Industry News
Six iGaming Events to Focus on as 2022 Draws to a Close
After a scorching summer recess, the iGaming industry’s collective batteries have been recharged in readiness for a return to a series of autumn events.
In what is now a truly global calendar, SBC Summit North America at New Jersey’s Meadowlands Exposition Center set a new attendance record as delegates flocked to a show that – as was the case with iGaming NEXT New York before it – focused on a North American market which continues to boom.
We have now entered an era in which marketing purse strings are being closely examined, both from an operator and supplier perspective. Getting ‘bang for the buck’, to use that US expression, is vital when it comes to assigning budgets to the remaining events of 2022. Bigger is not always necessarily better when it comes to gaining new sales leads and, increasingly, it pays to be smart when planning out an attendance strategy.
In this feature, European Gaming highlights the six events, both on a large and small scale, that top-level executives need to be pushing their sales and executive teams towards as 2022 draws to a conclusion:
iGaming NEXT Valetta ’22 (September 27-29)
Following on from the success of the organisers’ inaugural US event in New York City in May, iGaming NEXT is back to present the latest edition of its popular show in the Maltese capital. As was the case in New York, this is a VP-style show that has a unique vision, promising to cut through the noise with unique networking and learning opportunities provided by the highest level of content. Naturally, there is no shortage of topics to be discussed by the expert line-up of speakers. Everything from the growing popularity of Web3, NFTs, blockchain and the metaverse, to new markets launching in North America and across the world, will be examined. In a world of massive waves of M&A and investment, this is an event that will pose the question of what the industry can do now to secure its place in the future.
SBC Summit Barcelona (September 20-22)
The first major event to follow the summer break takes place against the beautiful background of Barcelona, an appropriately grand city to host a gathering of global leaders in sports betting and iGaming. This year, the show will be split into five distinct zones: Sports Betting, Casino & iGaming, Payments & Compliance, Affiliate Marketing and Media and Emerging Tech, and Blockchain and Metaverse. Each area will have its own conference stage, exhibition floor and networking area, providing up to 6,000 delegates with the chance to connect with fellow professionals, take a deep dive into the insights and ideas shaping the future of each sector, and to view the most exciting new specialist products.
Global Gaming Expo (G2E) (October 10-13)
With the vast potential for sports betting and iGaming in North America being such a hot topic, more attention than ever before will be focused on the second successive in-person Global Gaming Expo on behalf of the online gaming industry. Held at The Venetian Convention and Expo Center in Las Vegas, G2E is billed as the world’s premier international gaming trade show and takes place on a vast scale as business leaders convene to shape the future direction of the industry. Key to the event is an education programme that reflects the evolving landscape – essential given the complex, patchwork regulation that exists in North America – while topics covered within the schedule include innovations across online gaming, land-based casino floor, digital payments, crypto and Web3.
SiGMA Europe, Malta (November 14-18)
With a strong focus on the promotion of start-ups, the SiGMA Group once again welcomes industry leaders from all over the world to Europe’s premier iGaming hub. Over 100 free booths are on offer across the expo floor, with SiGMA Pitch – in which competitors vie for a prize pool containing investment and mentorship – provides an insight into some of the iGaming industry’s most compelling innovators. As is always the case with this show, networking opportunities are hardly in short supply and often come with a beautiful sea view, as business leaders gather for drinks, dinner and special gala events within some spectacular venues.
EGR Power Summit (September 13-14)
This invite-only event is being held at the Surf & Sand Resort in California, a state that has hit the headlines recently due to a long-running saga concerning the legalisation of sports betting. Guests attending the Summit will be able to connect through one-to-one meetings and social activities, while also joining in with the debate at expert-led content sessions including topics ranging from fixed-odds horse racing to proactivity in responsible gambling. Keen golfers can get involved in an event tournament, while there’s also a whisky tasting session at which delegates can unwind.
CEEGC 2022 (Central and Eastern European Gaming Conference), Budapest, Hungary (September 16)
Hipther Agency, parent company to betting and gaming media platform European Gaming, is preparing to host the largest edition yet of its CEEGC (Central and Eastern European Gaming Conference) in Budapest, Hungary. The 7th edition of the event is set to be held on 16th September at the Ritz-Carlton Budapest, marking the conference’s first return following the last two years.
Kaizen Gaming, one of the biggest GameTech companies in the world, had an impressive double-win at the SBC Awards Latinoamérica 2024 on the 31st October in Miami, Florida. Awarded ‘Brazilian Market Entrant of the Year’, and ‘Marketing Campaign of the Year’, the two wins follow an impressive year of growth and exposure for Kaizen Gaming, as well as its premium brand Betano, across Latin America and globally.
Betano is rapidly growing its user base and presence in Brazil, serving as the main and title sponsor of Brasileirão Betano and Copa Betano do Brasil. As a founding member of the ANJL and IBJR regulatory bodies, Betano is recognised for its dedication to upholding the highest standards of responsible gaming and integrity. Furthermore, the Betano brand has launched multiple CSR initiatives across the country in partnership with sponsored team, Clube Atlético Mineiro. It also recently launched the “Juntos em Campo” long-term program in cooperation with CBF (Brazilian Football Confederation) to promote initiatives focused on gender equality.
