iGaming Industry
iGaming goes to war with video gaming industry
Oulala CEO Valery Bollier made some surprising remarks regarding the future of the iGaming sector during his recent speech at the industry event in Monaco.
Bollier, CEO and Co-founder of an award-winning Daily Fantasy Football B2B provider, recently visited the principality on the French Riviera where he spoke at the World Gaming Expo.
He explained that there seems to be a significant dissonance between what the industry wants the customers to desire and what the customers and potential clients are actually looking for: ”Over the last 4 years, Oulala has directed its attention exclusively towards understanding the exact needs of these new generations, often referred to as millennials. We have learnt, first and foremost, that they want skill games.”
He went on to explain that if one has gone spent their childhood and teen years playing incredible skill games on their consoles, then, chances are, they are entirely hooked on skill games. Unsurprisingly, adulthood spawns the desire to play with real money, the latter upping the stakes in a way that makes the game more exciting. ”The question that remains is why someone would choose to go for games of luck instead, a question that strategists often tend to disregard. The conclusion they settle on is that what worked for older generations will also work for the younger ones. What this notion neglects to take into account is that the older generations were raised before the first Atari console was launched in 1982. Any CTO would classify this as a ‘fatal error’.”
Bollier revealed another important lesson that he and his team have learned from their customers: they want social games. ”Fortunately, there appears to be a general consensus over this fact,” he said. ”Nevertheless, it is crucial that one acknowledges the disparity that may exist between what we want to give customers and what they are actually expecting. We may be eager to offer them social luck games, purely because it is simpler for us to create, however, they actively pursue real social games that would guarantee bragging rights upon victory. The satisfaction that comes with luck games cannot be compared to the bragging satisfaction that a skill game would provide. It is for this reason that social games started out on skill games and should remain that way.”
Bollier also pointed out that optimal graphic design and gameplay are a must if we want to attract millennials: ”Considering the past 15 years of experiencing video games that cost between $50 million and $300 million to build, it comes as no surprise that the level of expectation with regards to graphic design and gameplay would skyrocket.” He added that the iGaming sector is at least 20 years late in the game and until it commits to investing an extensive amount of funds towards game development, then it will be wedged at a position that is far removed from what the customers expect from it.
Bollier believes that none of the iGaming sector’s traditional products have been responding to any of the three aforementioned needs. Most do not even commit to a single one.
”A new market is flourishing and growing fast, yet the iGaming sector, which would be the ideal industry to fill the gap, seems reluctant to do so. Vacuums tend to be short lived and this void will indubitably be colonized by another industry before long: the video gaming industry.”
According to Bollier, the start of the 1980s saw an explosion of growth in the video game industry after targeting young children and teenagers. After having done such an excellent job, the industry enjoyed great longevity where customers continued playing throughout their teenage years and the average age of gamers is now 35 years (30 in 2012). Surprisingly, those potential customers who are still hesitant to dip their toes into our industry are already their customers. It is very likely that their next step will be to offer the one thing that they are not currently providing, that is, a real money based experience.
”While a lot of this may appear to be set in stone, I still believe that a number of major iGaming groups as well as a few influential casino brands have the financial resources to fight this battle and attain a possible leading position in this upcoming market. As it is, to win a war, one must first acknowledge that there is one at all.”
About Valery Bollier
Valéry Bollier has twelve years of experience in the media and online marketing as well as fifteen years of experience within the iGaming industry. He is the shareholder and former CMO of ZEturf (20% of the French online horse racing market) and Co-founder/CEO of Oulala, the first B2B Fantasy football game based on European football. In 2016, Oulala was presentedwith the best Daily Fantasy Football Game award. Bollier is also a private investor and a regular speaker at industry conferences and seminars, as well as a contributor to various B2B publications. In 2016, he was presented with the ”Tech ambassador of Malta” award as well as ”iGaming Idol” (in the category ”Data & Business Intelligence”). In 2017 he was elected the ”ICE prophet”.
About Oulala
Oulala, a B2B-licensed fantasy sports provider, is the company behind an award-winning daily fantasy football management game launched in August 2013. Its highly innovative and advanced scoring system in fantasy football uses 70 different statistical criteria, which are then converted into fantasy points in real time accordingly. A monetised version of the site, launched at the end of 2015, is now used as a case study to present the efficiency of the game to future B2B partners. The latter may opt for a fully customised solution with API, Iframe and Turnkey delivery.…
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Source: EEGaming.
Alejandro Navarro
Betski Secures $345,000 in Pre-Seed Funding for First-ever Tokenized Casino Ownership Platform
Betski is set to launch its online casino ownership platform in Q1 of 2025, enabling users to earn casino profits through digital tokens. The system will allow anyone to receive a share of casino earnings without managing casino operations, marking a new chapter in the multi-billion-dollar iGaming industry. Supported by a $345,000 pre-seed funding round, the platform aims to democratize access to casino earnings and reshape the multi-billion-dollar gaming industry.
