Industry News
Incentive Games Partners with BtoBet
Incentive Games, the Free-to-Play and Paid-to-Play multi-sports game developer, has entered into a partnership with BtoBet.
As per the deal, Paid-to-Play virtual sports games will be made available to BtoBet’s partners, with a particular focus on those in Europe, Africa and Latin America. This includes popular titles such as Virtual-League: Penalties, and Virtual-League: Racing.
“Incentive Games’ F2P and P2P games allow our partners to engage with a much broader audience than ever before by providing their players with a format of game that appeals to them and works on the devices they use. Nowadays F2P and P2P games are a key tool for all operators as they seek cost-effective and entertaining ways of driving their acquisition, retention and engagement metrics,” Sabrina Soldà, Chief Marketing Officer at BtoBet, said.
“We are delighted to have partnered with BtoBet, a leading sportsbook and gaming platform provider with a broad global footprint, especially in our core markets of Europe, Latin America, and Africa,” John Gordon, CEO of Incentive Games, said.
“Our games have proved to be very powerful when it comes to acquisition and retention and we believe they will be just as popular with BtoBet’s partners. We look forward to a long and successful relationship,” John Gordon added.
Industry News
BetBlocker Launches Italian Version of its App
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BetBlocker has launched the Italian version of its app.
“Italian is the fifth language that we’ve launched support for in the first two months of 2025. Unlike commercial blocking softwares, who focus their attentions on markets that are viewed as commercially viable, BetBlocker is determined to remove the language barrier for as many users as possible,” the Company said.
“Gambling addiction is no different in Zambia, Brazil or Serbia than it is in the UK, US or the Netherlands. It is critical that we remove unnecessary friction to our free, anonymous support for as many people as possible.
“BetBlocker would like to extend our heartfelt thanks to Francesco Casartelli, who volunteered to provide the translation services that have facilitated this launch. Francesco’s work will allow us to support thousands more Italian speakers, and directly touch and improve the lives of a huge number of people and families.”
The post BetBlocker Launches Italian Version of its App appeared first on European Gaming Industry News.
Industry News
IGT Achieves Improved ESG Score from FTSE Russell
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International Game Technology PLC announced that it has achieved an environmental, social and governance (ESG) Score of 4.3 out of 5.0 from FTSE Russell, positioning IGT in the 97th percentile within the Travel and Leisure sector of FTSE Russell’s ESG Scores. This was an improvement from IGT’s previous ESG Score of 4.2 out of 5.0 in 2023, demonstrating its ongoing commitment to enhancing ESG performance.
“As a company committed to continually elevating our sustainability practices and leadership, IGT is proud to once again achieve an improved ESG score from FTSE Russell. Through our global Sustainable Play program, we execute sustainable practices and policies throughout our company and this improved score validates our ongoing efforts,” Wendy Montgomery, SVP of Marketing, Communications and Sustainability at IGT, said.
FTSE Russell’s ESG Scores and data model allows investors to understand a company’s exposure to, and management of, ESG issues in multiple dimensions. The ESG Scores are comprises an overall rating that breaks down into underlying pillar and theme exposures. Scores built on over 300 individual indicator assessments are applied to each company’s unique circumstances. The ESG Scores align with the UN Sustainable Development Goals (SDGs), all of which are reflected in FTSE Russell’s ESG framework.
The post IGT Achieves Improved ESG Score from FTSE Russell appeared first on European Gaming Industry News.
Industry News
Super Group Appoints Merrick Wolman to its Board of Directors
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Super Group has appointed Merrick Wolman to its Board of Directors, effective from February 18, 2025.
Mr. Wolman is the Chief Executive Officer of a global finance company and has worked closely with the Super Group executive team for over two decades.
Neal Menashe, Chief Executive Officer of Super Group, said: “We are very pleased to welcome Merrick to the board. His deep understanding of the gaming industry, alongside his wide range of experience in executive roles, will be of great value as we continue to pursue our global growth strategy and build on our successes to date.”
This appointment brings the total directors on Super Group’s board to nine, including five independent directors.
The post Super Group Appoints Merrick Wolman to its Board of Directors appeared first on European Gaming Industry News.
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