Connect with us
Prague Gaming & TECH Summit 2025 (25-26 March)

iGaming

Affiliate Interviews: Faith Knott of MadAboutLottery.com

Published

on

Meet Faith Knott of Madaboutlottery.com! Faith is new to the industry but is running MadAbout Media Ltd‘s brand new portal Madaboutlottery.com.

 

Name: Faith Knott
Age:23
Hometown: Widnes
Living in: Widnes
Favorite Food: Chicken Nuggets
Must Read Book: The Secret
Profession/Job title: Web Administrator

GAV: Hi Faith, first of all, tell us and our readers as well a little bit about yourself. How did your career start in the industry? What was the key idea of developing this great online lottery comparison site?

Faith: Hi, I first started in the industry about 15 months ago. Previously I was in the retail and sales industry and seen this job advertised and thought I’d try my hand at online marketing sales. When I started at MadAbout Media they had already established online bingo and casino comparison sites, and lottery seemed the next logical gaming niche to target.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

GAV: Since there are thousands and thousands of online lottery websites in this niche out there, where do you think MadAboutLottery.com stands now?

Faith: MadAboutLOTTERY.com launched about 12 months ago so it is still pretty new but we have 100% unique content, dedicated social channels and have fantastic working relationships with lottery affiliate managers. So hopefully in the next 12 months it will be a well established online lottery comparison site.

GAV: How do you see the UK online lotto market at this moment?

Faith: Lottery in the UK is huge at the moment, specially with all the different variations of lotto games and syndicates. These are just two of the reasons that we want to advertise lottery as players, like in other niches, love variety.

GAV: How about the Irish one?

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Faith: Just like the UK and lotteries all over the world, the Irish market is huge and has the potential to become bigger still.

GAV: In your opinion what are the strong points of MadAboutLottery.com and what makes it stand out from the other UK niche websites/directories?

Faith: As mentioned earlier, the site has trustworthy content plus dedicated affiliate managers helping us to push their brands by offering MadAbout Lottery players unique offers and bonuses.

GAV: How did you start and most of all what bumps did you have to overcome at the beginning?

Faith: We have a slots comparison site http://www.mobileslotsites.com/ that ranks really well and a site template that helps players navigate the site easily, so we used the tried and tested template with the lottery site and that seems to be working great for us. There wasn’t really many bumps to overcome but the main obstacle was the language barrier with affiliate managers from overseas lotteries.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

GAV: We have found some great quality content on the site. Are you writing it by yourself or do you have a team of people writing for you – with you? How many lotto site reviews are there on your website? 

Faith: We have a dedicated writer for MadAbout Lottery who sign up to all the different brands. They play the games, they check the promotions that are advertised work whether it be a deposit bonus or free tickets. At the moment we have just under 50 reviews, these include all different national lotteries plus sites that offer syndicate options. As and when new lotteries and lotto games become available we will add them to the site to give our players more options.

 

MadAbout Lottery

 

GAV: How do you manage to keep the content fresh and relevant on your website, when a lot of fluffy and nonsense appear on the Internet non-stop?

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Faith: We keep the content fresh by visiting the brands we advertise and being in communication with their affiliate managers almost on a daily basis. This helps us make sure bonuses, offers and the latest promotions are always up to date on our site and social channels such as Facebook and Twitter.

GAV: We are more than sure that you receive messages from Affiliate Managers on a daily basis showcasing their best products. You of course select them by the brands they work with; but what are your thoughts on how a real Affiliate Manager-Affiliate relationship should be built?

Faith: All the affiliate managers I work with are professional, friendly and approachable. Although I’ve had emails from affiliate managers who don’t introduce themselves in their email and almost demand to be added to our site and to take up the homepage in the best converting positions. I believe that a real Affiliate Manager/Affiliate relationship should be almost like a friendship as well as a professional business relationship, after all we are all working towards the same goal.

GAV: How do you see the future of the online/landbased lotto industry? For instance, will it become a truly global phenomenon? What about the UK market’s future?

Faith: I think the UK and global lottery markets will only get bigger and better. With the emergence of mobile and tablet gaming people can buy tickets any time of the day wherever they are. Plus lottery sites also offer instant games so players can play a variety of games while they wait for the lottery numbers to be drawn.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

GAV: Tell us one change that you want to see in the lotto affiliate ecosystem?!

