iGaming
Affiliate Interviews: CasinoDaddy (Mathias, Anton, and Erik Joelsson)
In this Affiliate Interview you get to meet the guys from CasinoDaddy (AboutSlots.com/DinCasinoBonus.se) You might already know them from this video…
[youtube https://www.youtube.com/watch?v=HMVJrsELhTY]
GAV: First of all thank you for the opportunity guys! Could you share with us your profile so our readers can get a better idea of who you are?
Name: CasinoDaddy (Mathias, Anton, and Erik Joelsson)
Age: 29, 27 and 23
Hometown: Kristianstad
Living in: Kristianstad
Favorite Food: Pizza!
Must Read Book: Book of Ra Deluxe
Profession/Job title: We are full-time casino streamers and affiliates, but we also have our own IT company helping Swedish companies build and manage websites.
GAV: Guys, tell us and our readers as well a little bit about yourselves. How did your careers start in the industry? What was the key idea of developing these two great online gambling sites: About Slots and Din Casino Bonus ?
Like many people in the industry, we started out as players. We loved the games, but as we grew older the industry behind them really began to interest us. Our number one goal has always been to enable people to play the games they love reliably, securely, and affordably. As affiliates, we are now able to make that happen.
GAV: Since there are thousands and thousands of websites in this niche out there, where do you think your websites stands now?
Our websites are currently in a pretty good position, and it’s almost exclusively down to the quality of our content. Our Twitch and YouTube channels have helped them attract a lot of traffic, which gives us a major edge over competitors in our region.
GAV: How do you see the Scandinavian online gambling market/industry at this moment?
The Scandinavian online gambling market is in a bit of a strange place at the moment. While we’ve seen player numbers increasing, there is still a huge amount of uncertainty in the market. Possible changes in legislation (specifically relating to the taxation of winnings) have cast a shadow over what could otherwise be considered to be a very strong market environment.
GAV: In your opinion what are the strong points of AboutSlots.com, DinCasinoBonus.se and what makes them stand out from the other Scandinavian niche websites/directories?
We put a lot of effort into managing and constantly improving both sites, but without a doubt their greatest strength is that they are supported by our increasingly popular Twitch and YouTube channels. Both channels attract a lot of viewers, and from there they’re exposed to both sites which helps the sites generate a lot of organic traffic.
GAV: How did you start and most of all what bumps did you have to overcome at the beginning?
At the start, the big bump that every affiliate needs to get over is finding their niche and setting themselves apart from the competition. When we started out we were new to the world of streaming and affiliate work, we didn’t have the same charisma on camera that we do today. But, as our audience grew, so did our confidence.
As we warmed to streaming we discovered that our personalities could be our niche. People liked watching us, and we liked talking to them. We formed friendships with our viewers, and there is now a massive amount of trust and loyalty between us and them. They use our sites simply because they are ours, and we do everything we can to reward them for their loyalty.
GAV: Congrats on your win on SlotsMillion’s Immortal Romance, where you cashed in a stunning €10K! Tel us all about that day…
The day started out much like any other really. We were streaming in the afternoon and talking with our viewers, and we had already been pretty lucky with some big hits that day. Anton was playing at the time, and when he hit the bonus in immortal at first he didn’t really expect anything out of the ordinary to happen.
It was quite funny because the huge hit came on the second-to-last spin of the bonus, and before that it had been well below average. As the spin came down Anton was even singing along to the backing song and swapping the words to describe how bad the bonus was going. When he saw the wilds and premiums line up, he stopped singing pretty quickly.
We heard him shout, and we came running over to see what he had hit. We all knew it was huge immediately, but the counter was going up slowly. It crept past 2000, up to 4000, and then it really started picking up speed. The higher the number went the more we screamed and shouted. It was an amazing moment for us, and luckily because we were streaming, it was all caught on video.
GAV: Do you still remember when you first gambled online?
I think all three of us remember our first experience playing slots. For Mathias it was almost 12 years ago now, and Anton and Erik both followed his lead once they were 18 too.
GAV: We have analyzed your websites and found some great quality content. Are you writing it by yourself or do you have a team of people writing for you?
We write most of the content ourselves, but as our sites and channels grow larger, we have been getting a bit of help from a couple of freelancers. Between streaming every day, editing videos, and maintaining content on two affiliate sites, we have a lot of work to do these days, but we do it for the same reasons we always have—because we love slots and we love our community.
GAV: How do you manage to keep the content fresh and relevant on your websites, when a lot of fluffy and nonsense appear on the Internet non-stop?
