Industry News
The crackdown of online gambling by Governments of multiple countries
There is no doubt that online gambling has emerged as a common yet amazing way of entertainment. In fact, it can be said that the internet becomes popular due to gaming, especially gambling games.
Some people think both gambling games and adventure games are different. However, the law seems like it does not support them.
Till now, there are some countries that are debating on whether to allow gambling games for several years or not. However, some data showed that the gambling industry had impacted severely. So, let’s talk about this in detail.
The biggest impacts
The recent share price graph indicates that some companies’ values are now going down, revenues from sports betting are now vanishing, and there is a great sense of uncertainty. It is true that the gambling industry is now facing a short-term crisis.
Sport betting companies like Betgenius and Betradar try their best to keep it up with Russian table tennis and Myanmar U21 football. On the other hand, bet365 moved into FIFA games. But the truth is it has become a sector with no products. It is like selling empty beer glasses, hoping people will fill them.
If we talk about one of the biggest gambling sites of the UK, now all the gamblers are shifting from offline port betting to the online casino games. The major reason behind this is the recent lockdown restriction imposed by the government. 888Holding informed that the company had been severely affected by this event.
It has canceled or postponed some events like Grand National and the Premier League. The company used to earn 16 percent of the total revenue from sports betting.
Now gamblers are moving to alternative products. That means they are now shifting toward online poker and casino games.
However, governments are also taking steps to prevent people from getting addicted to the game during this lockdown time. As per a report, the government has considered ordering online gambling companies to set the daily betting cap at £50.
Online sports betting comes with a higher rate of gambling disorder, around 2.5 percent. However, online casinos, bingo, and slots are attracting more potential addicts, with around 9.2 percent of customers who spend their money on gambling products having the problem.
However, the government’s advice for setting a cap on daily betting has gone unanswered.
On the other hand, 888Holding has informed that it is trying its best to identify signs of the problem in gambling among the customers. The company informed that the board had recognized that.
Now people are spending their time at home. On the other hand, economic uncertainty is also rising after the COVID-19 breakout. That’s why it is the primary duty of 888Holding to keep an eye on safe gambling. Besides, the company is trying to prevent gambling-related issues.
Online gambling situation in other places
Ukraine is also taking the necessary steps to control the online gambling industry. For a few days, Ukraine has intensified its process to find unauthorized online gambling companies. Ukraine is now trying its best to regulate the online market.
The Cyber Police of Ukraine, recently stated that it had built a team with the Strategic Investigation Office located in Kiev to find out all the online casinos running illegally. Some are running their casinos as legitimate IT development companies.
As per the report, the illegal casinos generally target customers of Ukraine and other countries having a monthly income of about USD 1 million. The government has cracked down some online casinos and detained some computers and documents. Now, the authority is trying to trace down the illegal online gambling operation.
In January, the authority busted a Kyiv-based online casino service operating disguised as a software company. The authority arrested around 50 IT staff, serving more than 300K gamblers across the world. The authority also has cracked down other illegal land-based gambling operations, which were giving access to slot machines.
To reduce such activities, the NBU- National Bank of Ukraine has issued a notice reminding the payment processors, associated businesses, and local merchant banks that even though the government has updated the law, the gambling activities still remain illegal. The NBU is now following a strict observance.
The crackdown of online gambling in Ukraine has led to the shutdown of the Ukraine Poker Open, which was planned to begin on 26th January in Kyiv. Along with that, Full House, the host of the Ukraine Poker Open, was also shut down. During the same time, the authority raided the Favbet office, a local bookmaker.
The company was serving local gamblers through different websites. The websites were offering sports betting, casino games, poker, and slots. A few years ago, Luck Land LLC, parent of Favbet company, was accused of tax evasion.
The company was doing that by selling lottery tickets through different land-based venues. But later, the local courts didn’t approve the further investigation as there was no sufficient information.
Situation in Spain
In Spain, all online gambling service providers are advised to reduce marketing efforts. This way, the authority can prevent gambling operators from taking advantage of gamblers during this lockdown time.
The country’s Council Ministers had been advised by the Ministry of Consumer Affairs to eliminate gambling advertisements till the end of the lockdown. Some bookmakers can use anxiety and concern factors of people to do business.
Pablo Iglesias, Spain’s government official recently issued an order informing that the decision was taken to keep problem gamblers protected. As per the report, the ongoing lockdown due to coronavirus outbreak is extended to 12th April, and it can be extended further if the community transmission rate increases more.
Around nine gambling companies in Spain, after the announcement, informed that they would support the anti- coronavirus efforts as well as the initiatives. Spain is now taking strict action to prevent online gambling companies from exploiting the current situation.
