iGaming
Affiliate Managers under interrogation by GAV: Yana Prokhorova, Affiliate Manager at King Billy Casino
Check out our newest interview in the Affiliate Manager under interrogations series starring: Yana Prokhorova, Affiliate Manager at King Billy Casino
Name: Yana Prokhorova
Age: 28
Hometown: Feodosiya, Crimea
Living in: Kiev, Ukraine
Favorite Food: seafood
Must Read Book: The 7 Habits of Highly Effective People
Affiliate Manager at: King Billy Online Casino
GAV: Hi Yana, first of all, tell us and our readers a bit about yourself. How did your career start in the industry? What determined you to engage in this activity and start working at King Billy Affiliates?
Yana: To be honest, my career in gambling started rather unexpectedly, as most good things in life do! After graduating from university, and while I was working as a translator, a friend of mine told me about an interesting vacancy he saw on the Internet, connected to gambling. The same evening I uploaded my CV to try my luck. Soon, I was invited for an interview in FAVBET and eventually was offered a position as a Junior Affiliate Manager. The rest as they say is history! The Head of Affiliates was Ioannes Lagos who helped me a lot and shared from Day 1 his huge experience in gambling with me. I am very grateful to him.
Speaking about King Billy Affiliates it was a kind of new challenge for me, because I have never worked for a start-up company before. However, I am very happy and proud of our King Billy team who are all doing their best to provide a second to none gaming experience to players by offering them features and offers very seldom seen in the industry.
GAV: KingBilly Affiliates is an exciting new project. What do you think is the key aspect affiliates appreciate regarding your affiliate program?
Yana: There is more than one key! Strategically created campaigns with a much higher than average CTR, custom promotions delivered instantly, a friendly and knowledgeable support team as well as top notch native advertising are much appreciated by our partners.
GAV: King Billy Affiliates is relatively new, does your program have any East European affiliates that you manage?
Yana: Sure, we have. I cannot say that their number is big now, there is still a lot of work to be done. However, the integration of Income Access software and promotion of King Billy Affiliate Program in various gambling sites will help us a lot to attract new East European affiliates.
GAV: Are there any super-affiliates coming from that region? We know for certain that a huge group of affiliates come from Eastern Europe.
Yana: At the moment we are in the process of negotiating the best deal with super-affiliates from those regions. On the other hand, we are more focused on the Nordic countries and our goal is to penetrate this promising market.
GAV: What is your personal opinion about fair gaming? Do you think there is still room to improve the view of the gambling industry? I mean, is there a new generation prepared to do that? Both Affiliate Manager and Affiliates.
Yana: Vulnerable players will always exist. Fair gaming should never be considered a “fait accompli”, but rather a constant, on-going process. So yes, there is always room for improving, for everyone engaged in the industry.
GAV: Yana, please fill us in on your current offer for affiliates and maybe a brief description of your program!
Yana: For three months, half of our Kingdom is yours! This is our promise to new Affiliates who join our program and earn a 50% commission for the first 3 months. However, we would like to point out to Affiliates, that in terms of servicing and response, our entire Kingdom is yours. Our philosophy in King Billy is that we work hard and efficiently with our Affiliates, in order to create long lasting and fruitful partnerships. We have a motto for this at King Billy: We don’t just win. We win together!
GAV: What markets target does King Billy Affiliates target, and what makes it stand out in the growing crowd of online casino affiliate programs?
Yana: Our targeted markets are Nordic countries, Canada and Australia. King Billy has built on creating a superb user experience focusing on the myth of King Billy and his Kingdom which differentiates us from the “crowd” as you call it, and treats every player and affiliate with the specialness he deserves.
GAV: Since the Amsterdam Affiliate Conference is almost here, we would like to ask your opinion about this event, are you guys attending these conferences or are you going to be in Amsterdam? How about SiGMA?
