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EGBA Members Make Progress with Responsible Advertising Code

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The European Gaming and Betting Association (EGBA) said that its members have made progress in their responsible advertising efforts according to the first independent monitoring of the association’s pan-European responsible advertising code.

Conducted by the European Advertising Standards Alliance (EASA), an association representing Europe’s self-regulatory organisations for advertising, the monitoring found that the EGBA code is a solid basis for responsible advertising, and EGBA members already apply the majority of its measures.

EGBA commissioned EASA to monitor the code during the Euro 2020 football tournament last summer, with EASA working with Nielsen to collect 1240 adverts from EGBA members across Greece, Romania, Ireland and Sweden.

In its conclusions, shared with EGBA last month, EASA gave positive feedback about the code. It noted that, along with the solid basis aspect, the code could be strengthened further, particularly on the clarity of the responsible gambling message in the adverts, the explicit mention of legal age requirements for online gambling, the provision of a forward advice notice, and age-gating mechanisms on social media profiles.

“We’re pleased with the monitoring results and the progress our members are making in promoting responsible advertising. We thank EASA for their critical but constructive approach. Advertising is an essential tool to inform the public of which gambling operators are licensed and regulated – and it can be done responsibly. We encourage other operators to sign up to the code and join our efforts to raise responsible advertising standards. The industry must get serious about responsible and measured advertising, especially with the World Cup coming up later this year, otherwise the pressure of advertising restrictions will continue to pile on,” Maarten Haijer, Secretary General of EGBA, said.

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Gambling in the USA

Gaming Americas Weekly Roundup – July 14-20

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Caesars Entertainment announced a major upgrade to its mobile sports betting platform with the launch of a universal digital wallet on the Caesars Sportsbook app in Nevada. This enhancement streamlines the wagering experience for sports bettors who visit Nevada, enabling them to manage funds and Caesars Rewards credits in one place, with seamless access across 19 jurisdictions where Caesars Sportsbook offers mobile sports wagering. With this update, users in Nevada can experience added convenience, with all funds and rewards immediately visible and available after logging in. Caesars plans to add universal wallet functionality to more North American jurisdictions where it offers mobile sports wagering in the future.

Comanche Nation Entertainment is set to expand both Comanche Red River Hotel Casino and Comanche Nation Casino, setting the stage for a multi-phase expansion that will strengthen its entertainment offerings, boost economic opportunity and extend its reach across Southwest Oklahoma. The new expansion will allow for long-term growth of both properties. Construction will begin first at Comanche Red River with a new event centre that expands the gaming floor, adds non-gaming amenities and creates new space to host concerts, conferences and community events.

Partnerships

Quick Custom Intelligence and Black Bear and Fond Du Luth Casinos announced their strategic partnership that is set to transform the gaming and hospitality landscape in the Minnesota market. This dynamic collaboration represents an exciting fusion of advanced technology and exceptional guest experiences, with Black Bear and Fond Du Luth Casinos leading the charge. By leveraging QCI’s cutting-edge data analytics platform, the partnership aims to redefine how casinos operate, providing unparalleled insights into player behaviour, enhancing operational efficiency and delivering personalised guest experiences like never before. This move positions Black Bear and Fond Du Luth Casinos at the forefront of innovation, setting a new standard in how technology can drive the future of gaming and hospitality.

BetMGM announced a multiyear partnership with baseball legend Derek Jeter. As BetMGM’s brand ambassador, Jeter will appear in national marketing campaigns. BetMGM Casino also plans to launch an exclusive Jeter-themed slot game. Currently, there are no other online casino games featuring a current or former professional baseball player. The Hall of Fame shortstop joins BetMGM’s prestigious roster of sports legends, which includes Barry Sanders, Tim Howard and Wayne Gretzky, among others. Jeter will be featured prominently across advertising campaigns and digital platforms, make appearances at exclusive VIP events and play a key role in promoting BetMGM’s responsible gambling initiatives in both the US and Canada.

Red Earth Casino has chosen QCI’s Chatalytics platform to revolutionise its casino operations and elevate guest engagement. This AI-powered suite—which includes Slot Copilot, Player Copilot, the Dashboard and the Robot Button—leverages OpenAI technology to deliver real-time intelligence and streamline decision-making across the gaming floor. Built to enhance both slot performance and player service, QCI Chatalytics offers a powerful blend of automation and data analytics. Slot Copilot enables real-time slot machine monitoring, predictive performance analytics and intelligent task assignment. Player Copilot uses behavioural insights to support personalised guest engagement strategies and optimise rewards.

The post Gaming Americas Weekly Roundup – July 14-20 appeared first on European Gaming Industry News.

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Full House Resorts

Full House Resorts Announces Promotion of Lewis Fanger to President

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Full House Resorts Inc. announced that it has promoted Lewis Fanger to President, Chief Financial Officer, and Treasurer, effective July 11, 2025. The title of President was previously held by Daniel Lee, the Company’s Chief Executive Officer. As previously disclosed, Mr. Lee extended his employment agreement as the Company’s Chief Executive Officer in June 2025.

“Since our arrival approximately ten years ago. Full House Resorts has undergone a significant transformation, from a small regional casino operator to one of the fastest-growing companies in our industry. Lewis’s financial leadership has helped enable that growth, allowing us to improve our existing assets and expand the Company through new developments such as American Place and Chamonix. Lewis has been an invaluable part of our team over the past decade, and his promotion to President will help ensure a continuity of leadership,” Mr. Lee said.

The post Full House Resorts Announces Promotion of Lewis Fanger to President appeared first on Gaming and Gambling Industry in the Americas.

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CT Interactive Launches Diamond Tree Jackpot

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Diamond Tree Jackpot is the latest progressive jackpot released by CT Interactive. It is a multigame jackpot concept that supports multiple currencies. With its three levels, the new progressive jackpot is designed to deliver an immersive and rewarding gaming experience. The new functionality enables the potential activation of multiple progressive payouts, making it appealing to a wide variety of players and encouraging extended gameplay.

The new jackpot system features 10 hit titles from CT Interactive’s portfolio that continue to captivate players: 20 Mega Slot, 20 Star Party, 40 Mega Slot, 40 Treasures, Chilli Fruits, Lord of Luck, Lucky Clover, Moon Lord, Mystic Moon and Win Storm.

“Diamond Tree Jackpot by CT Interactive is a premium solution for operators seeking to boost player retention and increase session revenue. Supporting multiple currencies and featuring three progressive jackpot levels, it offers exciting winning opportunities and dynamic gameplay that encourage repeat visits and sustained player interest. With high-quality visuals, immersive sound, and a flexible bonus system, the game promotes diverse game dynamics and sessions longevity while bringing great player engagement. Easy to integrate and customizable, it’s an excellent choice to expand portfolios and strengthen market competitiveness,” said Martin Ivanov, COO of CT Interactive.

With its top-performing titles, adaptable jackpot configuration, highly engaging bonus mechanics and exclusive math model, Diamond Tree Jackpot is a revenue-focused solution designed to meet today’s operator demands. This premium product not only enhances portfolio value but also supports long-term player acquisition and retention strategies—making it a powerful competitive advantage in today’s dynamic iGaming landscape. This launch reinforces CT Interactive’s commitment to delivering immersive, high-performing gaming experiences to operators and players around the globe.

The post CT Interactive Launches Diamond Tree Jackpot appeared first on European Gaming Industry News.

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