iGaming Industry
All Michigan wants for Christmas is online gambling
Michigan legislators are making a late run at passing intrastate online gambling legislation but the odds are heavily stacked against this attempt making any headway this year.
On Wednesday morning, the Michigan House of Representatives’ Regulatory Reform Committee voted 12-3 to approve the latest version of the HB 4926 online gambling legislation introduce this September by Rep. Brandt Iden.
Iden’s original bill got a hearing with the same House committee in September that ultimately led nowhere, in part due to tepid support from Detroit’s three commercial casino operators and outright opposition from the state’s tribal gaming operators.
As initially reported by GamblingCompliance scribe Chris Krafcik, the changes to Iden’s legislation include a new requirement that online gambling servers be located on casino property, presumably to address concerns that the Michigan state constitution requires casino gambling to take place “in the casino.”
Another significant change is a reduction of the online gambling tax rate from 15% to 10%, although Michigan Gaming Control Board deputy director David Murley warned legislators in September that the state’s effective tax rate could fall as low as 6% due to the likelihood of having to renegotiate all 12 of the state’s current tribal gaming compacts.
In a forward-looking move, the amended bill would also allow the state’s online gambling licensees to accept wagers on “any amateur or professional sporting event or contest, if that internet wagering is not prohibited by federal law.” The clause mirrors similar language in Pennsylvania’s recently passed gambling expansion legislation, which also anticipates imminent change in the nation’s sports betting legal landscape.
The changes were sufficient to flip the three commercial casino operators from supporting the general concept of intrastate online gambling to outright support for the amended HB 4296. The tribes remain a tougher nut to crack, while anti-gambling groups maintain that any expansion of Michigan gambling would require a voter referendum.
With just one session day left on the Michigan legislature’s 2017 calendar, it’s extremely unlikely that HB 4296 will come up for a floor vote in the House until next year. Even if momentum continues through to 2018, Michigan’s gaming landscape still has lots of moving pieces that will need to be aligned before the state can join New Jersey, Nevada, Delaware and Pennsylvania on the short list of pro-online gambling states.
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Source: EEGaming.
Amusnet
Amusnet Sets the Stage for Global Gaming Excellence at G2E Las Vegas
Amusnet has announced its participation in the 23rd edition of G2E Las Vegas (Global Gaming Expo) at The Venetian Expo from October 7-10. As one of the largest expos globally, G2E provides a platform for the company to showcase products across its Online Casino, Live Casino, and Land-based verticals, positioning Amusnet as a prominent all-casino provider in the competitive iGaming industry.
“We are excited to attend G2E Las Vegas 2024 to present our latest online casino portfolio and Type S slot cabinets: our first-ever product series for Land-based casinos, designed to offer a competitive edge by combining Amusnet’s top-notch game portfolio with an immersive player experience. Our focus is on delivering solutions that maximize performance and cater to the evolving needs for both online and land-based casinos,” said Borislav Marinov, Head of Business Development, Land-based, at Amusnet.
Alongside its technical excellence, the premium Type S series showcases the company’s award-winning titles, including 20 Golden Coins, Extra Crown, Fruits & Gold, and Cocktail Rush. It also features Amusnet’s popular four-level bonus game, Jackpot Cards, along with other exciting features like Free Spins, Buy Bonus, Pick Me Bonus, and Symbol Upgrade.
Amusnet will host an activation featuring its premium slot cabinets at the upcoming expo, offering attendees the opportunity to experience the thrill of Type S in real time and win exciting gifts.
Canada
SoftGamings Doubles Down on Global Expansion by Introducing Tobique Gaming Licence
SoftGamings, the market leader in iGaming solutions and services, announced the arrival of the Tobique Gaming License on the market. The move reflects the company’s commitment to enhancing regulatory compliance and expanding its footprint in the competitive iGaming industry.
Tobique Gaming, managed by the Tobique First Nation in western New Brunswick, Canada, oversees the issuance of online gambling licenses through the Tobique Gaming Commission (TGC) — a regulatory body established under the Tobique Gaming Act of 2023. This initiative is known for its stringent standards and emphasis on responsible gaming. Furthermore, it promotes economic development within the Tobique First Nation community.
The Tobique Gaming license provides operators an entry point into the online gaming and gambling industries. With it, businesses and iGaming operators can conduct operations in various global regions and offer multiple services, from betting to casino games and lottery promotions. The best of all is the streamlined application process, which lasts only 4 to 6 weeks.
SoftGamings is fully prepared to support clients and those interested in obtaining this license. Leveraging its innovative technology and diverse game portfolio, SoftGamings is ready to support clients in navigating the application process and leveraging the benefits of the Tobique Gaming License. The company’s comprehensive services include game development, casino management systems, and payment integrations, making SoftGamings a preferred partner for numerous operators and developers worldwide.
Consequently, helping the clients obtain the Tobique Gaming license and being an entry point represents a significant milestone in SoftGamings’ ongoing efforts to refine its service offerings, maintain the highest standards of gaming integrity, and bolster its regulatory standing. As the company moves forward with this licensing process, it anticipates a positive impact on its operations and continued success in delivering exceptional gaming solutions to its global clientele.
4Play
Fast Track Enters into Partnership with 4Play
Fast Track, the leading player engagement platform built specifically for the iGaming industry, has partnered with 4Play, a dynamic and innovative gaming operator renowned for its exceptional player experiences in both casino and sports betting.
Launched in 2023, 4Play has rapidly gained recognition in the industry, primarily targeting the burgeoning Brazilian market. With a commitment to delivering unparalleled entertainment, 4Play offers its players a seamless experience in Portuguese, featuring popular gaming verticals such as casino and sports betting.
4Play’s decision to integrate Fast Track CRM comes as part of its strategic initiative to bolster player retention and streamline operations through advanced automation. Fast Track’s robust platform will enable 4Play to automate complex player journeys, ensuring each interaction is personalised and timely.
“We are excited to partner with Fast Track to elevate our player engagement strategies. Their innovative approach to CRM and their commitment to creating individualised player experiences align perfectly with our vision for 4Play. We look forward to leveraging their platform to enhance our player retention and operational efficiency,” Mateus Ihering, Chief Operating Officer of 4Play, said.
Fast Track’s CRM platform, recognised for its real-time data capabilities and comprehensive automation suite, will support 4Play in achieving its business goals. By automating player communications and optimising the registration journey, 4Play aims to significantly increase its number of depositors while maintaining a high level of engagement among its 148,000 monthly active users.
Simon Lidzén, Co-Founder and CEO of Fast Track, said: “We are delighted to welcome 4Play into the Fast Track family. Their innovative spirit and dedication to providing top-tier player experiences make them an ideal partner. Together, we will set new standards in player engagement and retention, ensuring that 4Play continues to thrive in the competitive iGaming landscape.”
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