Conclusion
The governments of different countries are now trying their best to reduce online gambling activities. It will also be good if they can limit the public advertising of gambling. Limiting the betting limits can be an effective way, but some online gambling companies in the UK are not considering this as an effective method. It may not stop people from betting.
SOFTSWISS, a global provider of iGaming software solutions, has won two prestigious trophies at the EGR Marketing & Innovation Awards 2025. These recognitions come alongside two more accolades at Malta’s iGaming Excellence Awards 2025.
EGR Marketing & Innovation Awards
Hosted annually, the EGR Marketing & Innovation Awards honour the most innovative and effective campaigns and teams in online gaming. Recognising success across marketing, creative execution, customer engagement, and commercial results, the awards are regarded as one of the industry’s top accolades.
This year marks the third consecutive win for SOFTSWISS, following previous victories for its standout campaigns, Bringing the Heat in 2023 and Grab Success in 2024. The judges praised the SOFTSWISS marketing team with the Marketing Team of the Year Award for showing a clear passion for their brand and a creative use of new technologies and data analytics.
In addition to leading the team’s collective success, Valentina Bagniya, CMO at SOFTSWISS, was personally recognised as the best B2B Marketer of the Year for her role in transforming SOFTSWISS’ marketing function into a brand powerhouse.
“Thank you to the EGR jury team for this wonderful recognition. Winning Marketing Team of the Year is an extraordinary achievement that highlights our strength and dedication as a team. Additionally, receiving B2B Marketer of the Year is a deeply meaningful acknowledgement of our collective efforts,” says Valentina Bagniya. “These awards are not about individual achievements; they reflect the creativity, commitment, and passion of our entire marketing team.”
Malta’s iGaming Excellence Awards
SOFTSWISS also received major recognition at Malta’s Gaming Excellence Awards 2025. Ivan Montik, Founder of SOFTSWISS, was honoured with the Lifetime Achievement Award for exceptional contributions to the iGaming industry over the course of his career. Meanwhile, Rubens Barrichello, ex-Formula 1 pilot and Non-Executive Director in Latin America at SOFTSWISS, was named Best iGaming Influencer of the Year, celebrating his significant impact through content creation, marketing, and online presence.
Valentina Bagniya comments: “It’s significant that our colleagues Ivan Montik and Rubens Barrichello received recognition at Malta’s Gaming Excellence Awards 2025, demonstrating how our leadership vision is increasingly recognised and valued by industry professionals. Moving forward, we remain dedicated to expanding our expertise and actively contributing to the advancement of our industry.”
On 3-4 July, the SOFTSWISS team will be attending iGB Live in London, ready to share their insights and expertise with interested attendees.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
The post SOFTSWISS Takes Home Four Awards In One Night appeared first on European Gaming Industry News.
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
BMM Innovation Group, a technology conglomerate focused on gaming product compliance testing, cybersecurity solutions and virtual training for the global gaming industry, announced that it is exhibiting at the Perú Gaming Show 2025, June 18–19 at the Centro de Exposiciones Jockey in Lima, Perú. BMM’s local experts will be available at Booth No. 31–32 to discuss the Company’s full suite of testing, certification, cybersecurity and virtual training services for Perú’s growing gaming industry. With a well-established land-based sector and a rapidly expanding online gaming market, Perú represents one of the most dynamic jurisdictions in Latin America. BMM has supported the Peruvian gaming industry for more than 18 years, with a dedicated office in Lima since 2007. The Company’s deep roots and compliance expertise make it uniquely positioned to serve the diverse needs of Perú’s casinos, sports betting operators, lottery providers and online gaming programmes.
Amusnet is set to make a powerful impression at the Peru Gaming Show 2025, taking place on June 18-19 in Lima, by presenting a comprehensive portfolio across its Online Casino, Live Casino, and Land-based verticals. As one of the most prominent and influential gaming exhibitions in Latin America, PGS brings together the industry’s leading providers, manufacturers and decision-makers for two days of impactful business exchange. Amusnet is also sponsoring the LMG Futbol Experience on June 17, held just before the exhibition, showcasing involvement in local events and its engagement in supporting industry-wide collaboration.
International Game Technology PLC announced that its spectacular RISE55 cabinet is now live on casino floors across the US. With robust, performance-focused content roadmaps for the premium-leased and for-sale game segments, IGT’s RISE55 cabinet debuted with the highly entertaining Magic Treasures Gold game. The RISE55 cabinet features a 55-inch ultra-HD curved display that delivers crisp graphics, enhanced audio technology and remarkable player comfort. The RISE55 cabinet first hit casino floors in late May, with additional deployments planned through the summer. As the hardware’s Class III premium launch title, Magic Treasures Gold is a visually stunning multi-level progressive game with features that build upon the success of IGT’s award-winning Magic Treasures game, including a leveled-up version of the Money Ball feature.
