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Playtech Launches “The Money Drop Live” Gameshow

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Gambling technology company Playtech has announced the launch of “The Money Drop Live” – based on the iconic Banijay-owned brand.

The latest in Playtech Live’s gameshow series, The Money Drop Live brings all the appeal of the popular TV series to Live Gaming. Shown in the UK as The Million Pound Drop, and later The £100k Drop, hosted by Davina McCall, The Money Drop format has been adapted for over 50 countries, giving the new game an instant recognition factor in markets worldwide.

The launch of The Money Drop Live continues Playtech’s partnership with Banijay Brands – part of international content producer and distributor Banijay – following the launch of Deal or No Deal – The Big Draw last year.

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In the main game, a Live dealer spins a wheel of chance, featuring various multipliers up to a maximum of 5000x. Any multiplier other than 8x triggers the Drop Zones game, which follows the wider brand’s original format, with players choosing how to split their money in the hope of a big win. One of the four Drop Zones is always safe, guaranteeing winnings for a player. If the wheel lands on 8x, the Quick Drop game is triggered, where players must place everything in one Zone for an exciting “all or nothing” gamble. The Card Clash bonus game gives players the chance to earn multiplier-boosted wins.

“The Money Drop Live has everything – an exciting, engaging format, a brand with international appeal, and the kind of experience-led gameplay that typifies Playtech Live Casino. We’ve seen a major increase in the popularity of game show style formats and presentation in recent years, and our collaboration with Banijay Brands – a global leader in this field – creates a fantastic opportunity to bring the excitement of some of the world’s best-loved brands to Live Gaming,” Kevin Kilminster, Head of Innovation at Playtech Live, said.

“We are delighted to further our partnership with Playtech to deliver more great gaming from Banijay’s extensive catalogue of acclaimed formats. The Money Drop is a globally recognised brand and by combining the iconic gameplay with Playtech’s innovative live series, we are delivering players a world-class live gaming experience,” Lex Scott, Commercial Director of Gaming & Gambling at Banijay Brands, said.

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IGT Achieves Improved ESG Score from FTSE Russell

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International Game Technology PLC announced that it has achieved an environmental, social and governance (ESG) Score of 4.3 out of 5.0 from FTSE Russell, positioning IGT in the 97th percentile within the Travel and Leisure sector of FTSE Russell’s ESG Scores. This was an improvement from IGT’s previous ESG Score of 4.2 out of 5.0 in 2023, demonstrating its ongoing commitment to enhancing ESG performance.

“As a company committed to continually elevating our sustainability practices and leadership, IGT is proud to once again achieve an improved ESG score from FTSE Russell. Through our global Sustainable Play program, we execute sustainable practices and policies throughout our company and this improved score validates our ongoing efforts,” Wendy Montgomery, SVP of Marketing, Communications and Sustainability at IGT, said.

FTSE Russell’s ESG Scores and data model allows investors to understand a company’s exposure to, and management of, ESG issues in multiple dimensions. The ESG Scores are comprises an overall rating that breaks down into underlying pillar and theme exposures. Scores built on over 300 individual indicator assessments are applied to each company’s unique circumstances. The ESG Scores align with the UN Sustainable Development Goals (SDGs), all of which are reflected in FTSE Russell’s ESG framework.

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The post IGT Achieves Improved ESG Score from FTSE Russell appeared first on European Gaming Industry News.

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Super Group Appoints Merrick Wolman to its Board of Directors

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Super Group has appointed Merrick Wolman to its Board of Directors, effective from February 18, 2025.

Mr. Wolman is the Chief Executive Officer of a global finance company and has worked closely with the Super Group executive team for over two decades.

Neal Menashe, Chief Executive Officer of Super Group, said: “We are very pleased to welcome Merrick to the board. His deep understanding of the gaming industry, alongside his wide range of experience in executive roles, will be of great value as we continue to pursue our global growth strategy and build on our successes to date.”

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This appointment brings the total directors on Super Group’s board to nine, including five independent directors.

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Kindred Reports Decline in Revenue from High-risk Players for Q4 2024

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Kindred Group has reported decline in its share of revenue from high-risk players for the fourth quarter 2024 at 2.7% (Q3 2024 3.2%). The percentage of detected customers who exhibited improved behaviour after interventions showed an improvement at 92.2% (compared to 87.3% in Q3 2024). This positive trend is mainly the result of stricter measures across key markets, improved internal processes, as well as the exit from non-locally licensed markets as part of to the acquisition by La Française des Jeux (FDJ) in October 2024. This shift reflects Kindred’s broader commitment to maintaining high regulatory standards and fostering safer gambling practices.

“It is pleasing to see the decline in high-risk revenue during the fourth quarter of last year. We know that the share fluctuates between quarters, but the long-term trend is showing a steady decline. We remain dedicated and focused on improving our systems and processes to ensure we offer our customers a safe and fun experience,” Esther Scheepers, Head of Responsible Gambling at Kindred Group, said.

“The increased focus on responsible gambling by regulators and the industry is welcomed. From our end, we see that by combining our expertise with emerging technologies, we can further enhance detection capabilities. We are currently working on our existing detection system in combination with an additional system that will enable us to integrate more robust compliance features and optimize our overall approach to safer gambling. Furthermore, we are exploring opportunities to expand our research efforts, aiming to support data-driven discussions and looking at emerging trends in consumer protection. All these aspects are important to protect the integrity of the licence model and maintain a level playing field,” Esther Scheepers added.

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