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Most Popular Bonuses in the Finnish iGaming Industry – Exploring Player Habits and Preferences in Finland

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The Finnish iGaming industry has been thriving for years, and with the increasing popularity of online gambling, it shows no signs of slowing down. One of the reasons for this growth is the variety of bonuses and promotions offered by online casinos, including non-sticky bonuses and free spins. In this article, we’ll explore what these bonuses are and how they work, as well as discuss some significant player habits and preferences in Finland.

Finland has a long history of gambling, and the country’s residents are known for their love of games of chance. In fact, it’s estimated that around 80% of Finnish adults participate in some form of gambling, whether that’s playing the lottery, visiting a casino, or betting on sports. Online gambling is also becoming increasingly popular, with more and more Finnish players turning to online casinos to satisfy their gambling needs.

Most Popular Bonuses in Finland

When it comes to the most popular types of bonuses in Finland, non-sticky bonuses and free spins are definitely among the top choices.

Non-sticky bonuses are a type of casino bonus that allows players to withdraw their winnings immediately without having to meet any wagering requirements. In other words, if you win using a non-sticky bonus, you can cash out your winnings without having to wager a certain amount first. This type of bonus is becoming increasingly popular among Finnish players who want to take advantage of the best bonuses without being tied down by wagering requirements.

Free spins are often offered as part of a welcome bonus, and players can use them to play slot games without having to use their own money. Free spins can also be offered as part of ongoing promotions or as a reward for loyal players. In most cases, winnings from free spins will have to be wagered a certain number of times before they can be withdrawn, this being the main difference between traditional and non-sticky bonuses.

Other popular types of bonuses in Finland include deposit bonuses, where players receive a bonus based on the amount they deposit, and no deposit bonuses, which are given to players just for signing up. Loyalty programs are also popular, as they allow players to earn rewards and bonuses for playing regularly.

Player Preferences in Finland

Finnish players tend to be drawn to casinos that offer a wide range of games and generous bonuses. They also value safety and security, and are more likely to choose casinos that are licensed and regulated by reputable authorities. Finnish players are also increasingly interested in mobile gaming, as they enjoy being able to play their favourite games on the go.

By understanding these preferences and offering the right types of bonuses, online casinos can attract more Finnish players and continue to thrive in this growing market.

Most Popular Casinos in Finland

When it comes to the best casinos in Finland, there are several options to choose from. One of the most popular is Casumo, which is known for its generous bonuses and wide selection of games. Casumo offers both non-sticky bonuses and free spins, making it an attractive choice for players who want to maximize their chances of winning. The casino also has a user-friendly interface and excellent customer support, making it a top choice for Finnish players.

Another popular casino in Finland is Rizk, which is known for its innovative approach to online gambling. The casino offers a unique rewards program where players can spin a wheel to earn bonuses, free spins, and other rewards. Rizk also offers a range of games from some of the top software providers in the industry, making it a great choice for players who want a diverse selection of games.

Finally, there’s LeoVegas, which has won numerous awards for its mobile casino platform. The casino offers a wide range of games, including slots, table games, and live dealer games, and has a generous welcome bonus for new players. LeoVegas also offers a loyalty program where players can earn points that can be redeemed for bonuses and other rewards.

Conclusion

In conclusion, the Finnish iGaming industry is thriving thanks to the variety of bonuses and promotions offered by online casinos. Non-sticky bonuses and free spins are becoming increasingly popular among Finnish players who want to take advantage of the best bonuses without being tied down by wagering requirements.

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Northern Super League Partners with Stats Perform

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Stats Perform, the global leader in sports AI, data and technology, has announced an official data partnership with the Northern Super League (NSL). The partnership will allow world-leading Opta data to be collected live from every NSL league game for the next three years.

Beginning this month, the Northern Super League (NSL) establishes a new era in Canadian sport as the country’s first professional domestic women’s soccer league — an ambitious and transformative initiative co-founded by former Canadian international and Olympic medallist Diana Matheson. Its inaugural season kicks off on April 16 and will feature six teams who have assembled multinational player rosters with extensive club and international experience, including 100-cap Canadian internationals Desiree Scott and Quinn.

Once the action begins, detailed data from every on-ball event, including advanced AI-powered Opta Analytics metrics such as Expected Goals (xG) and Expected Assists (xA), will be captured and distributed via feeds and Stats Perform products, including OptaAI Studio. This will enable various broadcasters, publishers and rights holders to generate stories and insights throughout the NSL season and provide them straight to the league’s fans in real time.

As part of the agreement, the NSL’s League Office and every NSL club will also have access to Opta Search, part of OptaAI Studio. This will allow their content creators to leverage all Opta data collected during the NSL season in the creation of data-led stories on the stand-out performers, and will help them generate key talking points for publication on official league and club platforms. Opta Search will also empower the NSL’s media team to create a range of data visualizations, including player shot maps and touch maps, to visually illustrate the impact of different players’ on-field performances.