Yana: We’ll be there! Our team is going to attend the Amsterdam Affiliate Conference to have direct contact with our affiliates. Moreover, Amsterdam, and all other Affiliate Conferences help us to be kept up-to-date on the industry, meet new people and discover new products. Regarding SiGMA we are also going to be there.
GAV: Where do you think the online casino industry will be in 3 years, and of course, on which scale do you see KingBilly Affiliates?
Yana: That’s a tough one! 3 years in our industry is almost like a decade or even half a century for other industries. Personally, I expect the trend of new online players introduced almost every day to continue and even rise. I believe we are going to be seeing an abundance of new online casinos, which will of course create demand for game providers, affiliates, etc. In the end, there will be of course some market correction with the good ones staying on top. As for King Billy Affiliates, we expect to be with the good ones, only at the top!
GAV: Tell us a bit about your team? As we know it’s quite new but well positioned industry professionals with many years of experience in the field.
Yana: It sounds like a paradox, but it isn’t. Yes, the team of the Affiliate Department is relatively new to the particular field, but they have done their time in other areas of the online gaming industry, like marketing or media buying, which has helped them in building a spherical approach in things. It’s exciting to work with them!
GAV: Since Central and Eastern Europe offers a large pool of successful affiliates in the industry, do you think that this region is somehow overlooked by brands that are not applying for licenses in the demographic region?
Yana: You do have a point. However, it is the laws of supply and demand which may prioritize regions other than Eastern European markets. I do not think that these regions are overlooked, they are just pushed a little bit back. But their time will definitely come.
GAV: Who is your favorite celebrity and if you’d have to a pick a destination in Eastern Europe, where would you travel?
Yana: Raoul Bova, an Italian actor. I like all his movies and he seems to be a true Gentleman! Regarding traveling, I would like to go to Budapest. There are a lot of great sights to see and food to try.
GAV: Where you wouldn’t want to travel?
Yana: I would like to go everywhere, but I prefer Mediterranean climate to Nordic climate!
GAV: What is your opinion about GAV (GamblingAffiliateVoice.com)?
Yana: You are doing a great job guys, and all of us at King Billy Casino are happy to be associated with you as Golden Sponsors. Keep on like that!
GAV: Yana, thank you for taking the time for this interview, we’re also happy to be working together with you guys!
The post Affiliate Managers under interrogation by GAV: Yana Prokhorova, Affiliate Manager at King Billy Casino appeared first on The Gambling Affiliate Voice.
Source: GamblingAffiliateVoice
Awards
SOFTSWISS Wins Best Game Aggregator Award in Latin America

SOFTSWISS wins the CGS Recife Awards 2025 for its flagship Game Aggregator, confirming its industry leadership as the largest content hub in iGaming, operating with 99.999% uptime across 24 regulated jurisdictions. Recognition in Latin America, where SOFTSWISS has achieved full product certification, further proves the product’s global dominance and commitment to delivering trusted solutions across key regulated markets.
The award recognises the best game aggregation platform in the Latin American iGaming market, celebrating leadership, innovation, and operational excellence. This recognition is especially important as it comes from Brazil, where all SOFTSWISS products have recently been certified, led by the Game Aggregator. It is the 7th international award for the Game Aggregator, highlighting the product’s dedication to delivering unmatched scale and stability.
The Game Aggregator is recognised as the industry leader because of measurable advantages that no other platform can match. Operating in 24 jurisdictions, the solution provides direct access to 35,000+ active playing games from 300+ providers with new releases appearing immediately in operators’ portfolios enabled by streamlined integrations.
Engagement features deliver proven growth. Its Tournament Tool increases average daily bets by 22% across the player base. Players who join tournaments place twice as many bets and wager 3 times more than others. Jackpot Aggregator campaigns on the Game Aggregator drive a 50% increase in turnover per user, making engagement mechanics a direct source of revenue.
