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Affiliate Interviews: Håkan Klingén of NicerOdds.co.uk

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In this new Affiliate Interview you can get to know a true veteran of the industry.

 

Name: Håkan Klingén
Age: 48
Hometown: Stockholm
Living in: Sweden
Profession/Job title: Everything at NicerOdds.co.uk

 

GAV: Hello Hakan, tell us a bit about yourself, we would like to get know the real Hakan, the main person behind Nicerodds.co.uk. What was the main idea of developing this great odds comparison website?

Håkan: I was a professional bettor for many years and needed a tool for odds comparisons. At that time no odds comparison site was good at outright odds or novelty bets odds, so that is my focus.

GAV: We know that you’re active in the industry since the late 1980’s! What were the bumps on your road when you got started and how did you overcome them?

Håkan: Well, I started to place bets at different bookmakers in the 80’s, but you got higher and higher odds for every year… If we talk about my business, I had worked with outsourcing since the 80’s and today it is much easier for you to focus on what you do best and find freelancers to help you with the other things, even if it is small things.

GAV: We have surfed your site and found some high quality content. Are you writing it by yourself or you have a team of people writing for you?

Håkan: Thank you. I have NicerOdds.co.uk in 29 languages and have one freelancer for every language version and some extra for the English one – let’s say one for every sport.

GAV: How do you keep the content always fresh and devoid of clutter when a lot of fluff and nonsense appear on the Internet on a daily basis?

Håkan: Take help with what you don’t have time to do.

GAV: We are sure that you receive daily messages from Affiliate Managers showcasing their products. You of course select them by the brands they work with; but what are your thoughts on how Affiliate Manager-Affiliate relationships should be built?

Håkan: Well, of course it is more fun to answer messages from people I had met. After seven years of affiliate conferences some people has changed company sometimes. What was the question again?…

GAV: How do you see the future of the online betting industry? For instance, will it become a truly global phenomenon in the near future?

Håkan: Yes, some politicians think that if you turn off the crane people stop being thirsty, but we all know that that’s not true.

GAV: How was the affiliate industry when you first got started? Fill us in a bit!

Håkan: I started as an affiliate 1999 and started to focus on iGaming 2003. I think it was in 2007 I first had some contact with an affiliate manager (before that there was most self service by the web for affiliates) and 2009 I started to visit conferences.

nicerodds.co.uk logo

 

GAV: Can you name one change that you want to see in the sports betting / online casino affiliate ecosystem?

Håkan: I am looking forward to even more fun odds on novelty bets.

GAV: What advise you would like to offer to the new affiliates who are looking to venture into this great industry?

Håkan: Focus on what you do best. After 14 years with the same site I still only have 1 site (but in 29 langauge versions). I still have focus on odds, because that is what I know best.

GAV: What is your opinion about Binary Options / Trading ?

Håkan: No one..

GAV: How about the BitCoin?

Håkan: I think peer-to-peer is the future. That doesn’t mean BitCoin will be the winner. Google was not the first search engine…

GAV: Do you attend any iGaming or affiliate conferences? If so, which one is your favorite and what is your most fun experience?

Håkan: I visit Amsterdam every year. I am looking forward to meet everyone there.

GAV: How do you rate the chances of Eastern Europe becoming potential gaming hot-spot of the future? Where do you think the region must improve upon?

Håkan: Sorry. I live up in cold Sweden and have no idea…

GAV: Alright, here comes the fun part…., where would you like to travel in Eastern Europe, some part of the region maybe that you haven’t visited yet and favorite destination around the world.

Håkan: I had never been to Budapest. I am sorry I can’t visit the conference in Budapest this year, but hopefully next year…

GAV: Where you wouldn’t want to travel in Eastern Europe?

Håkan: Haha. I think you should focus on what you do – and don’t on what you don’t do.

GAV: What is your opinion about gamblingaffiliatevoice.com?

Håkan: I work alone from my home so it is very interesting to read about other affiliates and other things on your site.

GAV: Thanks for the interview Håkan, it was a real pleasure. We wish you all the best and enjoy the summer!

 

If you would like to suggest subjects for future affiliate interviews, be sure to send your suggestions to: [email protected]

The post Affiliate Interviews: Håkan Klingén of NicerOdds.co.uk appeared first on The Gambling Affiliate Voice.


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BetExpo

Confut USA and BetExpo explore the football and iGaming market

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Confut USA and BetExpo join forces to provide a unique experience, bringing together speakers and professionals from the global football and iGaming industries in a single event, which will take place on June 11th and 12th, at the Hilton Miami Downtown.

Over the course of two days, participants will have the opportunity to explore topics such as sports betting, market trends, technological innovations and business opportunities.

