Industry News
Sports and Gaming – Playing by a New Set of Rules
The pandemic has brought the sports industry to its knees but against the backdrop of global crisis, opportunities have arisen for others. While the sports business is set to lose as much as US$61.6 billion1 in missed revenues by the end of the year, the gaming sector, on the other hand, will generate revenues of $159.3 billion, a +9.3% year-on-year increase.2
Although largely driven by unforeseen circumstances, the pandemic has highlighted the large gulf in the prioritisation of fan experience between the two. As OZ Sports CEO Gudjon Gudjonsson explains, the sports industry has much to learn from gaming if it is to maintain and grow its global fanbase.
If there is one positive element to come out of this all for the sports industry, it is that leagues, federations and teams have had to rethink their way of doing business. The pandemic has accelerated innovation on various fronts. This is especially the case with the return of sport behind closed doors, with the need to remotely manage the production of leagues and make fans feel part of the live experience from the comfort of their homes.
The temporary state of the live sports sector, with limited or no fans in stadiums, has only amplified a bigger and more recognisable challenge. Pandemic or no pandemic, studies show that 90% of fans are unable to watch their favourite team in their home stadium due to factors such as location or finance.
At OZ Sports, what COVID-19 has taught us is that we need to accelerate our vision in making the fan experience more interactive and engaging. The new generation of fans expects to be able to share their experiences without geographical boundaries. OZ is keeping sports more relevant, broadening the fanbase by opening up the physical stadium.
This is where we have looked to gaming. The prioritisation of user engagement has seen games companies constantly explore new ways to deliver content to consumers. As a result, gaming platforms are becoming social networks in their own right and established social platforms are seizing this opportunity to invest further in games to maintain and grow their user database. Gaming is driving forward the reality of the metaverse – virtual social spaces that are always open, always on, and always expanding.
So, what does that mean for the sports industry? We are still in the early days of sports broadcasting, and there is a lot we can learn from gaming. Our thinking around the intersection of sports and gaming can be seen everywhere in the OZ Sports strategy. It’s in how we think, how we work, and how we innovate as a company. As a tech business with influential investors from the gaming industry, we foster a different culture than traditional sports broadcasting companies.
Our tech stack is ours, from end-to-end. We mostly leverage technologies on how we do sports production that has until now mostly belonged to gaming companies, which opens up a totally new world for us. At the core, we have our gaming engine, built on a robust machine learning software stack that analyses what is going on in the game, in real-time. From there we further develop our broadcasting technologies, with a layer for services like augmented graphics and avatars, to applications like tracking or a more intuitive replay system, to name but a few. This allows us to work differently as a team of innovators and compete more creatively as a company.
By embracing everything that the gaming industry is positively doing to engage with its fans, we see the world of sports broadcasting becoming far more interesting than it is today. Out of the pandemic, we will see new companies that have succeeded, and these new leaders will foster far more vibrant communities around live events. Gen Z will have emerged with different needs and the more popular short format of sports storytelling will continue to rise.
New exciting technologies will continue to surface in the market that better serve fans’ sports esteem. Use of avatars will be the everyday normal, by representing the digital you in the new metaverse. Fans will be able to instantly express their emotions in the moment of the game, wherever they may be in the world, empowering fans to communicate in ways that are difficult to accomplish in today’s world.
The future of live sport is an exciting one; by embracing gaming technologies OZ Sports will continue to innovate at this intersection. Sports broadcasting as we currently know it is about to change forever, and we’re excited to be at the forefront of that transformation!
Industry News
Public Voting Starts for Ortak x B.F.T.H. Arena Awards 3.0
The highly anticipated Ortak x B.F.T.H. Arena Awards 3.0 has officially entered the public voting phase as submissions are closed.
More than 70 game providers have turned in over 160 submissions, including Tom Horn Gaming, Pragmatic Play and RubyPlay. Public voting involves enthusiasts casting their votes to pick the winner of the Game of Public Choice category.
The Public voting phase ends on December 1st 23:59 GMT+4.
Concurrent to public voting, the first phase of private voting also starts during which all participants who have submitted entries get the chance to vote for one favourite in each category. An international auditing company oversees this phase to eliminate duplicate votes and self-votes. This phase ends on November 19, 23:59 GMT+4.
The second phase of private voting will also take place with a jury of industry experts making their decisions based on the shortlist picked by participants during the first phase.
The post Public Voting Starts for Ortak x B.F.T.H. Arena Awards 3.0 appeared first on European Gaming Industry News.
