iGaming Industry
Google Pay Becoming Cloud Giant’s Single Payment Service Brand
Google Pay will become the cloud services company’s consolidated payment services for mobile, in app and in-store purchases in the coming weeks.
Google will bring together the company’s different online payment apps into a unified service branded Google Pay.
Google Pay will replace the currently separate Android Pay and Google Wallet services. It will allow users to use payment information stored in their Google account to pay for purchases in stores, in Play, via Chrome and across Google services.
Users will start seeing Google Pay becoming available online, in stores and other products soon, said Pali Bhat, Google’s vice president of product management and payment services in a company blog. Users of Google’s Tez mobile payment service in India will soon be able to do the same things as Google Pay users elsewhere, he noted.
Some organizations have already begun accepting payments via Google Pay including Airbnb, Fandago, Dice, Instacart and HungryHouse. Expect to see others doing the same in the coming months, Bhat said.
Google is currently offering users some incentives for using Google Pay. That includes discounted movie tickets on Fandango and coupons for purchases made via Instacart and other participating companies.
Google has released documentation to help developers implement Google Pay in their applications.
The company has made available a Google Pay Application Programming Interface (API) that developers can use to request credit and debit card information stored in their customer’s Google account. The API is part of Google Play Services, so developers only have to import the Play Services library to get access to everything they need to implement Google Pay, according to the company.
Google also has a set of payment processor partners with whom developers can work to integrate Google Pay. Among them are processing companies such as Braintree, Adyen, Paysafe, Worldpay and Vanity. Others such as first Data, ACI Worldwide and Globe Payments will follow soon. Google Pay takes only a few minutes and fewer than 10 line of code to set up, the company has claimed.
Google Wallet, an app that Google introduced in 2011 is designed to let people send and receive money between friends and family at no cost and even if the receiving party does not have the Wallet app. All that is required to send or receive money is a debit card, a bank account and the recipient’s email address or phone number.
Android Pay, which Google introduced in 2015, is a mobile payment app based on the original Wallet, that people could use to pay for purchases with their phones.
Android Pay is similar to Apple’s Apple Pay and Samsung’s Samsung Pay and like the other mobile wallet apps, has been heavily touted as revolutionizing the way people pay for purchases. However, mobile wallet adoption overall in the U.S. has continued to be very low and adoption of Google’s own wallet has been lower than the others.
A September 2017 report on mobile wallet adoption by PYMNTS.com showed that only 1.8 percent of the users who have and can use Android Pay is actually using it, compared to a nearly equally low 3 percent of Samsung Pay users and 5.7 percent of Apple Pay users.
The primary reason for the low adoption is that consumers are happy with their current payment methods and see little reason to start using mobile wallets. Security is another concern, but less so than in thepast according to the PYMNTS.com report.
Source: European Gaming Portal
Alejandro Navarro
Betski Secures $345,000 in Pre-Seed Funding for First-ever Tokenized Casino Ownership Platform
Betski is set to launch its online casino ownership platform in Q1 of 2025, enabling users to earn casino profits through digital tokens. The system will allow anyone to receive a share of casino earnings without managing casino operations, marking a new chapter in the multi-billion-dollar iGaming industry. Supported by a $345,000 pre-seed funding round, the platform aims to democratize access to casino earnings and reshape the multi-billion-dollar gaming industry.
Opening Casino Ownership to Everyone
The platform’s tokenization system reshapes traditional casino business rules through an automatic profit-sharing program. Token holders receive a percentage of every bet placed on the platform.
This system eliminates steep entry costs, such as operational expenses, licensing fees, and administrative management. Users can start earning returns without previous casino experience or large capital investments.
“A small group have exclusively enjoyed casino industry profits until now. Our platform opens these earnings to everyone through our tokenized profit-sharing system, turning users into online casino owners,” said Alejandro Navarro, founder and CEO of Betski.
Direct Profit-Sharing Through Tokens
Through a verified digital system, the ownership program distributes Gross Gaming Revenue (GGR) among token holders. Investors have recognized this potential, contributing $345,000 in pre-seed funding that combines gaming entertainment with digital asset ownership. The platform maintains strict security protocols and automated distribution systems for reliable profit sharing.
