Gambling in the USA
Payments Vital for iGaming Player Acquisition and Retention – Paysafe Research
Quick and easy payouts trump all other factors for North American and U.K. online sports bettors when selecting a sportsbook, according to the latest All the ways players pay research from leading payments platform Paysafe. The report also reveals the crucial role of the payments experience in player retention as well as sports bettors’ rising interest in digital wallets and eCash.
Surveying more than 2000 online sports bettors in six U.S. states (Iowa, Louisiana, Michigan, New Jersey, New York and Pennsylvania), the Canadian province of Ontario, and the UK, in November 2022, the research found that quick and easy payouts were prioritised by 36% of players when choosing a sportsbook. They considered payouts more important than brand trust (34%), odds, and promotions (28% for both). Availability of preferred payment methods was a factor for 27% of bettors and prioritised over a sportsbook’s sports markets and team sponsorships (11% for both).
Frictionless payouts are even more of a factor in sportsbook selection for players in Michigan (43%), whose market launched in January 2021, and the UK (39%), with its iGaming industry dating back 20+ years. By contrast, in Ontario, whose expanded market launched in April, players consider brand trust paramount (prioritised by 39%), though payouts were the second most important factor (35%).
The payment experience is just as vital for player retention, with 75% of sports bettors citing this as an important factor for why they remain with a brand. Payments appear particularly crucial for customer stickiness in New York, with 85% of players in the year-old iGaming market giving this consideration.
Players’ payment preferences continue to diversify, though the traditional payment method of debit cards dominates wagering (preferred by 49% of bettors). The U.K. and Iowa gambling regulators’ bans on credit cards for iGaming have likely contributed to this trend, with debit card preferences rising to 59% in both markets. Despite these two markets’ restrictions, credit cards were a payment preference of 25% of all players and are the go-to payment method for New Yorkers (44%).
Overall, the alternative payment method (APM) of digital wallets is now more popular than credit cards, with 28% of all players preferring a wallet. This trends as high as 45% in Iowa, where credit cards are not permitted. Digital wallets’ popularity is strongest with more frequent or VIP bettors, with a wallet the top payment method for players wagering 5-7 times a week alongside debit cards (both 41%). For bettors wagering 7+ times weekly, 34% prefer a wallet, exceeding mobile wallets (33%) and credit cards (24%).
Adoption of other APMs like eCash is also growing, with 16% of players preferring this payment method, trending higher in the U.S. (18%), where cash usage is still relatively robust, and in New York in particular (28%). Future demand also appears strong, with 53% of players saying they would bet online more frequently if they were able to use eCash products.
Operators appear to be largely addressing players’ concerns about payment security, with 59% more confident transacting than they were in 2021. Nonetheless, with 30% of players undecided and 11% less confident, there appears to be no room for complacency for the iGaming industry.
“Our latest research report emphasizes how critical it is for operators to develop a customer-friendly payments strategy as part of their model in order to both convert and retain new and existing players. In a highly competitive market, operators stand to gain a competitive edge if their cashiers feature a comprehensive suite of payment methods, including digital wallets, which support the conversion of VIP players, and eCash, which resonates with cash-focused consumers who are perhaps prioritizing sticking to a budget in their betting,” Zak Cutler, President of Global Gaming at Paysafe, said.
Gambling in the USA
Gaming Americas Weekly Roundup – February 17-23

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
CT Interactive has secured certification for its top-performing games to enter into the Brazil’s newly regulated online gaming market. Some of the certified top titles include: 20 Mega Slot, 40 Mega Slot, Celestial Dragon, Chilli Fruits, Chilli Madness, Dancing Dragons, Giraffe Wild, Hot 7’s X 2, Lucky Clover, Pot O’ Luck, Purple Fruits, Star Girl, Treasure Chase, Wild Clover and Win Storm. This certification marks CT Interactive’s strategic entry into a jurisdiction that is set to reshape the global gaming landscape, opening up unique opportunities for both operators and content providers.
The Cordish Companies celebrated the highly anticipated grand opening of Live! Casino & Hotel Louisiana, a $270+ million resort destination that marks the first land-side casino in the Shreveport-Bossier market.The Cordish Companies were joined by key stakeholders including Louisiana State Senator Sam L. Jenkins, Jr., State Representative Steven Jackson, Bossier City Mayor Thomas Chandler, Louisiana Gaming Control Board Chairman Christopher Hebert, Bossier Parish Police Juror Pam Glorioso, Bossier Chamber of Commerce President Lisa Johnson, Louisiana-native Professional Football Hall of Famer Ed Reed, and many community and business leaders from around the region to celebrate the opening.
