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iGaming

XLMedia expands into Romania with affiliate acquisition

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XLMedia‘s Ory Weihs (Group CEO) has reaffirmed his company’s commitment to the igaming industry with the announcement that it has bought a portfolio of Romanian-facing affiliate websites and obtained a licence in the country.

The digital marketing company paid approximately US$1m for the online betting and gambling content websites, the most significant of which is ponturi-bune.ro, a predominantly sports-focused affiliate site that also covers the casino and poker verticals.

Although this year XLMedia has made significant acquisitions outside the igaming space, including Canadian credit card comparison website Greedyrates.ca and mobile performance marketing platform ClicksMob, chief executive Ory Weihs said the Romanian deal demonstrated its continuing commitment to the igaming industry.

We have quite a lot of activities outside of gambling but still gambling is our biggest vertical and this is a display that we are still very much interested in investing in it,” said Weihs.

Although this is a smallish deal it shows that even though we’ve acquired assets outside the gambling sector in the last couple of years as well, we’re still very much interested to grow in gambling, especially in regulated markets like Romania, and we expect to make more acquisitions in the future.”

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Since 2015, in order to operate in Romania affiliates have been required to obtain a Class II licence from Romania’s National Gambling Office (ONJN). XLMedia was granted a licence in January and there are currently 28 other affiliates holding licences in the country, according to the ONJN’s website.

A number of leading European operators have entered the Romanian market since the new regulatory system was put in place, and the fact that many of its clients are already in Romania was one of the driving factors behind XLMedia’s decision to enter the market, said Weihs.

Ponturi Bune counts large European operators such as 888, Unibet and NetBet among its affiliate marketing partners.

He added that he believes the Romanian market has a lot of potential for further growth. “Of course it is a less mature market than Scandinavia or the UK but it is not necessarily a reflection of the market size.

“It always has been a very active sportsbetting market, it is a growing economy, there are quite a lot of people in Romania, it is in the European union, it is regulated so it has all the characteristics of a gambling market that we are interested in.

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XLMedia and other large affiliates such as Catena and Raketech have been very active in acquiring smaller affiliates over the past 18 months, with the pace of M&A activity expected to continue in the near future.

The post XLMedia expands into Romania with affiliate acquisition appeared first on The Gambling Affiliate Voice.


Source: GamblingAffiliateVoice

Gambling in the USA

Spinomenal makes US debut with New Jersey market entry

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Spinomenal, the leading iGaming content provider, has made its US debut after launching an exciting collaboration with a leading operator in the state of New Jersey, and is anticipating many more valuable collaborations with top tier online casinos.

Following impressive growth rates, Spinomenal is making a major move into the New Jersey iGaming market, marking a key step in its global expansion. By entering this crucial U.S. region, Spinomenal will bring its innovative games to a new audience, strengthening its presence and leadership in the iGaming industry.

Spinomenal’s specially selected titles will be going live via Pariplay’s Fusion aggregation platform in the New Jersey market. Some of the outstanding titles being made available for NJ players are Demi Gods II, Majestic Wild Buffalo and Kitsune’s Scrolls.

This marks a major milestone in Spinomenal’s strategic expansion plan, as this debut establishes the company’s initial presence within the New Jersey market, with further growth anticipated across the US iGaming ecosystem. This move underscores Spinomenal’s commitment to expanding its global footprint and further solidifying its position as a leader in the online casino industry.

Lior Shvartz, CEO for Spinomenal commented: “After a decade of establishing and positioning Spinomenal as a leading provider in the iGaming industry, we have now taken a big leap and will provide our exciting content to the esteemed New Jersey audience. We are highly optimistic about entering this prominent market, following the process of obtaining approval from the DGE.”

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The post Spinomenal makes US debut with New Jersey market entry appeared first on Gaming and Gambling Industry in the Americas.

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Brazil

Salsa Technology’s FORMULA-BET: Take the Pole Position in Brazil’s Regulated Market

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Salsa Technology, a leader in iGaming market solutions, introduces FORMULA-BET, a revolutionary ecosystem designed to put operators in the pole position of Brazil’s regulated market. Inspired by the dynamism and precision of the Formula 1 universe, FORMULA-BET ensures lightning-fast delivery, offering the robust Salsa Omni PAM platform, along with secure, agile and certified integrations with aggregators, payment methods and sports betting.

With a solid track record of innovation and excellence, Salsa Technology ensures full compliance with the Betting Management System (Sigap) and holds GLI certifications for its PAM platform and integrations with the Salsa Gator content aggregator, payment solutions, and the First sports betting platform, all aligned with the requirements of SIGAP, Brazil’s Central Bank, and the Federal Revenue Service.

FORMULA-BET was designed to operate as a true cutting-edge racing team, focusing on three main pillars: speed of implementation with optimized technology for fast delivery and integration, meeting the demands of the regulated market in record time; high-performance team with specialized local support and proven expertise to drive results; compliance and security with full adherence to regulations, ensuring trust at every turn of the market.

At ICE Barcelona, Salsa’s commercial team will be ready to accelerate negotiations and present opportunities in Brazil, positioning itself as a strategic partner for companies aiming to lead in the country’s regulated market.

“Just like a Formula 1 car combines precision and innovation to cross the finish line first, FORMULA-BET provides operators with all the necessary tools to accelerate their business and dominate the regulated market with speed and accuracy”, says Eliane Nunes, CGO of Salsa Technology.

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The post Salsa Technology’s FORMULA-BET: Take the Pole Position in Brazil’s Regulated Market appeared first on Gaming and Gambling Industry in the Americas.

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Gaming Awards

Groove Wins SBC Award for Women’s Empowerment Initiative of the Year 2024

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Groove, a leading iGaming platform and aggregator, proudly claimed the Women’s Empowerment Initiative of the Year at the SBC Awards Latinoamérica 2024, celebrating a strong commitment to championing female talent and leadership.

At SBC Awards Latinoamérica, Groove’s win shines as a testament to how empowerment and inclusion propel the iGaming industry forward.

The award was accepted by Carolina Diniz Flauzino, Groove’s Latin America Business Development Manager, acknowledging Groove’s impactful diversity-driven culture.

Over the years, Groove has spotlighted the exceptional women in roles spanning account management, legal, finance, project leadership, tech, and creative design. From Liz Cohen’s pivotal oversight in account management to Salome Janashvili’s transformative graphic contributions and Sapir Hen’s rise in technical management, Groove’s success story is one written in part by the remarkable women across its global team.

Groove’s progressive tech ecosystem with over 15,000 games from 100+ top providers continues driving innovation with new technology soon to be released including an AI-Assistant, gamification tools, and the immersive Smart Lobby. Each feature is crafted to enhance engagement, supporting Groove’s dedication to transforming iGaming while celebrating its talented team.

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As Groove innovates with new AI-driven tools and a suite of gamification features, the company reinforces its core belief: a diverse team, empowered and celebrated, drives real success in a competitive market.

Yahale Meltzer, COO and Co-founder, remarked, “This award showcases the impact of our talented team. From its inception in 2016, Groove has championed women’s leadership, featuring dynamic professionals across roles critical to the company’s growth. We’re proud to bring this recognition home, a tribute to the exceptional women who are instrumental in shaping Groove’s future.”

 

 

 

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