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888 Unveils New “Made to Play” Ad Campaign

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888 has launched its first-ever global master brand strategy and associated marketing campaign, using the strapline “Made to Play”.

Building on 888’s position as a leading global casino brand with more than 25 years of trust, awareness and credibility, Made to Play will unify 888casino, 888sport and 888poker under a single, consistent and strong brand positioning.

To mark its launch, 888 has created a multi-channel campaign that includes 60 and 30-second adverts that will run in the UK for five weeks on TV, social and video-on-demand channels. The campaign’s film takes the viewer into the dynamic and colourful world of varying 888 players and the reasons why they play.

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Over the coming months, the campaign will also be launched in additional countries. The 888 sub-brands will each launch their own Made to Play campaigns post-summer, supported by a complete set of multi-channel formats.

“The launch of our Made to Play master brand strategy is an important step for us, combining each of the strong brands we have built over the years under a consistent message that articulates what makes 888 stand out from the crowd and why our customers love playing with us,” Sivan Finn Shalev, VP of Strategic Marketing at 888 Holdings, said.

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BetBlocker Launches Italian Version of its App

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BetBlocker has launched the Italian version of its app.

“Italian is the fifth language that we’ve launched support for in the first two months of 2025. Unlike commercial blocking softwares, who focus their attentions on markets that are viewed as commercially viable, BetBlocker is determined to remove the language barrier for as many users as possible,” the Company said.

“Gambling addiction is no different in Zambia, Brazil or Serbia than it is in the UK, US or the Netherlands. It is critical that we remove unnecessary friction to our free, anonymous support for as many people as possible.

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“BetBlocker would like to extend our heartfelt thanks to Francesco Casartelli, who volunteered to provide the translation services that have facilitated this launch. Francesco’s work will allow us to support thousands more Italian speakers, and directly touch and improve the lives of a huge number of people and families.”

The post BetBlocker Launches Italian Version of its App appeared first on European Gaming Industry News.

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IGT Achieves Improved ESG Score from FTSE Russell

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International Game Technology PLC announced that it has achieved an environmental, social and governance (ESG) Score of 4.3 out of 5.0 from FTSE Russell, positioning IGT in the 97th percentile within the Travel and Leisure sector of FTSE Russell’s ESG Scores. This was an improvement from IGT’s previous ESG Score of 4.2 out of 5.0 in 2023, demonstrating its ongoing commitment to enhancing ESG performance.

“As a company committed to continually elevating our sustainability practices and leadership, IGT is proud to once again achieve an improved ESG score from FTSE Russell. Through our global Sustainable Play program, we execute sustainable practices and policies throughout our company and this improved score validates our ongoing efforts,” Wendy Montgomery, SVP of Marketing, Communications and Sustainability at IGT, said.

FTSE Russell’s ESG Scores and data model allows investors to understand a company’s exposure to, and management of, ESG issues in multiple dimensions. The ESG Scores are comprises an overall rating that breaks down into underlying pillar and theme exposures. Scores built on over 300 individual indicator assessments are applied to each company’s unique circumstances. The ESG Scores align with the UN Sustainable Development Goals (SDGs), all of which are reflected in FTSE Russell’s ESG framework.

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Super Group Appoints Merrick Wolman to its Board of Directors

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Super Group has appointed Merrick Wolman to its Board of Directors, effective from February 18, 2025.

Mr. Wolman is the Chief Executive Officer of a global finance company and has worked closely with the Super Group executive team for over two decades.

Neal Menashe, Chief Executive Officer of Super Group, said: “We are very pleased to welcome Merrick to the board. His deep understanding of the gaming industry, alongside his wide range of experience in executive roles, will be of great value as we continue to pursue our global growth strategy and build on our successes to date.”

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This appointment brings the total directors on Super Group’s board to nine, including five independent directors.

The post Super Group Appoints Merrick Wolman to its Board of Directors appeared first on European Gaming Industry News.

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