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Gaming Innovation Group Inc. announces its largest affiliate acquisition to date

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GIG TAKES LEADING POSITION IN THE NORDICS WITH ITS LARGEST AFFILIATE ACQUISITION TO DATE

 

Gaming Innovation Group Inc. has through its subsidiary Innovation Labs agreed to acquire all assets in one of the biggest affiliate networks in Scandinavia, Stk Marketing Ltd, for a total consideration of NOK 240 million (around EUR 26 million). This is GIG´s fourth affiliate acquisition in 2017 and the Company has now established itself as a Nordic market leader in the affiliate segment.

GIG expects the acquired assets to generate above EUR 7 million in EBITDA during the first 12 months after completion of the transaction. Around 70 percent of this EBITDA is expected to be generated from perpetual revenue share agreements. The network will be integrated into Innovation Labs’ BI/Data proprietary systems & marketing platforms, providing both technological and operational synergies which will improve the margins.

Including the Stk Marketing acquisition, the four affiliate transactions made so far in 2017 are in combination expected to contribute with an annual EBITDA close to EUR 13 million over the first 12 months after the respective closings.

Robin Reed, CEO of GIG: “We have set an ambition for Innovation Labs to become the largest lead generation business in iGaming and we are well underway in realizing this. Furthermore, we have now established a leading position in the Nordic affiliate market. In line with previous acquisitions and GIG´s vision, the Stk acquisition will enable Innovation Labs to refer more customers to our B2B partners and thus benefit all parties engaged in the expanding GIG iGaming eco-system“.

The acquisition will be settled primarily with proceeds from the bond issue GIG made in February 2017. The first half of the settlement is due at closing and the reminder in December 2017. The transaction is subject to a satisfactory due diligence and final board approval. Closing is expected in August 2017.

GIG’s subsidiary Innovation Labs is a fast-growing online marketing company for iGaming. It refers paying users to B2B clients primarily on perpetual revenue share agreements. It sources these paying users by obtaining competitive rankings for high-value keywords in search engines through SEO (search engine optimization), generating traffic to owned websites. These websites have guides and quality content for the gaming industry and serves as paths to operators. Innovation Labs also refer paying users through data driven media buying techniques.

 

About Gaming Innovation Group:

Gaming Innovation Group Inc. is an emerging gambling solutions and interactive entertainment provider. The Company offers cutting-edge cloud-based services and B2B performance marketing, and owns B2C gambling operators offering games from the best-of-breed suppliers across the online sports betting and casino industry. Gaming Innovation Group operates out of Malta and is listed on the Oslo Stock Exchange under the ticker symbol “GIG”.

 

The post Gaming Innovation Group Inc. announces its largest affiliate acquisition to date appeared first on The Gambling Affiliate Voice.


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Brazil

WA. Technology Receives GLI Certification in Brazil for Casino Aggregator Product

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Global iGaming solutions provider, WA. Technology has earned Gaming Laboratories International (GLI) certification in Brazil for its casino aggregator product as it looks to expand its presence in South America.

Certification for its standalone casino aggregator product allows WA Technology to increase its range of integrated iGaming content supplied to operators in the Brazilian market.

This ever-expanding catalogue of content includes tens of thousands of games, cementing it as a more trusted partner for operators seeking to thrive in this market, with the added assurance that it fully complies with Brazilian regulatory requirements.

Meeting the necessary requirements for the casino product builds on WA Technology’s strong record in the region, where it already has an established presence and certified platform, with an experienced team of professionals based out of an office in Recife. This gives the business a unique understanding of the players in the country and the team to simplify any complexities that may arise for operators.

By making the aggregator a standalone product, the team can provide content to operators who are not already on the WA Technology platform, joining the likes of F12 Bet, which already uses the full turnkey sportsbook, casino and player account management.

The certification follows on from recent launches such as its Pick’Em player products for stats-led gameplay and Sportsbook Managed Service, to provide operators with more services and opportunities to grow.

Commenting on the certification, Phyllyp Sedicias, WA. Technology’s
Country Director for Brazil said: “This is a significant milestone for the business and signals our intent to expand further into the Brazilian market. I’m proud of the team’s hard work to secure this certificate and allow us to meet the market demands for casino games within this region.
“GLI certification for our casino aggregator product means we can now provide operators with additional opportunities to enhance their content through an experienced team with a proven track record in the region, which we look forward to growing our partnerships even further.”

