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The Growth of Online Gambling in the United States

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Online gambling represents a fast-growing industry in most countries on the planet. Some adopted it sooner, some later, the others are yet to embrace the niche, but nobody can deny online gambling’s rapid expansion. We all knew the United States as one of the strictest markets for this specific industry in the last couple of decades. However, everything changed in May 2018. With the help of the experts at bettingPicks4you we have summarized below all the most important changes in recent years when it comes to online gambling in the US.

The PASPA repeal                                                                                                                     

May 14th, 2018 was a crucial day in the history of online gambling in the United States. On this day, the US Supreme Court ruled out the Professional and Amateur Sports Provision Act (PASPA). It was an act that prohibited any kind of online sports betting across the country. Its repeal gave the option to all individual states to make their own decision on this matter.

The earliest movers were New Jersey, New York, Delaware, Mississippi, and Pennsylvania. Monmouth Park Racetrack in New Jersey thus became the maiden sportsbook available for bettors outside of Nevada. As expected, New York closely followed the pattern, allowing its residents to place legal wagers on their favorite sports teams. We all know that New York is a huge betting market as a home to the governing bodies in some of the most popular professional leagues such as the NBA, NFL, and MLB.

The new gambling culture in the states

It is hard to ignore the inevitable connection between gambling and the United States. More than half of the planet’s leading casinos are located in North America. The American Gaming Association released exciting data back in 2021, showing that commercial gambling has accrued around $53 billion in revenue in one year. You add taxes, media, TV ads, and a host of other gambling-related pastimes to the mix and you can easily understand the benefits for each state that has adopted online gambling by now.

Data Bridge Market Research

Data Bridge Market Research deals with growing appeals, future trends, and the sizes of markets. They have put together a great market analysis for online gambling in 2022, utilizing advanced techniques and recognizing both challenges and opportunities in the market in the process. The obvious growth in the popularity of online gambling has cleared the path for the continuous rise in all kinds of numbers in this sphere.

The main studies have shown a huge rise of 14% per unit for the online gambling market in the United States from now to 2028. By then, it is estimated that the market will bring close to $145 billion annually.

It is easy to understand the reasoning behind such numbers. The constant growth in online gambling comes in conjunction with the continuous rise in technology. New smartphones appear every single year, bringing online casino games closer to people. Digital e-wallets also help the case, making it possible for people to place wagers in just several clicks without the need for leaving the comfort of their homes at all.

Additional growth expected

We have witnessed many more studies on this matter and all have one thing in common. The market is only going to get bigger in the years. UnivDatos Markets Insights are thus predicting a 10% growth in the online sports betting industry in the United States from now to 2027.

Their analyses show the continuous expansion of each sport, including hockey, basketball, football, and baseball, etc. as well. We can already see the biggest online betting companies in the United States heavily advertised in pretty much any significant sports show or match in the country.

To sum it all up, the United States represents a huge market in this industry both because of the local gambling culture (Americans love casinos) and the availability of huge sports franchises that constantly attract attention (just think of Super Bowl) even for people who are not a massive sports enthusiast. In these circumstances, further online gambling growth in the United States seems inevitable.

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BetVictor

BetVictor Canada launches Tracy McGrady Safer Gambling campaign

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BetVictor Canada has launched its new out-of-home advertising campaign across the streets of Toronto to promote NBA legend Tracy McGrady as its Safer Gambling Ambassador.

Two mobile digital trucks strategically targeting high-traffic areas near Scotiabank Arena, Rogers Centre, and major sporting events will provide prime audience exposure for the campaign, scheduled around Toronto Maple Leafs, Toronto Raptors, and Toronto Blue Jays home games.

To further enhance the campaign’s reach, BetVictor Canada has partnered with Clear Media Group to leverage digital taxi tops across Toronto, providing city-wide exposure with 100 taxis displaying key brand messaging. These digital taxi tops will run during peak evening hours (5:00pm – 9:00pm) on select dates until April 5th, 2025.

The campaign coincides with Problem Gambling Awareness Month, a nationwide grassroots campaign held each March that seeks to increase public awareness of problem gambling and promote prevention, treatment, and recovery services.

BetVictor Canada offers an array of tools and services to help its Canadian customers bet and play safely and responsibly, across a host of sports betting markets and online casino games.

Mark Harper, Head of Emerging Markets at BV Group, said: BetVictor is delighted to be participating in the National Council of Problem Gambling campaign in March, to help increase public awareness of problem gambling and the need to promote prevention, treatment and recovery services.

“In using our Safer Gambling Ambassador, Tracy McGrady, to raise awareness about BetVictor’s safer gambling tools such as loss limits, time alerts and product restrictions we are dedicated to ensuring all players have a safe gambling experience. #PGAM2025.”

