Industry News
Trustly Payments: Why Should EU Gamblers Switch to It?
Top-notch casino companies aim to create a secure system through which punters can buy their bets. This is especially critical during this era of cybercrime when are conscious of the kind of channels that they send their money through. Due to the high online scams, many people want to conduct their transactions on a system that’s scam-proof.
There are many payment models that punters can use to buy their bets. However, some of them may not provide an excellent service that may meet the expectations of players. One of the best payment methods through which you can channel your money from the bank account to your casino account is Trustly. Keep reading to discover what Trustly is, how it works, and its pros and cons.
Facts about Trustly Payments
Trustly is a secure and risk-free payment mode that enables you to make a payment from your bank account. Trustly system was created in 2008 and was initially called InstantBank. This payment method is available in found in Europe.
Trustly works closely with other payment companies like PayPal to offer excellent client experience. Although various clients can use the technique, it mainly works well with online players.
How Does it Work?
Trustly is a unique mode of payment because, as a shopper, you don’t need to register with them to enjoy their services. This means that if the casino site supports Trustly, you don’t move out of the platform when making payments.
When you want to make payment through payment, you’ll see an electronic form where you indicate your bank and how much you want to pay. Having filled out the e-form, provide Trustly with your banking information that it verifies and avails the funds in your casino account.
Trustly works by ensuring that the bettor and the betting platform is are risk-free. Trustly is viewed as a payment mode as opposed to being a website.
Before you utilize Trustly, it’s critical to check whether your financial institution approves it. Although Trustly is free, you need to find out the amount your lottery website charges when using such payment mode.
Benefits of Using Trustly
The gambling industry is evolving due to technology. Currently, you can log in and start playing your best lottery games because there are several gambling sites with no verification for UK and international players. When using such sites, a payment mode like Trustly becomes critical. Many benefits also accrue as a result of using Trustly. These include:
Secure online payment
In the past, some individuals used to avoid online gaming and shopping due to scams that used to happen when making payment. However, with the emergence of payment methods like Trustly, such fears are no longer there. Trustly is a secure method of making payment online. Just like all banks, Trustly is controlled by Swedish FSA and gamblers don’t have to fear when making their payments.
Security of Trustly is enhanced by the fact that the payment mode doesn’t save your bank details on their system or the casino one.
Quick and convenient payment method
Trustly is designed to provide fast payment with minimal hassles. You can easily transact with any currency at your bank account. Also, you don’t need to have an account with Trustly before you start making your payment through the system. The deposit method doesn’t require any AML procedure, downloading of apps or installation of specific software before you use it.
The method is mobile phone-friendly
Nowadays, many people use their smartphones to conduct multiple businesses online. Most online gambling sites are also friendly to mobile phones. The good news is that Trustly is also mobile-friendly and bettors can make their payment while using their smartphones.
You can withdraw your prize through Trustly
In case you’ve won a lottery prize, you can withdraw the amount to your bank through Trustly. The system is safe and quick.
No charges
Trustly offers free of charge services. However, the online casino may charge you in case you use the Trustly method of payment.
The Downsides of Trustly
- Not all banks support the payment mode – There are specific banks that don’t recommend this payment method. If you’ve got an account with such banks, you cannot enjoy the free services offered by Trustly.
- Few countries have it – Trustly is available in some countries in Europe. It’s not a global payment method. You can’t enjoy the payment solution if you don’t come from such countries.
Alternatives to Trustly
In case you don’t access Trusty, there are other payment modes that you can use. These include:
PayPal
PayPal is a solution that enables you to make or receive payment online. You can start enjoying the service when you register your credit card and use your email address as your account. PayPal is secure and used to make transactions at a global level.
Sofort
Sofort is a solution that enables consumers to make payment. This mode of payment is available in eight countries in Europe. You only need to verify the money that you want to send because other details are already provided. The method is secure as it’s compliant to bank safety regulations.
Poli
This is a payment method that enables a person to withdraw money from their bank account. The service is mainly available in Australia and New Zealand. The Poli method is secure as the system doesn’t take sensitive data from you.
Conclusion
There are multiple methods that you can use when buying bets online. The mode you apply depends on your location. This article offers you essential information on some of the payment methods.
Industry News
FDJ UNITED Confirms Strong Half-Year Progress and Maintains 2025 Guidance

FDJ UNITED, a leader in lottery, betting and gaming in Europe, announced its results for the first half of 2025.
• First-half revenue of €1867m: up +31% compared with H1 2024 reported and down -2% on a restated basis
• Buoyant performance by the French lottery and retail sports betting BU with revenue of €1290m, up +4% on a restated basis
• Lottery revenue rose by +6% to €1065m. This performance can be attributed to the whole range of games and all distribution channels, particularly digital, which rose by +16% to €160m
• Point-of-sale sports betting revenue fell by -6% to €225m. This change reflects unfavourable sports results for the operator, despite stakes boosted by an attractive football offering (+4%)
• Online betting and gaming BU2 revenue of €466m, down -12% on a restated basis
• This change reflects a very unfavourable 2024 comparison base, due in particular to the Euro football tournament, as well as tax and regulatory impacts in 2025, particularly in the Netherlands and the UK. Excluding these two markets, revenue would be up 5% thanks to the performance of other countries, including France
• Second-quarter revenue came to €235m, up +2% compared with the first quarter of 2025
• Recurring EBITDA of €441m, representing a margin of 23.6%, or 24.4% excluding the cost of the employee share ownership plan (€14m)
• Adjusted net income of €222m
• This reflects the impact of the financing of the Kindred acquisition on the financial result and the one-off tax contribution on the profits of large French companies
• 2025 objectives reiterated: stable revenue versus 2024 pro forma, with a recurring EBITDA margin of over 24%
• Successful employee share ownership plan bringing the share of capital held by employees to 4.6%
• Taken up by more than half of employees and largely oversubscribed
“2025 stands as a transition year for FDJ UNITED, with the integration of Kindred well on track. In this context, our first-half performance is in line with the expected full-year trajectory. Besides, we are pleased by the success of the employee share ownership plan launched by the Group, reflecting our long tradition of sharing FDJ UNITED’s value creation with all stakeholders,” Stéphane Pallez, Chairwoman and Chief Executive Officer of FDJ UNITED.
The post FDJ UNITED Confirms Strong Half-Year Progress and Maintains 2025 Guidance appeared first on European Gaming Industry News.
Industry News
EGT Launches Linked United Platform

