iGaming Industry
Oulala Expands Into Africa With Safaribet Kenya deal
Young operators are much more willing to try new business models, says Oulala’s CEO
Following a deal with Marsbet, Daily Fantasy Sports B2B provider Oulala continues to expand its DFS network by striking a deal with Safaribet Kenya.
The official launch of a two-year agreement involving the integration with Oulala’s Iframe and then API, is scheduled to go live early next year.
”We are very pleased that Safaribet has become a new member of our Daily Fantasy Football network,” said Valery Bollier, Oulala’s CEO. ”While most iGaming operators have begun to acknowledge the growing need to offer new types of products in order to attract younger generations, Safaribet’s team made a crucial step forward as they truly understand the benefits of offering our DFS product. We have actually come to the realization that convincing young operators to implement our approach is much easier, since they are less consumed by the “milk your customer/cow” route. Essentially, young operators from Africa, Asia and South America, as well as new entrants within the European market are far more eager to try out a new product and business model as they are still in the process of establishing and building up their brand and market.”
Safaribet Kenya is one of the leading sports betting companies in East Africa, offering a wide array of games and socially innovative products. Since the company is now looking to break into the lucrative east African market, with a focus on Kenya, Oulala’s product will initially be available on Safaribet Kenya.
According to the deal, the award-winning DFS game will complement their online sports betting services for all major sports including football, basketball, ice hockey, rugby and others.
”We are known as a vibrant, disruptive sports betting brand that likes to cut across barriers and drive social interactions, so offering daily fantasy football games fits perfectly into our vision of connecting with our customers on an emotional level,” commented Imran Premji, CEO at Safaribet Kenya. ”I think that with Oulala’s platform we will further enhance our market position and really capitalise on the World Cup next year.”
Oulala, whose deal with Marsbet is considered to be the first-ever agreement between a licensed B2B skill game operator and an iGaming company, is playing a key role in promoting the DFS sector in Africa, the biggest untapped market for the gaming industry. Benjamin Carlotti, Oulala’s Managing Director, recently spoke about DFS in relation to expansion into African markets at the Gaming Africa conference in Johannesburg, South Africa, while Bollier will be explaining how DFS can complement existing iGaming offers at the BiG Africa Supershow (7 – 8 November) in the same city.
About Oulala
Oulala, a B2B-licensed fantasy sports provider, is the company behind an award-winning daily fantasy football management game launched in August 2013. Its highly innovative and advanced scoring system in fantasy football uses 70 different statistical criteria, which are then converted into fantasy points in real time accordingly. A monetised version of the site, launched at the end of 2015, is now used as a case study to present the efficiency of the game to future B2B partners. The latter may opt for a fully customised solution with API, Iframe and Turnkey delivery.
About Safaribet
Established in 2016 in Kenya, Safaribet is an online & SMS based sportsbook delivering innovative socially driven and engaging betting products. Supported by a state-of-the-art ICT infrastructure and a dedicated customer care programme, the company is looking to deliver these unique P2P Social betting experiences to additional markets in East Africa including Uganda, Tanzania & Rwanda.…
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Source: EEGaming.
BetConstruct, a global leader in the iGaming industry, is going to showcase its cutting-edge solutions at the highly anticipated Global Gaming Expo (G2E), taking place from October 7-10.
As the premier event for the global gaming industry, G2E serves as a hub for innovation, driving growth by bringing together industry professionals from around the world to foster business opportunities.
Taking place at The Venetian Expo in Las Vegas, this all-in-one event features both an education program from October 7-10 and an expansive expo hall running from October 8-10.
BetConstruct’s stand is 5230, where the team will showcase an exciting range of products, including the newly launched the Last Battle, a novel loyalty system that is the byproduct of BetConstruct’s commitment to innovation. The company will also demonstrate its comprehensive Sportsbook and Casino Suite, along with DECA, its next-level decentralised casino platform, and Umbrella, an AI-powered risk management solution. These offerings are designed to meet the needs of a diverse range of operators, ensuring seamless and engaging experiences for players across the regulated market.
Amusnet has announced its participation in the 23rd edition of G2E Las Vegas (Global Gaming Expo) at The Venetian Expo from October 7-10. As one of the largest expos globally, G2E provides a platform for the company to showcase products across its Online Casino, Live Casino, and Land-based verticals, positioning Amusnet as a prominent all-casino provider in the competitive iGaming industry.
“We are excited to attend G2E Las Vegas 2024 to present our latest online casino portfolio and Type S slot cabinets: our first-ever product series for Land-based casinos, designed to offer a competitive edge by combining Amusnet’s top-notch game portfolio with an immersive player experience. Our focus is on delivering solutions that maximize performance and cater to the evolving needs for both online and land-based casinos,” said Borislav Marinov, Head of Business Development, Land-based, at Amusnet.
Alongside its technical excellence, the premium Type S series showcases the company’s award-winning titles, including 20 Golden Coins, Extra Crown, Fruits & Gold, and Cocktail Rush. It also features Amusnet’s popular four-level bonus game, Jackpot Cards, along with other exciting features like Free Spins, Buy Bonus, Pick Me Bonus, and Symbol Upgrade.
Amusnet will host an activation featuring its premium slot cabinets at the upcoming expo, offering attendees the opportunity to experience the thrill of Type S in real time and win exciting gifts.
SoftGamings, the market leader in iGaming solutions and services, announced the arrival of the Tobique Gaming License on the market. The move reflects the company’s commitment to enhancing regulatory compliance and expanding its footprint in the competitive iGaming industry.
Tobique Gaming, managed by the Tobique First Nation in western New Brunswick, Canada, oversees the issuance of online gambling licenses through the Tobique Gaming Commission (TGC) — a regulatory body established under the Tobique Gaming Act of 2023. This initiative is known for its stringent standards and emphasis on responsible gaming. Furthermore, it promotes economic development within the Tobique First Nation community.
The Tobique Gaming license provides operators an entry point into the online gaming and gambling industries. With it, businesses and iGaming operators can conduct operations in various global regions and offer multiple services, from betting to casino games and lottery promotions. The best of all is the streamlined application process, which lasts only 4 to 6 weeks.
SoftGamings is fully prepared to support clients and those interested in obtaining this license. Leveraging its innovative technology and diverse game portfolio, SoftGamings is ready to support clients in navigating the application process and leveraging the benefits of the Tobique Gaming License. The company’s comprehensive services include game development, casino management systems, and payment integrations, making SoftGamings a preferred partner for numerous operators and developers worldwide.
Consequently, helping the clients obtain the Tobique Gaming license and being an entry point represents a significant milestone in SoftGamings’ ongoing efforts to refine its service offerings, maintain the highest standards of gaming integrity, and bolster its regulatory standing. As the company moves forward with this licensing process, it anticipates a positive impact on its operations and continued success in delivering exceptional gaming solutions to its global clientele.
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