The Pennsylvania Gaming Control Board has reported that preliminary figures show $101,548,073 was wagered in the Commonwealth on the Philadelphia Eagles/Kansas City Chiefs Super Bowl through retail and online sportsbooks. That was a 20.4% increase over the previous high for wagers placed in Pennsylvania for a Super Bowl achieved in 2023 when the Eagles and Chiefs also faced off. At the same time, patrons overwhelmingly placed winning wagers resulting in negative revenue for the sports wagering operators of $6,532,147. The PGCB noted in particular a high percentage of wagers placed on the Eagles to win. The Eagles defeated the Chiefs 40-22.
Partnerships
VIP Play has chosen White Hat Gaming to power their online gambling platform in Tennessee (currently operating as ZenSports) and in additional US states as VIP Play expands within the U.S. online gambling market. This announcement follows the recent partnership agreement between VIP Play and Kambi Group. VIP Play acquired the assets of the ZenSports platform in 2022, and has operated in Tennessee as ZenSports since July 2023. VIP Play boasts an innovative understanding of sports wagering and expects to use the White Hat platform, in addition to their own proprietary technology & Kambi Turnkey Sportsbook, to build an entirely customised version of the platform compared to what is available today.
Pollard Banknote Limited has congratulated the Kansas Lottery on the successful launch of its iLottery programmme powered by the Pollard Catalyst Gaming Platform, Pollard Banknote’s cloudnative, modular and API-first iLottery solution. The leadership and strong partnership of the Kansas Lottery, combined with Pollard Banknote’s deep iLottery expertise, enabled the launch to come only ten months after initial scoping, making this the fastest implementation of a full iLottery programme in U.S. history. Players in Kansas will now be able to play popular draw-based games including Powerball and Mega Millions, and an initial offering of nine eInstant games from the Pollard Digital Games Studio on the Lottery’s website.
The post Gaming Americas Weekly Roundup – February 17-23 appeared first on European Gaming Industry News.
Gambling in the USA
Gaming Americas Weekly Roundup – February 10-16

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
Quick Custom Intelligence (QCI) has launched QCI Heatmap, an advanced contour heatmapping tool that transforms the way casinos interact with slot performance data. This release represents a unique modernisation of classic data visualisation techniques, reimagined using state-of-the-art graphics processing, machine learning and QCI’s proprietary intellectual property. Heatmapping has long been a valuable tool for understanding gaming floor performance, but traditional implementations were often limited by static visualisations, sluggish responsiveness and an inability to scale dynamically. With QCI Heatmap, the company has re-engineered these foundational techniques using modern high-performance rendering technology, GPU acceleration and AI-driven insights, enabling real-time, interactive exploration at a level never seen before.
FanDuel has revealed that during the 2024-25 NFL Season nearly half of its customers, approximately 3.5 million, reviewed their play activity using My Spend, a new personalised responsible gaming dashboard. The growing adoption demonstrates that customers are engaging with RG tools that provide personalized insights that help them to manage their time and spending on the platform. My Spend provides customers with detailed insights on their deposit and betting activity, including amount deposited and net winnings over the last seven days, four weeks or three months. The My Spend dashboard also encourages customers to utilise the existing suite of responsible gaming tools FanDuel offers, including deposit limits and wager limits.
Partnerships
SCCG Management has entered into a strategic partnership with Tecpinion, a premier provider of custom development and ready-to-launch, 100% customisable iGaming platforms with full ownership. Tecpinion delivers state-of-the-art platforms for sweepstakes casinos, social casinos, sports betting, online casinos, fantasy sports, crash games and more, with integrated solutions such as multi-lingual support, payment gateways and referral systems that cater to a global audience. SCCG Management will provide business development support, sponsorship exposure and strategic distribution opportunities, leveraging its extensive global network to position Tecpinion as a go-to provider for gaming operators looking to scale efficiently.
Major League Baseball and Sportradar announced a long-term extension and expansion of their decade-long partnership, set to begin with the 2025 season, aimed at unlocking the full potential of MLB’s data and audiovisual (AV) content while growing America’s pastime worldwide. As part of the agreement, MLB has acquired an equity stake in Sportradar, further solidifying the partnership between the two organizations and supporting future growth opportunities. Under the new terms, Sportradar, in partnership with MLB, will exclusively distribute MLB’s ultra-low latency official data, media content, including MLB Statcast Data, and AV content across its global client network, which spans 800 sportsbook clients and 900 media companies.
