iGaming
Affiliate Interviews: Faith Knott of MadAboutLottery.com
Meet Faith Knott of Madaboutlottery.com! Faith is new to the industry but is running MadAbout Media Ltd‘s brand new portal Madaboutlottery.com.
Name: Faith Knott
Age:23
Hometown: Widnes
Living in: Widnes
Favorite Food: Chicken Nuggets
Must Read Book: The Secret
Profession/Job title: Web Administrator
GAV: Hi Faith, first of all, tell us and our readers as well a little bit about yourself. How did your career start in the industry? What was the key idea of developing this great online lottery comparison site?
Faith: Hi, I first started in the industry about 15 months ago. Previously I was in the retail and sales industry and seen this job advertised and thought I’d try my hand at online marketing sales. When I started at MadAbout Media they had already established online bingo and casino comparison sites, and lottery seemed the next logical gaming niche to target.
GAV: Since there are thousands and thousands of online lottery websites in this niche out there, where do you think MadAboutLottery.com stands now?
Faith: MadAboutLOTTERY.com launched about 12 months ago so it is still pretty new but we have 100% unique content, dedicated social channels and have fantastic working relationships with lottery affiliate managers. So hopefully in the next 12 months it will be a well established online lottery comparison site.
GAV: How do you see the UK online lotto market at this moment?
Faith: Lottery in the UK is huge at the moment, specially with all the different variations of lotto games and syndicates. These are just two of the reasons that we want to advertise lottery as players, like in other niches, love variety.
GAV: How about the Irish one?
Faith: Just like the UK and lotteries all over the world, the Irish market is huge and has the potential to become bigger still.
GAV: In your opinion what are the strong points of MadAboutLottery.com and what makes it stand out from the other UK niche websites/directories?
Faith: As mentioned earlier, the site has trustworthy content plus dedicated affiliate managers helping us to push their brands by offering MadAbout Lottery players unique offers and bonuses.
GAV: How did you start and most of all what bumps did you have to overcome at the beginning?
Faith: We have a slots comparison site http://www.mobileslotsites.com/ that ranks really well and a site template that helps players navigate the site easily, so we used the tried and tested template with the lottery site and that seems to be working great for us. There wasn’t really many bumps to overcome but the main obstacle was the language barrier with affiliate managers from overseas lotteries.
GAV: We have found some great quality content on the site. Are you writing it by yourself or do you have a team of people writing for you – with you? How many lotto site reviews are there on your website?
Faith: We have a dedicated writer for MadAbout Lottery who sign up to all the different brands. They play the games, they check the promotions that are advertised work whether it be a deposit bonus or free tickets. At the moment we have just under 50 reviews, these include all different national lotteries plus sites that offer syndicate options. As and when new lotteries and lotto games become available we will add them to the site to give our players more options.
GAV: How do you manage to keep the content fresh and relevant on your website, when a lot of fluffy and nonsense appear on the Internet non-stop?
Faith: We keep the content fresh by visiting the brands we advertise and being in communication with their affiliate managers almost on a daily basis. This helps us make sure bonuses, offers and the latest promotions are always up to date on our site and social channels such as Facebook and Twitter.
GAV: We are more than sure that you receive messages from Affiliate Managers on a daily basis showcasing their best products. You of course select them by the brands they work with; but what are your thoughts on how a real Affiliate Manager-Affiliate relationship should be built?
Faith: All the affiliate managers I work with are professional, friendly and approachable. Although I’ve had emails from affiliate managers who don’t introduce themselves in their email and almost demand to be added to our site and to take up the homepage in the best converting positions. I believe that a real Affiliate Manager/Affiliate relationship should be almost like a friendship as well as a professional business relationship, after all we are all working towards the same goal.
GAV: How do you see the future of the online/landbased lotto industry? For instance, will it become a truly global phenomenon? What about the UK market’s future?
Faith: I think the UK and global lottery markets will only get bigger and better. With the emergence of mobile and tablet gaming people can buy tickets any time of the day wherever they are. Plus lottery sites also offer instant games so players can play a variety of games while they wait for the lottery numbers to be drawn.
GAV: Tell us one change that you want to see in the lotto affiliate ecosystem?!