One of the major advantages of having big Twitch and YouTube channels is that you’re constantly engaged with your audience. We talk to them for hours every day, so we know what they do and don’t want to see. I think that fluff and nonsense mostly tend to get created when people don’t really think about what their audience will get from their content. But, because we are so close to the people our sites serve, that’s never an issue for us.
GAV: We are more than sure that you receive messages from Affiliate Managers on a daily basis showcasing their best products. You of course select them by the brands they work with; but what are your thoughts on how a real Affiliate Manager-Affiliate relationship should be built?
Like any other relationship, the relationship between an affiliate and a manager is a two-way street. It’s something mutually beneficial that both parties can gain from if they communicate properly and work to understand each other’s needs.
In our experience, the quality of management can be a huge turn-on or turn-off for working with a particular brand. For example, if one of our players runs into an issue with the casino, it’s nice for us to be able to talk to an affiliate and resolve the issue for them directly. That level of care means a lot to us and our players, so the brands with the most helpful managers tend to be the ones we spend the most time promoting.
GAV: How do you see the future of the online casino/gambling industry? For instance, will it become a truly global phenomenon?
It’s hard to look at the future of online casinos globally, because attitudes to gambling are so radically different across different cultures. In the US for example, online gaming has become very tightly regulated, which has hindered its growth.
Players are ready to play, and we’re seeing player numbers grow every day. The scene is definitely set for a massive boom in the popularity of online gambling, but as we all know, there are more forces at play than just players, affiliates, and the casinos themselves.
GAV: What about the Scandinavian market’s future?
Our answer to the previous question is somewhat shaped by the potential legislative changes that we’re facing in our home nation of Sweden. Online gambling is very popular here, and the market is growing nicely, but there is a lot of discussion regarding whether winnings should be taxed, and people are beginning to worry about it. If anything like that does come into action it will present some major challenges for us, and all affiliates and casinos serving the region.
GAV: Tell us one change that you want to see in the casino affiliate ecosystem?!
Just more frequent communication between affiliates and managers. All too often we only seem to talk when need something from each other, but as we’ve seen from some of our own amazing relationships, the real key to success is open, frequent, and mutually beneficial conversations.
GAV: Do you have any advise you would like to offer to newbies who are looking to venture into this great industry!?
Your first days will be some of your most important as an affiliate. Spend time thinking about what you can offer players that nobody else can. Identify your niche and make it your own.
GAV: Did you attend the first edition of NAC (Nordic Affiliate Conference), if yes tell us all about it?!
We did, and it was a great experience. The conference was in a very nice and convenient location, but unfortunately the attacks in Stockholm cast a bit of a grim shadow over the weekend for us.
We’re all really looking forward to the next one, and we certainly hope that it takes place in more favorable conditions so that we can give it our full attention and enjoy meeting with everyone to the fullest.
GAV: Do you attend any iGaming/online casino conferences? If so, which one is your favorite and what is your most fun experience?
We’ve visited Malta for multiple conferences now, and we really love it there. It’s a great place, and it truly feels like the home of our industry. We get to meet with so many great people there, we can’t wait to go back.
GAV: What do you think the chances are for Eastern Europe to become a potential gaming hotspot in the future? Where do you think the region must improve upon?
The demand is certainly there for it to become a huge gaming hotspot, but I think to make it happen we need to see more local investment from major international gaming brands. The region needs as many globally-proven casino brands serving it as possible, all with dedicated local support and affiliate resources—then its true potential can shine.
GAV: Where would you like to travel in Eastern Europe?
That’s a difficult question. It’s such an interesting and diverse region. Many cities have fantastic architecture, while others have amazing night life and are great for partying. I think ideally we’d love to take some time and explore all that the region has to offer.
GAV: Where you wouldn’t want to travel in Eastern Europe?
We’d never rule anywhere out. I know some countries are less popular than others, but that just means there is greater opportunity for adventure!
GAV: How about a favorite celebrity, do you have one one?
We don’t really follow celebrity culture much. The closest thing we have to a favorite celebrity is world-famous explorer Rich Wilde (Although we only really like him when he’s sitting in a nice neat line next to his friends! ).
GAV: What is your opinion about the Gambling Affiliate Voice?
It’s a great source of information, and it’s been really valuable to us. The name itself says something very important, that gambling affiliates do indeed need a voice. It’s great that someone is providing it .
GAV: Thanks for your time guys, and keep up the good work!
