iGaming Industry
Spain France to Share Player Pools “in the Coming Weeks”
Dirección General de Ordenación del Juego (DGOJ), the Spanish online gambling regulator – has announced the issuing of cross-border online poker licenses “in the coming weeks”. This will make the first stage of liquidity-sharing project between Spain, France, Italy and Portugal feasible.
Online gambling regulators from Europe´s four ring-fenced countries concurred on a “basis of cooperation” in July last year with the target of generating a shared liquidity pool for online poker. Irrespective of the persistent failure of the Portuguese market and oppositions from Italian politicians the process of creating the pan-European market advanced.
France´s online gambling regulator – Autorité de Régulation des Jeux En Ligne (ARJEL) – issued to PokerStars.fr; its first cross-border online poker license last month and earlier this week its Spanish counterpart added in the Official State Gazette about the issuing of cross-border online poker licenses as promptly as the law authorises it to do it. Issuing of the licenses will enable operators with cross-border online poker licenses to amalgamate their player pools from Spain and France.
No such time period has been put forward for the joining of operators in Portugal with the pan-European market until the country´s elections take place in March nothing is anticipated to materialise in Italy.
PokerStars and Party to be First in the Queue
PokerStars and Party Poker are expected to be the first recipients of Spanish cross-border online poker licenses. Both have a presence in Spain and France, and although Party Poker´s Spanish presence is minuscule (partypoker.es has not hosted a multi-table tournament since May 2015), the site hopes liquidity sharing will signal a reversal in its fortunes.
The French online poker site Winamax was also expected to apply for cross-border licenses in Spain and France, but the site might be having second thoughts. Despite declaring its support for a pan-European market – and signing Spain´s Adrian Mateos and Italy´s Mustapha Kanit as sponsored pros last October – Winamax has not been quick to apply for either French or Spanish cross-border poker licenses.
One of the issues obstructing Winamax from obtaining a Spanish cross-border poker license is that it allows players from outside France to play on its poker platform. This is contrary to Spanish licensing regulations; and, as Winamax does not have a presence in Spain, the site may be considering whether it is worth abandoning its non-French customers in order to obtain a license in Spain.
888Poker Also Appears Reluctant to Get Involved
With Winamax and PokerStars sharing 80% of the French online poker market, 888Poker doesn´t appear to be in much of a hurry to join pan-European liquidity sharing either. 888Poker does have a healthy market share in Spain, but rather than try to make a profitable incursion into France, the site has decided to turn its attention to the much more open Italian market.
On Tuesday, the company launched 888Poker.it to complement its existing Italian-facing sports betting site and online casino. The launch is being supported by a substantial marketing campaign and it will be interesting to see where 888Poker.it lands among its competition once the dust has settled. The result could determine whether the company eventually moves into the French online poker market and seriously gets involved in pan-European liquidity sharing.
Consequently, it looks as though the launch of a pan-European market could be a bit of an anti-climax. The only two operators likely to take advantage of the initial liquidity sharing possibilities will be PokerStars and Party Poker – the latter being a very minor player in European regulated markets – while Winamax and 888Poker may just sit on the fence. Not quite the “great news for poker in Europe” forecast by some industry observers.
Source: European Gaming Portal
Pragmatic Play, a leading content supplier to the iGaming industry, has reinforced its commitment to Latin American expansion by strengthening its existing relationship with Colombian operator FullReto.
The latest agreement will see FullReto offer its players a broad selection of Pragmatic Play’s unique Virtual Sports titles, building on an already extensive offering of over 300 Slots and Live Casino games.
Fantastic League, Greyhound Racing, and the thrilling motor racing-themed Force 1 are among the games now available to FullReto customers as the operator looks to capitalise on the rapidly increasing popularity of Virtual Sports to consolidate its position as a leading platform in Colombia.
The multi-product partnership reaffirms Pragmatic Play’s intentions to expand its offering in the LatAm markets, with FullReto now offering a vast catalogue of Pragmatic’s award-winning games across three verticals.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Pragmatic Play is delighted to reinforce its partnership with FullReto by providing its players with access to its renowned Virtual Sports games. The deal not only emphasises Pragmatic Play’s desire to provide Colombian players with an exciting online gaming experience, but also demonstrates the supplier’s dedication to furthering its Latin American expansion.”
Andrés Tamayo, General Manager at FullReto, said: “FullReto’s continued collaboration with Pragmatic Play highlights our main objective of supplying the optimal player experience. The addition of Pragmatic Play’s Virtual Sports offering, on top of its Slots and Live Casino games, will ensure FullReto players have access to hundreds of fan-favourite games across a variety of verticals.”
Pragmatic Play, a leading content supplier to the iGaming industry, has expanded its Live Casino footprint across Peru after going live with major local operator, Atlantic City.
The partnership sees Pragmatic Play’s full Live Casino portfolio integrated with the operator, enabling players in Peru to enjoy market-leading titles such as Blackjack, Roulette, and Baccarat from the supplier’s award-winning portfolio.
This latest agreement showcases Pragmatic Play’s plans for growth in LatAm, exhibiting an array of its verticals across multiple territories in recent months. It is the latest deal signed by Pragmatic Play with a Peruvian operator, following a comprehensive growth strategy in the country.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Atlantic City is one of Peru’s most reputable operators and offers another opportunity to showcase the Pragmatic Play Live Casino portfolio in Peru. With an offering that will deliver exceptional gaming experiences to players, this partnership promises to cement Pragmatic Play’s position at the forefront of the Peruvian iGaming industry.”
Alonso Huiman, Chief of Online Casino at Atlantic City, said: “This landmark agreement with Pragmatic Play is a pivotal moment for us. Its vast selection of table and card games will resonate seamlessly with our player base and we are confident that this will propel our brand to new heights.”
Pragmatic Play, a leading content supplier to the iGaming industry, is set to participate in CGS Santiago this month, as the provider seeks further inroads across the continent.
The provider is also the standalone Diamond Sponsor at the event, which takes place at Espacio Riesco in the country’s capital, Santiago, on May 29 and 30.
Pragmatic Play is set to attend the event as a renowned actor in the market, for its multi-product offering, comprising Slots, Live Casino content, Virtual Sports, Sportsbook, and Bingo, including fan-favorite titles Gates of Olympus and the popular Blackjack X.
With expo season now in full swing, CGS Santiago marks another conference in the region for the supplier, following its presence at BiS – SiGMA Americas in Brazil, GAT Expo in Colombia, and SBC Summit Rio earlier this year.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Latin America remains a key focus for Pragmatic Play as it gears up to make meaningful connections in Chile, a region full of potential as the iGaming industry continues to evolve in this part of the world. Pragmatic Play is also proud to be a Diamond Sponsor at this year’s expo, showcasing the importance that CGS Santiago represents and the immense opportunities that the two-day event has on offer.”
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