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The Growth of Online Gambling in the United States

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Online gambling represents a fast-growing industry in most countries on the planet. Some adopted it sooner, some later, the others are yet to embrace the niche, but nobody can deny online gambling’s rapid expansion. We all knew the United States as one of the strictest markets for this specific industry in the last couple of decades. However, everything changed in May 2018. With the help of the experts at bettingPicks4you we have summarized below all the most important changes in recent years when it comes to online gambling in the US.

The PASPA repeal                                                                                                                     

May 14th, 2018 was a crucial day in the history of online gambling in the United States. On this day, the US Supreme Court ruled out the Professional and Amateur Sports Provision Act (PASPA). It was an act that prohibited any kind of online sports betting across the country. Its repeal gave the option to all individual states to make their own decision on this matter.

The earliest movers were New Jersey, New York, Delaware, Mississippi, and Pennsylvania. Monmouth Park Racetrack in New Jersey thus became the maiden sportsbook available for bettors outside of Nevada. As expected, New York closely followed the pattern, allowing its residents to place legal wagers on their favorite sports teams. We all know that New York is a huge betting market as a home to the governing bodies in some of the most popular professional leagues such as the NBA, NFL, and MLB.

The new gambling culture in the states

It is hard to ignore the inevitable connection between gambling and the United States. More than half of the planet’s leading casinos are located in North America. The American Gaming Association released exciting data back in 2021, showing that commercial gambling has accrued around $53 billion in revenue in one year. You add taxes, media, TV ads, and a host of other gambling-related pastimes to the mix and you can easily understand the benefits for each state that has adopted online gambling by now.

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Data Bridge Market Research

Data Bridge Market Research deals with growing appeals, future trends, and the sizes of markets. They have put together a great market analysis for online gambling in 2022, utilizing advanced techniques and recognizing both challenges and opportunities in the market in the process. The obvious growth in the popularity of online gambling has cleared the path for the continuous rise in all kinds of numbers in this sphere.

The main studies have shown a huge rise of 14% per unit for the online gambling market in the United States from now to 2028. By then, it is estimated that the market will bring close to $145 billion annually.

It is easy to understand the reasoning behind such numbers. The constant growth in online gambling comes in conjunction with the continuous rise in technology. New smartphones appear every single year, bringing online casino games closer to people. Digital e-wallets also help the case, making it possible for people to place wagers in just several clicks without the need for leaving the comfort of their homes at all.

Additional growth expected

We have witnessed many more studies on this matter and all have one thing in common. The market is only going to get bigger in the years. UnivDatos Markets Insights are thus predicting a 10% growth in the online sports betting industry in the United States from now to 2027.

Their analyses show the continuous expansion of each sport, including hockey, basketball, football, and baseball, etc. as well. We can already see the biggest online betting companies in the United States heavily advertised in pretty much any significant sports show or match in the country.

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To sum it all up, the United States represents a huge market in this industry both because of the local gambling culture (Americans love casinos) and the availability of huge sports franchises that constantly attract attention (just think of Super Bowl) even for people who are not a massive sports enthusiast. In these circumstances, further online gambling growth in the United States seems inevitable.

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Canada

ComeOn Group adds sportsbook to its offering in Ontario

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ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.

ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.

ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.

Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”

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*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)

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BCLC

INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform

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INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.

The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.

INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.

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Canada

Relax Gaming joins forces with PointsBet to strengthen footprint in Ontario

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Relax Gaming, the iGaming aggregator and supplier of unique content, has significantly enhanced its presence in the Ontario market through an agreement with leading Canadian operator, PointsBet.

This partnership reinforces Relax Gaming’s aim to become a standout provider across North America, having already gained early success in Ontario. Relax became one of the first suppliers to deliver content to the region’s players in March 2022, debuting with over 120 games across multiple operators.

PointsBet pride themselves as one of Canada’s leading operators offering unmatched speed, ease of use, and a comprehensive array of pre-game and in-play sports betting options. This is complemented by a top-tier online casino which will now be boosted with the integration of Relax’s portfolio of slots and live dealer options.

With its authentic Canadian approach, PointsBet prioritises technology that minimises external dependencies to maintain control over its platform and has a commitment to responsible gambling best practices, ensuring a safe and secure environment for all players.

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Martin Stålros, CEO at Relax Gaming, said: “Since we launched in Ontario we have enjoyed tremendous success, with our content hitting the sweet spot for the broad range of players in the Canadian province. This partnership with PointsBet will strengthen our presence in the market as the region’s leading operator integrates our rich content portfolio which will engage its player base.”

Scott Vanderwel, Chief Executive Officer at PointsBet, added: “Relax Gaming has established a strong reputation across North America and in Ontario in particular. The impressive range of content that will be integrated into our platform will increase engagement within our online platform and we are delighted to be able to provide more immersive experiences to our audiences.”

Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 names the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.

Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.

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