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Prague Gaming & TECH Summit 2025 (25-26 March)
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iGaming

iGaming Leader Soft2Bet Showcases MEGA Solutions to the US Market at NEXT Summit New York

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Soft2Bet, a leading B2B casino and sportsbook platform provider, made its forthcoming U.S. launch known last week at NEXT.io’s premier North American iGaming and Sports Betting Summit, NEXT Summit New York 2024. At the event, which was attended by some of the biggest names in the industry, Soft2Bet showed off its Motivational Engineering Gaming Application (MEGA) solutions and met with some of the biggest industry players in the United States.

Ahead of Soft2Bet’s expected New Jersey license later this year, members of the team including David Yatom Hay, General Council; Martin Collins, Chief Business Development Officer; and Ohad Straschnov, Senior Compliance Director, met with operators, regulators, and potential partners who expressed great interest in bringing MEGA solutions to the U.S.

“It was great to get some facetime with those helping us bring our offering to the States,” said Yatom. “Since we are first bringing our B2C product into the state as a proof of concept for future B2B partners, there seems to be quite a bit of excitement around seeing how our MEGA solutions and localization features will translate in the US.”

On Wednesday March 6, Collins participated in a fireside chat with Business Insider Media Editor Ashley Rodriguez. The presentation, titled Redefining the North American Online Gambling Experience, covered the need for operators to switch strategies from heavily investing in acquisition and promotional activity, to focusing more on better ROI tech innovations, such as MEGA, which boost retention and screen time.

“We believe proper gamification can be a true game changer within this market,” said Collins. “It’s not your traditional tournaments and awards we’ve seen across the market the last five to ten years. Within the industry, the user experience is fairly weak compared to other verticals, so we looked at what’s offering the best customer experience, and that’s coming from casual gaming. This is why we started developing solutions that match these incredibly engaging user experiences.”

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“So it’s essentially trying to recreate the experience you’d find in free mobile games and use that to keep people in the ecosystem and keep them coming back,” replied Rodriguez.

Following a successful NEXT Summit, Soft2Bet will once again be returning to the U.S. to showcase its new innovations and meet with partners in the market at SBC Summit North America from May 8 to 9, 2024. Martin Collins will be presenting a keynote at the iGaming stage on May 8 at 2:40 p.m.

Gaming Awards

Groove Wins SBC Award for Women’s Empowerment Initiative of the Year 2024

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Groove, a leading iGaming platform and aggregator, proudly claimed the Women’s Empowerment Initiative of the Year at the SBC Awards Latinoamérica 2024, celebrating a strong commitment to championing female talent and leadership.

At SBC Awards Latinoamérica, Groove’s win shines as a testament to how empowerment and inclusion propel the iGaming industry forward.

The award was accepted by Carolina Diniz Flauzino, Groove’s Latin America Business Development Manager, acknowledging Groove’s impactful diversity-driven culture.

Over the years, Groove has spotlighted the exceptional women in roles spanning account management, legal, finance, project leadership, tech, and creative design. From Liz Cohen’s pivotal oversight in account management to Salome Janashvili’s transformative graphic contributions and Sapir Hen’s rise in technical management, Groove’s success story is one written in part by the remarkable women across its global team.

Groove’s progressive tech ecosystem with over 15,000 games from 100+ top providers continues driving innovation with new technology soon to be released including an AI-Assistant, gamification tools, and the immersive Smart Lobby. Each feature is crafted to enhance engagement, supporting Groove’s dedication to transforming iGaming while celebrating its talented team.

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As Groove innovates with new AI-driven tools and a suite of gamification features, the company reinforces its core belief: a diverse team, empowered and celebrated, drives real success in a competitive market.

Yahale Meltzer, COO and Co-founder, remarked, “This award showcases the impact of our talented team. From its inception in 2016, Groove has championed women’s leadership, featuring dynamic professionals across roles critical to the company’s growth. We’re proud to bring this recognition home, a tribute to the exceptional women who are instrumental in shaping Groove’s future.”

 

 

 

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Brazil

Meridianbet (GMGI) Shortlisted for Exclusive Sports Betting and iGaming License in Brazil

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Meridianbet, part of the Golden Matrix Group Inc. (NASDAQ: GMGI), announced that it has been shortlisted for an exclusive sports betting and iGaming license in Brazil.

The application, filed under request number 56.195.600/0001-07, positions Meridianbet among a select group of global operators who will be part of one of the most anticipated market launches in the global sports betting and iGaming industry.

The window for prioritized license applications in Brazil closed on August 20, 2024, with a total of 113 operators submitting their applications ahead of the deadline.

By securing its place in this priority group, Meridianbet has ensured that its license will be processed by January 1, 2025, which is the forecasted launch date for Brazil’s legal sports betting and iGaming market.

Meridianbet’s inclusion on this exclusive list underscores its status as one of the key players in the global gaming industry. With Brazil poised to become one of the world’s largest gaming markets, this license represents a significant opportunity for Meridianbet and Golden Matrix Group.

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Meridianbet’s application includes both sports betting and iGaming (online casino) under Brazil’s comprehensive licensing regime, making it one of the few operators positioned to offer a full suite of gaming experiences to Brazilian players. The Brazilian gambling industry is forecasted to generate $34 billion in sports betting turnover by 2028, with an onshore gross win of $2.8 billion, according to a report by the International Betting Integrity Association (IBIA).

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Aposta Ganha

Aposta Ganha files application for sports betting and iGaming license in Brazil

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Aposta Ganha, the fastest-growing Brazilian sports betting and casino site, has completed its license application through the Betting Management System (Sigap) to operate within Brazil’s regulated market.

Gustavo Henrique, Grupo Aposta Ganha’s Legal Head, said: “These are strict security criteria, transparent and demanding responsibility, ensuring greater consumer protection and significantly contributing to the integrity of the market. This new phase fosters fair competition, and we are ready to follow all the procedures to obtain the license.”

Having been operating in the country for the past six years, from 1st January 2025, the company will embrace the opportunity to play a major role in Brazil’s new chapter under the rules of the Secretariat of Prizes and Betting (SPA) of the Ministry of Finance. With operations in both Brazil and Mexico, the company has always complied with legal requirements, demonstrating to authorities, customers, and society its interest and capability to operate in a regulated market.

As a passionate advocate of Responsible Gaming, only players over the age of 18 years old can enjoy Aposta Ganha’s online platform. These strict legal requirements have always been a foundational feature of Aposta Ganha’s operations, even before the strict measures laid out in the ordinances of the Secretariat of Prizes and Betting (SPA) of the Ministry of Finance.

Aposta Ganha is now eligible to commence its regulated operations from January 1, 2025, depending only on the SPA analysis to obtain the official license from the Brazilian government.

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Grupo Aposta Ganha CEO, Elvis Lourenço:, added “We have built a trusted reputation in the gaming and entertainment market, in addition to respecting the current Brazilian legislation and integrity in betting. Today, we reinforce our commitment to customers and society to continue promoting entertainment that is ethical, safe, and socially responsible.”

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