The post Affiliate Interviews: CasinoDaddy (Mathias, Anton, and Erik Joelsson) appeared first on The Gambling Affiliate Voice.
Source: GamblingAffiliateVoice
iGaming
Internet Sports International (ISI) Launches ISI Mobile, a Best-in-Class Gaming Software Solution

Global race and sportsbook technology provider Internet Sports International (ISI) has launched ISI Mobile, a best-in-class software solution. The leading solution enables ISI to deliver a complete, customizable white-label online solution that encompasses both sports betting and iGaming, including Class II and Class III games.
“For years, we have carefully and thoughtfully evaluated options for our own proprietary software capable of competing with industry giants. Today, we are proud to offer a platform that provides significant advantages. This enables us to deliver a fully white-labeled, highly competitive, and strategically advantageous solution for our clients in an expedited and compliant fashion. We can also launch our customers faster, at scale and a lot more cost effectively, without all the baggage you have with the old tech in the market today,” said ISI President Bill Stearns.
ISI Mobile is a scalable and modular solution that has several key features that distinguish it from other solutions and makes it an attractive choice for operators, including:
• Fully white-label solution
• End-to-end mobile-optimized design
• Purpose-built native promotional engine
• Customized cashier
• Lightning-fast performance with high throughput capacity
• Fully Integrated platform
• Next-gen proprietary PAM
• Geofenced with best-in-class partner for on premise, on reservation or statewide gaming
ISI Mobile’s platform is both modular and scalable and enables micro-betting, in-game bets, parlays, and more. Additionally, its in-house player account management (PAM) system has a CRM promotional engine that can integrate seamlessly with any existing CRM the property may be using. The platform also allows operators to keep their own data and to protect their own player relationships.
“Our next-gen tech is a white label platform for sports betting and iGaming, which means casinos can deliver the incredible experiences they want to deliver for their players, all branded to the casino, and with a PAM that is fully integrated to the property’s existing CRM,” Stearns said.
The post Internet Sports International (ISI) Launches ISI Mobile, a Best-in-Class Gaming Software Solution appeared first on Gaming and Gambling Industry in the Americas.
Awards
SOFTSWISS Wins Best Game Aggregator Award in Latin America

SOFTSWISS wins the CGS Recife Awards 2025 for its flagship Game Aggregator, confirming its industry leadership as the largest content hub in iGaming, operating with 99.999% uptime across 24 regulated jurisdictions. Recognition in Latin America, where SOFTSWISS has achieved full product certification, further proves the product’s global dominance and commitment to delivering trusted solutions across key regulated markets.
The award recognises the best game aggregation platform in the Latin American iGaming market, celebrating leadership, innovation, and operational excellence. This recognition is especially important as it comes from Brazil, where all SOFTSWISS products have recently been certified, led by the Game Aggregator. It is the 7th international award for the Game Aggregator, highlighting the product’s dedication to delivering unmatched scale and stability.
The Game Aggregator is recognised as the industry leader because of measurable advantages that no other platform can match. Operating in 24 jurisdictions, the solution provides direct access to 35,000+ active playing games from 300+ providers with new releases appearing immediately in operators’ portfolios enabled by streamlined integrations.
Engagement features deliver proven growth. Its Tournament Tool increases average daily bets by 22% across the player base. Players who join tournaments place twice as many bets and wager 3 times more than others. Jackpot Aggregator campaigns on the Game Aggregator drive a 50% increase in turnover per user, making engagement mechanics a direct source of revenue.
The platform’s infrastructure is designed for continuous, fail-safe operation. Uptime reaches 99.999–100%, guaranteed by strict SLAs and backed with proactive system notifications. The system processes 7,000 requests and up to 100,000 database queries per second, with 99% of responses returned in under 100 milliseconds. This ensures operators never lose a session, a bet, or their players’ trust.
Beyond scale and engagement, the platform offers features that raise industry standards: AI-driven localisation for any market, deep analytics through the Ultimate Report Builder, and customisable game metadata for client-facing flexibility.
“We are honoured to receive the Best Game Aggregator Platform award at CGS Recife. This recognition shows the value of our commitment: a constantly growing game portfolio, wide market coverage, and unwavering platform reliability. For almost ten years, our team has been building a platform that not only delivers scale and stability but also drives measurable results,” added Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator.