SYNOT Games has entered into a new partnership with Novibet in Brazil. This collaboration marks a significant milestone in SYNOT Games’ expansion into the burgeoning Brazilian iGaming market. This deal introduced Novibet’s players in the Brazilian region to an impressive portfolio of 85 premium games, including some of SYNOT’s most popular and highest-grossing titles such as Fruity Gold 243 and 100 Stunning Fruits. The launch comes at an exciting time for the Brazilian online gaming industry, which is experiencing rapid growth thanks to increasing player demand and favourable regulatory developments.
The post Gaming Americas Weekly Roundup – February 10-16 appeared first on European Gaming Industry News.
Gambling in the USA
Gaming Americas Weekly Roundup – February 3-9

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
Governor Joe Lombardo has announced the appointment of Chandeni Sendall to the Nevada Gaming Control Board. Since 2015, Ms. Sendall has served as a Deputy City Attorney for the City of Reno, practicing in the civil division. Before her work in the Reno City Attorney’s Office, Ms. Sendall worked in civil and commercial litigation, served as an in-house legal intern for Caesars Entertainment, and clerked for the Honorable James W. Hardesty at the Nevada Supreme Court. While attending the William S. Boyd School of Law, Ms. Sendall served as the Editor-in-Chief of the UNLV Gaming Law Journal. Before her legal career, she served for several years as an Internal Auditor for Caesars Entertainment.
TheLotter US has send a reminder to customers to be vigilant against online phishing scams and fraudulent websites. With online lottery courier services growing in popularity, cybercriminals often target unsuspecting individuals with fraudulent emails and messages that falsely claim recipients have won a lottery prize. TheLotter Group’s announcement follows their fraud team’s discovery of phishing attempts, including several fraudulent websites impersonating the courier service’s platform.
The Pennsylvania Gaming Control Board has approved three consent agreements presented by its Office of Enforcement Counsel resulting in total fines of $282,205. The largest of the fines is $260,905 and was assessed against Interactive Gaming Operator BetMGM for 152 instances in which an individual on the Board’s Interactive Self-Exclusion List was permitted to gamble on their sites. Licensed operators of iGaming sites in Pennsylvania must deny individuals on the self-exclusion list from establishing or maintaining an interactive gaming site.
Zitro Digital has announced its entry into the newly regulated Brazilian iGaming market. With deep roots in Brazil, Zitro Digital is to bring its portfolio of in-house content to local players, marking a new chapter in the company’s long-standing connection with the country. Brazilian players can now enjoy a selection of Zitro Digital’s slots, including the popular series Fu Frog, as the company introduces its offerings to operators within the country. The move comes as part of Brazil’s ongoing efforts to create a regulated and secure online gaming environment for players, offering a responsible platform for gaming activities.
Partnerships
Everi Holdings Inc in an agreement with 1/ST, North America’s preeminent Thoroughbred horse racing and pari-mutuel wagering company, announced the launch of their new mobile app and wagering experience, Gulfstream Racing. The new Gulfstream Racing App is now available in the Apple App Store. This launch is part of Everi’s strategic expansion into Sports and Entertainment following its acquisition of Venuetize in 2023 and expands the company’s footprint in the horse racing segment. Gulfstream Racing will be a valuable companion app for guests seeking the premier hospitality experience that 1/ST provides.
Payflo Inc. has entered into a partnership with MoneyGram to deliver cash-in and cash-out payment solutions tailored for U.S. gaming, lottery and marker settlement, marking a first-of-its-kind milestone in the industry. Payflo and MoneyGram introduced a customer-driven solution—enabled by the simple integration of Payflo’s advanced payment processing technology with MoneyGram’s technology-powered, extensive network and trusted financial infrastructure.
The post Gaming Americas Weekly Roundup – February 3-9 appeared first on European Gaming Industry News.
-
gaming2 years ago
ODIN by 4Players: Immersive, state-of-the-art in-game audio launches into the next generation of gaming
-
EEG iGaming Directory8 years ago
iSoftBet continues to grow with new release Forest Mania
-
News7 years ago
Softbroke collaborates with Asia Live Tech for the expansion of the service line in the igaming market
-
News6 years ago
Super Bowl LIII: NFL Fans Can Bet on the #1 Sportsbook Review Site Betting-Super-Bowl.com, Providing Free Unbiased and Trusted News, Picks and Predictions
-
iGaming Industry7 years ago
Rick Meitzler appointed to the Indian Gaming Magazine Advisory Board for 2018
-
News6 years ago
REVEALED: Top eSports players set to earn $3.2 million in 2019
-
iGaming Industry7 years ago
French Senator raises Loot Boxes to France’s Gambling Regulator
-
News7 years ago
Exclusive Interview with Miklos Handa (Founder of the email marketing solutions, “MailMike.net”), speaker at Vienna International Gaming Expo 2018