EGT has launched Linked United, an innovative platform aiming to redefine profitability and immersion in gaming establishments in Spain. This product marks a significant milestone in the company’s strategy to enhance the performance of bingo and gambling halls across one of the most important European markets.
Linked United enables the seamless interconnection of numerous products at a single station, thus creating a more dynamic and engaging entertainment network. The platform enables operators to integrate popular titles from EGT’s portfolio, such as Bell Link Plus, Gods & Kings Link and Sands Princess, along with exciting new offerings. The company plans to include all releases launched on the local market from now on in Linked United.
A key differentiator of the platform is its innovative shared Grand Jackpot system: a single, progressive level, involving all interconnected games within a group. This way, players’ chances of hitting enormous winnings increase manifold, which generates unparalleled vibrancy in the gaming hall.
Along with enriching the gaming journey, the product also contributes to increasing operational efficiency through space optimization, allowing a greater variety of games to be offered in a smaller area. Linked United also stands out with its impressive flexibility in terms of installation, as it enables venues to adjust the game mix based on performance and tailor it to the specific preferences of their customers.
Linked United brings a number of advantages for operators. First, it increases perceived value for players thanks to the wider diversity of game offerings and the irresistible appeal of the unified GRAND Jackpot, which results in enhancing the overall experience and building loyalty. Second, this leads to extended playing sessions, as more dynamic and connected entertainment encourages players to prolong their visits. Third, it allows for maximum leveraging of existing hardware investment, as Linked United integrates with current infrastructure, which optimizes costs while extending equipment lifespan. Finally, operators benefit from significant cost savings by proposing more games per station and utilizing space efficiently.
Diego Scotti, Sales Director of EGT Spain, said: “We are at a turning point in our market strategy. With Linked United, we are not just connecting games; we are opening the doors to an ecosystem of unlimited possibilities. It’s a strategic response to our operators’ demand for solutions that not only captivate their clients but also maximize their return on investment in a tangible way.”
The post EGT Launches Linked United Platform appeared first on European Gaming Industry News.
FanDuel Sports Network
Main Street Sports Group Appoints Jim Keller as EVP of Advertising and Sponsorship Sales

Main Street Sports Group, owner of FanDuel Sports Network, announced the appointment of Jim Keller as Executive Vice President of Advertising and Sponsorship Sales. In this new role, Keller will lead the entire ad sales portfolio for FanDuel Sports Network, overseeing linear, digital, and programmatic efforts. He will report directly to Eric Ratchman, Chief Revenue Officer of Main Street Sports Group.
Keller brings more than two decades of experience driving innovation, operational excellence, and revenue growth across every layer of the media ecosystem, from national networks to digital-first platforms. Most recently serving as Chief Revenue Officer at Fuse Media, Keller previously held executive roles at Warner Bros. Discovery, Hulu, and NBC Universal, leading cross-platform sales teams through industry-shifting transformations and high-growth phases. His background includes oversight of digital, streaming, mobile, addressable, and data-driven advertising, as well as advanced monetization strategies across premium content portfolios spanning sports, entertainment, and news.
“Jim is a proven leader with an exceptional track record across linear, streaming, and digital platforms. As FanDuel Sports Network redefines what local sports media can be – more dynamic, more engaging, and more impactful – Jim’s leadership will be key in creating smarter advertising experiences that deliver real value to our brand partners and local fans alike,” said Eric Ratchman, Chief Revenue Officer of Main Street Sports Group.
“There’s nothing more powerful than the connection a fan has with their local team, and FanDuel Sports Network is building a platform that truly honors that connection. From my earliest days as a sports seller at NBC Sports, to leading some of the industry’s most innovative ad strategies, I’ve always believed that the strongest media experiences are rooted in content and community. FanDuel Sports Network’s focus on building relevant, local, multiplatform fan experiences is exactly what the industry and advertisers need right now, and I couldn’t be more excited to help drive the next phase of growth,” said Keller.
Keller’s deep expertise in building modern ad operations, forging high-impact partnerships, and unlocking value across multiplatform products will be instrumental as FanDuel Sports Network continues to evolve into the future of local sports media. Main Street Sports Group’s continued transformation is rooted in reimagining local sports coverage, not just distributing games, but uniting the brands, features, and experiences fans want, tailored to each market.
The post Main Street Sports Group Appoints Jim Keller as EVP of Advertising and Sponsorship Sales appeared first on Gaming and Gambling Industry in the Americas.
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