Industry News
Trustly Payments: Why Should EU Gamblers Switch to It?
Top-notch casino companies aim to create a secure system through which punters can buy their bets. This is especially critical during this era of cybercrime when are conscious of the kind of channels that they send their money through. Due to the high online scams, many people want to conduct their transactions on a system that’s scam-proof.
There are many payment models that punters can use to buy their bets. However, some of them may not provide an excellent service that may meet the expectations of players. One of the best payment methods through which you can channel your money from the bank account to your casino account is Trustly. Keep reading to discover what Trustly is, how it works, and its pros and cons.
Facts about Trustly Payments
Trustly is a secure and risk-free payment mode that enables you to make a payment from your bank account. Trustly system was created in 2008 and was initially called InstantBank. This payment method is available in found in Europe.
Trustly works closely with other payment companies like PayPal to offer excellent client experience. Although various clients can use the technique, it mainly works well with online players.
How Does it Work?
Trustly is a unique mode of payment because, as a shopper, you don’t need to register with them to enjoy their services. This means that if the casino site supports Trustly, you don’t move out of the platform when making payments.
When you want to make payment through payment, you’ll see an electronic form where you indicate your bank and how much you want to pay. Having filled out the e-form, provide Trustly with your banking information that it verifies and avails the funds in your casino account.
Trustly works by ensuring that the bettor and the betting platform is are risk-free. Trustly is viewed as a payment mode as opposed to being a website.
Before you utilize Trustly, it’s critical to check whether your financial institution approves it. Although Trustly is free, you need to find out the amount your lottery website charges when using such payment mode.
Benefits of Using Trustly
The gambling industry is evolving due to technology. Currently, you can log in and start playing your best lottery games because there are several gambling sites with no verification for UK and international players. When using such sites, a payment mode like Trustly becomes critical. Many benefits also accrue as a result of using Trustly. These include:
Secure online payment
In the past, some individuals used to avoid online gaming and shopping due to scams that used to happen when making payment. However, with the emergence of payment methods like Trustly, such fears are no longer there. Trustly is a secure method of making payment online. Just like all banks, Trustly is controlled by Swedish FSA and gamblers don’t have to fear when making their payments.
Security of Trustly is enhanced by the fact that the payment mode doesn’t save your bank details on their system or the casino one.
Quick and convenient payment method
Trustly is designed to provide fast payment with minimal hassles. You can easily transact with any currency at your bank account. Also, you don’t need to have an account with Trustly before you start making your payment through the system. The deposit method doesn’t require any AML procedure, downloading of apps or installation of specific software before you use it.
The method is mobile phone-friendly
Nowadays, many people use their smartphones to conduct multiple businesses online. Most online gambling sites are also friendly to mobile phones. The good news is that Trustly is also mobile-friendly and bettors can make their payment while using their smartphones.
You can withdraw your prize through Trustly
In case you’ve won a lottery prize, you can withdraw the amount to your bank through Trustly. The system is safe and quick.
No charges
Trustly offers free of charge services. However, the online casino may charge you in case you use the Trustly method of payment.
The Downsides of Trustly
- Not all banks support the payment mode – There are specific banks that don’t recommend this payment method. If you’ve got an account with such banks, you cannot enjoy the free services offered by Trustly.
- Few countries have it – Trustly is available in some countries in Europe. It’s not a global payment method. You can’t enjoy the payment solution if you don’t come from such countries.
Alternatives to Trustly
In case you don’t access Trusty, there are other payment modes that you can use. These include:
PayPal
PayPal is a solution that enables you to make or receive payment online. You can start enjoying the service when you register your credit card and use your email address as your account. PayPal is secure and used to make transactions at a global level.
Sofort
Sofort is a solution that enables consumers to make payment. This mode of payment is available in eight countries in Europe. You only need to verify the money that you want to send because other details are already provided. The method is secure as it’s compliant to bank safety regulations.
Poli
This is a payment method that enables a person to withdraw money from their bank account. The service is mainly available in Australia and New Zealand. The Poli method is secure as the system doesn’t take sensitive data from you.
Conclusion
There are multiple methods that you can use when buying bets online. The mode you apply depends on your location. This article offers you essential information on some of the payment methods.
