Industry News
Top user-friendly initiatives for enhanced safety and gaming experience
India is the world’s largest mobile gaming market in terms of app downloads. Thanks to evolving technologies, the gaming business is expected to grow in new ways, with platforms that host games creating a wide range of employment prospects. According to an EY – AIGF (All India Gaming Federation) report, the Indian online gaming market, presently valued at $1.8 billion, is predicted to reach $4–5 billion by 2025. Additionally, it is predicted that there will be 510 million online gamers in India by 2022, up from 360 million in 2020.
While online gaming is growing exponentially and opens a world of connectivity and fast-paced fun, it is imperative for companies behind these popular games to put in place best in class security and privacy measures to protect the interests of the ever-increasing user base.
Here we list down a few noteworthy initiatives you can familiarize yourself with and keep in mind the next time you pick up your phone to play.
Protecting your money: Loss Protection Policy
Love playing chess, carrom or ludo in your free time? There are many notable apps right now that allow you to monetise your skills when playing these games. But sometimes, it’s easy to get carried away while gaming, regardless of whether you are winning or losing. What if you lose your money in the process? Do not worry! A few gaming companies are trying to address this with novel initiatives. For instance, MPL, one of the gaming unicorns in India, recently launched a ‘Loss Protection Policy.’ With this, you can play risk-free and get a refund of up to 100% of your net loss in case you lose a game.
Safeguards against cyber threats
Gaming has always been a great source of entertainment. But what happens when a game is hacked or your information is stolen? Cybersecurity in gaming is on everyone’s mind, both gamers and gaming companies alike. A few months ago, there were reports of a data breach on popular games such as Roblox and Grand Theft Auto. To protect user data, big gaming platforms like Steam have introduced 2FA (Two Factor Authentication) protocols to give players more control over their accounts. Indian companies are taking active steps in this regard too. MPL, PokerBaazi, WinZo, all have systems in place to scan for threats and bad actors and preempt any attacks. Incidentally, MPL and PokerBaazi were recently announced as winners of the SHIELD Trust Awards 2022, awarded by SHIELD a global risk intelligence company, based on the strength of their security measures.
No more bots or troublesome players
There’s no denying that games are a lot more enjoyable when played against friends and other people. But one of the biggest issues facing gamers is the prevalence of bots. We’ve all seen it before — they are programmed to act like real people but are system-generated. And they ruin the fun of a game well-played —afterall where is the fun and challenge in shooting down automated opponents in, say, a First Person Shooter? Another common issue is gamers using cheat codes to get ahead in the game and gain an unfair advantage. Fortunately, many gaming companies monitor such accounts in real-time and permanently ban them if any illegal programme or activity is traced. For instance, Krafton, the South Korean video gaming giant, recently removed 25 lakh accounts in a month to eradicate cheating on Battlegrounds Mobile India, popularly known as BGMI. Epic Games, the maker of Fortnite, also regularly ejects gamers who are found guilty of cheating in games.
Keep your gaming in check: Time Lock
Like all good things in life, gaming is best enjoyed in moderation. That’s where time locks come into play. iPhones and Android phones already have in-built features or third-party apps available to help you check and reduce your screen time. Going a step further, several online gaming apps have also introduced methods to warn you if you are going overboard when playing your favorite game. For instance, the poker platform PokerBaazi has something called a Poker Break, a way for you to walk away and cool down for a duration of your choice. Other skill-gaming companies like Rummy Circle and MPL also have similar features to ensure you are gaming within reason.
To sum it up, gaming is a great way to unwind and have fun. And the above-listed player-first initiatives will go a long way in keeping it that way.
Industry News
Double win for Kaizen Gaming at the SBC Awards Latinoamérica 2024
Kaizen Gaming, one of the biggest GameTech companies in the world, had an impressive double-win at the SBC Awards Latinoamérica 2024 on the 31st October in Miami, Florida. Awarded ‘Brazilian Market Entrant of the Year’, and ‘Marketing Campaign of the Year’, the two wins follow an impressive year of growth and exposure for Kaizen Gaming, as well as its premium brand Betano, across Latin America and globally.
Betano is rapidly growing its user base and presence in Brazil, serving as the main and title sponsor of Brasileirão Betano and Copa Betano do Brasil. As a founding member of the ANJL and IBJR regulatory bodies, Betano is recognised for its dedication to upholding the highest standards of responsible gaming and integrity. Furthermore, the Betano brand has launched multiple CSR initiatives across the country in partnership with sponsored team, Clube Atlético Mineiro. It also recently launched the “Juntos em Campo” long-term program in cooperation with CBF (Brazilian Football Confederation) to promote initiatives focused on gender equality.
Awarded for the results and creativity of its innovative “Football in America” marketing campaign, Betano successfully introduced Latin America to its “Confia” brand platform by leveraging on its CONMEBOL Copa America 2024 sponsorship. The campaign chimed with the spirit of fans across the continent by celebrating Latin America’s rich football heritage, playfully responding to Kylian Mbappe’s 2022 comments questioning the region’s football quality.
