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Brands Urged to “Switch on Genius” to Engage and Convert Sports Fans

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Genius Sports Limited, the official data, technology and broadcast partner that powers the ecosystem connecting sports, betting and media, has launched a new campaign encouraging brands to “Switch on Genius” to attract, engage and activate sports fans.

Sports fans are amongst the most engaged and passionate consumers in the world. However, as sports sponsorship evolves in an increasingly digital and fragmented landscape, it has become more difficult for brands to capture and retain fans’ attention.

The newly launched “Switch on Genius” campaign will raise awareness amongst a broad spectrum of brands as to how highly personalised, dynamic and data-driven content builds stronger connections with fans.

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“We live in a highly saturated digital environment where brands find it difficult to cut through the noise to build consistent and valuable relationships with sports audiences,” said Josh Linforth, Managing Director of Media & Engagement at Genius Sports.

“As traditional sponsorship tactics struggle to deliver the same ROI as they did previously, Switch on Genius shines a light on how we help make that connection in a more effective and efficient way. Our unique access to fan audiences combined with live sports data gives brands endless ways to connect what’s going on in the live game to their campaigns. So, whether it’s a team scoring a touchdown or a game going to overtime, brands can ensure their creative and messaging stay relevant to capture the excitement of live sports.”

Genius Sports’ set of Media & Engagement solutions includes sports-specific media buying technology, personalised videos and a suite of free-to-play games, all designed to help brands activate fans – whether they are a sports sponsor or not.

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SUZOHAPP Appoints Geoff McDowell as New President

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SUZOHAPP has announced the appointment of Geoff McDowell as its new President, effective October 1, 2024.

McDowell previously worked at SUZOHAPP from 2010 to 2017, successfully leading the gaming business in Australia and Asia. He rejoins the company from Coinflip, a global digital currency platform, where he was SVP/GM of US Kiosks. Prior to that, he held the position of CEO of Atlas Gaming Pty Ltd, an Australian developer of proprietary gaming content and products.

“We are thrilled to welcome Geoff back to our global leadership team to lead one of our core divisions. His proven track record in growth and strategy execution will be invaluable as we continue to serve our customers and achieve strong results. We also extend our gratitude to Sim Bielak for his years of dedicated service and leadership at SUZOHAPP,” said Drew Scielzo, ACON Partner.

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Geoff McDowell is excited about his return and the opportunity to drive SUZOHAPP’s success. “SUZOHAPP is an exciting company with tremendous growth potential and a strong team. I look forward to embracing this new challenge in an industry I am passionate about,” he said.

The post SUZOHAPP Appoints Geoff McDowell as New President appeared first on European Gaming Industry News.

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Amusnet Releases Showtime Roulette 500x

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Amusnet has released Showtime Roulette 500x, where entertainment meets innovation. This fast-paced European roulette reinvents the classics, featuring a host who presents, entertains and spins the wheel for a seamless, engaging experience. With every spin, a random multiplier can increase the payouts by 50x, 100x, 150x, 200x, 250x and 500x for a thrilling experience. Showtime Roulette 500x offers a fantastic gaming experience that is sure to entertain and captivate players.

What truly sets this game apart is its groundbreaking customisation capabilities. Leveraging advanced chroma technology, operators can transform the game environment to reflect their unique brand identity. The possibilities are endless, from integrating their logos to designing bespoke background themes. This level of personalisation enhances brand visibility and delivers a tailored, immersive gaming experience that resonates with players, making every session feel distinctively crafted.

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Up to five numbers and a win multiplier of between 50x and 500x are selected at random for bigger rewards!

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The post Amusnet Releases Showtime Roulette 500x appeared first on European Gaming Industry News.

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GROUPE PARTOUCHE: Acquisition of a Building at the Foot of the Arc De Triomphe to House its Parisian Gaming Club and its Head Office

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Groupe Partouche has acquired a building, strategically located at Place de l’Etoile in Paris, at 10 avenue de la Grande Armée.

With a surface area of over 8000 m² spread over seven levels, this building will undergo development work to accommodate its Parisian gaming club currently located on rue de Berri.

This building will also house the headquarters of Groupe Partouche.

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The post GROUPE PARTOUCHE: Acquisition of a Building at the Foot of the Arc De Triomphe to House its Parisian Gaming Club and its Head Office appeared first on European Gaming Industry News.

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