Partnerships
Hard Rock Cafe, in partnership with international soccer icon Lionel Messi, launched new merchandise coinciding with one of the year’s most anticipated global soccer tournaments. The collection debuts as part of Hard Rock’s “WE PLAY TOGETHER” campaign, which unites soccer fans to celebrate the sport. The campaign will feature special experiences and exclusive offers, such as bundle deals combining themed Messi menu and retail items, for guests to watch each match and show support for their favourite teams. Lionel Messi announced the collection via an Instagram post, where he donned one of the custom tees now available for purchase.
PrizePicks, the largest daily fantasy sports operator in North America, announced that it has partnered with the Los Angeles Dodgers as the team’s Official DFS Partner. The partnership features several digital and in-stadium activations at Dodger Stadium as PrizePicks continues to strengthen its brand presence in baseball.
The post Gaming Americas Weekly Roundup – June 9-15 appeared first on European Gaming Industry News.
There are affiliate networks, and then there’s MegaList – a performance-first, hype-last kind of operation built for casino and sportsbook brands that prefer results over buzzwords.
In an industry that sometimes feels like it’s powered by vague metrics and recycled content, MegaList steps in as the “Mega Map” – a practical, data-driven network guiding both players and operators to higher ground. Less “look at our reach,” more “here’s your conversion rate.”
So no, this isn’t just another logo-stamped brand promising traffic and delivering bounce rates. This is a carefully engineered affiliate engine built on smart SEO, qualified leads, and just enough caffeine-fueled obsession with results to make even the most skeptical operators pay attention.
The iGaming Affiliate World: Why It (Still) Matters
Let’s be honest – the affiliate space in iGaming has had its fair share of bad actors and empty promises. But when done right, affiliate marketing is still one of the most effective and efficient ways to connect licensed operators with the right players.
Players want fewer popups, more clarity. Operators want actual ROI, not vague impressions.
Enter: the data-driven affiliate network.
It’s simple:
- Informed players make better choices.
- Strategic affiliates deliver better traffic.
- Everyone wins. Except, of course, the shady operators who preferred it the other way.
Meet the MegaList Brands
These aren’t vanity microsites. Each MegaList brand has a specific mission, actual humans behind the content, and a reputation for, well… telling it like it is.
MegaCasinoList
Let’s face it – players don’t need another affiliate promising “top 10 casinos” based on whatever ad paid the most. They need honest, transparent, expert-backed reviews.
That’s where MegaCasinoList comes in – a platform that filters out the noise and delivers legit info on licensed casinos, security, fairness, and gameplay. Slots? Live dealer games? Payout speed? Yep, it’s all in there, and it’s all vetted.
They work with reliable operators only, because – and here’s a crazy idea – not every shiny site deserves your deposit.
MegaTipsList
If you like sports predictions that read like a 20-page legal document, you’re in the wrong place.
MegaTipsList is built for bettors who want real insights, fast reads, accurate tips, and actual value. It delivers predictions, sports news, and timely promotions – minus the fluff and with none of that “win guaranteed” nonsense.
Designed for bettors who like to stay informed without needing a PhD to understand the odds.
MegaBetList
For the practical bettor who just wants the facts: which sites are legit, which ones pay fast, and what to expect before placing your first wager.
MegaBetList reviews betting platforms with a clear, no-nonsense voice. It’s not trying to dazzle; it’s trying to help people bet smarter – and it’s doing a pretty solid job of it.
From licensing to promotions to usability, everything is covered – and everything is filtered through what actually matters to sports fans.
Why This All Matters (And Why It’s Working)
The iGaming world doesn’t need more noise. It needs better filters, smarter partners, and affiliates that actually care whether the traffic leads somewhere useful.
That’s where MegaList comes in – not to impress with buzzwords, but to perform, to scale, and to make sure both operators and players are on the same page for once.
And if we may drop in a little vision while we’re at it:
“At MegaList, we believe informed players and strategic operators shape a stronger, smarter iGaming industry.”
For once, a statement that isn’t just inspirational filler.
So the next time someone pitches you an affiliate network, ask one thing: “Do they have a plan, or just a landing page?”
MegaList has both, and a track record to prove it.
Explore MegaList’s network:
🔗 MegaAffiliatesList.com
The post Meet MegaList: The Rising Force in iGaming Affiliation appeared first on European Gaming Industry News.
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