Industry News
Top user-friendly initiatives for enhanced safety and gaming experience
India is the world’s largest mobile gaming market in terms of app downloads. Thanks to evolving technologies, the gaming business is expected to grow in new ways, with platforms that host games creating a wide range of employment prospects. According to an EY – AIGF (All India Gaming Federation) report, the Indian online gaming market, presently valued at $1.8 billion, is predicted to reach $4–5 billion by 2025. Additionally, it is predicted that there will be 510 million online gamers in India by 2022, up from 360 million in 2020.
While online gaming is growing exponentially and opens a world of connectivity and fast-paced fun, it is imperative for companies behind these popular games to put in place best in class security and privacy measures to protect the interests of the ever-increasing user base.
Here we list down a few noteworthy initiatives you can familiarize yourself with and keep in mind the next time you pick up your phone to play.
Protecting your money: Loss Protection Policy
Love playing chess, carrom or ludo in your free time? There are many notable apps right now that allow you to monetise your skills when playing these games. But sometimes, it’s easy to get carried away while gaming, regardless of whether you are winning or losing. What if you lose your money in the process? Do not worry! A few gaming companies are trying to address this with novel initiatives. For instance, MPL, one of the gaming unicorns in India, recently launched a ‘Loss Protection Policy.’ With this, you can play risk-free and get a refund of up to 100% of your net loss in case you lose a game.
Safeguards against cyber threats
Gaming has always been a great source of entertainment. But what happens when a game is hacked or your information is stolen? Cybersecurity in gaming is on everyone’s mind, both gamers and gaming companies alike. A few months ago, there were reports of a data breach on popular games such as Roblox and Grand Theft Auto. To protect user data, big gaming platforms like Steam have introduced 2FA (Two Factor Authentication) protocols to give players more control over their accounts. Indian companies are taking active steps in this regard too. MPL, PokerBaazi, WinZo, all have systems in place to scan for threats and bad actors and preempt any attacks. Incidentally, MPL and PokerBaazi were recently announced as winners of the SHIELD Trust Awards 2022, awarded by SHIELD a global risk intelligence company, based on the strength of their security measures.
No more bots or troublesome players
There’s no denying that games are a lot more enjoyable when played against friends and other people. But one of the biggest issues facing gamers is the prevalence of bots. We’ve all seen it before — they are programmed to act like real people but are system-generated. And they ruin the fun of a game well-played —afterall where is the fun and challenge in shooting down automated opponents in, say, a First Person Shooter? Another common issue is gamers using cheat codes to get ahead in the game and gain an unfair advantage. Fortunately, many gaming companies monitor such accounts in real-time and permanently ban them if any illegal programme or activity is traced. For instance, Krafton, the South Korean video gaming giant, recently removed 25 lakh accounts in a month to eradicate cheating on Battlegrounds Mobile India, popularly known as BGMI. Epic Games, the maker of Fortnite, also regularly ejects gamers who are found guilty of cheating in games.
Keep your gaming in check: Time Lock
Like all good things in life, gaming is best enjoyed in moderation. That’s where time locks come into play. iPhones and Android phones already have in-built features or third-party apps available to help you check and reduce your screen time. Going a step further, several online gaming apps have also introduced methods to warn you if you are going overboard when playing your favorite game. For instance, the poker platform PokerBaazi has something called a Poker Break, a way for you to walk away and cool down for a duration of your choice. Other skill-gaming companies like Rummy Circle and MPL also have similar features to ensure you are gaming within reason.
To sum it up, gaming is a great way to unwind and have fun. And the above-listed player-first initiatives will go a long way in keeping it that way.
Industry News
Flexion Reports Revenue Increase of 9% for 2024

