Brazil
Rio de Janeiro State Shows the Greatest Interest in Real-Money Gambling in Brazil
The state of Rio de Janeiro has a disproportionally high number of real-money gamblers when you compare the percentage of players from the state making up the market share of total players in Brazil, against the population of the state of Rio de Janeiro.
Research by ENV Media, a performance-based media agency working in the iGaming industry, found that 14% of all real money gamblers in Brazil currently reside in the State of Rio de Janeiro. Yet the Brazilian 2022 census revealed that just roughly 7.9% of Brazil’s total population lives in the state of Rio de Janeiro. In other words, residents of the state of Rio de Janeiro make up almost twice the number of real-money gamblers in Brazil than the numbers relating to the state’s population suggest they should.
Break Down of Brazil’sd Most Populous States
With a population of 16,054, 524, Rio de Janeiro is the third biggest state in Brazil by population, behind Minas Gerais (20,538,718) and Sao Paulo (44,420, 459). According to the latest Brazilian Census carried out in 2022 by the Instituto Brasileiro de Geografia e Estatistica, Brazil’s current population is 203,062, 512. That makes it the seventh most populated country in the world, one above Bangladesh and one below Nigeria.
| Top 10 States | Population | % of Population | Player Share |
| São Paulo | 44,420,459 | 21.80% | 24% |
| Minas Gerais | 20,538,718 | 10.10% | 5% |
| Rio de Janeiro | 16,054,524 | 7.90% | 14% |
| Bahia | 14,136,417 | 6.90% | 6% |
| Paraná | 11,443,208 | 5.60% | 5% |
| Rio Grande do Sul | 10,880,506 | 5.30% | 7% |
| Pernambuco | 9,058,155 | 4.40% | 5% |
| Ceara | 8,791,688 | 4.30% | 6% |
| Pará | 8,116,132 | 4% | 2% |
| Santa Catarina | 7,609,601 | 3.70% | 3% |
| Goiás | 7,055,228 | 3.40% | 5% |
What about the Other States?
When focusing just on the top 10 most populous states in Brazil, which between them account for 77.4% of the total Brazilian population, there are some other eye-catching conclusions. Like the state of Rio de Janeiro, the state of Sao Paulo also accounts for a higher share of real-money gambling taking place in licensed online casinos based in Brazil when compared to the percentage of the overall population. But in this case, the difference is far smaller.
The state of Sao Paulo hosts 21.8% of Brazilian inhabitants and accounts for 24% of real-money players in Brazil, by far the state that houses the greatest number of gamblers in Brazil. The states of Rio Grande do Sul, Pernambuco, Ceara and Goiás all also accounted for a bigger share of the Brazilian gambling market than the share of the Brazilian population that they make up.
Goiás for example, hosts just 3.4% of Brazilians, yet players from that state make up 5% of Brazilian players who play for real cash. On the other hand, people from the states of Santa Catarina, Pará, Paraná and Bahia were in the opposite camp. In all four cases, the proportion of the Brazilian population they made up was less than the proportion they made up of the Brazilian gambling market.
Minas Gerais Residents Keep their Money in their Pockets
But the biggest discrepancy of all is related to the state of Minas Gerais. With a state population of 20,538, 718 as per 2022 numbers, it makes up 10.1% of the total Brazilian population. Yet the ENV research shows that residents of the state make up just 5% of real-money Brazilian gamblers.
That suggests that the state of Minas Gerais, whose cities include Belo Horizonte, Uberlandia, Contage and Juiz de Forma, is yet to embrace real-money gambling at the same rate as those from other Brazilian states.
Aposta Ganha
Grupo Aposta Ganha secures GLI 19, GLI 33 and Brazilian certification for its platform from BMM Testlabs
Aposta Ganha, the fastest-growing Brazilian sports betting and casino site, has successfully completed its GLI 19, GLI 33 and Brazilian certifications from BMM Testlabs for its Player Account Management (PAM) system and Sportsbook
These three important certifications mark a significant milestone in Grupo Aposta Ganha’s complete commitment to regulatory compliance and operational excellence in Brazil’s iGaming market. Meeting BMM Testlabs’ rigorous testing processes highlights the company’s dedication to best practices and upholding the highest levels of security, transparency, and user experience.
