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AAC 2017 Interview – Lee-Ann Johnstone, Founder of Best Odds Marketing

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The organizers of the Amsterdam Affiliate Conference spoke to Lee-Ann Johnstone, an iGB Affiliate favourite, and founder of Best Odds Marketing about why she is attending AAC and most importantly, moderating the affiliate conference room on Thursday 13th July.

 

The affiliate landscape is changing constantly, attending AAC will help you keep abreast of your environment, network with your peers, and make new relationships that benefit your business growth. You don’t want to miss out on great insights and marketing advice from industry experts – which can only help your affiliate business to grow.

Lee-Ann Johnstone is already an expert with two decades of digital marketing and affiliate experience. In 2015 she curated and developed AffiliateFEST and has recently founded Best Odds Marketing, offering digital marketing services, training, event management and business coaching for iGaming businesses.

 

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iGB: YOU ARE MODERATING THE AFFILIATE CONFERENCE ROOM ON THURSDAY 13TH JULY, WHY DO YOU THINK IT IS IMPORTANT FOR DELEGATES TO ATTEND THE CONFERENCE?

Lee-Ann: The Affiliate panel discusses topics of interest that will help affiliates improve business practice and ensure they are ready for the challenges that are ahead with regulation and data protection changes. It will also offer detailed insight and learning from experienced marketers who are sharing their knowledge with the audience on the day. These kinds of take-aways are invaluable and can be implemented immediately to spearhead business growth.

iGB: WHAT IS THE ONE THING YOU HOPE DELEGATES GET OUT OF THE CONFERENCE?

Lee-Ann: A clear understanding of the competitive landscape, where things are headed and how to implement successful marketing strategies to ensure their businesses are compliant and ready for the digital future.

iGB: WHY CHOOSE THIS EVENT AS YOUR PLATFORM TO VOICE YOUR FINDINGS?

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Lee-Ann: It’s one of the best affiliate conferences for the iGaming sector and focuses on real learning, networking and collaboration of knowledge sharing. The speakers are highly experienced people who give generously of their time to share their expertise with delegates in attendance. It’s a great platform for business development and value for money – as it’s FREE.

iGB: HOW DO YOU PLAN ON MAXIMIZING YOUR TIME AT THE EVENT?

Lee-Ann: I’ve got a number of meetings pre-booked, and I intend to network at all the conference events. There are a number of talks that I want to attend to continue to develop my own learnings. The key thing is to balance my time at educational talks and networking events to ensure that I am meeting new people and sharing insights on what’s happening in the landscape around me.

 

If you are yet to register for the Amsterdam Affiliate Conference 2017, you can do so by clicking here.

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The post AAC 2017 Interview – Lee-Ann Johnstone, Founder of Best Odds Marketing appeared first on The Gambling Affiliate Voice.


Source: GamblingAffiliateVoice

iGaming

Get Ready for the iGaming and TECH Summer Run-Off on Strava!

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Welcome to the iGaming and TECH Summer Run-Off on Strava! 🌞

The sun is shining, the trails are calling, and it’s time to break out those running shoes! We are excited to announce the launch of the iGaming and TECH Summer Run-Off, a dynamic and engaging challenge designed to bring together professionals from the igaming and tech industries. This event runs from June 14 to August 31, inviting participants to step away from their screens and hit the pavement.

Why You Should Join:

  • Boost Your Health: Swap screen time for running time and reap the benefits of fresh air and physical fitness.
  • Connect with Colleagues: Interact with peers in a fun and supportive environment. Share routes, running tips, and motivation!
  • Compete and Conquer: Keep an eye on the leaderboard, challenge friends, and track your progress. Who will be the top runner this summer?

Challenge Details:

  • Period: June 14 – August 31
  • Open To: Everyone in the igaming and tech sectors. All skill levels are welcome, from beginners to marathon veterans.
  • Goal: Whether it’s your first 5K or you’re training for a marathon, set personal goals and use the club to stay on track.

Prizes and Perks:

  • Recognition: Weekly shoutouts for top performers and most improved runners.
  • Swag: Exclusive gear for standout runners at the end of the summer.

Getting Started Is Easy:

  1. Join the Club: Search for “iGaming and Tech Summer Run-Off” in Strava Clubs or click here and hit ‘Join’.
  2. Log Your Runs: Use Strava to track your runs. Each run will automatically update the leaderboard in our club.
  3. Engage: Post your routes, share photos from your runs, and engage with other members in the discussion section.

Let’s make this summer unforgettable! Lace up your running shoes, set your goals, and let’s run this season into the ground. Ready to sprint into action?

For more information and to join the challenge, visit our Strava club here.