Flexion, the games marketing company, has announced that its revenue grew 9% to year-end December 2024. The growth is attributed to the Company’s success in the alternative app store market.
Since its IPO in 2018, the company has built a well-positioned games marketing business around the alternative stores and grown annual revenue 50-fold to almost US$100 million. Its game portfolio represents several billion US$ in gaming IP for alternative market partners like Samsung, Amazon, Huawei, OneStore and Xiaomi.
“With the Digital Markets Act (DMA) coming into force in Europe and recent legal actions in the US, mobile game developers have felt a new-found freedom to explore their market options. We’ve already moved beyond the era when Google and Apple controlled everything. Developers are looking for alternatives that offer better margins, and additional audiences and revenue. Partnering with Flexion opens up a range of market channels with very little up-front investment,” said Jens Lauritzson, CEO of Flexion.
Flexion currently distributes more than 30 high-profile titles on the alternative stores. Top-tier games in the Flexion portfolio make on average US$ 10 million a year based on Q4 2024 run rate. That’s income in addition to their Google and Apple revenue with a business model that adds little to their costs.
In Q4 2024, Flexion-serviced games were, on average, generating 9.3% through the alternative stores of the revenue they made on Google Play. This is a significant boost for Flexion’s partners without major costs or effort.
“If you scale for the size of the stores, the alternatives massively out-performed Google in Q4 for our games. This is exciting both for Flexion’s business and for the future of the games industry as a whole. We’re seeing the beginning of a sea change in games marketing,” Jens said.
“We’re seeing just the beginnings of a major shift in how top-tier developers address their markets. Using Flexion to access alternative stores is an easy first step into the post- Google and Apple world. Many developers are already looking at their options beyond that and Flexion will be right there with them providing the technology and expertise they need to maximise the potential of their games,” Jens added.
The post Flexion Reports Revenue Increase of 9% for 2024 appeared first on European Gaming Industry News.
Industry News
Players Reclaim Close to $7M Through AskGamblers Complaint Service in 2024

The latest AskGamblers Complaint Service report for 2024 has officially been released. The comprehensive report highlights the most important accomplishments and records of the AskGamblers Complaint Service team for the previous year.
In 2024, The AGCS team (formerly known as AGCCS) managed to return $6,890,547.11 to players. Over 7259 players turn to AskGamblers, submitting complaints against 1114 casino brands. Out of all the accepted and processed complaints, the team had a 68% resolution success rate. One of the notable milestones that reached was returning a total of $70 million to the members.
Dijana Radunović, General Manager at AskGamblers, said: “It’s amazing to see the trust players put in us year after year, and we’re able to repay them by helping them recover their funds from operators or solve other related issues. We’ve had another successful year, with a few records broken and amazing milestones achieved and we can’t wait to see what lies in store in the years ahead.”
The post Players Reclaim Close to $7M Through AskGamblers Complaint Service in 2024 appeared first on European Gaming Industry News.
Industry News
SlotsCalendar Announces its Second Awards Edition at iGC Malaga 2025

SlotsCalendar, a leading name and tastemaker in iGaming, has announced the second edition of the SlotsCalendar Awards. Winners will be announced during the iGC Malaga event in May 2025.
These awards are rapidly gaining significance in the iGaming world as SlotsCalendar’s steady growth, success, and player-centric mentality represent the community’s interest.
Players have approximately a month to vote between the 10th of April and the 12th of May.
For its 2025 edition, the SlotsCalendar Awards Gala returns to the iGaming Club Conference in Malaga, happening on May 28th. The Awards categories for this year are as follows:
• Game Studio of the Year
• The Slot Everyone’s Talking About
• Star Slot in the Making
• Casino of the Year
• Excellence in Bonus Variety
• Industry Standard in Responsible Gambling
• Live Casino of the Year
• Best Sports Betting Platform
• Best New Casino
• Best Crypto Casino
While the idea of iGaming Awards is not new to the industry, the SlotsCalendar Awards are unique for a simple reason: winners are voted by players from the entire iGaming community.
The uniqueness of these awards makes them particularly important in iGaming. Placing the decision-making strictly in the hands of the player is a fundamental shift in the iGaming community.
SlotsCalendar CEO Viorel Stan said: “It’s truly an honor and a privilege to see how our SlotsCalendar Awards have evolved. Last year’s inaugural edition was a crowning achievement for us. It proved how vast and involved our community is, creating a level of engagement that made us incredibly proud. Being able to return to the iGC and reward some of iGaming’s luminaries in the name of the SlotsCalendar Community is beyond gratifying.”
The post SlotsCalendar Announces its Second Awards Edition at iGC Malaga 2025 appeared first on European Gaming Industry News.
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