iGaming Industry
Facebook tells publishers big change is coming to News Feed
The end is nigh. Facebook is planning a major change to its news feed, starting as early as next week, that will decisively favor user content and effectively deprioritize publishers’ content, according to three publishers that have been briefed by the platform ahead of the move.
Those who have been briefed say that under the new test, Facebook told them it will favor content that’s shared by users or otherwise actively engaged with. The thinking goes, according to those briefed, that Facebook believes prioritizing content that’s acted on will reduce the occurrence of fake and offensive content in the news feed.
Publishers still have many questions about the impending news feed change. Facebook told them that content from reputable publishers will also be surfaced. It didn’t specify how it would define “reputable publisher” or how their traffic would be impacted, though. The worry for publishers is that such an approach will have the unintended consequence of hurting high-quality content because a lot of legitimate news articles, while they may get read, tend not to get shared or commented on.
A Facebook rep wouldn’t confirm (or deny) these changes on the record but later addressed the plans in a blog post and to The New York Times. Facebook’s head of news partnerships Campbell Brown informed publishers of the changes in an email Friday morning, in which she acknowledged that the changes will “take some time to figure out.”
Facebook has been taking steps in this direction for some time, making tweaks to amplify users’ content while weeding out spam and clickbait. Publishers who have been briefed by Facebook believe this latest move would cause a more dramatic decline in publishers’ ability to reach audiences in the news feed, though. Although Facebook isn’t the referral source it once was for publishers, it remains a major source of referral traffic for them, only recently surpassed by Google.
“They’re breaking the bad news one by one,” said one person who was briefed by Facebook on the changes, adding that along with the user content change, Facebook also was prioritizing its scripted Watch shows, its major video initiative, as it tries to grab TV ad dollars. “My impression is they’re going to move away from what we think of as Facebook videos.”
As Facebook sends them less traffic, publishers have been diversifying away from Facebook and fishing for traffic on other platforms such as Google, Apple News and Twitter. Another downgrade in the news feed is likely to accelerate publishers’ shift in resources away from Facebook. Even some of Facebook’s strongest publisher boosters express mounting frustration. “We’re losing hope,” said one.
Last year, Facebook tested a newsless news feed called the Explore Feed in six countries outside the U.S., causing publishers to freak out and spurring speculation that Facebook would replicate that approach in the U.S., despite Facebook saying it didn’t expect to roll out the test further. Founder Mark Zuckerberg has publicly acknowledged problems wrought by technology, including misuse and abuse of the platform, which has amplified the spread of hate-filled content and misinformation and has been used to attempt to influence voters in the presidential election. Facebook has made a number of moves to stamp out fake news, but their results have been mixed.
Another big downgrade in the news feed won’t necessarily come as a shock to publishers, but it conflicts sharply with Facebook’s public stance about how it’s trying to help publishers. That was the stated aim of the year-old Facebook Journalism Project, which Facebook launched to much fanfare about helping support publishers’ business models.
Source: European Gaming Portal
eCOGRA, a leading international authority in Testing, Inspection and Certification services for the iGaming industry, has secured new regulatory approvals across three key jurisdictions: Arizona, Indiana and Panama. With these developments, eCOGRA strengthens its position in the U.S. and Latin American markets, offering excellence in compliance through their Quality, Speed, and Service promise.
This strategic expansion allows eCOGRA to conduct independent compliance audits and certification services in each region, addressing the growing demand for rigorous regulatory oversight in the fast-evolving global iGaming industry.
Securing approval in Arizona, where eCOGRA has now been licensed as an Event Wagering Ancillary Supplier, enables the International Testing Laboratory (ITL) to audit event wagering licensees in line with Arizona’s expanding regulatory landscape. Indiana, which introduced online sports betting in September 2019, has authorised eCOGRA to perform regulatory compliance audits, providing licensed operators with crucial assurance in meeting the state’s high standards.
In Panama, the Board of Gaming Control officially recognised eCOGRA as an Authorised Entity for Compliance Certification, specifically for slot machines and gaming software. This endorsement reinforces eCOGRA’s role as a trusted partner for operators seeking to meet stringent regulatory requirements in Latin America’s emerging iGaming sector.
“Our recent approvals in Indiana, Arizona, and Panama underline our dedication to continually expand our offering, to support our growing portfolio of clients with their global growth plans. We are committed to ensuring that we bring the same quality, speed and service that marks us out to both our clients and regulators in these dynamic markets,” said Will Shuckburgh, Group CEO of eCOGRA.
Bradley Khoury, Chief Technology Officer at eCOGRA, said: “Securing licensure as an Event Wagering Ancillary Supplier in Arizona and an Authorised Entity in Panama underscores our dedication to supporting responsible and sustainable iGaming operations. We are committed to driving trust and accountability within the industry by providing compliance solutions that uphold the highest standards.”
BetConstruct, a global leader in the iGaming industry, is going to showcase its cutting-edge solutions at the highly anticipated Global Gaming Expo (G2E), taking place from October 7-10.
As the premier event for the global gaming industry, G2E serves as a hub for innovation, driving growth by bringing together industry professionals from around the world to foster business opportunities.
Taking place at The Venetian Expo in Las Vegas, this all-in-one event features both an education program from October 7-10 and an expansive expo hall running from October 8-10.
BetConstruct’s stand is 5230, where the team will showcase an exciting range of products, including the newly launched the Last Battle, a novel loyalty system that is the byproduct of BetConstruct’s commitment to innovation. The company will also demonstrate its comprehensive Sportsbook and Casino Suite, along with DECA, its next-level decentralised casino platform, and Umbrella, an AI-powered risk management solution. These offerings are designed to meet the needs of a diverse range of operators, ensuring seamless and engaging experiences for players across the regulated market.
Amusnet has announced its participation in the 23rd edition of G2E Las Vegas (Global Gaming Expo) at The Venetian Expo from October 7-10. As one of the largest expos globally, G2E provides a platform for the company to showcase products across its Online Casino, Live Casino, and Land-based verticals, positioning Amusnet as a prominent all-casino provider in the competitive iGaming industry.
“We are excited to attend G2E Las Vegas 2024 to present our latest online casino portfolio and Type S slot cabinets: our first-ever product series for Land-based casinos, designed to offer a competitive edge by combining Amusnet’s top-notch game portfolio with an immersive player experience. Our focus is on delivering solutions that maximize performance and cater to the evolving needs for both online and land-based casinos,” said Borislav Marinov, Head of Business Development, Land-based, at Amusnet.
Alongside its technical excellence, the premium Type S series showcases the company’s award-winning titles, including 20 Golden Coins, Extra Crown, Fruits & Gold, and Cocktail Rush. It also features Amusnet’s popular four-level bonus game, Jackpot Cards, along with other exciting features like Free Spins, Buy Bonus, Pick Me Bonus, and Symbol Upgrade.
Amusnet will host an activation featuring its premium slot cabinets at the upcoming expo, offering attendees the opportunity to experience the thrill of Type S in real time and win exciting gifts.
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