Vangelis Skarkalis, Kaizen Gaming Senior Commercial Director LATAM, said: “Latin America is one of the world’s most dynamic and exciting regions for i-gaming. Being recognised as a leading player in this important market with two wins at the prestigious SBC Awards Latinoamérica is a great honour – especially on the heels of our recent double-win as ‘Operator of the Year’ at both the EGR Operator Awards and SBC Awards. Achieving this success requires an exceptional team of dedicated, ambitious professionals. This award honours everyone’s hard work and commitment to always going above and beyond in delivering the best experiences for our customers not only in Latin America, but worldwide too.”
Industry News
Amusnet Italy Wins Casino Content Supplier at EGR Italy Awards
Amusnet Italy announced that it has again been recognised as Casino Content Supplier of the Year at the prestigious EGR Italy Awards. This consecutive win, presented to the team by Marco Castaldo, CEO at Microgame, highlights the company’s exceptional contributions and leadership within the iGaming industry, solidifying its reputation as a top-tier content provider in the European market. Demonstrating its support to the Italian gaming industry, Amusnet Italy served as a Headline Sponsor at the Gala event, where Polina Nedyalkova was honored to present two awards: Operator of the Year to Sisal and Casino Operator to 888casino.
“This consecutive recognition by EGR Italy Awards is a reflection of our team’s dedication to excellence and progress in every aspect of our business. We are honoured to receive this award and remain focused on driving the future of iGaming in the region with forward-thinking solutions that create exceptional value for operators and players,” said Polina Nedyalkova, Director at Amusnet Italy.
Amusnet Italy has recently achieved several notable milestones that enhance its presence in the country. Last November, in tough competition, the company was recognised as Casino Content Supplier of the Year at the EGR Italy Awards. According to iGaming Tracker, Amusnet Italy ranks as the fourth-best casino provider (results for June 2024), marking a significant leap of three positions in the rankings. Additionally, since January, Amusnet Italy has forged nine new long-term partnerships with operators, increasing its total to over 30. The company has released 15 new games since the beginning of the year, with more games planned for release by the end of 2024, such as 5 Power Hot, 10 Glossy Hot and a special Christmas slot collection, boasting a portfolio of more than 100 certified signature and top-performing casino games.
The EGR Italy Awards is an esteemed annual event organised by EGR Global that recognises excellence in the Italian online gaming industry. Celebrating innovation and operational excellence, the awards cover a range of categories, including Best Casino and Best Sportsbook, with winners determined by a panel of industry experts. The event highlights the achievements of leading operators and suppliers. It serves as a vital networking platform for industry professionals to connect and collaborate, reinforcing the dynamic nature of the Italian gaming market.
The post Amusnet Italy Wins Casino Content Supplier at EGR Italy Awards appeared first on European Gaming Industry News.
Industry News
SOFTSWISS Wins SBC Latinoamérica Award for Help Brazil Initiative
SOFTSWISS has won the Socially Responsible Initiative of the Year nomination at the SBC Awards Latinoamérica 2024 for its impactful ‘Help Brazil’ initiative. This recognition underscores the company’s support for Brazilian communities affected by severe flooding earlier this year and its dedication to implementing meaningful social responsibility projects.
The SBC Awards Latinoamérica celebrates excellence in the Latin American gaming industry, gathering leading experts to acknowledge the achievements of operators, platform providers, affiliates, and suppliers across various sectors. SOFTSWISS’ ‘Help Brazil’ initiative distinguished itself among the top entries, with judges marking its focus on community sustainability and industry engagement.
Launched in May 2024, ‘Help Brazil’ provided immediate relief by delivering food, clothing, and clean water to flood-affected areas in Rio Grande do Sul in coordination with Movimento União BR. Further committed to sustainable recovery, SOFTSWISS partnered with PWTech, funding water purification installations in affected schools to guarantee long-term access to clean water.
Ivan Montik, Founder of SOFTSWISS, noted: “This prestigious award affirms our commitment to making a real difference. As we expand our business in Latin America, we build lasting relationships with people and partners in this region and see ourselves as part of the local communities. When action was needed, we could not remain on the sidelines. We are grateful that the Latin American industry recognised and supported our initiative and immensely thankful to everyone who joined us in this effort, both locally and internationally.”
Rubens Barrichello, Non-Executive Director in Latin America, who helped raise awareness for the initiative, added: “I am incredibly proud of SOFTSWISS’ commitment to a sustained and compassionate approach. This recognition underscores our dedication to supporting communities in Brazil, where we focus on making a meaningful impact. Together, with such comprehensive projects, we are demonstrating how our industry can step up when it matters most.”
Continuing its commitment to local communities, this September, SOFTSWISS and its employees provided financial aid and essential supplies to flood-affected regions in Poland, where the company operates two offices. The aid campaigns in Poland and Brazil reflect SOFTSWISS’ commitment to being a responsible partner for local communities and its broader focus on ESG principles through long-term health, environmental, and social initiatives, including World Environment Day, Pink October, and Movember.
SOFTSWISS welcomes its partners and clients to visit stand 2145 at the SiGMA Europe Summit to explore future collaboration opportunities.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
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