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Most Popular Bonuses in the Finnish iGaming Industry – Exploring Player Habits and Preferences in Finland

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The Finnish iGaming industry has been thriving for years, and with the increasing popularity of online gambling, it shows no signs of slowing down. One of the reasons for this growth is the variety of bonuses and promotions offered by online casinos, including non-sticky bonuses and free spins. In this article, we’ll explore what these bonuses are and how they work, as well as discuss some significant player habits and preferences in Finland.

Finland has a long history of gambling, and the country’s residents are known for their love of games of chance. In fact, it’s estimated that around 80% of Finnish adults participate in some form of gambling, whether that’s playing the lottery, visiting a casino, or betting on sports. Online gambling is also becoming increasingly popular, with more and more Finnish players turning to online casinos to satisfy their gambling needs.

Most Popular Bonuses in Finland

When it comes to the most popular types of bonuses in Finland, non-sticky bonuses and free spins are definitely among the top choices.

Non-sticky bonuses are a type of casino bonus that allows players to withdraw their winnings immediately without having to meet any wagering requirements. In other words, if you win using a non-sticky bonus, you can cash out your winnings without having to wager a certain amount first. This type of bonus is becoming increasingly popular among Finnish players who want to take advantage of the best bonuses without being tied down by wagering requirements.

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Free spins are often offered as part of a welcome bonus, and players can use them to play slot games without having to use their own money. Free spins can also be offered as part of ongoing promotions or as a reward for loyal players. In most cases, winnings from free spins will have to be wagered a certain number of times before they can be withdrawn, this being the main difference between traditional and non-sticky bonuses.

Other popular types of bonuses in Finland include deposit bonuses, where players receive a bonus based on the amount they deposit, and no deposit bonuses, which are given to players just for signing up. Loyalty programs are also popular, as they allow players to earn rewards and bonuses for playing regularly.

Player Preferences in Finland

Finnish players tend to be drawn to casinos that offer a wide range of games and generous bonuses. They also value safety and security, and are more likely to choose casinos that are licensed and regulated by reputable authorities. Finnish players are also increasingly interested in mobile gaming, as they enjoy being able to play their favourite games on the go.

By understanding these preferences and offering the right types of bonuses, online casinos can attract more Finnish players and continue to thrive in this growing market.

Most Popular Casinos in Finland

When it comes to the best casinos in Finland, there are several options to choose from. One of the most popular is Casumo, which is known for its generous bonuses and wide selection of games. Casumo offers both non-sticky bonuses and free spins, making it an attractive choice for players who want to maximize their chances of winning. The casino also has a user-friendly interface and excellent customer support, making it a top choice for Finnish players.

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Another popular casino in Finland is Rizk, which is known for its innovative approach to online gambling. The casino offers a unique rewards program where players can spin a wheel to earn bonuses, free spins, and other rewards. Rizk also offers a range of games from some of the top software providers in the industry, making it a great choice for players who want a diverse selection of games.

Finally, there’s LeoVegas, which has won numerous awards for its mobile casino platform. The casino offers a wide range of games, including slots, table games, and live dealer games, and has a generous welcome bonus for new players. LeoVegas also offers a loyalty program where players can earn points that can be redeemed for bonuses and other rewards.

Conclusion

In conclusion, the Finnish iGaming industry is thriving thanks to the variety of bonuses and promotions offered by online casinos. Non-sticky bonuses and free spins are becoming increasingly popular among Finnish players who want to take advantage of the best bonuses without being tied down by wagering requirements.

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ComeOn Group adds sportsbook to its offering in Ontario

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ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.

ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.

ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.

Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”

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*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)

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BCLC

INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform

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INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.

The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.

INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.

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Canada

Relax Gaming joins forces with PointsBet to strengthen footprint in Ontario

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Relax Gaming, the iGaming aggregator and supplier of unique content, has significantly enhanced its presence in the Ontario market through an agreement with leading Canadian operator, PointsBet.

This partnership reinforces Relax Gaming’s aim to become a standout provider across North America, having already gained early success in Ontario. Relax became one of the first suppliers to deliver content to the region’s players in March 2022, debuting with over 120 games across multiple operators.

PointsBet pride themselves as one of Canada’s leading operators offering unmatched speed, ease of use, and a comprehensive array of pre-game and in-play sports betting options. This is complemented by a top-tier online casino which will now be boosted with the integration of Relax’s portfolio of slots and live dealer options.

With its authentic Canadian approach, PointsBet prioritises technology that minimises external dependencies to maintain control over its platform and has a commitment to responsible gambling best practices, ensuring a safe and secure environment for all players.

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Martin Stålros, CEO at Relax Gaming, said: “Since we launched in Ontario we have enjoyed tremendous success, with our content hitting the sweet spot for the broad range of players in the Canadian province. This partnership with PointsBet will strengthen our presence in the market as the region’s leading operator integrates our rich content portfolio which will engage its player base.”

Scott Vanderwel, Chief Executive Officer at PointsBet, added: “Relax Gaming has established a strong reputation across North America and in Ontario in particular. The impressive range of content that will be integrated into our platform will increase engagement within our online platform and we are delighted to be able to provide more immersive experiences to our audiences.”

Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 names the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.

Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.

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