Gambling in the USA
Gaming Americas Weekly Roundup – June 30-July 6

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
The Alcohol and Gaming Commission of Ontario has issued monetary penalties totaling $350,000 against Great Canadian Casino Resort Toronto for multiple violations of provincial gaming standards. The penalties follow an impromptu after-party that was permitted to take place in the pre-dawn hours directly on the casino’s gaming floor. On September 27, 2024, an electronic dance music event attended by thousands of people was hosted in the theatre adjacent to the casino at Great Canadian Casino Resort Toronto. The event was marked by widespread intoxication, disorderly behaviour and numerous criminal and medical incidents – both inside and outside the venue – including alleged assaults, drug overdoses and acts of public indecency. Although paid duty officers were present, additional police and emergency services were required to manage the situation.
International Game Technology PLC, doing business as Brightstar Lottery, announced that Michelle Carney, Brightstar’s Vice President of Global Lottery Marketing, will be inducted into the Lottery Industry Hall of Fame as a member of the Class of 2025. The induction ceremony will take place this September at an industry event in Ontario, Canada hosted by the Public Gaming Research Institute (PGRI) in conjunction with the North American Association of State and Provincial Lotteries (NASPL). In her current role, Carney is responsible for the development of marketing and communications strategies that support growth for Brightstar’s Global Lottery business, including lottery product marketing, trade shows and events, thought leadership communications and B2C marketing campaign materials to support customer launches of new game content.
Partnerships
International Game Technology PLC announced that its subsidiary, IGT Canada Solutions ULC (IGT), signed an eight-year agreement with Atlantic Lottery to supply its IntelligenEVO video lottery central system technology across Atlantic Canada. The agreement includes the option for multiple extensions and positions the Atlantic Lottery to become the first World Lottery Association (WLA)-affiliated lottery operator to deploy IGT’s next-generation central management system in a game-to-system (G2S) distributed market. With peak system security, network availability and responsible gaming functionalities, IntelligenEVO is a reliable, scalable solution that can meet the needs of today and in the future. The solution will accelerate time-to-market and enables the Atlantic Lottery to benefit from the system’s suite of player-focused functionality. The technology’s G2S and open API design optimises data collection and delivery and will enable Atlantic Lottery to customise their programme for evolving player needs.
EDGE Boost by EDGE Markets, a financial platform for smart bettors and gamblers, has partnered with World Series of Poker, the premier series of worldwide poker tournaments. The EDGE Boost debit card is now the preferred payment method for WSOP, offering ease of payment, safety and several exclusive on-site perks for tournament players. In past tournaments, WSOP players were limited to $10,000 per transaction and had to complete a lengthy approval process, often resulting in frequent cash deposits. Now, those using the EDGE Boost card through PayPal checkout can bypass traditional credit card verification. They can also make entries up to $250,000, which eliminates the need to carry large sums of cash at the event and increases security measures.
The post Gaming Americas Weekly Roundup – June 30-July 6 appeared first on European Gaming Industry News.
Industry News
SOFTSWISS Takes Home Four Awards In One Night

SOFTSWISS, a global provider of iGaming software solutions, has won two prestigious trophies at the EGR Marketing & Innovation Awards 2025. These recognitions come alongside two more accolades at Malta’s iGaming Excellence Awards 2025.
EGR Marketing & Innovation Awards
Hosted annually, the EGR Marketing & Innovation Awards honour the most innovative and effective campaigns and teams in online gaming. Recognising success across marketing, creative execution, customer engagement, and commercial results, the awards are regarded as one of the industry’s top accolades.
This year marks the third consecutive win for SOFTSWISS, following previous victories for its standout campaigns, Bringing the Heat in 2023 and Grab Success in 2024. The judges praised the SOFTSWISS marketing team with the Marketing Team of the Year Award for showing a clear passion for their brand and a creative use of new technologies and data analytics.
In addition to leading the team’s collective success, Valentina Bagniya, CMO at SOFTSWISS, was personally recognised as the best B2B Marketer of the Year for her role in transforming SOFTSWISS’ marketing function into a brand powerhouse.
“Thank you to the EGR jury team for this wonderful recognition. Winning Marketing Team of the Year is an extraordinary achievement that highlights our strength and dedication as a team. Additionally, receiving B2B Marketer of the Year is a deeply meaningful acknowledgement of our collective efforts,” says Valentina Bagniya. “These awards are not about individual achievements; they reflect the creativity, commitment, and passion of our entire marketing team.”