Faith: Regular payment dates and realistic thresholds would be ideal. Some thresholds are far to high and can take a few months to hit. Another would be access to more tools such as live lottery XML feeds and direct landing page links to the different lotto’s.
GAV: Do you have any advise you would like to offer to newbies who are looking to venture into this great industry!?
Faith: Being a newbie myself I’ve already seen the benefits, I’ve attended a few conferences and met some fantastic business contacts/friends. The affiliate managers even run competitions which benefit us affiliates, I myself was lucky enough to win such a competition from attending LAC. So if you are new to the industry and you feel like giving up, don’t, as the perks are fantastic.
GAV: Do you attend any iGaming/online casino conferences? If so, which one is your favourite and what is your most fun experience?
Faith: I’ve attended a few conferences but LAC was by far the best. I was looking forward to attending AAC but unfortunately can’t attend, but there is always next year or maybe I’ll be at Berlin at the end of this year.
GAV: What do you think the chances are for Eastern Europe to become a potential gaming hotspot in the future? Where do you think the region must improve upon?
Faith: The Eastern European market, like any other market world wide has the potential to become a gaming hotspot. If their market is regulated and policed correctly it should do really well.
GAV: Where would you like to travel in Eastern Europe?
Faith: I would like to travel to Poland, it looks a lovely country and a nice short getaway for a city break.
GAV: Where you wouldn’t want to travel in Eastern Europe?
Faith: I’ve never really thought about it, but there are a lot of beautiful cities in Eastern Europe, as long as it was safe I would travel to most places.
GAV: How about a favourite celebrity, do you have one one?
Faith: I’d probably say Channing Tatum, because whats no to like 
GAV: What is your opinion about the Gambling Affiliate Voice?
Faith: I’m a regular visitor to the Gambling Affiliate Voice to keep up to date with upcoming events and certified websites. It is a fantastic site for an affiliate such as myself 
GAV: Thanks for the interview Faith, it was a real pleasure. We wish you all the best and Happy Birthday to MadAbout Lottery!!!
If you would like to suggest subjects for future affiliate interviews, be sure to send your suggestions to: [email protected] .
The post Affiliate Interviews: Faith Knott of MadAboutLottery.com appeared first on The Gambling Affiliate Voice.
Source: GamblingAffiliateVoice
Welcome to the iGaming and TECH Summer Run-Off on Strava! 
The sun is shining, the trails are calling, and it’s time to break out those running shoes! We are excited to announce the launch of the iGaming and TECH Summer Run-Off, a dynamic and engaging challenge designed to bring together professionals from the igaming and tech industries. This event runs from June 14 to August 31, inviting participants to step away from their screens and hit the pavement.
Why You Should Join:
- Boost Your Health: Swap screen time for running time and reap the benefits of fresh air and physical fitness.
- Connect with Colleagues: Interact with peers in a fun and supportive environment. Share routes, running tips, and motivation!
- Compete and Conquer: Keep an eye on the leaderboard, challenge friends, and track your progress. Who will be the top runner this summer?
Challenge Details:
- Period: June 14 – August 31
- Open To: Everyone in the igaming and tech sectors. All skill levels are welcome, from beginners to marathon veterans.
- Goal: Whether it’s your first 5K or you’re training for a marathon, set personal goals and use the club to stay on track.
Prizes and Perks:
- Recognition: Weekly shoutouts for top performers and most improved runners.
- Swag: Exclusive gear for standout runners at the end of the summer.
Getting Started Is Easy:
- Join the Club: Search for “iGaming and Tech Summer Run-Off” in Strava Clubs or click here and hit ‘Join’.
- Log Your Runs: Use Strava to track your runs. Each run will automatically update the leaderboard in our club.
- Engage: Post your routes, share photos from your runs, and engage with other members in the discussion section.
Let’s make this summer unforgettable! Lace up your running shoes, set your goals, and let’s run this season into the ground. Ready to sprint into action?
For more information and to join the challenge, visit our Strava club here.
The up-to-date leatherboard can be found here: https://hipther.com/2024summer-run-off/
Don’t forget to share your runs on social media! Tag @HIPTHER to showcase your achievements and connect with fellow participants. This challenge isn’t just about physical fitness—it’s about boosting our mental well-being too.