BMM Testlabs implemented a comprehensive 360-degree evaluation of vital operational elements, including user account management, platform interaction, and security. Grupo Aposta Ganha’s systems officially meet the standards for operating within a regulated market, reflecting both international best practices and the specific requirements of Brazil’s regulatory environment.
Grupo Aposta Ganha CTO, Rony Silva, added: “Securing these three certifications showcases our relentless commitment to meeting all the requirements stipulated by the regulator. As a company, we’re passionate about offering our customers the highest levels of compliance and safety. Our certification is part of our greater mission of embracing the evolution of good practices that have been built collaboratively to meet the Brazilian market’s unique position.”
Brazil
Grupo Silvio Santos selects OpenBet to power media and retail giant’s Sports Betting & Gaming offering
OpenBet, a leading global provider of betting technology, content, and services, has secured a major long-term agreement to launch the new sports betting and gaming brand for Todos Querem Jogar (TQJ), part of Grupo Silvio Santos (GSS), one of the largest Brazilian conglomerates in media (SBT), retail (Jequiti), tourism (Hotel Jequitimar), real estate (SISAN) and redeemable bonds (Liderança Capitalização). OpenBet has been entrusted to power TQJ’s betting and gaming platform, delivering premium entertainment to Brazilian consumers who value GSS’s diverse range of brands.
For over 65 years, GSS has been at the heart of delivering world class entertainment in SBT, including iconic brands and game shows such as Show do Milhão, Gol Show and Passa ou Repassa, and iconic products such as Baú da Felicidade and Tele Sena, two of the most popular capitalization and goods and services consortium products in Brazil. GSS’s shows reach more than 113 million Brazilians every month across more than 100 broadcasters and bring in more than 29 million viewers per day.
TQJ is highly committed to delivering safe, responsible betting and gaming experiences to Brazilians with the aim to be the number one leader for player protection. OpenBet’s strong global reputation, expertise in complex regulatory markets, and focus on responsible gaming and compliance were key defining factors in TQJ choosing the company’s fully compliant solutions.
OpenBet’s comprehensive betting ecosystem will drive TQJ’s operations with its high-performing betting engine to handle significant traffic volumes and zero downtime during major sporting events. Additionally, OpenBet is also enabling TQJ to deliver a comprehensive iGaming experience through its player account management (PAM) platform, providing a unified platform for managing promotions across both sports and casino verticals.
The sportsbook is strengthened with the immersive BetBuilder experience, enabling players to create personalized bets and tailor their betting experience. OpenBet’s Managed Trading Services (MTS) will deliver secure and seamless operations through its 24/7 risk management and expert guidance.
World class responsible gaming and anti-money laundering (AML) technology, powered by Neccton, will be at the heart of TQJ’s new offering to ensure it maintains the highest standards of player protection. OpenBet Locator
, an advanced geolocation solution powered by Amazon Web Services (AWS), will allow the operator to be fully compliant with Brazil’s strict regulatory requirements.
Leonardo Sampaio, CIO of GSS, said: “We’re excited to work alongside OpenBet, a global leader that sets the industry standard for delivering trustworthy and compliant betting operations. For TQJ, it is imperative we offer superior betting experiences that are underpinned by robust compliance procedures. OpenBet’s end-to-end ecosystem and overall company values provide us with peace of mind that we are working alongside the best company to launch us into the regulated sports betting and gaming market.”
José Roberto Maciel, CEO of GSS said: “Considering OpenBet’s heritage of working alongside iconic media entertainment brands and state-owned organizations, TQJ is firmly positioned to lead the way in Brazil by offering responsible gaming, beyond what is required by legislation, and new product experiences that will capture the imagination of players.”
Jordan Levin, CEO of OpenBet, said: “Grupo Silvio Santos is an iconic group in Brazil’s entertainment sector, and we are truly honored to have been chosen to power its sports betting and gaming brand. Considering the esteemed heritage of both OpenBet and GSS, together we are in a solid position to deliver an engaging and responsible betting experience that will make waves across Brazil’s regulated market. OpenBet sets the highest standards in delivering compliant betting operations, which is attracting major interest from Brazil’s leading entertainment organizations as shown with this latest agreement.”
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