The post WA. Technology Receives GLI Certification in Brazil for Casino Aggregator Product appeared first on Gaming and Gambling Industry in the Americas.

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iGaming

MGCB: iGaming, Sports Betting Operators Report $285.2M in June Revenue

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Michigan’s commercial and tribal internet gaming operators reported a combined total of $285.2 million in gross receipts from internet gaming (iGaming) and internet sports betting for June. This reflects a 5.4% decrease compared to May.

Monthly Gross Receipts

iGaming gross receipts for June totaled $240.6 million, down from $251.47 million in May. Gross sports betting receipts were $44.6 million, down from $49.96 million recorded in the previous month.

Monthly Adjusted Gross Receipts

Combined adjusted gross receipts (AGR) for iGaming and internet sports betting reached $256.5 million in June. Of that total, $226.0 million came from iGaming, and $30.5 million came from internet sports betting. This marks a 4.3% decrease in iGaming AGR and a 14.4% decrease in sports betting AGR compared to May. Year-over-year, iGaming AGR rose 37.3%, while sports betting AGR increased by $58.7 million compared to June 2024.

Monthly Handle

The total internet sports betting handle was $302.7 million in June, a 21.6% decrease from the $386.1 million recorded in May.

Monthly State Taxes and Payments

Operators reported submitting $48.9 million in state taxes and payments in June, including:

• iGaming taxes and fees: $47.1 million

• Internet sports betting taxes and fees: $1.8 million

Monthly City of Detroit Taxes and Payments

Detroit’s three commercial casinos reported $12.3 million in wagering taxes and municipal services fees paid to the City of Detroit in June, including:

• iGaming taxes and fees: $11.8 million

• Internet sports betting taxes and fees: $527,932

Monthly Tribal Operator Payments

Tribal operators reported $5.8 million in payments made to their respective governing bodies in June.

The post MGCB: iGaming, Sports Betting Operators Report $285.2M in June Revenue appeared first on Gaming and Gambling Industry in the Americas.

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Atlaslive Introduces Practical Roadmap for iGaming Operators in Brazil

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Atlaslive, a reliable provider of technology solutions for the iGaming sector, has introduced its latest guide titled “How to Start an iGaming Business in Brazil: The Successful Roadmap.” Created for operators looking to enter or grow within Brazil’s fast-expanding online gambling scene, the guide delivers vital insights for navigating the country’s evolving regulatory environment.

With Brazil now at the forefront of the iGaming landscape in Latin America — thanks to the legalization of sports betting through Law No. 13.756/2018 and subsequent developments — the country is poised for remarkable growth. The Atlaslive guide underscores significant opportunities, emphasizing critical market insights, legal frameworks, licensing requirements, and strategies for successful operations. Key highlights of the guide include:

  • Market Overview: A breakdown of Brazil’s vast potential, including forecasts of gross gaming revenue reaching $7.18 billion by the close of 2025.
  • Legal Landscape: An overview of the changing regulatory environment and the licensing system governed by Brazil’s Secretariat of Prizes and Bets (SPA).
  • Compliance & Taxation: Clear explanations of licensing conditions, compliance protocols, and taxation duties relevant to operators.
  • Payment Solutions: A look at preferred local payment options, particularly the widespread use of PIX for instant transactions.
  • Marketing Strategies: Approaches to acquiring and retaining players while staying within the bounds of advertising laws.

“As Brazil’s iGaming market matures, operators must be equipped with the right knowledge and tools to navigate its complexities,” said Anastasiia Poltavets, CMO at Atlaslive. “Our guide offers a roadmap that empowers businesses to seize opportunities and ensure compliance in this dynamic landscape.”

With 218.8 million residents and an internet penetration rate surpassing 86%, Brazil represents a lucrative audience for iGaming operators. Atlaslive’s guide serves as a fundamental resource for anyone seeking to thrive in this evolving sector. Gain a strategic edge in Brazil’s iGaming market — download “How to Start an iGaming Business in Brazil: The Successful Roadmap” today.

The post Atlaslive Introduces Practical Roadmap for iGaming Operators in Brazil appeared first on Gaming and Gambling Industry in the Americas.

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