The platform’s infrastructure is designed for continuous, fail-safe operation. Uptime reaches 99.999–100%, guaranteed by strict SLAs and backed with proactive system notifications. The system processes 7,000 requests and up to 100,000 database queries per second, with 99% of responses returned in under 100 milliseconds. This ensures operators never lose a session, a bet, or their players’ trust.
Beyond scale and engagement, the platform offers features that raise industry standards: AI-driven localisation for any market, deep analytics through the Ultimate Report Builder, and customisable game metadata for client-facing flexibility.
“We are honoured to receive the Best Game Aggregator Platform award at CGS Recife. This recognition shows the value of our commitment: a constantly growing game portfolio, wide market coverage, and unwavering platform reliability. For almost ten years, our team has been building a platform that not only delivers scale and stability but also drives measurable results,” added Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator.
The SOFTSWISS team will be available at SBC Lisbon 2025, Stand B160, to discuss the possibilities of the Game Aggregator.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 35,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Wins Best Game Aggregator Award in Latin America appeared first on Gaming and Gambling Industry in the Americas.
bespoke solutions
The White Label Dilemma: Finding the Right Balance for Your iGaming Business

It’s not just black and white label
Yoni Sidi, CEO at Wiztech, says white labels are all about striking the balance between pros and cons, but for some, it’s impossible to achieve and that’s why it’s important to consider other options.
For most operators, a white label solution seems to offer the best route to market. But is that actually the case?
I’ve been working in the industry for more than two decades now, and over that time, I’ve worked on both sides of the fence – so on the white label operator side and on the white label provider side. This gives me a deep understanding of the pros and cons of white label solutions, and this understanding ultimately led me to launch Wiztech. To answer your question more directly, white labels are always about striking the balance between the pros and cons they present – for some operators, a balance can be found, but for others, it can’t. Ultimately, it comes down to knowing what you want from your platform or technology stack, and whether a white label can meet those requirements with the budget and resources you have available to you.
So, what are the pros and cons of a white label platform?
There are plenty of upsides to white labels, and that’s why they’re used by so many operators. The main advantages are speed to market and cost effectiveness – you can literally go from first discussions to your online casino being live in a matter of weeks. The upfront fees are relatively small, and, in most cases, you pay a revenue share back to the platform provider. This can tighten margins a little, but it means you don’t have to have a large capital reserve to get going. Another benefit is that you can take on as much or as little of the operation as you like – for some, they will let the platform provider take care of the operational aspect while they focus solely on marketing and customer acquisition. Other upsides include licensing, with the white label partner securing and being responsible for the licences they hold.
Drawbacks. The biggest for me is the lack of differentiation you get with a white label. The many brands that run on the platform often look very much the same, just with different logos and branding. After a few months of operating your online casino, you’ll likely notice friction points that you’ll want to address, but the rigid nature of white-label platforms means it’s incredibly difficult to smooth out even the smallest of bumps in the road. It’s also incredibly difficult to roll out unique features and functionality as the development team is usually working through a backlog of requests – most of which are for the friction bumps that need ironing out. Factor in the frequent regulatory changes that happen, and the need for the development team to respond to them, and it’s easy to see how hard it can be to improve the experience being offered to players.
How can operators strike a balance between the pros and cons of white labels?
It comes down to understanding the capabilities of the platform provider and whether they offer customisation and localisation. If they don’t, the operator needs to determine if this is a price they’re willing to pay in exchange for the speed to market and cost effectiveness that white labels provide. Of course, some white label providers do offer support and are happy to help when it comes to developing and deploying bespoke features and functionality. But in my experience, most don’t have the capacity for this, even if they say they do. For me, the balance is found by accepting the limitations of white labels and working within the (often pretty rigid framework) they provide. There are plenty of examples of operators that have done this and have gone on to run very successful brands in highly competitive markets.
Is there an alternative to white labels?
