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European Gaming Congress 2024

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Betsoft Gaming Appoints Anna Mackney as Head of Account Management

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Betsoft Gaming has appointed Anna Mackney as its new Head of Account Management.

Mackney is having more than 10 years of experience in the industry. She joined the Betsoft sales team in 2015. Before that, she worked for UK-based Clarion Events, where she was part of the original team that devised and delivered significant industry events such as ICE, GiGSE and EiG.

Mackney’s responsibilities will focus on demand generation; planning, executing and measuring throughout every stage of the funnel in conjunction with the already successful sales team to ensure it maintains its position as one of the foremost content providers to the market.

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In addition to driving new business forward, Mackney will ensure Betsoft’s world-class service and customer support will both retain and expand existing customers’ exposure to the Betsoft product portfolio to deliver and track profitable growth for clients.

“Anna is hugely professional at onboarding clients. Now, as she takes over the leadership of the team, we anticipate positive change and sustained growth as we move into new markets,” Matt Avison, Managing Director of Betsoft Gaming, said.

“There are significant plans for additional product verticals and accessing new regulated markets. Our aim is to ensure that we always remain the clients’ preferred content provider and that comes though delivering world class service alongside our hugely successful portfolio,” Anna Mackney, Head of Account Management at Betsoft Gaming, said.

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CT Interactive’s Successful Participation at SBC Summit Lisbon 2024

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CT Interactive made a significant impact at this year’s SBC Summit in Lisbon, held from September 24 to 26 at the FIL Exhibition Centre. The company captivated the audience with its impressive stand (#A230), where visitors were treated to live demonstrations of CT Interactive’s cutting-edge gaming portfolio, customizable solutions and the latest innovative features designed to meet the growing demands of the industry.

The team engaged with professionals from across the globe to explore how their portfolio can enhance player engagement and retention in an increasingly competitive marketplace.

“We were proud to show how much we’ve evolved as a company. The SBC Summit was the ideal setting to demonstrate that progress. Our vision has always been to create immersive gaming experiences that not only entertain but also push the boundaries of what operators and players expect from online gaming. This year, we brought something truly special to Lisbon,” said Lachezar Petrov, CEO of CT Interactive.

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CT Interactive’s booth featured advanced gaming elements such as jackpots, free spins and bonus tools, all designed to create a more engaging and rewarding experience for players. The company’s commitment to innovation and player-focused products was clear from the feedback they received throughout the event.

A major highlight of the summit was CT Interactive’s announcement of a new strategic partnership with GameWorkz, a provider of social gaming solutions. GameWorkz presented its player management platform at CT Interactive’s stand, showcasing a solution that integrates third-party services and proprietary technology. This platform offers a fully functional social gaming experience, complete with gamification tools and a loyalty program, tailored to meet the needs of social players.

The post CT Interactive’s Successful Participation at SBC Summit Lisbon 2024 appeared first on European Gaming Industry News.

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Betsson Group Celebrates Major Wins at the SBC Awards 2024 in Lisbon

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Betsson Group has secured multiple accolades at the prestigious SBC Awards 2024, held in Lisbon.

Among the standout achievements, Betsson Group claimed the coveted title of Sportsbook Operator of the Year, alongside Leader of the Year awarded to its General Counsel, Corinne Valletta.

The Sportsbook Operator of the Year award recognises Betsson Group as the leading sportsbook operator of 2024. It celebrates the company’s significant achievements in operational efficiency, growth and market expansion. Over the past year, Betsson has showcased its ability to expand into new markets, introduce innovative features, launch engaging marketing campaigns, and consistently deliver exceptional customer experiences.

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Betsson Group’s General Counsel, Corinne Valletta, was recognised with the Leader of the Year award, an honour reserved for individuals who demonstrate outstanding leadership qualities. Corinne’s leadership has transformed Betsson’s Legal and Compliance teams into a model of excellence, driving operational efficiency and securing licenses in multiple new jurisdictions. Her innovative approach and thought leadership in regulatory compliance have set industry standards, positioning Betsson as a leader in both responsible gaming and legal excellence.

In addition to the two top awards, Betsson Group also earned silver in the following categories:

Innovation in Casino & Gaming Entertainment – Silver

Best Affiliate Programme – Silver

Operator of the Year (Large) – Silver

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Employer of the Year – Silver

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EvenBet Gaming to Showcase Pioneering Poker Products at SBC Summit 2024

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EvenBet Gaming, a leading developer of online gaming software and solutions, is set to unveil its latest industry-leading poker platform update and exhibit its brand-new In-Store feature at the upcoming SBC Summit in Lisbon.

Launched at the beginning of September, the In-Store platform feature provides players with unprecedented access to perks directly from the lobby or poker table. Available benefits include Time Bank packages, Insurance Buying and Opponent Game Statistics, with each perk designed to enhance the player experience and drive revenue for EvenBet’s partners.

The EvenBet team will be located at Stand B820 and will outline the key aspects of the In-Store feature, as well as demonstrate the advantages of third-party casino game integration, revealing how operators can diversify their revenue streams.

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The provider is also set to announce a major update to its Poker Clubs platform in October, which will improve software flexibility and player engagement options.

EvenBet will kick off the summit by hosting an exclusive poker tournament on Tuesday 24 September, an invite-only event featuring C-suite executives from across the industry.

Dmitry Starostenkov, CEO at EvenBet Gaming, said: “The SBC Summit is one of the biggest events on the calendar for us, and this year it will be even better. We are heading to Lisbon with an even better team, and they are ready to explore an even better poker platform with our valued partners and prospective clients.

“We are also hosting a C-level poker tournament on the first day, which should be a lot of fun and give us an indication of who the best players are in our industry.”

The post EvenBet Gaming to Showcase Pioneering Poker Products at SBC Summit 2024 appeared first on European Gaming Industry News.

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