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European Gaming Congress 2024

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Virtual Echoes: Exploring key phrases from the European Gaming Q1 Mini Meetup about marketing technology

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The European Gaming Meetups are designed to keep you up-to-date with what is fresh in the European gambling industry.

Panel description: Operators are constantly striving to remain ahead of the competition by attempting to gather as much player data as possible. This can be a complex process, requiring several facets of a marketing strategy to be pooled together. We’ve assembled a panel of marketing technology experts to discuss the challenges in bringing this information together and how a fully-rounded strategy can be implemented.

 

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  • On the question of the debate between in-house and outsourced marketing

Allan Petrilli: “The iGaming industry is historically built on third-party relationships and integrations”

Alex Kornilov: “Outsourcing marketing technology is the only way – the DIY way in a company doesn’t work, it is not scalable”.

 

  • On the trend in personalization and how they help the clients:

Eberhard Dürrschmid: “Data speed and sources, the demand for real-time feedback loops and the ability to create different user journey’s per the client’s demands. Personalization is key – if your product doesn’t respond to the player, you will drive users away”.

Alex Kornilov: “Personalization is complex – starts from the Acquisition and retention stages, and spans to predictive Analytics”.

Allan Petrilli: “There’s a lot more in personalization than personalizing an ad – it’s about the whole user journey and experience!”

 

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  • On the extent operators need to extend their outsourcing when entering the market in order to understand the customer base:

Eberhard Dürrschmid: “Operators need to know the core value of their product first, know what their product is about and identify points for improvement in order to utilize outsourcing”.

Allan Petrilli: “You need to understand what kind of data works better for you in order to identify user behavior, and then try to collect as much data as possible from your third-party relationship”.

Alex Kornilov: “The essence of wagering is pretty straightforward – money. Know your core product first, and then extend your outsourcing accordingly”.

 

  • On the value of gathering user data in other industries beyond Gaming:

 Alex Kornilov: “Sports betting and casinos are the hardest industry in personalization, because of the enormous depth of data.

 

  • On how challenging can it be for operators to put together all the data understand their players

Eberhard Dürrschmid: “Operators need a new type of organizational structure on top of the infrastructure, in order to get new information from various sources”.

Alex Kornilov: “There is no secret sauce – it is a matter of hard work. The biggest challenge is communication between stakeholders”

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Allan Petrilli: “Whether you’re a small or large company you need to have a main Point of Contact with vendors, someone who understands integration demands”.

“Operators throughout industries need to learn how to actually utilize third-party services properly”

 

  • On Future development of data

Alex Kornilov:“Data is the new oil and it’s the only way to get ahead in the future! You need to fight for percentage and the only way to go forward is data driven decisions”.

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CT Gaming Celebrated its 25th Anniversary with a Three-Day Team-Building Event

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To celebrate its 25th anniversary, CT Gaming hosted an unforgettable three-day team-building event for its employees at the picturesque “Katarino” complex. The programme as dynamic, filled with diverse activities that fostered team bonding—from fun quizzes and sports tournaments to refreshing mountain hikes and moments of complete relaxation. The highlight of the event was the glamorous gala dinner, themed “Classic Stars,” where employees and departments with outstanding contributions to the company’s success were rightfully honoured by company Founder Milo Borissov and Vice President Rossi McKee. Following the formal part of the evening, the beloved actor and comedian Krasi Radkov brought smiles and laughter to the audience.

“Twenty-five years in the business is a significant achievement, one we couldn’t have reached without the dedication and ambition of the team behind CT Gaming. That’s why we decided to celebrate this milestone all of us – together,” Mr. Borissov, founder of CT Gaming, said.

“As we mark this anniversary, we celebrate not only the success of our products but also the dedication of our incredible team, as well as the trust of our partners and clients. Looking ahead, CT Gaming remains focused on business expansion and actively shaping the future of the gaming industry,” Rossi McKee, Vice President of CT Gaming, said.

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The post CT Gaming Celebrated its 25th Anniversary with a Three-Day Team-Building Event appeared first on European Gaming Industry News.

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BC.GAME Launches $BC Mining Rush

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BC.GAME, a leading crypto gaming platform, has launched $BC Mining Rush, an exclusive event with a staggering prize pool of 1 billion $BC tokens. The event will run from October 1 to October 20, 2024, offering players the chance to win daily rewards simply by placing bets of $1 or more.

This event is designed to offer participants an easy entry into the crypto space, providing opportunities for daily wins while keeping participation straightforward and accessible.

Key Highlights of the $BC Mining Rush

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Massive Daily Prize Pool: Win Big with Just $1

The $BC Mining Rush features an impressive 50 million $BC daily prize pool. With just a $1 wager, participants can enter the daily prize draw, and larger wagers can boost their share of the winnings. This setup allows players of all experience levels to compete for a portion of the 1 billion $BC total prize pool, maximising their potential returns.

Easy and Accessible Participation

The $BC Mining Rush has simplified the participation process to ensure that both new and seasoned players can easily take part. There are no complicated requirements or technical barriers—users simply place their wagers daily and watch their potential winnings grow. Daily winners will receive their rewards the following day, ensuring a smooth and transparent payout process.

Daily Rewards Structure: A Chance to Win Every Day

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Each day of the event offers a fresh opportunity to claim a portion of the 50 million $BC prize pool. The more a player wagers, the greater their share of the daily prize pool. Players’ rewards are based on their percentage of total wagers for that day, making the event as fair as it is rewarding.

“We are thrilled to bring the $BC Mining Rush to our community. This event is our way of rewarding loyal players while introducing new users to the thrill of crypto gaming with the chance to win big,” said Jack Dorset, CEO of BC.GAME.

The post BC.GAME Launches $BC Mining Rush appeared first on European Gaming Industry News.

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Rickard Vikström, CEO & Founder of Internet Vikings, Honored in Emerging Leaders of Gaming 40 Under 40 List

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The Innovation Group, together with Global Gaming Business (GGB) magazine, has announced Rickard Vikström, CEO and Founder of Internet Vikings, as one of the honorees of the Emerging Leaders of Gaming 40 Under 40 Class of 2025. This list recognizes professionals under the age of 40 who have made significant contributions and are set to become leaders in the casino gaming industry.

Rickard Vikström has been recognized for his leadership in the field of in-state hosting solutions for the iGaming and online sports betting industry. As the CEO of Internet Vikings, Rickard has established the company which is now the fastest-growing hosting provider in the US, serving 24 states.

“I am honored to be included in this list of talented individuals making a bold impact in the casino gaming industry. I share this recognition with the entire Internet Vikings team and our leading hosting solutions that support the growth and success of our clients in the iGaming and online sports betting sectors,” said Rickard Vikström.

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The Emerging Leaders of Gaming 40 Under 40 Class of 2025 was carefully selected by a distinguished committee including representatives from PENN Entertainment. Their decision reflects Rickard Vikström’s impact on the industry and his achievements in strategic leadership. Other 40 under 40 leaders include FanDuel’s Karolina Pelc and Everi’s Darryl DeRaedt.

The honorees will be celebrated at the Emerging Leaders of Gaming 40 Under 40 Networking Reception in partnership with Global Gaming Expo (G2E) on Wednesday, the 9th of October, 2024.

The post Rickard Vikström, CEO & Founder of Internet Vikings, Honored in Emerging Leaders of Gaming 40 Under 40 List appeared first on European Gaming Industry News.

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