Faith: Regular payment dates and realistic thresholds would be ideal. Some thresholds are far to high and can take a few months to hit. Another would be access to more tools such as live lottery XML feeds and direct landing page links to the different lotto’s.

GAV: Do you have any advise you would like to offer to newbies who are looking to venture into this great industry!?

Faith: Being a newbie myself I’ve already seen the benefits, I’ve attended a few conferences and met some fantastic business contacts/friends. The affiliate managers even run competitions which benefit us affiliates, I myself was lucky enough to win such a competition from attending LAC. So if you are new to the industry and you feel like giving up, don’t, as the perks are fantastic.

GAV: Do you attend any iGaming/online casino conferences? If so, which one is your favourite and what is your most fun experience?

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Faith: I’ve attended a few conferences but LAC was by far the best. I was looking forward to attending AAC but unfortunately can’t attend, but there is always next year or maybe I’ll be at Berlin at the end of this year.

GAV: What do you think the chances are for Eastern Europe to become a potential gaming hotspot in the future? Where do you think the region must improve upon?

Faith: The Eastern European market, like any other market world wide has the potential to become a gaming hotspot. If their market is regulated and policed correctly it should do really well.

GAV: Where would you like to travel in Eastern Europe?

Faith: I would like to travel to Poland, it looks a lovely country and a nice short getaway for a city break.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

GAV: Where you wouldn’t want to travel in Eastern Europe?

Faith: I’ve never really thought about it, but there are a lot of beautiful cities in Eastern Europe, as long as it was safe I would travel to most places.

GAV: How about a favourite celebrity, do you have one one?

Faith: I’d probably say Channing Tatum, because whats no to like 😉

GAV: What is your opinion about the Gambling Affiliate Voice?

Faith: I’m a regular visitor to the Gambling Affiliate Voice to keep up to date with upcoming events and certified websites. It is a fantastic site for an affiliate such as myself 🙂

GAV: Thanks for the interview Faith, it was a real pleasure. We wish you all the best and Happy Birthday to MadAbout Lottery!!!

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

 

If you would like to suggest subjects for future affiliate interviews, be sure to send your suggestions to: [email protected] .

 

The post Affiliate Interviews: Faith Knott of MadAboutLottery.com appeared first on The Gambling Affiliate Voice.


Source: GamblingAffiliateVoice

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Continent 8 Technologies

Continent 8 Technologies Launches its Data Center in Missouri

Published

on

continent-8-technologies-launches-its-data-center-in-missouri

 

Continent 8 Technologies, the leading provider of global managed hosting, connectivity, cloud and cybersecurity solutions to the iGaming and online sports betting industry, has launched its data center and managed and professional services in Missouri.

Following the approval of Missouri Amendment 2 on November 5, 2024, the Missouri Gaming Commission (MGC) is preparing the state for the launch of its regulated online sports betting market, scheduled for December 1, 2025. Continent 8’s first-to-market strategic approach provides Missouri online sports betting operators and suppliers with immediate access to Continent 8’s data center, along with a full suite of best-in-class services that facilitate the rapid deployment of secure, resilient, zero-compromise gaming platforms.

The US continues to be a strategic market for Continent 8, as it remains not only the fastest growing, but only end-to-end solutions provider for the gaming industry in the nation. Continent 8 possesses requisite regulatory licenses, certifications, approvals, and registrations across more than 30 states, including Michigan, New Jersey, Pennsylvania, and now Missouri. The most recent EGR Power US Rankings underscores Continent 8’s position as the premier service provider in the industry, servicing and supporting 95% of the listed operators.

Michael Tobin, CEO and Founder of Continent 8 Technologies, said: “The approval of Missouri Amendment 2 highlights the continuous growth of the regulated and highly competitive US online sports betting market. We are thrilled to already be engaged with numerous customers and actively preparing their environments for the soon-to-open market.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

“Our approach, anchored in regulatory compliance, ensures that gaming operators and suppliers are equipped with market-ready solutions to swiftly establish state-compliant, secure and uncompromising infrastructures, while providing ample time to optimize their platforms well in advance of the state’s launch date.”

