Tombola has teamed up with leading research and support charity, Breast Cancer Now to launch their “eyes down, check up” campaign, which aims to encourage one million people to regularly check their breasts and raise up to £1million for the charity.

Every 10 minutes in the UK, one woman is diagnosed with breast cancer, and one man is diagnosed daily. Around two thirds of breast cancers in England are found when a woman detects an unusual breast change and gets this checked by a GP. Yet fewer than half (44%) of women surveyed (YouGov, April 2025) said they don’t check their breasts regularly while one in ten say they can’t remember the last time they checked their breasts.

Britain’s leading bingo brand, tombola, aims to change that through their collaboration with Breast Cancer Now, urging people across the UK to remember a key message: give your breasts some TLC – touch, look, check.

Tombola, in partnership with the charity Breast Cancer Now, has created, “Breast Check Now” an easy-to-use tool, that takes around one minute to complete and features a reminder to encourage regular breast checks – a habit that could save your life.

The online tool will educate people to know the main signs and symptoms of breast cancer, including lumps or swelling in the breast, upper chest or armpit area, and changes in breast size or shape, skin changes like puckering or dimpling, nipple changes like inversion or discharge, colour changes where the breast may look darker red or inflamed or rashing and crusting around the nipple.

Over the course of the next year, tombola aim to raise up to £1million for the charity through a blizzard of fundraising activity. This includes a series of five incredible live “Bingo Against Breast Cancer” charity games, where jackpots of £50,000 will be won, and at least £50,000 per game will be donated to the charity.

To mark the new partnership, tombola brand ambassador Josie Gibson, will take to the high street at Westfield Stratford City for some practical education with an interactive installation, which aims to give members of the public a hands on experience, helping people to feel more confident and empowered to regularly breast check and get any new or unusual breast changes checked by a GP, while also signposting them where to turn for support on Thursday 7th August.

The event will also feature relaxed “Sofa Sessions” hosted by Josie alongside experts from Breast Cancer Now to tackle conversations about breast health, break taboos and encourage regular breast checking. By encouraging this proactive, regular self-care, tombola hopes the initiative will make breast checking feel like less of a chore and encourage more people to make it a habit.

Josie Gibson said: “I’m so honoured to be part of tombola’s partnership with Breast Cancer Now and to support the amazing work they do. I didn’t realise until recently how many of us feel unsure about spotting the signs of breast cancer – me included!

“But that’s why I’m here to help spread the word and make sure everyone knows what to look out for. This is just the start of my own journey learning about something that can feel scary, but if we all check ourselves regularly and make it part of our routine, it can really make a difference. So, let’s look out for ourselves and each other, and make self-checking a regular habit.”

Tombola launched the partnership with Breast Cancer Now after finding that more than half (52%) of their community were affected by breast cancer, either directly or indirectly.

Marion Ryan, managing director at tombola, added: “With half of our community affected by breast cancer – either personally or through someone they love – we are dedicated to standing by them and offering the support they need. This partnership is about more than just raising awareness. It’s about empowering our community with the knowledge, tools, and confidence to take action.

“By working together with Breast Cancer Now, we hope to reach over one million people, strengthening vital support networks and services, and make a real difference in the lives that matter. I am delighted to share tombola are making an initial donation of £250,000 to the charity to kick start the partnership.”

Claire Rowney, CEO of Breast Cancer Now, said: “Around two-thirds of breast cancers are identified through women checking their breasts and getting any new or unusual change checked by a GP, and we know that regular breast checking is a critical first step to diagnosis. The earlier breast cancer is diagnosed the more likely treatment will be successful.

“As such we’re really excited that as part of our partnership, tombola has launched an innovative, easy-to-use tool to raise awareness of the signs and symptoms of breast cancer and help even more people to understand what to look out for and feel empowered to take action if something doesn’t feel right.

“Our ambition is that by 2050 anyone diagnosed with breast cancer will live, and live well.”

