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Salsa Technology announces new partnership with MIRACL to further enhance betting user experiences

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Salsa Technology, one of the leading igaming providers in Latin America, today announces details of a new partnership with passwordless, single-step multi-factor authentication (MFA) provider, MIRACL. This provides even smoother login experiences for their online customers, while meeting and exceeding the requirements of new legislation, expected in 2023.

Salsa Technology is an established and highly regarded igaming provider in Latin America. In addition to supporting licensed operators in regulated markets across the region, they also provide a modular and a fully integrated casino platform. Proprietary games can be created on demand through their Salsa Studio. Working with start-ups to large organisations, Salsa Technology provides solutions and tech to match a range of business models tailored to meet the needs of their partners.

MIRACL is the world’s only passwordless, single-step multi-factor authentication. A two-second PIN login is all that is needed to authenticate. No passwords. No data and no second device. With unprecedented statistics for login’s – 99.9% are successful.  This guarantees a seamless login experience for individuals betting – enabling a friction-free experience from entering a platform and placing the bet.

As legislation from New Jersey in the US and in Ontario in Canada commits gaming companies to use MFA on their platforms, it is a directive that is anticipated to spread throughout the gaming sector, with Latin America set to follow suit any time soon. So this new partnership by Salsa Technology will ensure it is well placed as this vital requirement spreads globally, enhancing security at login – without compromising on convenience.

Peter Nolte, CEO at Salsa Technologies comments, “Over the years Salsa Technologies has invested heavily in meeting the standards set by other regulators with the goal of becoming the first operator to obtain a licence in Brazil once the new regulator framework is established. With that in mind, Salsa Technologies has determined that MIRACL’s single-step multi-factor authentication will exceed even the most rigorous standards being imposed by jurisdictions such as New Jersey and Ontario, whilst improving the the user experience and login success of it’s players. Thus announcing this partnership today is hugely enterprising and the right thing to do.”

Rob Griffin, CEO at MIRACL adds, “With New Jersey legislative action insisting upon multi-factor authentication on all gaming platforms, momentum to implement is building fast. Announcing our partnership with Salsa Technologies today showcases how gaming is finally prioritising user logins, commiting to the very best authentication. MIRACL’s single-step MFA is just that – providing the ultimate login, and simply a no-brainer for gaming.”

Additionally, MIRACL is software-based and API-enabled to work from any device or browser. This means a quick and seamless integration with any device or platform being used. The software doesn’t store personal data, passwords or PINs, so it’s fully resistant to remote attacks – with zero security vulnerabilities. The old notion that your account login must trade off between security and usability  is no longer true, MIRACL offers both at the same time!

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ELK Studios Expands Partnership with SkillOnNet to Ontario Market

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PlayOJO, SlotsMagic and SpinGenie to carry ELK Studios’ games in Ontario

Global entertainment brand SkillOnNet and innovative Swedish game creator Elk Studios have cemented their longstanding partnership with the launch of ELK’s groundbreaking portfolio in the Ontario market.

ELK Studios is responsible for some of the industry’s most innovative and engaging online casino games. Now, players at SkillOnNet’s Ontario-licensed casinos, PlayOJO, SlotsMagic and SpinGenie, will be able to experience the feature-packed delights of hit titles like Nitropolis, Tinkerbot and Pirot, as well as new release Orbitfall, and the studio’s signature X-iter and CollectR mechanics.

The expansion marks a milestone for ELK Studios as it continues to grow its footprint in regulated markets worldwide. SkillOnNet recently successfully launched the studio’s portfolio in the Spanish and Mexican markets through its Spanish-language brands and expects the studio’s games to make a similarly immediate impact with Ontario players.

Ontario has become a hugely important growth market since the province launched regulated online gaming in 2022. It was worth $2.4 billion in 2024, with $63 billion in wagering, the lion’s share coming from online casinos.

Jani Kontturi, Head of Games at SkillOnNet said: “ELK Studios is known for its high-quality games that blend unique storytelling and humour with high levels of engagement and playability, which is why we’re delighted to introduce them to Ontario. We believe they will perform successfully, as they have in other markets around the world.”

