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AAC 2017 Interview – Lee-Ann Johnstone, Founder of Best Odds Marketing

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The organizers of the Amsterdam Affiliate Conference spoke to Lee-Ann Johnstone, an iGB Affiliate favourite, and founder of Best Odds Marketing about why she is attending AAC and most importantly, moderating the affiliate conference room on Thursday 13th July.

 

The affiliate landscape is changing constantly, attending AAC will help you keep abreast of your environment, network with your peers, and make new relationships that benefit your business growth. You don’t want to miss out on great insights and marketing advice from industry experts – which can only help your affiliate business to grow.

Lee-Ann Johnstone is already an expert with two decades of digital marketing and affiliate experience. In 2015 she curated and developed AffiliateFEST and has recently founded Best Odds Marketing, offering digital marketing services, training, event management and business coaching for iGaming businesses.

 

iGB: YOU ARE MODERATING THE AFFILIATE CONFERENCE ROOM ON THURSDAY 13TH JULY, WHY DO YOU THINK IT IS IMPORTANT FOR DELEGATES TO ATTEND THE CONFERENCE?

Lee-Ann: The Affiliate panel discusses topics of interest that will help affiliates improve business practice and ensure they are ready for the challenges that are ahead with regulation and data protection changes. It will also offer detailed insight and learning from experienced marketers who are sharing their knowledge with the audience on the day. These kinds of take-aways are invaluable and can be implemented immediately to spearhead business growth.

iGB: WHAT IS THE ONE THING YOU HOPE DELEGATES GET OUT OF THE CONFERENCE?

Lee-Ann: A clear understanding of the competitive landscape, where things are headed and how to implement successful marketing strategies to ensure their businesses are compliant and ready for the digital future.

iGB: WHY CHOOSE THIS EVENT AS YOUR PLATFORM TO VOICE YOUR FINDINGS?

Lee-Ann: It’s one of the best affiliate conferences for the iGaming sector and focuses on real learning, networking and collaboration of knowledge sharing. The speakers are highly experienced people who give generously of their time to share their expertise with delegates in attendance. It’s a great platform for business development and value for money – as it’s FREE.

iGB: HOW DO YOU PLAN ON MAXIMIZING YOUR TIME AT THE EVENT?

Lee-Ann: I’ve got a number of meetings pre-booked, and I intend to network at all the conference events. There are a number of talks that I want to attend to continue to develop my own learnings. The key thing is to balance my time at educational talks and networking events to ensure that I am meeting new people and sharing insights on what’s happening in the landscape around me.

 

If you are yet to register for the Amsterdam Affiliate Conference 2017, you can do so by clicking here.

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Brazil

WA. Technology Receives GLI Certification in Brazil for Casino Aggregator Product

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Global iGaming solutions provider, WA. Technology has earned Gaming Laboratories International (GLI) certification in Brazil for its casino aggregator product as it looks to expand its presence in South America.

Certification for its standalone casino aggregator product allows WA Technology to increase its range of integrated iGaming content supplied to operators in the Brazilian market.

This ever-expanding catalogue of content includes tens of thousands of games, cementing it as a more trusted partner for operators seeking to thrive in this market, with the added assurance that it fully complies with Brazilian regulatory requirements.

Meeting the necessary requirements for the casino product builds on WA Technology’s strong record in the region, where it already has an established presence and certified platform, with an experienced team of professionals based out of an office in Recife. This gives the business a unique understanding of the players in the country and the team to simplify any complexities that may arise for operators.

By making the aggregator a standalone product, the team can provide content to operators who are not already on the WA Technology platform, joining the likes of F12 Bet, which already uses the full turnkey sportsbook, casino and player account management.

The certification follows on from recent launches such as its Pick’Em player products for stats-led gameplay and Sportsbook Managed Service, to provide operators with more services and opportunities to grow.

Commenting on the certification, Phyllyp Sedicias, WA. Technology’s
Country Director for Brazil said: “This is a significant milestone for the business and signals our intent to expand further into the Brazilian market. I’m proud of the team’s hard work to secure this certificate and allow us to meet the market demands for casino games within this region.
“GLI certification for our casino aggregator product means we can now provide operators with additional opportunities to enhance their content through an experienced team with a proven track record in the region, which we look forward to growing our partnerships even further.”