The post Continent 8 Technologies Launches its Data Center in Missouri appeared first on Gaming and Gambling Industry in the Americas.

Continue Reading

iGaming

SportsGrid partners with NEXT.io to capture cover NEXT Summit: New York – North America’s Premier iGaming and Sports Betting Event

Published

on

sportsgrid-partners-with-next.io-to-capture-cover-next-summit:-new-york-–-north-america’s-premier-igaming-and-sports-betting-event

SportsGrid has confirmed its latest media partnership with NEXT.io and will attend NEXT Summit: New York to cover key discussions and insights from North America’s premier iGaming and sports betting event. The content will be syndicated on SportsGrid.

NEXT Summit: New York, in partnership with Morgan Stanley, will take place from Wednesday March 12 to Thursday March 13 at Manhattan’s Convene, bringing together 1,200 delegates and some of the most influential names in iGaming.

Now in its fourth edition, the Summit continues to deliver insider knowledge, high-level networking, and direct access to the latest innovations shaping the future of the industry.

Across the two days, industry leaders from companies including DraftKings, FanDuel, BetMGM, Caesars, Light & Wonder, Betr, Bet365, Bally’s, betPARX, ESPN Bet, PrizePicks, and more will gather to discuss the most pressing trends and developments in gaming.

“NEXT Summit: New York has established itself as the go-to event for online sports betting and gambling professionals in North America. We’re excited to bring coverage of the event’s key discussions to a wider audience through our platform, ensuring that the most impactful conversations are accessible beyond the conference floor,” commented Jeremy Stein, CEO, SportsGrid, Inc.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

“NEXT Summit: New York is where the industry’s biggest names come together to define the future of online gaming and sports betting,” said Pierre Lindh, Co-Founder & Managing Director at NEXT.io. “Having SportsGrid on-site strengthens our mission to share critical insights and discussions with the broader iGaming community. This collaboration amplifies the reach of the Summit and ensures that the industry’s most important voices are heard.”

SportsGrid will be on the ground at NEXT Summit: New York, covering conference sessions and key discussions. The content from the event will be syndicated across its streaming video network and relevant media channels, extending the reach of discussions to a broader audience.

This initiative marks the beginning of what is expected to be a long-term collaboration between SportsGrid and NEXT.io, with future plans to provide rich, curated content that explores the latest trends, innovations, and developments shaping the global gaming industry.

The post SportsGrid partners with NEXT.io to capture cover NEXT Summit: New York – North America’s Premier iGaming and Sports Betting Event appeared first on Gaming and Gambling Industry in the Americas.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)
Continue Reading

Gambling in the USA

Spinomenal makes US debut with New Jersey market entry

Published

on

spinomenal-makes-us-debut-with-new-jersey-market-entry

Spinomenal, the leading iGaming content provider, has made its US debut after launching an exciting collaboration with a leading operator in the state of New Jersey, and is anticipating many more valuable collaborations with top tier online casinos.

Following impressive growth rates, Spinomenal is making a major move into the New Jersey iGaming market, marking a key step in its global expansion. By entering this crucial U.S. region, Spinomenal will bring its innovative games to a new audience, strengthening its presence and leadership in the iGaming industry.

Spinomenal’s specially selected titles will be going live via Pariplay’s Fusion aggregation platform in the New Jersey market. Some of the outstanding titles being made available for NJ players are Demi Gods II, Majestic Wild Buffalo and Kitsune’s Scrolls.

This marks a major milestone in Spinomenal’s strategic expansion plan, as this debut establishes the company’s initial presence within the New Jersey market, with further growth anticipated across the US iGaming ecosystem. This move underscores Spinomenal’s commitment to expanding its global footprint and further solidifying its position as a leader in the online casino industry.

Lior Shvartz, CEO for Spinomenal commented: “After a decade of establishing and positioning Spinomenal as a leading provider in the iGaming industry, we have now taken a big leap and will provide our exciting content to the esteemed New Jersey audience. We are highly optimistic about entering this prominent market, following the process of obtaining approval from the DGE.”

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

The post Spinomenal makes US debut with New Jersey market entry appeared first on Gaming and Gambling Industry in the Americas.

Continue Reading

Trending