Christina Litz, NSL President, said: “We are thrilled to have Stats Perform on board as our official data partner. When we talk about detailed performance data in soccer, Opta is the gold standard, so we are delighted to have it powering each of our official digital channels. As the season progresses, we want to put the spotlight on all the on-field heroes who emerge and having access to world-class data will help us tell their stories and inspire a new generation of Canadian soccer fans.”

Steve Xeller, Chief Revenue Officer at Stats Perform, said: “Stats Perform has been a huge supporter of expansion leagues around the world, so we are very pleased to be partnering with NSL in the lead-up to their first domestic campaign. Seeing a fully professional women’s soccer league launch in Canada is an incredibly exciting development for the sport in North America and we see considerable potential in working proactively with the League’s Head Office to help the competition grow, using the power of AI and data-led storytelling to build fan communities across the continent.”

The post Northern Super League Partners with Stats Perform appeared first on Gaming and Gambling Industry in the Americas.

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INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER

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Leading B2B games provider, Incentive Games, today announced its new agreement with premium gaming company and content provider Light & Wonder, Inc.

Through this agreement, Incentive Games will distribute its premium pay-to-play games – including new arcade-style titles – to key global regulated markets including the USA, Canada, South Africa, UK, and within Europe via Light & Wonder’s extensive operator network. Additionally, Incentive Games’ popular free-to-play content will be made available to a wider audience through Light & Wonder’s content marketplace.

The agreement brings together two industry leaders in iGaming and the strengths of both companies to deliver exceptional player experiences and elevate customer engagement.

Ahmed Baker, Chief Commercial Officer at Incentive Games said, “This agreement is a landmark moment in our company’s history. Previously, we’ve worked directly with major operators such as bet365, FanDuel, and Sky Bet. Now, we can distribute our games via Light & Wonder, an exceptional aggregator that we trust will handle our games with care.”

Steve Mayes, Senior Director of Partners at Light & Wonder, said: “We are excited to work with Incentive Games, a leader in gamification solutions. We look forward to leveraging their innovative platform and bringing their customisable crash and fast game content to all major regulated markets.”

The post INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER appeared first on European Gaming Industry News.

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Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner

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With the Ottawa Senators securing a playoff spot in the NHL, ToonieBet will be there every step of the way, engaging fans with exclusive giveaways, premium entertainment, and a casino experience that mirrors the team’s energy and excitement.

The Ottawa Senators and Tooniebet, an online casino for players across Ontario, announced a partnership that will make Tooniebet the NHL team’s Official Online Casino Partner.

Tooniebet, which launched in 2024 is part of Soft2Bet – one of the world’s fastest growing iGaming turnkey solutions providers with iGaming brands around the world with a portfolio of 19 global licenses, including Ontario.

Additional highlights of the Ottawa Senators and TonnieBet partnership will include:

  • In-Arena & Broadcast Branding: Digitally enhanced dashboards for home and away games
  • In-rink board signage for home games
  • Virtual slot signage for various games
  • Digital inventory throughout the Ottawa Senators site on NHL.com
  • Direct Fan Engagement: Social contests and promotions hosted on Senators’ digital platforms
  • Television Broadcast Branding: Digitally enhanced rink boards for home and away games
  • In-arena rink board signage for home games

Martin Ballard, VP Corporate Partnerships, Ottawa Senators stated: “We are thrilled to welcome ToonieBet as an official partner of the Ottawa Senators. Cooperating with a brand that shares our commitment to providing fans with an exceptional and trusted experience is incredibly exciting. Together, we look forward to delivering memorable moments and engaging our passionate fanbase in new and innovative ways.”

Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, commented: “Partnering Soft2Bet’s ToonieBet brand with the Ottawa Senators is a significant milestone that reinforces our strong brand presence in Ontario. In a short period, we have achieved impressive performance and retention results, with a primary focus on localised, engaging experiences for Canadian players, which makes ToonieBet truly set itself apart.”

By tapping into the Senators’ digital platforms and in-arena presence, ToonieBet will stay close to the action and connect with fans in real, engaging ways while continuing to offer a top-quality online casino experience.

ToonieBet offers a fast, localised online casino experience for players in Ottawa and across Ontario.  Through this partnership, fans will have the chance to win Senators merchandise and tickets while ToonieBet grows its presence in a competitive Ontario market. With in-arena branding, regional broadcast coverage, and digital promotions, ToonieBet will be highly visible to the team’s loyal supporters.

The post Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner appeared first on Gaming and Gambling Industry in the Americas.

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