Let’s support each other and make strides towards better health, both mentally and physically! #iGamingTechRunOff #HIPTHER
Supremeland Gaming, Inc., the emerging brand in American iGaming, is pleased to announce Staffan Lindgren’s appointment to its Board of Directors.
Lindgren brings over 20 years of experience and a wealth of expertise in iGaming, notably as co-founder of NYX Interactive (later NYX Gaming Group), a major player in the iGaming industry. He has also held numerous previous board positions in both public and private companies in the iGaming sector and is poised to have a material impact on Supremeland’s strategic vision and growth plans.
“We are thrilled to welcome Staffan to our Board,” said Johan Apel, Executive Chairman at Supremeland Gaming. “He will undoubtedly strengthen our board and provide invaluable insights as we continue to innovate and expand in the rapidly evolving US iGaming market.”
Lindgren joins Supremeland at an exciting time. The company continues to experience rapid growth with the announcement of four US license approvals and the release of multiple iGaming titles in New Jersey and Michigan. The team also took home the “Slot Debut” award at the 2024 CasinoBeats Game Developer Awards. The winning title, Munition Mine
, is the debut title from Powderkeg Studios, a Supremeland Gaming Studio.
Lindgren expressed his enthusiasm for his new role, stating, “I am honored to join the esteemed board of Supremeland Gaming and look forward to collaborating with the talented and innovative team to drive the company’s success to new heights. I am eager to help Supremeland navigate and capitalize on the fantastic opportunity that lies ahead in the US iGaming market.”
a cutting-edge electronic money institution
Genome and Chilli Partners join forces to revolutionize iGaming affiliate payouts
Leading the charge in the convergence of financial technology and iGaming, Genome, a cutting-edge electronic money institution, is thrilled to announce its strategic partnership with Chilli Partners, a prominent iGaming affiliate program specializing in casino games.
The collaboration marks a pivotal moment in the iGaming industry, bringing together Genome’s expertise in online financial services and Chilli Partners’ prowess in affiliate marketing. The partnership is set to redefine the landscape of affiliate payouts, offering an array of benefits to both affiliates and the iGaming community at large.
“We are excited to embark on this journey with Chilli Partners. By combining our financial expertise with their influential position in the iGaming affiliate space, we aim to set new standards for efficiency and innovation in affiliate payouts,” – noted Genome’s CEO Daumantas Barauskas.
For one, the partnership offers efficient payouts. Affiliates can now enjoy expedited and secure payouts through Genome’s state-of-the-art financial infrastructure, enhancing their overall experience and satisfaction.
It also provides global reach for Chilli Partners, as it can extend its reach to affiliates worldwide with Genome’s international payment capabilities. This allows Chilli Partners to foster a more diverse and expansive network.
The partnership streamlines financial workflows, ensuring seamless transactions and reducing administrative overhead for Chilli Partners, allowing them to focus on delivering top-notch affiliate services.
Genome is all about innovation in payments and online financial services. This approach brings new possibilities for payment options, providing flexibility and convenience for affiliates participating in the Chilli Partners program.
Lastly, the collaboration prioritizes compliance and risk management, assuring affiliates of secure and compliant transactions in accordance with industry regulations.
“This partnership aligns perfectly with our commitment to providing the best possible experience for our affiliates. Genome’s advanced financial services will play a crucial role in elevating our affiliate program to new heights”, – added Clayton Zammit Cesare, Head of Affiliates at Chilli Partners.
As the iGaming industry continues to evolve, Genome and Chilli Partners stand united in their dedication to driving positive change, innovation, and reliability. The partnership is poised to create a ripple effect, positively impacting the entire iGaming ecosystem.
About Genome
Genome is a leading EMI that provides innovative financial services, including batch payouts, SWIFT, and SEPA transfers. With a focus on efficiency and compliance, Genome empowers businesses across various industries, including iGaming, to streamline financial operations and enhance user experiences.
For more information, please visit https://genome.eu/
About Chilli Partners
Chilli Partners is a prominent iGaming affiliate program specializing in casino games. With a commitment to excellence, Chilli Partners connects affiliates with top-tier iGaming brands, offering a lucrative partnership that includes competitive commission structures and tailored support.
For more information, please visit https://chillipartners.com/
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