“The platform distributes real money to token holders from every bet placed by players. This creates a steady income stream for online casino owners – something the traditional casino structure has never offered,” said Navarro.
Global Growth of Online Casino Ownership
The platform has attracted 2400 active Discord members and over 20,000 followers on X (formerly Twitter). These early adopters are expected to participate in test runs of the profit-sharing system once it goes live. Over the next 24 months, the platform will roll out first in Latin America, followed by expansion into European and select Asian markets.
Betski offers casino games, live casino experiences, eSports betting, global lotteries, fantasy sports, and traditional sportsbooks. This variety creates multiple revenue streams for online casino owners. Players can access all gaming options through a single interface, which streamlines the betting experience and maximizes potential returns for token holders.
The team has partnered with major payment processors and marketing agencies to support the platform’s global expansion. These collaborations will facilitate smooth transactions and user acquisition across different regions. The platform meets all regulatory requirements in its target markets, certifying long-term stability for token holders.
New Opportunities for Investment
Following the successful pre-seed round, Betski is now opening its seed funding round to welcome additional participants into its casino ownership platform. This investment opportunity enables individuals and entities to join the platform’s growth journey ahead of its official launch in Q1 2025.
eCOGRA, a leading international authority in Testing, Inspection and Certification services for the iGaming industry, has secured new regulatory approvals across three key jurisdictions: Arizona, Indiana and Panama. With these developments, eCOGRA strengthens its position in the U.S. and Latin American markets, offering excellence in compliance through their Quality, Speed, and Service promise.
This strategic expansion allows eCOGRA to conduct independent compliance audits and certification services in each region, addressing the growing demand for rigorous regulatory oversight in the fast-evolving global iGaming industry.
Securing approval in Arizona, where eCOGRA has now been licensed as an Event Wagering Ancillary Supplier, enables the International Testing Laboratory (ITL) to audit event wagering licensees in line with Arizona’s expanding regulatory landscape. Indiana, which introduced online sports betting in September 2019, has authorised eCOGRA to perform regulatory compliance audits, providing licensed operators with crucial assurance in meeting the state’s high standards.
In Panama, the Board of Gaming Control officially recognised eCOGRA as an Authorised Entity for Compliance Certification, specifically for slot machines and gaming software. This endorsement reinforces eCOGRA’s role as a trusted partner for operators seeking to meet stringent regulatory requirements in Latin America’s emerging iGaming sector.
“Our recent approvals in Indiana, Arizona, and Panama underline our dedication to continually expand our offering, to support our growing portfolio of clients with their global growth plans. We are committed to ensuring that we bring the same quality, speed and service that marks us out to both our clients and regulators in these dynamic markets,” said Will Shuckburgh, Group CEO of eCOGRA.
Bradley Khoury, Chief Technology Officer at eCOGRA, said: “Securing licensure as an Event Wagering Ancillary Supplier in Arizona and an Authorised Entity in Panama underscores our dedication to supporting responsible and sustainable iGaming operations. We are committed to driving trust and accountability within the industry by providing compliance solutions that uphold the highest standards.”
BetConstruct, a global leader in the iGaming industry, is going to showcase its cutting-edge solutions at the highly anticipated Global Gaming Expo (G2E), taking place from October 7-10.
As the premier event for the global gaming industry, G2E serves as a hub for innovation, driving growth by bringing together industry professionals from around the world to foster business opportunities.
Taking place at The Venetian Expo in Las Vegas, this all-in-one event features both an education program from October 7-10 and an expansive expo hall running from October 8-10.
BetConstruct’s stand is 5230, where the team will showcase an exciting range of products, including the newly launched the Last Battle, a novel loyalty system that is the byproduct of BetConstruct’s commitment to innovation. The company will also demonstrate its comprehensive Sportsbook and Casino Suite, along with DECA, its next-level decentralised casino platform, and Umbrella, an AI-powered risk management solution. These offerings are designed to meet the needs of a diverse range of operators, ensuring seamless and engaging experiences for players across the regulated market.
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