Vaida Cirtautaite, CCO at ELK Studios said: “SkillOnNet has been an invaluable partner in our growth journey, and we are thrilled to expand our collaboration into Ontario. We’re excited to bring our innovative games to a new wave of players in this dynamic market.”

The post ELK Studios Expands Partnership with SkillOnNet to Ontario Market appeared first on Gaming and Gambling Industry in the Americas.

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Playnetic granted Ontario supplier license

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Global B2B iGaming content provider secures first Canadian market entry following the successful submission and approval of its gaming-related supplier application

Playnetic, the in-demand global B2B iGaming content provider known for its quality games, reliable delivery and outstanding customer service, has announced the approval of its gaming-related supplier application by the Alcohol and Gaming Commission of Ontario (AGCO).

With the AGCO licensing process being recognised in the industry for its rigorous standards and thorough due diligence, the new certification confirms Playnetic was able to meet the high levels of integrity and regulatory compliance needed to legally distribute its content within the province.

As a result of the approval, Playnetic has now secured its first Canadian market entry and will be able to provide its library of innovative games to licensed operators in the Ontario region – with this starting point paving the way for further expansion into other regulated provinces in future.

Given signs of change emerging within the Canadian market and Alberta making progress toward a regulated online model – likely drawing from Ontario’s framework – this license positions Playnetic strongly to expand its footprint in the country and further solidifies the company’s ambitious growth plans.

In the meantime, Playnetic has already begun making groundwork with key operators in the Ontario region and is looking forward to going live with some exciting brands over the coming months. The company will also be attending SBC’s Canadian Gaming Summit from June 17-19, where both existing and new potential partners alike are welcome to stop by and meet the team.

Dan Phillips, Chief Executive Officer at Playnetic, said: “Acquiring AGCO approval for our gaming-related supplier application is undoubtedly a big step for Playnetic. The new license not only secures our first Canadian market entry, but also reaffirms Playnetic’s position as a trusted provider in iGaming and underlines our commitment to compliance and operational excellence.”

Julian Borg-Barthet, Chief Commercial Officer at Playnetic, said: “We’re very excited to now be in a position to offer our library of innovative gaming content in Ontario, and the groundwork to do that with some of the region’s biggest licensed operators is already underway. Over time, we’re confident this license will also help us expand further into current markets and emerging regulated provinces, such as Alberta.”

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BetVictor Canada launches Tracy McGrady Safer Gambling campaign

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BetVictor Canada has launched its new out-of-home advertising campaign across the streets of Toronto to promote NBA legend Tracy McGrady as its Safer Gambling Ambassador.

Two mobile digital trucks strategically targeting high-traffic areas near Scotiabank Arena, Rogers Centre, and major sporting events will provide prime audience exposure for the campaign, scheduled around Toronto Maple Leafs, Toronto Raptors, and Toronto Blue Jays home games.

To further enhance the campaign’s reach, BetVictor Canada has partnered with Clear Media Group to leverage digital taxi tops across Toronto, providing city-wide exposure with 100 taxis displaying key brand messaging. These digital taxi tops will run during peak evening hours (5:00pm – 9:00pm) on select dates until April 5th, 2025.

The campaign coincides with Problem Gambling Awareness Month, a nationwide grassroots campaign held each March that seeks to increase public awareness of problem gambling and promote prevention, treatment, and recovery services.

BetVictor Canada offers an array of tools and services to help its Canadian customers bet and play safely and responsibly, across a host of sports betting markets and online casino games.

Mark Harper, Head of Emerging Markets at BV Group, said: BetVictor is delighted to be participating in the National Council of Problem Gambling campaign in March, to help increase public awareness of problem gambling and the need to promote prevention, treatment and recovery services.

“In using our Safer Gambling Ambassador, Tracy McGrady, to raise awareness about BetVictor’s safer gambling tools such as loss limits, time alerts and product restrictions we are dedicated to ensuring all players have a safe gambling experience. #PGAM2025.”

The post BetVictor Canada launches Tracy McGrady Safer Gambling campaign appeared first on Gaming and Gambling Industry in the Americas.

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