The post WA. Technology Receives GLI Certification in Brazil for Casino Aggregator Product appeared first on Gaming and Gambling Industry in the Americas.

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iGaming

MGCB: iGaming, Sports Betting Operators Report $285.2M in June Revenue

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Michigan’s commercial and tribal internet gaming operators reported a combined total of $285.2 million in gross receipts from internet gaming (iGaming) and internet sports betting for June. This reflects a 5.4% decrease compared to May.

Monthly Gross Receipts

iGaming gross receipts for June totaled $240.6 million, down from $251.47 million in May. Gross sports betting receipts were $44.6 million, down from $49.96 million recorded in the previous month.

Monthly Adjusted Gross Receipts

Combined adjusted gross receipts (AGR) for iGaming and internet sports betting reached $256.5 million in June. Of that total, $226.0 million came from iGaming, and $30.5 million came from internet sports betting. This marks a 4.3% decrease in iGaming AGR and a 14.4% decrease in sports betting AGR compared to May. Year-over-year, iGaming AGR rose 37.3%, while sports betting AGR increased by $58.7 million compared to June 2024.

Monthly Handle

The total internet sports betting handle was $302.7 million in June, a 21.6% decrease from the $386.1 million recorded in May.

Monthly State Taxes and Payments

Operators reported submitting $48.9 million in state taxes and payments in June, including:

• iGaming taxes and fees: $47.1 million

• Internet sports betting taxes and fees: $1.8 million

Monthly City of Detroit Taxes and Payments

Detroit’s three commercial casinos reported $12.3 million in wagering taxes and municipal services fees paid to the City of Detroit in June, including:

• iGaming taxes and fees: $11.8 million

• Internet sports betting taxes and fees: $527,932

Monthly Tribal Operator Payments

Tribal operators reported $5.8 million in payments made to their respective governing bodies in June.

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Atlaslive Introduces Practical Roadmap for iGaming Operators in Brazil

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Atlaslive, a reliable provider of technology solutions for the iGaming sector, has introduced its latest guide titled “How to Start an iGaming Business in Brazil: The Successful Roadmap.” Created for operators looking to enter or grow within Brazil’s fast-expanding online gambling scene, the guide delivers vital insights for navigating the country’s evolving regulatory environment.

With Brazil now at the forefront of the iGaming landscape in Latin America — thanks to the legalization of sports betting through Law No. 13.756/2018 and subsequent developments — the country is poised for remarkable growth. The Atlaslive guide underscores significant opportunities, emphasizing critical market insights, legal frameworks, licensing requirements, and strategies for successful operations. Key highlights of the guide include:

  • Market Overview: A breakdown of Brazil’s vast potential, including forecasts of gross gaming revenue reaching $7.18 billion by the close of 2025.
  • Legal Landscape: An overview of the changing regulatory environment and the licensing system governed by Brazil’s Secretariat of Prizes and Bets (SPA).
  • Compliance & Taxation: Clear explanations of licensing conditions, compliance protocols, and taxation duties relevant to operators.
  • Payment Solutions: A look at preferred local payment options, particularly the widespread use of PIX for instant transactions.
  • Marketing Strategies: Approaches to acquiring and retaining players while staying within the bounds of advertising laws.

“As Brazil’s iGaming market matures, operators must be equipped with the right knowledge and tools to navigate its complexities,” said Anastasiia Poltavets, CMO at Atlaslive. “Our guide offers a roadmap that empowers businesses to seize opportunities and ensure compliance in this dynamic landscape.”

With 218.8 million residents and an internet penetration rate surpassing 86%, Brazil represents a lucrative audience for iGaming operators. Atlaslive’s guide serves as a fundamental resource for anyone seeking to thrive in this evolving sector. Gain a strategic edge in Brazil’s iGaming market — download “How to Start an iGaming Business in Brazil: The Successful Roadmap” today.

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