The post BetVictor Canada launches Tracy McGrady Safer Gambling campaign appeared first on Gaming and Gambling Industry in the Americas.

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AGCO

AGCO issues $110,000 in penalties to BetMGM Canada for offering cash to induce new gambling customers

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The Alcohol and Gaming Commission of Ontario (AGCO) has served BetMGM Canada Inc. with an Order of Monetary Penalty (OMP) of $110,000 for violations of the Registrar’s Standards for Internet Gaming.

In two separate incidents in 2024, BetMGM engaged marketing companies who offered cash to members of the public in return for opening new BetMGM accounts. The marketing activities occurred in public forums, such as a major national trade conference. Under AGCO’s Standards, operators are responsible for the conduct of their third-party suppliers who are contracted to support the operator’s Ontario gaming business, and must require their third-parties to meet Ontario laws, regulations and standards (Standard 1.19).

Ontario is one of the first jurisdictions in the world to establish and enforce rules that strictly limit high-risk inducement advertising and marketing in the online gambling industry. Registered iGaming operators are prohibited from offering gambling inducements, bonuses and credits as part of their broad public advertising and marketing activities (Standard 2.05). These Standards exist to protect Ontarians from predatory advertising and promotional marketing practices in order to limit the risk of gambling-related harm.

A registered operator served with an OMP by the AGCO has the right to appeal the Registrar’s decision to the Licence Appeal Tribunal (LAT), which is an adjudicative tribunal independent of the AGCO and part of Tribunals Ontario.

QUOTE

“Responsible gambling safeguards and the protection of Ontarians on registered gaming sites is among our key priorities. The AGCO monitors the activities of all registered operators and their third-party suppliers to ensure they are meeting our high standards and we continue to take strong action to ensure they operate within the public interest.”

Dr. Karin Schnarr, Chief Executive Officer and Registrar – AGCO

ADDITIONAL INFORMATION

BetMGM Canada Inc. failed to comply with the Registrar’s Standards for Internet Gaming. Specifically, the licensee failed to comply with the following provisions of the Standards:

  • 1.19 Operators are responsible for the actions of third parties with whom they contract for the provision of any aspect of the Operator’s business related to gaming in Ontario and must require the third party to conduct themselves in so far as they carry out activities on behalf of the operator as if they were bound by the same laws, regulations, and standards.
  • 2.05 Advertising and marketing materials that communicate gambling inducements, bonuses and credits are prohibited, except on an operator’s gaming site and through direct advertising and marketing, after receiving active player consent.

Contrary to the Standards, BetMGM Canada Inc. and/or their affiliates allegedly engaged in the following activities:

a) On or about January 13 and 14, 2024, BetMGM representatives were alleged to have attended the National Franchise Show and were offering $100 in cash to new players for opening a new account and depositing $15.
b) On or about March 11, 2024, BetMGM acknowledged that its marketing affiliate “Above the Street” had engaged in prohibited inducement marketing. The conduct resulted in 377 player sign-ups and $127,180.00 in commissions to “Above the Street”.
c) On or about April 13, 2024, another BetMGM marketing affiliate “Maple Leaf Marketing” engaged in prohibited inducements and marketing to induce on-site activations and acquire new players. The conduct resulted in 94 player sign-ups and about $34,000.00 in commissions paid to “Maple Leaf Marketing”.

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BCLC

BCLC Launches “What’s played here stays here” Campaign

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BCLC’s new “What’s played here stays here” campaign is issuing an important reminder to British Columbians who choose to gamble – specifically that all net profit its operations generate stays in B.C. to help fund critical services like education, health care and community programs.

The campaign also reinforces that all other gambling websites operating in B.C. are illegal and take away funds from critical community programs and services.

“Across B.C. and Canada, we’ve seen incredible groundswell around the importance of buying and supporting local, and that’s no different for British Columbians who choose gambling for their entertainment. We want our B.C. players to know they can find a world-class gambling experience in their own backyard, whether it’s at one of our 33 casinos, 3,400 lottery retailers, or online at PlayNow.com, and that the proceeds from their play with BCLC make a positive impact at home in their community,” Pat Davis, President and CEO of BCLC, said.

Along with illegal online gambling websites, BCLC also competes with Washington State and Las Vegas casinos, all of which aggressively market to B.C. residents.

“BCLC continues to raise awareness that these gambling options do not support B.C.’s economy and take away funds from vital provincial and community-based programs and services. In a time when British Columbians are standing united, we want to reinforce that playing together with BCLC helps make B.C. even better,” Pat Davis added.

The post BCLC Launches “What’s played here stays here” Campaign appeared first on Gaming and Gambling Industry in the Americas.

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