iGaming Industry
Time to take action on unfair terms says Gambling Commission
Online gambling firms are being told to review the terms and conditions they have in place before action is stepped up in the New Year to ensure consumers are treated fairly.
This announcement comes as a result of joint work with Competition and Markets Authority (CMA), into unfair terms and misleading practices by online gambling businesses. The CMA has found that many online gambling operators could be breaking consumer protection law, through terms and conditions of bonus promotions that are not clear and instances where they have restricted customer rights and ability to access their own money and winnings.
In relation to promotional offers, some of the concerns include (1):
- Restrictions on customers being able to withdraw their deposit balance and any winnings generated from deposits.
- Consumers being unable to clearly distinguish between play with the bonus balance and the deposit balance, in particular, which balance they are about to play and the terms applicable.
- Promotion specific play restrictions (eg maximum bet sizes, weighted wagering game requirements) which are not set out clearly to consumers, reserve excessive discretion to the operator, and which can have serious consequences for consumers, including the confiscation of deposits and winnings.
- Significant conditions in relation to promotions are, more generally, not being provided to consumers in a clear, timely, transparent, non-misleading and prominent manner.
- In relation to free bets, operators are not honouring these, despite customers having already placed one or more qualifying bets under the promotion.
- Terms which assume consumers have consented to the use of any personal information (including their name) for promotional purposes for the benefit of the operator.
Gambling Commission Executive Director Sarah Gardner, said: “It is of paramount importance that consumers are empowered to make informed choices about their gambling and that the information available about their rights is correct and clear to them.
“The CMA’s findings have indicated that currently there is an imbalance between gambling firms and consumers – too often weighted in the favour of the operator. The CMA has set out its concerns to the gambling industry – this sets out clearly the changes which online gambling operators need to make to ensure promotions and practices are compliant with consumer protection law.
We have been making it clear to the industry that they need to get their house in order on this. The CMA has now set out clearly its concerns so there is no excuse for operators not to act urgently in the interests of consumers. We plan to step up action in the New Year to ensure that consumers are being treated fairly.”
Sarah adds: “Too often we have found that the terms and conditions have been complicated, one-sided and difficult to understand. Addressing this is a priority in our recently launched strategy – a roadmap for a fairer, and safer gambling market. Our work over the next three years will include ensuring greater transparency from gambling firms in the information they make available to their customers and we’ll be working with the industry to ensure that consumers can make decisions about their gambling more confidently. ”
Speaking to gambling firms at the Gambling Commission’s annual Raising Standards conference yesterday, the CMA gave advance warning of the changes operators are expected to make following its investigation into a number of gambling businesses.
See the CMA presentation slides and view a video (below) of the speech delivered at the conference.
The CMA will publish the findings once enforcement activity into a number of gambling operators has concluded.…
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Source: EEGaming.
Amusnet has announced its participation in the 23rd edition of G2E Las Vegas (Global Gaming Expo) at The Venetian Expo from October 7-10. As one of the largest expos globally, G2E provides a platform for the company to showcase products across its Online Casino, Live Casino, and Land-based verticals, positioning Amusnet as a prominent all-casino provider in the competitive iGaming industry.
“We are excited to attend G2E Las Vegas 2024 to present our latest online casino portfolio and Type S slot cabinets: our first-ever product series for Land-based casinos, designed to offer a competitive edge by combining Amusnet’s top-notch game portfolio with an immersive player experience. Our focus is on delivering solutions that maximize performance and cater to the evolving needs for both online and land-based casinos,” said Borislav Marinov, Head of Business Development, Land-based, at Amusnet.
Alongside its technical excellence, the premium Type S series showcases the company’s award-winning titles, including 20 Golden Coins, Extra Crown, Fruits & Gold, and Cocktail Rush. It also features Amusnet’s popular four-level bonus game, Jackpot Cards, along with other exciting features like Free Spins, Buy Bonus, Pick Me Bonus, and Symbol Upgrade.
Amusnet will host an activation featuring its premium slot cabinets at the upcoming expo, offering attendees the opportunity to experience the thrill of Type S in real time and win exciting gifts.
SoftGamings, the market leader in iGaming solutions and services, announced the arrival of the Tobique Gaming License on the market. The move reflects the company’s commitment to enhancing regulatory compliance and expanding its footprint in the competitive iGaming industry.
Tobique Gaming, managed by the Tobique First Nation in western New Brunswick, Canada, oversees the issuance of online gambling licenses through the Tobique Gaming Commission (TGC) — a regulatory body established under the Tobique Gaming Act of 2023. This initiative is known for its stringent standards and emphasis on responsible gaming. Furthermore, it promotes economic development within the Tobique First Nation community.
The Tobique Gaming license provides operators an entry point into the online gaming and gambling industries. With it, businesses and iGaming operators can conduct operations in various global regions and offer multiple services, from betting to casino games and lottery promotions. The best of all is the streamlined application process, which lasts only 4 to 6 weeks.
SoftGamings is fully prepared to support clients and those interested in obtaining this license. Leveraging its innovative technology and diverse game portfolio, SoftGamings is ready to support clients in navigating the application process and leveraging the benefits of the Tobique Gaming License. The company’s comprehensive services include game development, casino management systems, and payment integrations, making SoftGamings a preferred partner for numerous operators and developers worldwide.
Consequently, helping the clients obtain the Tobique Gaming license and being an entry point represents a significant milestone in SoftGamings’ ongoing efforts to refine its service offerings, maintain the highest standards of gaming integrity, and bolster its regulatory standing. As the company moves forward with this licensing process, it anticipates a positive impact on its operations and continued success in delivering exceptional gaming solutions to its global clientele.
Fast Track, the leading player engagement platform built specifically for the iGaming industry, has partnered with 4Play, a dynamic and innovative gaming operator renowned for its exceptional player experiences in both casino and sports betting.
Launched in 2023, 4Play has rapidly gained recognition in the industry, primarily targeting the burgeoning Brazilian market. With a commitment to delivering unparalleled entertainment, 4Play offers its players a seamless experience in Portuguese, featuring popular gaming verticals such as casino and sports betting.
4Play’s decision to integrate Fast Track CRM comes as part of its strategic initiative to bolster player retention and streamline operations through advanced automation. Fast Track’s robust platform will enable 4Play to automate complex player journeys, ensuring each interaction is personalised and timely.
“We are excited to partner with Fast Track to elevate our player engagement strategies. Their innovative approach to CRM and their commitment to creating individualised player experiences align perfectly with our vision for 4Play. We look forward to leveraging their platform to enhance our player retention and operational efficiency,” Mateus Ihering, Chief Operating Officer of 4Play, said.
Fast Track’s CRM platform, recognised for its real-time data capabilities and comprehensive automation suite, will support 4Play in achieving its business goals. By automating player communications and optimising the registration journey, 4Play aims to significantly increase its number of depositors while maintaining a high level of engagement among its 148,000 monthly active users.
Simon Lidzén, Co-Founder and CEO of Fast Track, said: “We are delighted to welcome 4Play into the Fast Track family. Their innovative spirit and dedication to providing top-tier player experiences make them an ideal partner. Together, we will set new standards in player engagement and retention, ensuring that 4Play continues to thrive in the competitive iGaming landscape.”
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