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European Gaming Congress 2024

Caesars Entertainment

PlayUp Gains iGaming Market Access in Pennsylvania with Caesars Entertainment

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PlayUp has announced that it has secured market access for iGaming in Pennsylvania.

The market access deal comes via a skin with Caesars Entertainment’s property Harrah’s Philadelphia Casino and Racetrack.

The addition of Pennsylvania to PlayUp’s future iGaming states demonstrates the operator’s bullishness on the future of iGaming and its strategic vision to be more than just an online sports betting operator. The company currently operates sports betting in New Jersey and Colorado and its CEO, Dr. Laila Mintas, said it is key for PlayUp to have an in-depth product portfolio as part of its strategy to differentiate itself.

“It’s no secret that the sports betting sector is ultra competitive in the US. The way we look to cut through the noise is to offer unparalleled customer service and experiences for our VIPs, and provide our patrons gaming and entertainment options beyond just sports betting. iGaming and other services are central to our roadmap of including a wide breadth and depth of options in our product portfolio,” Dr. Laila Mintas said.

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European Gaming Congress 2024 (Warsaw, Poland)

Pennsylvania was an early adopter of iGaming and in September of this year the sector generated gross revenue of nearly $98 million, a 71.5% increase from September of 2020 when revenue was just over $57 million. The state is one of five states (Nevada, Michigan, New Jersey, and West Virginia) that currently offer iGaming. PlayUp expects to be live with its iGaming product in New Jersey shortly, according to Dr. Mintas.

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Caesars Digital

Gaming Realms Launches Exclusive Blackjack Game on Caesars Entertainment’s iGaming Platforms

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Gaming Realms, a leading provider of mobile-focused gaming content, has expanded its partnership with Caesars Entertainment with the launch of a new exclusive title, Caesars Blackjack X-Change.

Now live on Caesars Palace Online Casino and Caesars Sportsbook & Casino in New Jersey, Michigan, and Ontario. Caesars Blackjack X-Change is a reimagining of Gaming Realms’ popular Blackjack X-Change title, featuring a revamped aesthetic anchored by the Caesars brand and the excitement of the Las Vegas strip’s most iconic casino.

The game combines the thrill of traditional blackjack with an innovative X-change feature, allowing players to swap their cards between hands, adding a layer of depth and decision-making to classic blackjack gameplay. This title marks Gaming Realms’ second custom launch on Caesars’ digital platforms following the successful launch of Caesars Palace Slingo last year.

This latest collaboration emphasises Gaming Realms’ ability to provide localised content and branded games that align with operator and player needs. It follows other exclusive games made for leading operators worldwide such as MrQ, Superbet and Sky Betting & Gaming.

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European Gaming Congress 2024 (Warsaw, Poland)

Gareth Scott, Chief Commercial Officer at Gaming Realms, said: “Our partnership with Caesars continues to be a resounding success, with players demonstrating a natural affinity for the strategic depth and variety offered by our portfolio. Building on the success of last year’s exclusive game, Caesars Blackjack X-Change is a natural progression in our ongoing collaboration and underscores the popularity of our titles with the operator.”

Matt Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital, said: “The launch of Caesars Blackjack X-Change on our platforms is another example of the exciting custom game content we aim to bring to our players on a regular basis. Our partnership with Gaming Realms has continued to deliver innovative concepts and new titles for our players. This exclusive title is a fun spin on the classic live casino game beloved by many players that offers a fresh and engaging experience.”

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Caesars Entertainment

Caesars Entertainment Launches Caesars Sportsbook Muckleshoot App

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Caesars Entertainment has launched the Caesars Sportsbook Muckleshoot app, which is now accepting mobile sports bets at Muckleshoot Casino Resort in Auburn, Washington. Guests 21 and older who are interested in wagering on mobile devices can download the Caesars Sportsbook Muckleshoot app and must be physically present on the property at Muckleshoot to verify their registration for an account and place wagers during their visit, in accordance with state law.

“The Caesars Sportsbook Muckleshoot app enhances the experience we’ve brought to Muckleshoot guests since the opening of the property’s best-in-class sportsbook in 2022. This launch underscores our commitment to offering seamless, innovative gaming options with the largest array of markets, including Same Game Parlays and live NFL games streaming in the app. We are thrilled to offer this new level of convenience and fun to the passionate sports fans in the Pacific Northwest,” said Eric Hession, President of Caesars Digital.

“The launch of our new mobile betting app represents a significant milestone for Muckleshoot Casino Resort, enhancing our offerings and providing guests with an even more convenient and immersive sports betting experience. We’re always focused on delivering cutting-edge technology to elevate the excitement for our guests, and this app does exactly that. Whether you’re enjoying the beautiful views from our resort or catching the big game at the Caesars Sportsbook at Muckleshoot, the mobile app allows you to bet from anywhere on the property,” said Tim Perkins, Chief Executive Officer of Muckleshoot Casino Resort.

The Caesars Sportsbook Muckleshoot mobile app extends the sports wagering experience beyond the on-premise Caesars Sportsbook at Muckleshoot, which accepted its first bets in 2022. The app provides an industry-leading sports wagering experience with user-friendly technology like lightning-fast live scoreboards, live streaming games, quick and secure payouts, and daily special odds boosts and promotions from anywhere inside the casino. The app also contains thousands of betting markets across all major sports, with live in-game betting, same-game parlays, and much more.

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European Gaming Congress 2024 (Warsaw, Poland)

Caesars Sportsbook at Muckleshoot immerses sports fans into a sports viewing experience similar to a Vegas-style sportsbook. With more than 20 big-screen TVs wired for maximum sound, a dynamic 12-foot by 24-foot video wall and a live sports ticker with real-time scoring, fans can stay up to date on all the action for marquee sporting events as they wager at one of the many live betting windows, via multiple self-service betting kiosks or on the mobile app.

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Caesars Entertainment

Make-A-Wish® Southern Nevada and Caesars Entertainment Join to Grant Fairytale Wish Fit for a Princess

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Five-year-old Samantha Buckley, who was diagnosed with a blood disorder at just one month, dreams of being the belle of a ball that is fit for a princess. Thanks to Make-A-Wish Southern Nevada and Caesars Entertainment, Samantha will get her royal wish. Caesars’ team members – dressed as princes and princesses – will majestically greet Samantha at the “palace” porte-cochere and escort her and her family to a private area where she can choose from a collection of colorful princess dresses and crowns, perhaps even one that is pink just like her favorite Princess Peach.

Buckley and her family will enjoy a two-day staycation at Caesars Palace with experiences fit for royalty, including dinner at Gordon Ramsay Hell’s Kitchen, a ride on the high roller, manicure at the spa, dinner at Maggiano’s Little Italy, tickets to Mystere, time at the pool, and more. There may even be Samantha’s favorite chocolate cake, Oreo cookies and Pringles along the way before retiring to the royal suite for the night.

Samantha’s blood disorder requires her to receive monthly blood transfusions, but that never stops her from letting her inner princess shine bright. Although her medical journey hasn’t been easy, the whole Buckley family is ready for Samantha’s royal quest at one of Las Vegas’ best-known palaces where they will enjoy a magical experience Samantha won’t soon forget.

WHEN: Monday, August 5, 2024

Media Check-in: 2:45 p.m.

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Wish Reveal: 3 p.m.

WHERE: Caesars Palace VIP Entrance off of W. Flamingo just west of Las Vegas Blvd.

Entrance is directly across the street from Bellagio’s north side entrance

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