The most obvious alternative is to develop a proprietary technology stack, but this approach comes with just as many, if not more, pitfalls. Building a platform from the ground up is incredibly expensive and tremendously risky, and this is why so few operators outside of the industry power players have been able to pull it off. And even those that do often encounter issues such as ongoing maintenance, tech debt, staffing and compliance. But there is a middle ground between white label and proprietary, and it can be found with smaller platform providers whose technologies offer the agility, flexibility and adaptability required for operators to launch highly customised, almost bespoke, online casinos and sportsbooks.
How does Wiztech fit into the platform mix, and how do you support your partners in achieving their goals in often highly competitive markets?
At Wiztech, we champion modular tech and the likes of AI and automation. By embracing these, we have been able to build powerful yet highly customisable casino and sportsbook solutions that are also fully compliant in tightly regulated markets. In our experience, being able to quickly respond to regulatory changes provides a competitive advantage to our customers. In Mexico, for example, our client Winpot has been able to deliver a unique player experience while always ensuring compliance. And this is against a backdrop where regulatory changes often come with very little notice. Our technology can adapt quickly while Winpot continues to capitalise on the growing demand for entertaining online casino products and experiences.
But just as important as our technology is our approach to our partners. This sees us undertake a comprehensive onboarding process where we spend a lot of time understanding the client’s “why” before we map out the “what” and the “how”. This has proved to be incredibly effective and ensures that our clients can get the most out of the flexibility of our platform and the high levels of customisation and personalisation it provides.
The post The White Label Dilemma: Finding the Right Balance for Your iGaming Business appeared first on Gaming and Gambling Industry in the Americas.
Gambling in the USA
Virginia Lawmakers Debate Creating iGaming Agency

Virginia lawmakers are actively debating whether to establish a new regulatory agency to oversee iGaming. The joint subcommittee discussed a bill to create the Virginia Gaming Commission. It would manage all gambling verticals beyond the lottery.
Delegate Paul Krizek said: “The Virginia Gaming Commission is a step we need to preserve the good.”
Currently, the Virginia Lottery regulates sports betting and casinos, while other agencies manage charitable gaming and horse racing. Lawmakers also considered legalizing online casinos, including real-money platforms.
Delegate Marcus Simon introduced HB 2171 earlier this year. The bill aimed to authorize a real money online casino market under casino-lottery oversight. While the bill failed, Simon explained that the aim remains to curb illegal offshore platforms.
“My goal is to bring it under a regulated umbrella where we can have some oversight and supervision,” Simon said.
The subcommittee reviewed revenue projections estimating up to $5.3 billion in taxable income from online casinos over five years. The estimates included increased land-based casino revenue of 8.4%.
Experts raised concerns about real money online casino risks. Keith Whyte from Safer Gambling Strategies urged strong enforcement and safer gaming tools. Whyte noted: “Players could be encouraged… to take control through deposit limits, time limits, budget calculators, and personalized dashboards.”
Mental health advisor Brianne Doura-Schawohl backed up Whyte’s statement, warning that such products are dangerous without safeguards.
Former New Jersey regulator David Rebuck testified that iGaming complemented land-based casinos there. He pointed to New Jersey’s market, where online play boosted tourism and in-person casino revenue.
However, some Virginia legislators expressed skepticism, citing fears of cannibalization. They questioned whether online casinos might draw customers away from brick-and-mortar venues.
Industry experts countered that New Jersey and Michigan showed the opposite effect. Rebuck explained: “The evidence demonstrates iGaming expands the player base rather than cannibalizes physical casinos.”
Supporters argued that Virginia’s land-based operators could benefit from cross-promotion, loyalty programs, and expanded reach to players in rural areas.
The subcommittee must make recommendations by November 30, 2025. Officials expect the commission’s creation will precede legalization of online casinos. The Virginia lawmakers will review feasibility and revise HB 2171 before the 2026 legislative session.
The post Virginia Lawmakers Debate Creating iGaming Agency appeared first on Gaming and Gambling Industry in the Americas.
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