iGaming Industry
Worldpay Expands Payment Processing into Turkey with iyzico
LONDON and ISTANBUL, January 11, 2018 – Industry leaders enter into partnership to back up local card acquiring capabilities.
Worldpay, the provider of secure payment services for small and large businesses, including payments online, has shaken hands with iyzico, the provider of a wide range of payment possibilities in Eastern Europe and Turkey, to extend its payment services into Turkey. This joint effort is foremost in the Turkish market, facilitating merchants worldwide to acquire credit and debit card payments locally.
Worldpay enables international businesses to work with a single payments provider throughout diverse markets, including Turkey, equipping them to enhance transaction success rates and get benefit out from reduced operating costs. Transaction success rates of Global eCommerce players were found to elevate by up to 74% via processing locally through iyzico.
eCommerce in Turkey is set to grow at a CAGR of 13 percent over the next four years, on track to be worth $17 billion by 2021 according to Worldpay’s annual Global Payments Report. Worldpay is ideally placed to help companies capitalise on opportunities presented by a highly dynamic market with huge growth potential.
Shane Happach, the CEO of Global eCom at Worldpay said: “The data surrounding the Turkish eCommerce market is pointing to explosive growth in the coming years. Everything about this country – from local regulations to its preferred payment methods – demand that merchants enter with a tailored strategy. We’re delighted to partner with iyzico, an industry leader, to offer our customers the local expertise to navigate the Turkish eCommerce market and tap into this opportunity.”
Customers are selecting the Worldpay-iyzico partnership for processing payments in Turkey as a result of their global expertise; support for major card brands Visa, Mastercard and American Express; Turkish local card brand Troy; and the local instalment payment options favoured by Turkish consumers, such as Bonus, Maximum, Paraf, World, Cardfinans, Axess, and Advantage.
Barbaros Ozbugutu, the CEO of iyzico said: “With a fast-growing economy, underpinned by strong consumer spending, Turkey is a huge potential market for global businesses, especially as 21.5 million online shoppers are generating $10 billion in eCommerce sales. But to unlock this potential, there are important considerations for international merchants. The key to success is to offer consumers a seamless shopping experience under unprecedented local expertise, just as they would expect with local brands. Our local payments know-how combined with Worldpay’s expertise will enable global merchants to process locally, thus increasing checkout conversion rates by up to 25%, as well as boosting acceptance rates by up to 91%. This, obviously, will be an important contribution to Turkey’s growth in the global eCommerce market”.
About Worldpay
Worldpay is a leading payments company with global reach. They provide an extensive range of technology-led payment products and services to around 400,000 customers, enabling their businesses to grow and prosper. They manage the increasing complexity of the payments landscape for their customers, allowing them to accept the widest range of payment types around the world. Using their network and technology, they are able to process payments from geographies covering 99% of global GDP, across 146 countries and 126 currencies. They help their customers to accept more than 300 different payment types. For more information, visit http://www.worldpay.com/global
About iyzico
Iyzico, as a payment service provider (PSP), creates innovative payment solutions for the e-commerce market. Providing SME’s with a fast onboarding and easy integration process in less than 24 hours, iyzico makes it possible for individual sellers to start global online commerce over their social media accounts with PCI-DSS certified infrastructure ensuring maximum security. Iyzico’s technology enables online businesses and enterprises to maximise acceptance rates and collect payments in their local currency through installments. Founded in 2013, iyzico is the fastest growing financial technology company in Eastern Europe and Turkey with 3.1 billion TRY annual transaction and volume of more than 300,000 online seller accounts. For more information visit: http://www.iyzico.com
Source: European Gaming Portal
Pragmatic Play, a leading content supplier to the iGaming industry, has reinforced its commitment to Latin American expansion by strengthening its existing relationship with Colombian operator FullReto.
The latest agreement will see FullReto offer its players a broad selection of Pragmatic Play’s unique Virtual Sports titles, building on an already extensive offering of over 300 Slots and Live Casino games.
Fantastic League, Greyhound Racing, and the thrilling motor racing-themed Force 1 are among the games now available to FullReto customers as the operator looks to capitalise on the rapidly increasing popularity of Virtual Sports to consolidate its position as a leading platform in Colombia.
The multi-product partnership reaffirms Pragmatic Play’s intentions to expand its offering in the LatAm markets, with FullReto now offering a vast catalogue of Pragmatic’s award-winning games across three verticals.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Pragmatic Play is delighted to reinforce its partnership with FullReto by providing its players with access to its renowned Virtual Sports games. The deal not only emphasises Pragmatic Play’s desire to provide Colombian players with an exciting online gaming experience, but also demonstrates the supplier’s dedication to furthering its Latin American expansion.”
Andrés Tamayo, General Manager at FullReto, said: “FullReto’s continued collaboration with Pragmatic Play highlights our main objective of supplying the optimal player experience. The addition of Pragmatic Play’s Virtual Sports offering, on top of its Slots and Live Casino games, will ensure FullReto players have access to hundreds of fan-favourite games across a variety of verticals.”
Pragmatic Play, a leading content supplier to the iGaming industry, has expanded its Live Casino footprint across Peru after going live with major local operator, Atlantic City.
The partnership sees Pragmatic Play’s full Live Casino portfolio integrated with the operator, enabling players in Peru to enjoy market-leading titles such as Blackjack, Roulette, and Baccarat from the supplier’s award-winning portfolio.
This latest agreement showcases Pragmatic Play’s plans for growth in LatAm, exhibiting an array of its verticals across multiple territories in recent months. It is the latest deal signed by Pragmatic Play with a Peruvian operator, following a comprehensive growth strategy in the country.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Atlantic City is one of Peru’s most reputable operators and offers another opportunity to showcase the Pragmatic Play Live Casino portfolio in Peru. With an offering that will deliver exceptional gaming experiences to players, this partnership promises to cement Pragmatic Play’s position at the forefront of the Peruvian iGaming industry.”
Alonso Huiman, Chief of Online Casino at Atlantic City, said: “This landmark agreement with Pragmatic Play is a pivotal moment for us. Its vast selection of table and card games will resonate seamlessly with our player base and we are confident that this will propel our brand to new heights.”
Pragmatic Play, a leading content supplier to the iGaming industry, is set to participate in CGS Santiago this month, as the provider seeks further inroads across the continent.
The provider is also the standalone Diamond Sponsor at the event, which takes place at Espacio Riesco in the country’s capital, Santiago, on May 29 and 30.
Pragmatic Play is set to attend the event as a renowned actor in the market, for its multi-product offering, comprising Slots, Live Casino content, Virtual Sports, Sportsbook, and Bingo, including fan-favorite titles Gates of Olympus and the popular Blackjack X.
With expo season now in full swing, CGS Santiago marks another conference in the region for the supplier, following its presence at BiS – SiGMA Americas in Brazil, GAT Expo in Colombia, and SBC Summit Rio earlier this year.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Latin America remains a key focus for Pragmatic Play as it gears up to make meaningful connections in Chile, a region full of potential as the iGaming industry continues to evolve in this part of the world. Pragmatic Play is also proud to be a Diamond Sponsor at this year’s expo, showcasing the importance that CGS Santiago represents and the immense opportunities that the two-day event has on offer.”
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