Industry News
BC.GAME Launches Exclusive Airdrop for Polymarket Users, Rewarding Participation in U.S. Election Prediction Markets
Following the frenzy surrounding the 2024 U.S. presidential election, global leading crypto igaming platform BC.GAME has officially announced an exciting airdrop campaign aimed specifically at Polymarket users. This initiative will bring BC.GAME’s gaming entertainment together with the wisdom of Polymarket users, offering a much-needed opportunity for those who actively participated in the election prediction market.
Airdrop Frenzy Amid the Hype: Special Rewards for Polymarket Users
Following the intense activity during the 2024 U.S. presidential election, Polymarket saw an unprecedented surge in user participation. Thousands of individuals placed bets on the election results, turning this prediction market into a major financial event.
To capitalise on this momentum, BC.GAME is launching an exclusive airdrop for Polymarket users. The campaign will reward active participants with exclusive prizes and access to BC.GAME’s expansive gaming ecosystem, creating an exciting opportunity for those who took part in one of the most talked-about prediction markets in history.
Exclusive Airdrop: A Chance to Turn the Tide
The BC.GAME airdrop campaign will offer Polymarket’s active users unique rewards, creating an exciting and unparalleled experience in the crypto gaming space. By leveraging the buzz surrounding Polymarket, BC.GAME aims to bring its innovative gaming ecosystem to more users, giving them the opportunity to earn substantial rewards through this airdrop. Polymarket users will not only enjoy exclusive games on the BC.GAME platform, but also have the chance to claim specially designed rewards. The BC.GAME team guarantees a transparent and fair process throughout the event, ensuring that every participant receives maximum benefits.
BC.GAME: Igniting the Future of Crypto Communities
BC.GAME has always been at the forefront of innovation, providing users with a never-before-seen gaming experience. According to data from 1ml .com, BC.GAME is ranked 14th globally in the crypto gaming space and supports hundreds of cryptocurrencies, including Poly, providing users with diverse payment and gaming options.
In addition, BC.GAME actively participates in the development of the crypto community by investing in NFTs and supporting the growth of the metaverse. For example, BC.GAME has invested 700 ETH into various NFT projects to foster growth in the metaverse and iGaming sectors. By engaging with Polymarket users, BC.GAME is lighting up new possibilities in the crypto world and paving the way for the future of digital entertainment.
The post BC.GAME Launches Exclusive Airdrop for Polymarket Users, Rewarding Participation in U.S. Election Prediction Markets appeared first on European Gaming Industry News.
Industry News
Double win for Kaizen Gaming at the SBC Awards Latinoamérica 2024
Kaizen Gaming, one of the biggest GameTech companies in the world, had an impressive double-win at the SBC Awards Latinoamérica 2024 on the 31st October in Miami, Florida. Awarded ‘Brazilian Market Entrant of the Year’, and ‘Marketing Campaign of the Year’, the two wins follow an impressive year of growth and exposure for Kaizen Gaming, as well as its premium brand Betano, across Latin America and globally.
Betano is rapidly growing its user base and presence in Brazil, serving as the main and title sponsor of Brasileirão Betano and Copa Betano do Brasil. As a founding member of the ANJL and IBJR regulatory bodies, Betano is recognised for its dedication to upholding the highest standards of responsible gaming and integrity. Furthermore, the Betano brand has launched multiple CSR initiatives across the country in partnership with sponsored team, Clube Atlético Mineiro. It also recently launched the “Juntos em Campo” long-term program in cooperation with CBF (Brazilian Football Confederation) to promote initiatives focused on gender equality.
Awarded for the results and creativity of its innovative “Football in America” marketing campaign, Betano successfully introduced Latin America to its “Confia” brand platform by leveraging on its CONMEBOL Copa America 2024 sponsorship. The campaign chimed with the spirit of fans across the continent by celebrating Latin America’s rich football heritage, playfully responding to Kylian Mbappe’s 2022 comments questioning the region’s football quality.
Vangelis Skarkalis, Kaizen Gaming Senior Commercial Director LATAM, said: “Latin America is one of the world’s most dynamic and exciting regions for i-gaming. Being recognised as a leading player in this important market with two wins at the prestigious SBC Awards Latinoamérica is a great honour – especially on the heels of our recent double-win as ‘Operator of the Year’ at both the EGR Operator Awards and SBC Awards. Achieving this success requires an exceptional team of dedicated, ambitious professionals. This award honours everyone’s hard work and commitment to always going above and beyond in delivering the best experiences for our customers not only in Latin America, but worldwide too.”
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