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A slow but steady decline in Swedish gambling participation

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decline in Swedish gambling participation

There’s been a slow but steady decline in the number of Swedes who admit to gambling in the past year, according to the latest survey by the country’s gambling regulator.

On Wednesday, the Lotteriinspektionen gaming regulatory body released its annual snapshot of the average Swedish gambler, which showed that 66% of the 1,044 adults surveyed had engaged in at least one form of gambling over the past 12 months. (The full survey results can be found here, in Swedish.)

The figure is down only two points from the 2016 survey, but this number has been trending downward in each of the past four annual surveys and is now five points below the 2014 survey.

Of those who hadn’t gambled in the last 12 months, 34% claimed it was because they never won anything, a five-point rise in this justification from 2016. A further 22% said it was because they had no confidence in the current gaming market, also up five points year-on-year.

Only 3% of respondents copped to having gambled too much at some point in the past year, a number that has remained unchanged over the past four years. These problem gamblers skewed heavily male, with 4% of men saying they’d imbibed too much while just 1% of women answered ‘ja’ to this question.

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Of those Swedes who partook in online gambling, the (for the moment) state-owned Svenska Spel was by far the preferred online operator, netting a majority 52% chunk of the responses. Sweden’s monopoly horserace betting operator ATG ranked second with 16%, the only other operator to achieve a double-digit score.

As for the rest of this chart, the Kindred Group’s Unibet ranked highest, albeit with a mere 3%. Local boys Betsson tied with UK betting giants Bet365 at 2%, while Kindred Group’s female-friendly Maria Casino, The Stars Group’s PokerStars, Mr Green, LeoVegas and Cherry AB were all knotted up at 1% apiece. (Of all these operators, only Bet365 and PokerStars don’t have Swedish roots.)

It’s worth noting that while Svenska Spel’s online turnover amounted to SEK 1b (US $119m) in the first half of 2017, combined turnover from ‘non-Swedish actors’ came to SEK 2.65b during this same period, so while Svenska Spel gets the most Swedish customers, they’re mostly lottery-playing minnows, while the other sites get the real Swedish fish.

COURT SIDES WITH GOVERNMENT OVER ONLINE GAMBLING ADVERTS
Sweden is currently on the slow road to online gambling liberalization that will end Svenska Spel’s online monopoly and allow international operators the right to apply for local licenses. However, no action is expected to be taken until after the September 2018 national elections, meaning no actual market changes until early 2019 at the earliest.

In October, the Swedish Supreme Administrative Court upheld a controversial ban on local media outlets running advertising for internationally licensed online gambling operators. The issue had been brewing for years, with Svenska Spel blaming the media for helping these international rapscallions undercut its online offering.

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Lotteriinspektionen director general Camilla Rosenberg, who formally took over from the departed Håkan Hallstedt last month, said she expected all media companies to now follow the rules, while warning that the ruling would make prosecuting uncooperative media companies a far more simpler process.

The post A slow but steady decline in Swedish gambling participation appeared first on Eastern European Gaming – News – Interviews – Legal Market Updates – Premium Reports – Events – Directory.


Source: EEGaming.

Amusnet

Amusnet Sets the Stage for Global Gaming Excellence at G2E Las Vegas

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Amusnet has announced its participation in the 23rd edition of G2E Las Vegas (Global Gaming Expo) at The Venetian Expo from October 7-10. As one of the largest expos globally, G2E provides a platform for the company to showcase products across its Online Casino, Live Casino, and Land-based verticals, positioning Amusnet as a prominent all-casino provider in the competitive iGaming industry.

“We are excited to attend G2E Las Vegas 2024 to present our latest online casino portfolio and Type S slot cabinets: our first-ever product series for Land-based casinos, designed to offer a competitive edge by combining Amusnet’s top-notch game portfolio with an immersive player experience. Our focus is on delivering solutions that maximize performance and cater to the evolving needs for both online and land-based casinos,” said Borislav Marinov, Head of Business Development, Land-based, at Amusnet.

