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AAC 2017 Interview – Lee-Ann Johnstone, Founder of Best Odds Marketing

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The organizers of the Amsterdam Affiliate Conference spoke to Lee-Ann Johnstone, an iGB Affiliate favourite, and founder of Best Odds Marketing about why she is attending AAC and most importantly, moderating the affiliate conference room on Thursday 13th July.

 

The affiliate landscape is changing constantly, attending AAC will help you keep abreast of your environment, network with your peers, and make new relationships that benefit your business growth. You don’t want to miss out on great insights and marketing advice from industry experts – which can only help your affiliate business to grow.

Lee-Ann Johnstone is already an expert with two decades of digital marketing and affiliate experience. In 2015 she curated and developed AffiliateFEST and has recently founded Best Odds Marketing, offering digital marketing services, training, event management and business coaching for iGaming businesses.

 

iGB: YOU ARE MODERATING THE AFFILIATE CONFERENCE ROOM ON THURSDAY 13TH JULY, WHY DO YOU THINK IT IS IMPORTANT FOR DELEGATES TO ATTEND THE CONFERENCE?

Lee-Ann: The Affiliate panel discusses topics of interest that will help affiliates improve business practice and ensure they are ready for the challenges that are ahead with regulation and data protection changes. It will also offer detailed insight and learning from experienced marketers who are sharing their knowledge with the audience on the day. These kinds of take-aways are invaluable and can be implemented immediately to spearhead business growth.

iGB: WHAT IS THE ONE THING YOU HOPE DELEGATES GET OUT OF THE CONFERENCE?

Lee-Ann: A clear understanding of the competitive landscape, where things are headed and how to implement successful marketing strategies to ensure their businesses are compliant and ready for the digital future.

iGB: WHY CHOOSE THIS EVENT AS YOUR PLATFORM TO VOICE YOUR FINDINGS?

Lee-Ann: It’s one of the best affiliate conferences for the iGaming sector and focuses on real learning, networking and collaboration of knowledge sharing. The speakers are highly experienced people who give generously of their time to share their expertise with delegates in attendance. It’s a great platform for business development and value for money – as it’s FREE.

iGB: HOW DO YOU PLAN ON MAXIMIZING YOUR TIME AT THE EVENT?

Lee-Ann: I’ve got a number of meetings pre-booked, and I intend to network at all the conference events. There are a number of talks that I want to attend to continue to develop my own learnings. The key thing is to balance my time at educational talks and networking events to ensure that I am meeting new people and sharing insights on what’s happening in the landscape around me.

 

If you are yet to register for the Amsterdam Affiliate Conference 2017, you can do so by clicking here.

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Source: GamblingAffiliateVoice

Brazil

Wildly popular ‘Fortune Tiger’ game among PG Soft Brazil rollout

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Global iGaming powerhouse SkillOnNet has announced the expansion of its strategic partnership with award-winning game developer PG Soft bringing the studio’s acclaimed content to the regulated Brazilian market.

The move comes just months after SkillOnNet went live in Brazil with its licensed brands PlayUZU.br and BacanaPlay.br, as one of the first operators to gain approval from the brand-new licensing regime.

The integration of PG Soft’s engaging portfolio, including the wildly popular Fortune Tiger, will bolster SkillOnNet’s offering in one of the most exciting emerging markets in the world.

Fortune Tiger, known locally as Jogo do Tigrinho, has become a cultural phenomenon in Brazil. Its rapid rise has been fueled by viral marketing on platforms like TikTok and YouTube, where influencers showcase big wins and gameplay tips.

PG Soft’s content is already live in over 100 countries and supports 23 languages and 100 currencies. Known for rich visuals and innovative mechanics, the studio has earned global recognition for its ability to connect with players across diverse markets.

SkillOnNet operates more than 40 brands in regulated markets globally and boasts a platform of over 7,000 titles from the industry’s top providers. PG Soft’s integration further diversifies SkillOnNet’s content portfolio, solidifying its position as a key player in Brazil’s rapidly growing iGaming landscape.

Jani Kontturi, Head of Games at SkillOnNet said: “Brazil is a market full of potential, and we’re investing heavily to ensure we become a top-tier operator here. PG Soft’s content, especially Fortune Tiger, has already made a big impact in the region. This collaboration strengthens our commitment to localising our offering and bringing world-class entertainment to the market.”

PG Soft commented: “We’re delighted to extend our partnership with SkillOnNet into Brazil, a market where our games – especially Fortune Tiger – have really resonated with players. SkillOnNet is a leading name in regulated markets, and their ambitious plans for Brazil match our own. We’re confident that this collaboration will set a new benchmark for quality and engagement in the region.”

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BetExpo

Confut USA and BetExpo explore the football and iGaming market

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Confut USA and BetExpo join forces to provide a unique experience, bringing together speakers and professionals from the global football and iGaming industries in a single event, which will take place on June 11th and 12th, at the Hilton Miami Downtown.

Over the course of two days, participants will have the opportunity to explore topics such as sports betting, market trends, technological innovations and business opportunities.

Arthur Lobo, CEO of Confut, commented on the partnership: “The partnership with BetExpo represents a strategic merger of two industries that go hand in hand: football and iGaming. This move not only expands the diversity of content at the event, but also creates an ecosystem that is conducive to generating business between companies in the betting sector, clubs, leagues and other stakeholders. In addition, it promotes fundamental discussions on regulation, technology integration and best practices in the market.”

In addition, Pedrão Bet, CEO of BetExpo, also stated how positive the union of the two events will be:

“The partnership between BetExpo and Confut represents a strategic union of great impact, combining expertise, innovation and joining two sectors that are rapidly expanding in the global market.”

For brands looking to activate their business in these two markets, Confut USA and BetExpo offer exclusive business opportunities and experiences.

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Continent 8 Technologies

Continent 8 Technologies Launches its Data Center in Missouri

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Continent 8 Technologies, the leading provider of global managed hosting, connectivity, cloud and cybersecurity solutions to the iGaming and online sports betting industry, has launched its data center and managed and professional services in Missouri.

Following the approval of Missouri Amendment 2 on November 5, 2024, the Missouri Gaming Commission (MGC) is preparing the state for the launch of its regulated online sports betting market, scheduled for December 1, 2025. Continent 8’s first-to-market strategic approach provides Missouri online sports betting operators and suppliers with immediate access to Continent 8’s data center, along with a full suite of best-in-class services that facilitate the rapid deployment of secure, resilient, zero-compromise gaming platforms.

The US continues to be a strategic market for Continent 8, as it remains not only the fastest growing, but only end-to-end solutions provider for the gaming industry in the nation. Continent 8 possesses requisite regulatory licenses, certifications, approvals, and registrations across more than 30 states, including Michigan, New Jersey, Pennsylvania, and now Missouri. The most recent EGR Power US Rankings underscores Continent 8’s position as the premier service provider in the industry, servicing and supporting 95% of the listed operators.

Michael Tobin, CEO and Founder of Continent 8 Technologies, said: “The approval of Missouri Amendment 2 highlights the continuous growth of the regulated and highly competitive US online sports betting market. We are thrilled to already be engaged with numerous customers and actively preparing their environments for the soon-to-open market.

“Our approach, anchored in regulatory compliance, ensures that gaming operators and suppliers are equipped with market-ready solutions to swiftly establish state-compliant, secure and uncompromising infrastructures, while providing ample time to optimize their platforms well in advance of the state’s launch date.”

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