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Trust Payments to power cashless wallet mobile payments for Hippodrome

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Trust Payments, a leader in fintech powering truly innovative customer commerce solutions, has been selected by the world-famous London Hippodrome Casino to power its new cashless wallet mobile payments offering.

Visitors of Hippodrome will now be able to pay responsibly for their entertainment on the Hippodrome Casino mobile app, across all touchpoints in all eight floors of gaming, bars, and restaurants. Payments will be processed via Trust Payments’ flagship TRU Connect Payments Gateway including the ability to pay using Apple Pay and Google Pay.

Customers will have the ability to save card details within the mobile app for future or repeat use. This will help to reduce friction and facilitate easy repeat custom while inside Hippodrome to ensure a smooth and enjoyable playing experience.

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Jonathan O’Connor, Chief Commercial Officer at Trust Payments, said: “It’s fantastic to be working with Hippodrome to digitise their payment offerings and embrace the potential of cashless wallets within this famous UK casino operator. Allowing visitors to make payments in simple ways on their mobile phones will be a key step in helping to enhance payment experiences and deliver a frictionless guest experience that maintains the high levels of customer satisfaction that Hippodrome is renowned for.”

Trust Payments was able to customise its offering for Hippodrome based on its extensive experience working in the gaming industry, providing customers with enhanced payment experiences and capabilities and specialise in helping gaming operators to optimise their sales and customer experience through facilitating speedy and seamless payments, loyalty, and data management creating truly Converged Commerce™. This includes token-based payment options for deposits and withdrawals allowing a seamless pay-in and pay-out experience for players.

The selection was facilitated by payments consultancy business, Qubzo Payments Consultancy, whose founder Rohin Thakrar said: “I explored other potential partners for Hippodrome’s requirements and found Trust Payments to be the right provider.”

George Constantinou, Director of Online Gaming at Hippodrome Casino, added: “We’re delighted to be working with Trust Payments on cashless wallet mobile payments. In the year that we celebrate our 10th anniversary this is another great strides forward with digital payments. One that both modernises our payment options but also incorporates all requirements for safer gambling.”

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Gambling and Games policy

Google Updates its Gambling and Games Policy for the US

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Google will update its Gambling and Games policy for the US on July 15, 2024. The update will allow ads for lottery couriers in specific states, here are the areas:

Arizona, Arkansas, Colorado, District of Columbia, Idaho, Illinois, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Minnesota, Missouri, Montana, Nebraska, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Vermont, West Virginia, and Wyoming.

Advertisers must be licensed in at least one state that requires a license if they target states that do not require one. Certification is mandatory for advertisers. The policy page will reflect these changes when they take effect.

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Industry News

Bragg Gaming Group to Attend the 2024 iGB Live in Amsterdam

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Bragg Gaming Group, a global iGaming technology and content provider, is set to showcase its top tier content and technology solutions at iGB Live 2024, taking place from July 16-19 in Amsterdam.

Powering leading iGaming brands in The Netherlands, the Czech Republic, and Croatia, Bragg is a leading PAM provider in The Netherlands with approximately 30% market share. The company offers modern and adaptable tech stack designed to meet complex regulatory requirements and enable the rapid deployment of custom, localised PAM solutions.

iGB Live is an exhibition and conference covering iGaming, including player acquisition, dedicated payments, sports betting, compliance, affiliation and binary/financial events. The IGB Live 2024 will unite operators, affiliate programmes and partners worldwide.

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The post Bragg Gaming Group to Attend the 2024 iGB Live in Amsterdam appeared first on European Gaming Industry News.

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Cardless Gaming

Ocean Casino Resort Launches Cardless Gaming Feature

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Guests at Ocean Casino Resort, a premier luxury casino destination known for state-of-the-art gaming, now have an easier and more convenient way to play. The resort launched Cardless Gaming, an all-new, fully integrated mobile experience, available via the Ocean Casino Resort Mobile App. Debuting as a first for New Jersey, this feature is designed to put the entire resort’s experience at guests’ fingertips as a one-stop-shop.

“The Ocean Casino Resort Mobile App takes our gaming experience to a new convenient level for avid gamers and fun-goers by providing a cardless option directly to the palm of their hands. By continuously adapting to evolving player preferences and utilizing advancing technology, Ocean solidifies its reputation as the premier gaming experience on the East Coast,” John Forelli, SVP and Chief Information Officer for Ocean Casino Resort, said.

The elevated player experience begins by logging into the Ocean Casino Resort Mobile App. Under “Account,” guests can scroll down to the “Cardless Gaming” section to select play slots or play table games. For table games, the final step is to simply present the QR Code to the dealer or Pit Boss. For slots, players have to select “Cardless Login” on the machine’s display and scan a QR Code to connect and card-in. Physical cards will continue to be accepted for those who prefer it, and in the near future players will also have a Cashless option to utilize. Ocean Casino Resort’s mobile app can be downloaded via the Apple App Store or Google Play Store.

Ocean presents an unparalleled gaming experience, complete with three high-limit slot (The Cove) and table games venues (The Loft and High Limit Table Games), two guest lounges for Ocean Rewards cardmembers, as well as pathways and wayfinders throughout the casino floor for guests to easily navigate between games. Ocean’s high-energy casino features exclusive ocean views, 1750 of the most exciting slot machines and 125 action-packed table games across 135,000 square feet of gaming space.

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