The up-to-date leatherboard can be found here: https://hipther.com/2024summer-run-off/

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Don’t forget to share your runs on social media! Tag @HIPTHER to showcase your achievements and connect with fellow participants. This challenge isn’t just about physical fitness—it’s about boosting our mental well-being too.

Let’s support each other and make strides towards better health, both mentally and physically! #iGamingTechRunOff #HIPTHER

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iGaming

Supremeland Welcomes iGaming Veteran Staffan Lindgren to Board Of Directors

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Supremeland Gaming, Inc., the emerging brand in American iGaming, is pleased to announce Staffan Lindgren’s appointment to its Board of Directors.

Lindgren brings over 20 years of experience and a wealth of expertise in iGaming, notably as co-founder of NYX Interactive (later NYX Gaming Group), a major player in the iGaming industry. He has also held numerous previous board positions in both public and private companies in the iGaming sector and is poised to have a material impact on Supremeland’s strategic vision and growth plans.

“We are thrilled to welcome Staffan to our Board,” said Johan Apel, Executive Chairman at Supremeland Gaming. “He will undoubtedly strengthen our board and provide invaluable insights as we continue to innovate and expand in the rapidly evolving US iGaming market.”

Lindgren joins Supremeland at an exciting time. The company continues to experience rapid growth with the announcement of four US license approvals and the release of multiple iGaming titles in New Jersey and Michigan. The team also took home the “Slot Debut” award at the 2024 CasinoBeats Game Developer Awards. The winning title, Munition Mine™, is the debut title from Powderkeg Studios, a Supremeland Gaming Studio.

Lindgren expressed his enthusiasm for his new role, stating, “I am honored to join the esteemed board of Supremeland Gaming and look forward to collaborating with the talented and innovative team to drive the company’s success to new heights. I am eager to help Supremeland navigate and capitalize on the fantastic opportunity that lies ahead in the US iGaming market.”

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a cutting-edge electronic money institution

Genome and Chilli Partners join forces to revolutionize iGaming affiliate payouts

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Leading the charge in the convergence of financial technology and iGaming, Genome, a cutting-edge electronic money institution, is thrilled to announce its strategic partnership with Chilli Partners, a prominent iGaming affiliate program specializing in casino games.

The collaboration marks a pivotal moment in the iGaming industry, bringing together Genome’s expertise in online financial services and Chilli Partners’ prowess in affiliate marketing. The partnership is set to redefine the landscape of affiliate payouts, offering an array of benefits to both affiliates and the iGaming community at large.

“We are excited to embark on this journey with Chilli Partners. By combining our financial expertise with their influential position in the iGaming affiliate space, we aim to set new standards for efficiency and innovation in affiliate payouts,” – noted Genome’s CEO Daumantas Barauskas.

For one, the partnership offers efficient payouts. Affiliates can now enjoy expedited and secure payouts through Genome’s state-of-the-art financial infrastructure, enhancing their overall experience and satisfaction.

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It also provides global reach for Chilli Partners, as it can extend its reach to affiliates worldwide with Genome’s international payment capabilities. This allows Chilli Partners to foster a more diverse and expansive network.

The partnership streamlines financial workflows, ensuring seamless transactions and reducing administrative overhead for Chilli Partners, allowing them to focus on delivering top-notch affiliate services.

Genome is all about innovation in payments and online financial services. This approach brings new possibilities for payment options, providing flexibility and convenience for affiliates participating in the Chilli Partners program.

Lastly, the collaboration prioritizes compliance and risk management, assuring affiliates of secure and compliant transactions in accordance with industry regulations.

“This partnership aligns perfectly with our commitment to providing the best possible experience for our affiliates. Genome’s advanced financial services will play a crucial role in elevating our affiliate program to new heights”, – added Clayton Zammit Cesare, Head of Affiliates at Chilli Partners.

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As the iGaming industry continues to evolve, Genome and Chilli Partners stand united in their dedication to driving positive change, innovation, and reliability. The partnership is poised to create a ripple effect, positively impacting the entire iGaming ecosystem.

About Genome

Genome is a leading EMI that provides innovative financial services, including batch payouts, SWIFT, and SEPA transfers. With a focus on efficiency and compliance, Genome empowers businesses across various industries, including iGaming, to streamline financial operations and enhance user experiences.

For more information, please visit https://genome.eu/

About Chilli Partners

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Chilli Partners is a prominent iGaming affiliate program specializing in casino games. With a commitment to excellence, Chilli Partners connects affiliates with top-tier iGaming brands, offering a lucrative partnership that includes competitive commission structures and tailored support.

For more information, please visit https://chillipartners.com/

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