Alongside its technical excellence, the premium Type S series showcases the company’s award-winning titles, including 20 Golden Coins, Extra Crown, Fruits & Gold, and Cocktail Rush. It also features Amusnet’s popular four-level bonus game, Jackpot Cards, along with other exciting features like Free Spins, Buy Bonus, Pick Me Bonus, and Symbol Upgrade.

Amusnet will host an activation featuring its premium slot cabinets at the upcoming expo, offering attendees the opportunity to experience the thrill of Type S in real time and win exciting gifts.

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Canada

SoftGamings Doubles Down on Global Expansion by Introducing Tobique Gaming Licence

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SoftGamings, the market leader in iGaming solutions and services, announced the arrival of the Tobique Gaming License on the market. The move reflects the company’s commitment to enhancing regulatory compliance and expanding its footprint in the competitive iGaming industry.

Tobique Gaming, managed by the Tobique First Nation in western New Brunswick, Canada, oversees the issuance of online gambling licenses through the Tobique Gaming Commission (TGC) — a regulatory body established under the Tobique Gaming Act of 2023. This initiative is known for its stringent standards and emphasis on responsible gaming. Furthermore, it promotes economic development within the Tobique First Nation community.

The Tobique Gaming license provides operators an entry point into the online gaming and gambling industries. With it, businesses and iGaming operators can conduct operations in various global regions and offer multiple services, from betting to casino games and lottery promotions. The best of all is the streamlined application process, which lasts only 4 to 6 weeks.

SoftGamings is fully prepared to support clients and those interested in obtaining this license. Leveraging its innovative technology and diverse game portfolio, SoftGamings is ready to support clients in navigating the application process and leveraging the benefits of the Tobique Gaming License. The company’s comprehensive services include game development, casino management systems, and payment integrations, making SoftGamings a preferred partner for numerous operators and developers worldwide.

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Consequently, helping the clients obtain the Tobique Gaming license and being an entry point represents a significant milestone in SoftGamings’ ongoing efforts to refine its service offerings, maintain the highest standards of gaming integrity, and bolster its regulatory standing. As the company moves forward with this licensing process, it anticipates a positive impact on its operations and continued success in delivering exceptional gaming solutions to its global clientele.

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4Play

Fast Track Enters into Partnership with 4Play

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Fast Track, the leading player engagement platform built specifically for the iGaming industry, has partnered with 4Play, a dynamic and innovative gaming operator renowned for its exceptional player experiences in both casino and sports betting.

Launched in 2023, 4Play has rapidly gained recognition in the industry, primarily targeting the burgeoning Brazilian market. With a commitment to delivering unparalleled entertainment, 4Play offers its players a seamless experience in Portuguese, featuring popular gaming verticals such as casino and sports betting.

4Play’s decision to integrate Fast Track CRM comes as part of its strategic initiative to bolster player retention and streamline operations through advanced automation. Fast Track’s robust platform will enable 4Play to automate complex player journeys, ensuring each interaction is personalised and timely.

“We are excited to partner with Fast Track to elevate our player engagement strategies. Their innovative approach to CRM and their commitment to creating individualised player experiences align perfectly with our vision for 4Play. We look forward to leveraging their platform to enhance our player retention and operational efficiency,” Mateus Ihering, Chief Operating Officer of 4Play, said.

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Fast Track’s CRM platform, recognised for its real-time data capabilities and comprehensive automation suite, will support 4Play in achieving its business goals. By automating player communications and optimising the registration journey, 4Play aims to significantly increase its number of depositors while maintaining a high level of engagement among its 148,000 monthly active users.

Simon Lidzén, Co-Founder and CEO of Fast Track, said: “We are delighted to welcome 4Play into the Fast Track family. Their innovative spirit and dedication to providing top-tier player experiences make them an ideal partner. Together, we will set new standards in player engagement and retention, ensuring that 4Play continues to thrive in the competitive iGaming landscape.”

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