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Dutch Postcode Lottery Launch Exclusive Deal or No Deal Game with Playzido

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Innovative games platform Playzido has announced an exclusive game collaboration with the Dutch Postcode Lottery (Nationale Postcode Loterij).

The partnership sees the duo launch a new Deal or No Deal game that has been developed specifically to leverage the operator’s sponsorship of the brand-new daily series of the EndemolShine Nederland (a Banijay Benelux company) produced show, which launched this month.

Over the coming weeks, the online game is expected to be played by tens of thousands of Dutch nationals, vying to win big on an associated Deal or No Deal themed lottery draw. Each day, customers across the Netherlands have a free chance to attempt to beat the banker, and in doing so, can potentially win themselves, like on the show, up to €200,000.

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The game will be supported across Dutch media including dedicated TV adverts and radio commercials.

Playzido, which was part-founded by Deal or No Deal format owners, Banijay, is a games technology platform specialising in branded and exclusive games. Its unique market position and robust technology means it was able to easily develop this bespoke product for the Dutch market and adapt it specifically for the Deal or No Deal brand.

“This is a hugely exciting partnership for Playzido and it has been brilliant to work so closely with The Dutch Postcode Lottery to deliver such a bespoke offering. The project plays perfectly to our ongoing strategy to provide operators with the unique ability to easily create branded and exclusive content. The Dutch Postcode Lottery are a leading European operator and we are honoured to be working with them so closely. We look forward to continue to develop our relationship as the Dutch market regulates,” Stuart Banks, Managing Director of Playzido, said.

“With this fun new lottery game, we want to offer our current participants and non participants fun and entertainment and thus reinforce our mission. Participants in the game contribute to a better world, because just like the lottery, a minimum of 40% of the revenues go to charity. That’s a good deal,” Kim Geurtz, Head of New Business of the Dutch Postcode Lottery, said.

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AskGamblers Surpasses 700,000 Registered Members

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AskGamblers hits a new milestone by surpassing 700,000 registered members on the website. Since 2006, AskGamblers provides accurate and reliable information on online casinos, sportsbooks, bonuses and more, with the motto Get the Truth. Then Play.

The website has grown, but not only in numbers. In 2024, AskGamblers introduced a comprehensive sports betting section where users can access sportsbook reviews, live scores, odds calculators and find exclusive deals.

Additionally, AskGamblers hosts the annual AskGamblers Awards, a prestigious event where players can nominate and vote for their favourites in four categories: Best Casino, Best New Casino, Best New Slot and Best Sportsbook, but six additional industry awards are handed out during the gala ceremony.

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Dijana Radunović, General Manager at AskGamblers, said: “Reaching the milestone of 700,000 registered players is remarkable. It’s great to see new players coming in daily, but the fact that they remain active is what’s truly special!”

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Amusnet CCO Irina Rusimova Unveils 2025 Business Strategy and Vision

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Irina Rusimova, Amusnet’s Chief Commercial Officer, gave a video interview at ICE Barcelona 2025, the premier iGaming event, sharing insights on the company’s business priorities and future strategic vision. The event provided an ideal platform for Amusnet to showcase its latest innovations and set the tone for the year ahead. With a strong presence across the Online Casino, Live Casino, and Land-Based verticals, the company reaffirmed its position as a leading all-casino solutions provider.

“In 2025, our strategic focus remains on expanding in key markets across Europe and Latin America. Our teams in Greece, Spain, the Netherlands, Croatia, Malta, Belgium, Italy, Romania, Georgia, Serbia, and LATAM will continue working closely with partners to deliver tailored content that meets regional player preferences,” said Irina Rusimova.

“We started the year strong with our successful launch in Brazil, certifying over 160 games and becoming one of the first providers in the newly regulated market. We aim to deepen our market position by offering localized content and collaborating with local operators.

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“We will continue reinforcing our relationships with international partners to ensure Amusnet’s games reach diverse audiences worldwide.”

As part of its strategic expansion into LATAM, Amusnet participates as a Headline Platinum Sponsor at SBC Rio from February 25 to 27 at stand B680. The company will showcase popular slots such as 20 Golden Coins, Candy Palace, Cocktail Rush, and Hot Deco, along with new titles like Stoichkov #8, Cavemen & Dinosaurs, and Dancing Dead. It will also unveil new jackpot systems and promotional tools designed to boost player engagement. Attendees can explore Type S, Amusnet’s first-ever slot cabinet series, crafted to meet the highest standards of the global land-based casino industry, and discover Crazy Red, a highly anticipated cascade slot featuring the “tumbling reels” mechanic, vibrant characters and exciting features.

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BetBlocker Launches Italian Version of its App

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BetBlocker has launched the Italian version of its app.

“Italian is the fifth language that we’ve launched support for in the first two months of 2025. Unlike commercial blocking softwares, who focus their attentions on markets that are viewed as commercially viable, BetBlocker is determined to remove the language barrier for as many users as possible,” the Company said.

“Gambling addiction is no different in Zambia, Brazil or Serbia than it is in the UK, US or the Netherlands. It is critical that we remove unnecessary friction to our free, anonymous support for as many people as possible.

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“BetBlocker would like to extend our heartfelt thanks to Francesco Casartelli, who volunteered to provide the translation services that have facilitated this launch. Francesco’s work will allow us to support thousands more Italian speakers, and directly touch and improve the lives of a huge number of people and families.”

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