Awarded for the results and creativity of its innovative “Football in America” marketing campaign, Betano successfully introduced Latin America to its “Confia” brand platform by leveraging on its CONMEBOL Copa America
2024 sponsorship. The campaign chimed with the spirit of fans across the continent by celebrating Latin America’s rich football heritage, playfully responding to Kylian Mbappe’s 2022 comments questioning the region’s football quality.
Vangelis Skarkalis, Kaizen Gaming Senior Commercial Director LATAM, said: “Latin America is one of the world’s most dynamic and exciting regions for i-gaming. Being recognised as a leading player in this important market with two wins at the prestigious SBC Awards Latinoamérica is a great honour – especially on the heels of our recent double-win as ‘Operator of the Year’ at both the EGR Operator Awards and SBC Awards. Achieving this success requires an exceptional team of dedicated, ambitious professionals. This award honours everyone’s hard work and commitment to always going above and beyond in delivering the best experiences for our customers not only in Latin America, but worldwide too.”
Amusnet Italy announced that it has again been recognised as Casino Content Supplier of the Year at the prestigious EGR Italy Awards. This consecutive win, presented to the team by Marco Castaldo, CEO at Microgame, highlights the company’s exceptional contributions and leadership within the iGaming industry, solidifying its reputation as a top-tier content provider in the European market. Demonstrating its support to the Italian gaming industry, Amusnet Italy served as a Headline Sponsor at the Gala event, where Polina Nedyalkova was honored to present two awards: Operator of the Year to Sisal and Casino Operator to 888casino.
“This consecutive recognition by EGR Italy Awards is a reflection of our team’s dedication to excellence and progress in every aspect of our business. We are honoured to receive this award and remain focused on driving the future of iGaming in the region with forward-thinking solutions that create exceptional value for operators and players,” said Polina Nedyalkova, Director at Amusnet Italy.
Amusnet Italy has recently achieved several notable milestones that enhance its presence in the country. Last November, in tough competition, the company was recognised as Casino Content Supplier of the Year at the EGR Italy Awards. According to iGaming Tracker, Amusnet Italy ranks as the fourth-best casino provider (results for June 2024), marking a significant leap of three positions in the rankings. Additionally, since January, Amusnet Italy has forged nine new long-term partnerships with operators, increasing its total to over 30. The company has released 15 new games since the beginning of the year, with more games planned for release by the end of 2024, such as 5 Power Hot, 10 Glossy Hot and a special Christmas slot collection, boasting a portfolio of more than 100 certified signature and top-performing casino games.
The EGR Italy Awards is an esteemed annual event organised by EGR Global that recognises excellence in the Italian online gaming industry. Celebrating innovation and operational excellence, the awards cover a range of categories, including Best Casino and Best Sportsbook, with winners determined by a panel of industry experts. The event highlights the achievements of leading operators and suppliers. It serves as a vital networking platform for industry professionals to connect and collaborate, reinforcing the dynamic nature of the Italian gaming market.
The post Amusnet Italy Wins Casino Content Supplier at EGR Italy Awards appeared first on European Gaming Industry News.
SOFTSWISS has won the Socially Responsible Initiative of the Year nomination at the SBC Awards Latinoamérica 2024 for its impactful ‘Help Brazil’ initiative. This recognition underscores the company’s support for Brazilian communities affected by severe flooding earlier this year and its dedication to implementing meaningful social responsibility projects.
The SBC Awards Latinoamérica celebrates excellence in the Latin American gaming industry, gathering leading experts to acknowledge the achievements of operators, platform providers, affiliates, and suppliers across various sectors. SOFTSWISS’ ‘Help Brazil’ initiative distinguished itself among the top entries, with judges marking its focus on community sustainability and industry engagement.
Launched in May 2024, ‘Help Brazil’ provided immediate relief by delivering food, clothing, and clean water to flood-affected areas in Rio Grande do Sul in coordination with Movimento União BR. Further committed to sustainable recovery, SOFTSWISS partnered with PWTech, funding water purification installations in affected schools to guarantee long-term access to clean water.
Ivan Montik, Founder of SOFTSWISS, noted: “This prestigious award affirms our commitment to making a real difference. As we expand our business in Latin America, we build lasting relationships with people and partners in this region and see ourselves as part of the local communities. When action was needed, we could not remain on the sidelines. We are grateful that the Latin American industry recognised and supported our initiative and immensely thankful to everyone who joined us in this effort, both locally and internationally.”
Rubens Barrichello, Non-Executive Director in Latin America, who helped raise awareness for the initiative, added: “I am incredibly proud of SOFTSWISS’ commitment to a sustained and compassionate approach. This recognition underscores our dedication to supporting communities in Brazil, where we focus on making a meaningful impact. Together, with such comprehensive projects, we are demonstrating how our industry can step up when it matters most.”
Continuing its commitment to local communities, this September, SOFTSWISS and its employees provided financial aid and essential supplies to flood-affected regions in Poland, where the company operates two offices. The aid campaigns in Poland and Brazil reflect SOFTSWISS’ commitment to being a responsible partner for local communities and its broader focus on ESG principles through long-term health, environmental, and social initiatives, including World Environment Day, Pink October, and Movember.
SOFTSWISS welcomes its partners and clients to visit stand 2145 at the SiGMA Europe Summit to explore future collaboration opportunities.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate Platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
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