Arthur Lobo, CEO of Confut, commented on the partnership: “The partnership with BetExpo represents a strategic merger of two industries that go hand in hand: football and iGaming. This move not only expands the diversity of content at the event, but also creates an ecosystem that is conducive to generating business between companies in the betting sector, clubs, leagues and other stakeholders. In addition, it promotes fundamental discussions on regulation, technology integration and best practices in the market.”

In addition, Pedrão Bet, CEO of BetExpo, also stated how positive the union of the two events will be:

“The partnership between BetExpo and Confut represents a strategic union of great impact, combining expertise, innovation and joining two sectors that are rapidly expanding in the global market.”

For brands looking to activate their business in these two markets, Confut USA and BetExpo offer exclusive business opportunities and experiences.

The post Confut USA and BetExpo explore the football and iGaming market appeared first on Gaming and Gambling Industry in the Americas.

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Continent 8 Technologies

Continent 8 Technologies Launches its Data Center in Missouri

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Continent 8 Technologies, the leading provider of global managed hosting, connectivity, cloud and cybersecurity solutions to the iGaming and online sports betting industry, has launched its data center and managed and professional services in Missouri.

Following the approval of Missouri Amendment 2 on November 5, 2024, the Missouri Gaming Commission (MGC) is preparing the state for the launch of its regulated online sports betting market, scheduled for December 1, 2025. Continent 8’s first-to-market strategic approach provides Missouri online sports betting operators and suppliers with immediate access to Continent 8’s data center, along with a full suite of best-in-class services that facilitate the rapid deployment of secure, resilient, zero-compromise gaming platforms.

The US continues to be a strategic market for Continent 8, as it remains not only the fastest growing, but only end-to-end solutions provider for the gaming industry in the nation. Continent 8 possesses requisite regulatory licenses, certifications, approvals, and registrations across more than 30 states, including Michigan, New Jersey, Pennsylvania, and now Missouri. The most recent EGR Power US Rankings underscores Continent 8’s position as the premier service provider in the industry, servicing and supporting 95% of the listed operators.

Michael Tobin, CEO and Founder of Continent 8 Technologies, said: “The approval of Missouri Amendment 2 highlights the continuous growth of the regulated and highly competitive US online sports betting market. We are thrilled to already be engaged with numerous customers and actively preparing their environments for the soon-to-open market.

“Our approach, anchored in regulatory compliance, ensures that gaming operators and suppliers are equipped with market-ready solutions to swiftly establish state-compliant, secure and uncompromising infrastructures, while providing ample time to optimize their platforms well in advance of the state’s launch date.”

The post Continent 8 Technologies Launches its Data Center in Missouri appeared first on Gaming and Gambling Industry in the Americas.

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iGaming

SportsGrid partners with NEXT.io to capture cover NEXT Summit: New York – North America’s Premier iGaming and Sports Betting Event

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SportsGrid has confirmed its latest media partnership with NEXT.io and will attend NEXT Summit: New York to cover key discussions and insights from North America’s premier iGaming and sports betting event. The content will be syndicated on SportsGrid.

NEXT Summit: New York, in partnership with Morgan Stanley, will take place from Wednesday March 12 to Thursday March 13 at Manhattan’s Convene, bringing together 1,200 delegates and some of the most influential names in iGaming.

Now in its fourth edition, the Summit continues to deliver insider knowledge, high-level networking, and direct access to the latest innovations shaping the future of the industry.

Across the two days, industry leaders from companies including DraftKings, FanDuel, BetMGM, Caesars, Light & Wonder, Betr, Bet365, Bally’s, betPARX, ESPN Bet, PrizePicks, and more will gather to discuss the most pressing trends and developments in gaming.

“NEXT Summit: New York has established itself as the go-to event for online sports betting and gambling professionals in North America. We’re excited to bring coverage of the event’s key discussions to a wider audience through our platform, ensuring that the most impactful conversations are accessible beyond the conference floor,” commented Jeremy Stein, CEO, SportsGrid, Inc.

“NEXT Summit: New York is where the industry’s biggest names come together to define the future of online gaming and sports betting,” said Pierre Lindh, Co-Founder & Managing Director at NEXT.io. “Having SportsGrid on-site strengthens our mission to share critical insights and discussions with the broader iGaming community. This collaboration amplifies the reach of the Summit and ensures that the industry’s most important voices are heard.”

SportsGrid will be on the ground at NEXT Summit: New York, covering conference sessions and key discussions. The content from the event will be syndicated across its streaming video network and relevant media channels, extending the reach of discussions to a broader audience.

This initiative marks the beginning of what is expected to be a long-term collaboration between SportsGrid and NEXT.io, with future plans to provide rich, curated content that explores the latest trends, innovations, and developments shaping the global gaming industry.

The post SportsGrid partners with NEXT.io to capture cover NEXT Summit: New York – North America’s Premier iGaming and Sports Betting Event appeared first on Gaming and Gambling Industry in the Americas.

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