Brazil
Rio de Janeiro State Shows the Greatest Interest in Real-Money Gambling in Brazil
The state of Rio de Janeiro has a disproportionally high number of real-money gamblers when you compare the percentage of players from the state making up the market share of total players in Brazil, against the population of the state of Rio de Janeiro.
Research by ENV Media, a performance-based media agency working in the iGaming industry, found that 14% of all real money gamblers in Brazil currently reside in the State of Rio de Janeiro. Yet the Brazilian 2022 census revealed that just roughly 7.9% of Brazil’s total population lives in the state of Rio de Janeiro. In other words, residents of the state of Rio de Janeiro make up almost twice the number of real-money gamblers in Brazil than the numbers relating to the state’s population suggest they should.
Break Down of Brazil’sd Most Populous States
With a population of 16,054, 524, Rio de Janeiro is the third biggest state in Brazil by population, behind Minas Gerais (20,538,718) and Sao Paulo (44,420, 459). According to the latest Brazilian Census carried out in 2022 by the Instituto Brasileiro de Geografia e Estatistica, Brazil’s current population is 203,062, 512. That makes it the seventh most populated country in the world, one above Bangladesh and one below Nigeria.
| Top 10 States | Population | % of Population | Player Share |
| São Paulo | 44,420,459 | 21.80% | 24% |
| Minas Gerais | 20,538,718 | 10.10% | 5% |
| Rio de Janeiro | 16,054,524 | 7.90% | 14% |
| Bahia | 14,136,417 | 6.90% | 6% |
| Paraná | 11,443,208 | 5.60% | 5% |
| Rio Grande do Sul | 10,880,506 | 5.30% | 7% |
| Pernambuco | 9,058,155 | 4.40% | 5% |
| Ceara | 8,791,688 | 4.30% | 6% |
| Pará | 8,116,132 | 4% | 2% |
| Santa Catarina | 7,609,601 | 3.70% | 3% |
| Goiás | 7,055,228 | 3.40% | 5% |
What about the Other States?
When focusing just on the top 10 most populous states in Brazil, which between them account for 77.4% of the total Brazilian population, there are some other eye-catching conclusions. Like the state of Rio de Janeiro, the state of Sao Paulo also accounts for a higher share of real-money gambling taking place in licensed online casinos based in Brazil when compared to the percentage of the overall population. But in this case, the difference is far smaller.
The state of Sao Paulo hosts 21.8% of Brazilian inhabitants and accounts for 24% of real-money players in Brazil, by far the state that houses the greatest number of gamblers in Brazil. The states of Rio Grande do Sul, Pernambuco, Ceara and Goiás all also accounted for a bigger share of the Brazilian gambling market than the share of the Brazilian population that they make up.
Goiás for example, hosts just 3.4% of Brazilians, yet players from that state make up 5% of Brazilian players who play for real cash. On the other hand, people from the states of Santa Catarina, Pará, Paraná and Bahia were in the opposite camp. In all four cases, the proportion of the Brazilian population they made up was less than the proportion they made up of the Brazilian gambling market.
Minas Gerais Residents Keep their Money in their Pockets
But the biggest discrepancy of all is related to the state of Minas Gerais. With a state population of 20,538, 718 as per 2022 numbers, it makes up 10.1% of the total Brazilian population. Yet the ENV research shows that residents of the state make up just 5% of real-money Brazilian gamblers.
That suggests that the state of Minas Gerais, whose cities include Belo Horizonte, Uberlandia, Contage and Juiz de Forma, is yet to embrace real-money gambling at the same rate as those from other Brazilian states.
Popular iGaming content provider BGaming has solidified its market position in Brazil by securing an aggregation deal with Cometa Gaming.
Cometa Gaming is an online casino and sportsbook aggregator with several brands in Brazilian market, all in the regulatory process. The group handpicks the best slot studios in the industry to meet the high standards of its passionate players.
BGaming has initially launched its entire portfolio with Cometa Gaming’s iGaming and sports betting brand Br4bet, including popular titles such as Fruit Million, Burning Chilli X and Space XY. The provider will continue to roll out its games across several of the platform’s other brands over the coming months.
This latest partnership demonstrates BGaming’s growing demand in LatAm ahead of the Brazil’s regulated market launching in January, where it remains committed to delivering a safe, fair and entertaining experience for players.
Gian Carlo Ferrini, Sales Manager at BGaming, said: “Partnering with Cometa Gaming is a major move for BGaming, enabling us to broaden the reach of our award-winning content to LatAm players across its multiple brands. So far, we have enjoyed early success with Br4bet and look forward to launching with Cometa Gaming’s other casino sites in the future.”
Thomaz Campos, COO at Cometa Gaming, said: “BGaming continues to break new ground in Brazil and we are delighted to have them live on Br4bet. Their games will help us achieve our goal of delivering the most appealing and forward-thinking content to players, as we both work towards a shared commitment to excellence.”
BGaming is a fast-growing iGaming content provider converting gambling into gaming. Thanks to an expert team and a player-driven approach, the studio creates innovative and engaging products featured on reputable platforms and 1,600+ online casinos worldwide. BGaming is the world’s first to support cryptocurrencies and offer Provably Fair games. Today the brand’s portfolio includes 150+ products with HD graphics and a clear user interface for every device. The studio is also known for its brand exclusives created in partnerships with leading operators in the industry.
Booming Games has successfully obtained the required certification to operate in Brazil, fully complying with the regulations set by Brazil’s gambling regulator, the Secretariat of Evaluation, Planning, Energy, and Lottery (SECAP).
Booming Games became one of the first providers to get approval and be compliant. This milestone enables them to offer its wide array of gaming content to licensed operators in Brazil, allowing Brazilian players to dive into fan favourites like Burning Classics, Gold Gold Gold, TNT Bonanza 2, Cash Pig, Buffalo Hold and Win Extreme, and Ronaldinho Spins, enhancing their gaming experience.
Expanding into Brazil’s iGaming market represents a pivotal achievement for Booming Games, reinforcing its presence across Latin America and strengthening its position as a leading gaming content provider on the continent. Booming Games remains dedicated to delivering high-quality entertainment globally, with this Brazilian expansion highlighting its commitment to serving diverse gaming audiences worldwide.
Frederik Niehusen, Chief Commercial Officer at Booming Games, commented: “We’re excited to have achieved full certification in Brazil, marking an important step in strengthening our presence in this rapidly expanding market. We’re eager to build on this success, driving growth and bringing exceptional gaming experiences to players throughout Brazil. 2025 promises to be an exciting year, and we look forward to sharing more updates soon.”
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