Opening Casino Ownership to Everyone
The platform’s tokenization system reshapes traditional casino business rules through an automatic profit-sharing program. Token holders receive a percentage of every bet placed on the platform.
This system eliminates steep entry costs, such as operational expenses, licensing fees, and administrative management. Users can start earning returns without previous casino experience or large capital investments.
“A small group have exclusively enjoyed casino industry profits until now. Our platform opens these earnings to everyone through our tokenized profit-sharing system, turning users into online casino owners,” said Alejandro Navarro, founder and CEO of Betski.
Direct Profit-Sharing Through Tokens
Through a verified digital system, the ownership program distributes Gross Gaming Revenue (GGR) among token holders. Investors have recognized this potential, contributing $345,000 in pre-seed funding that combines gaming entertainment with digital asset ownership. The platform maintains strict security protocols and automated distribution systems for reliable profit sharing.
“The platform distributes real money to token holders from every bet placed by players. This creates a steady income stream for online casino owners – something the traditional casino structure has never offered,” said Navarro.
Global Growth of Online Casino Ownership
The platform has attracted 2400 active Discord members and over 20,000 followers on X (formerly Twitter). These early adopters are expected to participate in test runs of the profit-sharing system once it goes live. Over the next 24 months, the platform will roll out first in Latin America, followed by expansion into European and select Asian markets.
Betski offers casino games, live casino experiences, eSports betting, global lotteries, fantasy sports, and traditional sportsbooks. This variety creates multiple revenue streams for online casino owners. Players can access all gaming options through a single interface, which streamlines the betting experience and maximizes potential returns for token holders.
The team has partnered with major payment processors and marketing agencies to support the platform’s global expansion. These collaborations will facilitate smooth transactions and user acquisition across different regions. The platform meets all regulatory requirements in its target markets, certifying long-term stability for token holders.
New Opportunities for Investment
Following the successful pre-seed round, Betski is now opening its seed funding round to welcome additional participants into its casino ownership platform. This investment opportunity enables individuals and entities to join the platform’s growth journey ahead of its official launch in Q1 2025.
eCOGRA, a leading international authority in Testing, Inspection and Certification services for the iGaming industry, has secured new regulatory approvals across three key jurisdictions: Arizona, Indiana and Panama. With these developments, eCOGRA strengthens its position in the U.S. and Latin American markets, offering excellence in compliance through their Quality, Speed, and Service promise.
This strategic expansion allows eCOGRA to conduct independent compliance audits and certification services in each region, addressing the growing demand for rigorous regulatory oversight in the fast-evolving global iGaming industry.
Securing approval in Arizona, where eCOGRA has now been licensed as an Event Wagering Ancillary Supplier, enables the International Testing Laboratory (ITL) to audit event wagering licensees in line with Arizona’s expanding regulatory landscape. Indiana, which introduced online sports betting in September 2019, has authorised eCOGRA to perform regulatory compliance audits, providing licensed operators with crucial assurance in meeting the state’s high standards.
In Panama, the Board of Gaming Control officially recognised eCOGRA as an Authorised Entity for Compliance Certification, specifically for slot machines and gaming software. This endorsement reinforces eCOGRA’s role as a trusted partner for operators seeking to meet stringent regulatory requirements in Latin America’s emerging iGaming sector.
“Our recent approvals in Indiana, Arizona, and Panama underline our dedication to continually expand our offering, to support our growing portfolio of clients with their global growth plans. We are committed to ensuring that we bring the same quality, speed and service that marks us out to both our clients and regulators in these dynamic markets,” said Will Shuckburgh, Group CEO of eCOGRA.
Bradley Khoury, Chief Technology Officer at eCOGRA, said: “Securing licensure as an Event Wagering Ancillary Supplier in Arizona and an Authorised Entity in Panama underscores our dedication to supporting responsible and sustainable iGaming operations. We are committed to driving trust and accountability within the industry by providing compliance solutions that uphold the highest standards.”
BetConstruct, a global leader in the iGaming industry, is going to showcase its cutting-edge solutions at the highly anticipated Global Gaming Expo (G2E), taking place from October 7-10.
As the premier event for the global gaming industry, G2E serves as a hub for innovation, driving growth by bringing together industry professionals from around the world to foster business opportunities.
Taking place at The Venetian Expo in Las Vegas, this all-in-one event features both an education program from October 7-10 and an expansive expo hall running from October 8-10.
BetConstruct’s stand is 5230, where the team will showcase an exciting range of products, including the newly launched the Last Battle, a novel loyalty system that is the byproduct of BetConstruct’s commitment to innovation. The company will also demonstrate its comprehensive Sportsbook and Casino Suite, along with DECA, its next-level decentralised casino platform, and Umbrella, an AI-powered risk management solution. These offerings are designed to meet the needs of a diverse range of operators, ensuring seamless and engaging experiences for players across the regulated market.
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