Malta’s iGaming Excellence Awards
SOFTSWISS also received major recognition at Malta’s Gaming Excellence Awards 2025. Ivan Montik, Founder of SOFTSWISS, was honoured with the Lifetime Achievement Award for exceptional contributions to the iGaming industry over the course of his career. Meanwhile, Rubens Barrichello, ex-Formula 1 pilot and Non-Executive Director in Latin America at SOFTSWISS, was named Best iGaming Influencer of the Year, celebrating his significant impact through content creation, marketing, and online presence.
Valentina Bagniya comments: “It’s significant that our colleagues Ivan Montik and Rubens Barrichello received recognition at Malta’s Gaming Excellence Awards 2025, demonstrating how our leadership vision is increasingly recognised and valued by industry professionals. Moving forward, we remain dedicated to expanding our expertise and actively contributing to the advancement of our industry.”
On 3-4 July, the SOFTSWISS team will be attending iGB Live in London, ready to share their insights and expertise with interested attendees.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
The post SOFTSWISS Takes Home Four Awards In One Night appeared first on European Gaming Industry News.
Gambling in the USA
Gaming Americas Weekly Roundup – June 9-15

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
BMM Innovation Group, a technology conglomerate focused on gaming product compliance testing, cybersecurity solutions and virtual training for the global gaming industry, announced that it is exhibiting at the Perú Gaming Show 2025, June 18–19 at the Centro de Exposiciones Jockey in Lima, Perú. BMM’s local experts will be available at Booth No. 31–32 to discuss the Company’s full suite of testing, certification, cybersecurity and virtual training services for Perú’s growing gaming industry. With a well-established land-based sector and a rapidly expanding online gaming market, Perú represents one of the most dynamic jurisdictions in Latin America. BMM has supported the Peruvian gaming industry for more than 18 years, with a dedicated office in Lima since 2007. The Company’s deep roots and compliance expertise make it uniquely positioned to serve the diverse needs of Perú’s casinos, sports betting operators, lottery providers and online gaming programmes.
Amusnet is set to make a powerful impression at the Peru Gaming Show 2025, taking place on June 18-19 in Lima, by presenting a comprehensive portfolio across its Online Casino, Live Casino, and Land-based verticals. As one of the most prominent and influential gaming exhibitions in Latin America, PGS brings together the industry’s leading providers, manufacturers and decision-makers for two days of impactful business exchange. Amusnet is also sponsoring the LMG Futbol Experience on June 17, held just before the exhibition, showcasing involvement in local events and its engagement in supporting industry-wide collaboration.
International Game Technology PLC announced that its spectacular RISE55 cabinet is now live on casino floors across the US. With robust, performance-focused content roadmaps for the premium-leased and for-sale game segments, IGT’s RISE55 cabinet debuted with the highly entertaining Magic Treasures Gold game. The RISE55 cabinet features a 55-inch ultra-HD curved display that delivers crisp graphics, enhanced audio technology and remarkable player comfort. The RISE55 cabinet first hit casino floors in late May, with additional deployments planned through the summer. As the hardware’s Class III premium launch title, Magic Treasures Gold is a visually stunning multi-level progressive game with features that build upon the success of IGT’s award-winning Magic Treasures game, including a leveled-up version of the Money Ball feature.
Partnerships
Hard Rock Cafe, in partnership with international soccer icon Lionel Messi, launched new merchandise coinciding with one of the year’s most anticipated global soccer tournaments. The collection debuts as part of Hard Rock’s “WE PLAY TOGETHER” campaign, which unites soccer fans to celebrate the sport. The campaign will feature special experiences and exclusive offers, such as bundle deals combining themed Messi menu and retail items, for guests to watch each match and show support for their favourite teams. Lionel Messi announced the collection via an Instagram post, where he donned one of the custom tees now available for purchase.
PrizePicks, the largest daily fantasy sports operator in North America, announced that it has partnered with the Los Angeles Dodgers as the team’s Official DFS Partner. The partnership features several digital and in-stadium activations at Dodger Stadium as PrizePicks continues to strengthen its brand presence in baseball.
The post Gaming Americas Weekly Roundup – June 9-15 appeared first on European Gaming Industry News.
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