Former Sports Minister and breast cancer survivor Dame Tracey Crouch said: “Inspired by others who have been through cancer, I encouraged people to check their ‘bits and bobbins’ after my own diagnosis to raise awareness of breast cancer. It’s critical that people know the signs of breast cancer and check themselves regularly, which is why the partnership between tombola and Breast Cancer Now, which will reach over a million people, is so important in the fight to tackle this disease.”

SYNOT Games, a well-established provider of online games and retention tools, has announced a new partnership with eBingo, marking a significant step forward in the company’s expansion within the Spanish iGaming landscape. The first batch of SYNOT Games’ titles is already live in eBingo’s lobby, with full access granted to the supplier’s complete portfolio.

This partnership reflects SYNOT Games’ strategic commitment to working exclusively with trusted operators in regulated markets, placing a strong emphasis on transparency, responsible gaming and long-term value for players and business partners alike.

Spain remains one of the most dynamic regulated iGaming markets in Europe. Through this new integration, SYNOT Games strengthens its local presence, offering games tailored to the preferences of Spanish players and fully aligned with all relevant compliance standards.

As part of the collaboration, eBingo now has access to the entire SYNOT Games portfolio of more than 200 games, including popular titles such as Respin Joker, Volcano Explosive or Money Vaults. All games have been tested, certified and optimised for the Spanish market and delivered following technical and regulatory requirements.

Martina Krajčí, Chief Commercial Officer at SYNOT Games, said: “Spain is a key market for us, and the partnership with eBingo is another important milestone in strengthening our footprint in Western Europe. We only collaborate with operators who share our values when it comes to quality, transparency, and responsibility. We are pleased that eBingo’s players can already enjoy our titles.”

Aurelio Campo, Operations Manager, eBingo ES, said: “We are proud to partner with SYNOT Games, a provider known for delivering consistently high-quality, certified content tailored to regulated markets. Their diverse portfolio and technical reliability align perfectly with our commitment to offering the best gaming experience to our players in Spain. We look forward to a successful and long-lasting collaboration.”

This agreement forms part of SYNOT Games’ broader 2025 expansion strategy, which focuses on increasing its presence in regulated markets and providing localised, high-performance content to operators across Southern Europe and beyond.

• Co-investment by ZEAL and French lottery operator FDJ UNITED Ventures
• Strategic partnership drives industry innovation and growth

ZEAL Network SE, Germany’s leading provider of online lotteries, is investing in the innovative Swedish iLottery and iBingo specialist Random State, alongside FDJ UNITED Ventures, FDJ UNITED’s startup investment fund.  With this co-investment, both partners reaffirm their commitment to advancing the global lottery industry.

Random State develops modern, digital instant lottery and bingo formats characterized by creative game design and a consistent focus on user experience. Notable clients include The UAE Lottery, the first regulated lottery in the United Arab Emirates and Delta Bingo Online, the digital arm of the Canadian gambling operator Delta Bingo & Gaming.

Investment creates value for all parties

The investment will enable Random State to strategically expand its sales and marketing activities and accelerate the development of new games – supporting the company’s continued growth trajectory. ZEAL, in turn, gains not only valuable insights into new game formats and mechanics but also benefits from the commercial partnership opportunities that come with the investment. This move is part of the strategic goal of ZEAL Ventures, the venture investment department of ZEAL, to actively shape the future of lottery and infuse innovation into ZEAL’s product portfolio.

The partnership with FDJ UNITED Ventures also highlights the increasing collaboration among leading European lottery operators, united by a shared ambition to bring fresh momentum to a modern and future-ready lottery landscape.

Driving the future of the industry together

“With Random State, we are investing into innovation in the iLottery sector,” says Juliane Gutsmiedl, Investment Manager at ZEAL Ventures. “The team impresses with creative game design and a deep understanding of diverse user preferences – providing us with valuable impulses for the development of our own portfolio.”

“Our vision is to reimagine the lottery – digital, user-centric, and globally connected,” said Mattias Westholm, CEO of Random State. “With ZEAL Ventures and FDJ UNITED Ventures, we’ve found strong, strategically-minded partners who share this ambition. This investment allows us to accelerate our innovation pipeline and expand into new markets and customer segments.”