The SOFTSWISS team will be available at SBC Lisbon 2025, Stand B160, to discuss the possibilities of the Game Aggregator.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 35,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Wins Best Game Aggregator Award in Latin America appeared first on Gaming and Gambling Industry in the Americas.
bespoke solutions
The White Label Dilemma: Finding the Right Balance for Your iGaming Business

It’s not just black and white label
Yoni Sidi, CEO at Wiztech, says white labels are all about striking the balance between pros and cons, but for some, it’s impossible to achieve and that’s why it’s important to consider other options.
For most operators, a white label solution seems to offer the best route to market. But is that actually the case?
I’ve been working in the industry for more than two decades now, and over that time, I’ve worked on both sides of the fence – so on the white label operator side and on the white label provider side. This gives me a deep understanding of the pros and cons of white label solutions, and this understanding ultimately led me to launch Wiztech. To answer your question more directly, white labels are always about striking the balance between the pros and cons they present – for some operators, a balance can be found, but for others, it can’t. Ultimately, it comes down to knowing what you want from your platform or technology stack, and whether a white label can meet those requirements with the budget and resources you have available to you.
So, what are the pros and cons of a white label platform?
There are plenty of upsides to white labels, and that’s why they’re used by so many operators. The main advantages are speed to market and cost effectiveness – you can literally go from first discussions to your online casino being live in a matter of weeks. The upfront fees are relatively small, and, in most cases, you pay a revenue share back to the platform provider. This can tighten margins a little, but it means you don’t have to have a large capital reserve to get going. Another benefit is that you can take on as much or as little of the operation as you like – for some, they will let the platform provider take care of the operational aspect while they focus solely on marketing and customer acquisition. Other upsides include licensing, with the white label partner securing and being responsible for the licences they hold.
Drawbacks. The biggest for me is the lack of differentiation you get with a white label. The many brands that run on the platform often look very much the same, just with different logos and branding. After a few months of operating your online casino, you’ll likely notice friction points that you’ll want to address, but the rigid nature of white-label platforms means it’s incredibly difficult to smooth out even the smallest of bumps in the road. It’s also incredibly difficult to roll out unique features and functionality as the development team is usually working through a backlog of requests – most of which are for the friction bumps that need ironing out. Factor in the frequent regulatory changes that happen, and the need for the development team to respond to them, and it’s easy to see how hard it can be to improve the experience being offered to players.
How can operators strike a balance between the pros and cons of white labels?
It comes down to understanding the capabilities of the platform provider and whether they offer customisation and localisation. If they don’t, the operator needs to determine if this is a price they’re willing to pay in exchange for the speed to market and cost effectiveness that white labels provide. Of course, some white label providers do offer support and are happy to help when it comes to developing and deploying bespoke features and functionality. But in my experience, most don’t have the capacity for this, even if they say they do. For me, the balance is found by accepting the limitations of white labels and working within the (often pretty rigid framework) they provide. There are plenty of examples of operators that have done this and have gone on to run very successful brands in highly competitive markets.
Is there an alternative to white labels?
The most obvious alternative is to develop a proprietary technology stack, but this approach comes with just as many, if not more, pitfalls. Building a platform from the ground up is incredibly expensive and tremendously risky, and this is why so few operators outside of the industry power players have been able to pull it off. And even those that do often encounter issues such as ongoing maintenance, tech debt, staffing and compliance. But there is a middle ground between white label and proprietary, and it can be found with smaller platform providers whose technologies offer the agility, flexibility and adaptability required for operators to launch highly customised, almost bespoke, online casinos and sportsbooks.
How does Wiztech fit into the platform mix, and how do you support your partners in achieving their goals in often highly competitive markets?
At Wiztech, we champion modular tech and the likes of AI and automation. By embracing these, we have been able to build powerful yet highly customisable casino and sportsbook solutions that are also fully compliant in tightly regulated markets. In our experience, being able to quickly respond to regulatory changes provides a competitive advantage to our customers. In Mexico, for example, our client Winpot has been able to deliver a unique player experience while always ensuring compliance. And this is against a backdrop where regulatory changes often come with very little notice. Our technology can adapt quickly while Winpot continues to capitalise on the growing demand for entertaining online casino products and experiences.
But just as important as our technology is our approach to our partners. This sees us undertake a comprehensive onboarding process where we spend a lot of time understanding the client’s “why” before we map out the “what” and the “how”. This has proved to be incredibly effective and ensures that our clients can get the most out of the flexibility of our platform and the high levels of customisation and personalisation it provides.
The post The White Label Dilemma: Finding the Right Balance for Your iGaming Business appeared first on Gaming and Gambling Industry in the Americas.
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