 8th AskGamblers Awards Officially Enters the Voting Stage appeared first on European Gaming Industry News.
Industry News
Flexion Reports Revenue Increase of 9% for 2024

Flexion, the games marketing company, has announced that its revenue grew 9% to year-end December 2024. The growth is attributed to the Company’s success in the alternative app store market.
Since its IPO in 2018, the company has built a well-positioned games marketing business around the alternative stores and grown annual revenue 50-fold to almost US$100 million. Its game portfolio represents several billion US$ in gaming IP for alternative market partners like Samsung, Amazon, Huawei, OneStore and Xiaomi.
“With the Digital Markets Act (DMA) coming into force in Europe and recent legal actions in the US, mobile game developers have felt a new-found freedom to explore their market options. We’ve already moved beyond the era when Google and Apple controlled everything. Developers are looking for alternatives that offer better margins, and additional audiences and revenue. Partnering with Flexion opens up a range of market channels with very little up-front investment,” said Jens Lauritzson, CEO of Flexion.
Flexion currently distributes more than 30 high-profile titles on the alternative stores. Top-tier games in the Flexion portfolio make on average US$ 10 million a year based on Q4 2024 run rate. That’s income in addition to their Google and Apple revenue with a business model that adds little to their costs.
In Q4 2024, Flexion-serviced games were, on average, generating 9.3% through the alternative stores of the revenue they made on Google Play. This is a significant boost for Flexion’s partners without major costs or effort.
“If you scale for the size of the stores, the alternatives massively out-performed Google in Q4 for our games. This is exciting both for Flexion’s business and for the future of the games industry as a whole. We’re seeing the beginning of a sea change in games marketing,” Jens said.
“We’re seeing just the beginnings of a major shift in how top-tier developers address their markets. Using Flexion to access alternative stores is an easy first step into the post- Google and Apple world. Many developers are already looking at their options beyond that and Flexion will be right there with them providing the technology and expertise they need to maximise the potential of their games,” Jens added.
The post Flexion Reports Revenue Increase of 9% for 2024 appeared first on European Gaming Industry News.
Industry News
Players Reclaim Close to $7M Through AskGamblers Complaint Service in 2024

The latest AskGamblers Complaint Service report for 2024 has officially been released. The comprehensive report highlights the most important accomplishments and records of the AskGamblers Complaint Service team for the previous year.
In 2024, The AGCS team (formerly known as AGCCS) managed to return $6,890,547.11 to players. Over 7259 players turn to AskGamblers, submitting complaints against 1114 casino brands. Out of all the accepted and processed complaints, the team had a 68% resolution success rate. One of the notable milestones that reached was returning a total of $70 million to the members.
Dijana Radunović, General Manager at AskGamblers, said: “It’s amazing to see the trust players put in us year after year, and we’re able to repay them by helping them recover their funds from operators or solve other related issues. We’ve had another successful year, with a few records broken and amazing milestones achieved and we can’t wait to see what lies in store in the years ahead.”
The post Players Reclaim Close to $7M Through AskGamblers Complaint Service in 2024 appeared first on European Gaming Industry News.
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