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European Gaming Congress 2024

iGaming Industry

Galaxy Entertainment First Macau Gaming Operator to Accept WeChat Pay

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Galaxy Entertainment Macau to Accept WeChat Pay

Galaxy Entertainment, one of just six licensed gaming operators in Macau, announced this week that it will soon begin accepting WeChat Pay mobile transactions at its three major properties, Galaxy Macau, StarWorld Macau, and Broadway Macau.

WeChat Pay allows mobile users to leave their physical wallets at home, and now visitors to Galaxy Entertainment resorts in Macau will be given that freedom, so long as they don’t plan on gambling. 

WeChat is a popular social media platform in China that has almost a billion monthly active users. Its Pay digital wallet component allows users to link the app to their bank account in order to pay bills, order goods and services, transfer money, and pay in stores by scanning merchant QR codes.

In addition to the yuan, WeChat Pay supports numerous currencies including the Hong Kong dollar, US dollar, Great Britain pound, and euro. Exchange rates are calculated through one of the Chinese government’s commercially owned banks.

In a statement, Galaxy Entertainment said the inclusion of WeChat Pay “answers the needs of mainland Chinese visitors … who overwhelmingly prefer to pay with e-wallets.”

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What the company didn’t reveal, however, is whether casino patrons will be able to purchase gaming chips and spin the slot machines through their mobile devices. That might hint that the service won’t be immediately available on the gambling floors. Galaxy only confirmed that WeChat will be accepted “at a wide range of establishments” including hotels, food and beverage establishments, retail shops, and entertainment venues.

Galaxy Entertainmentwas founded in 1988 by Hong Kong billionaire Lui Che Woo. In addition to the three casino resorts, Galaxy also controls three CityClub casinos in Macau.

WeChat Controversy

Galaxy Entertainment welcoming WeChat use into its resorts might come as a surprise considering the recent gambling scandals involving the social platform.

Just last week, Macau’s Judiciary Police arrested seven men for operating an illegal gambling operation that offered baccarat to remote players and took bets via WeChat Pay.

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Even more startling was last April’s sting that uncovered a betting ring that used WeChat to livestream video footage of an actual baccarat table inside a Macau casino. Bettors were given 70 seconds to place their bets, and online facilitators collected or paid out on the wagers after the results of each round were displayed. The allure was apparently that there were no betting limits.

Macau police also announced this week that a loansharking operation that facilitated money for gamblers through WeChat Pay had been disrupted.

Asian Appeal

The Asian gambler is a coveted demographic, as they often have a strong belief in luck, fortune, and fate. An anonymous Chinese gambler once said, “If you don’t gamble, you don’t know how lucky you are.” The same, of course, can be said about how unlucky one might be.

Regardless, a substantial portion of Asians enjoy gambling. Behind only the United States, China loses the most money gambling each year of any country.

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That’s why over 7,000 miles away in Las Vegas, Caesars recently incorporated WeChat Pay at Caesars Palace, Paris Las Vegas, and LINQ Hotel & Casino. “We want to do this for our Chinese customers to make them feel at home,” Caesars VP of International Marketing Bruce Bommarito said last summer.

WeChat Pay users at the three resorts can purchase food through the app, as well as concert tickets and retail items. However, gambling through the app isn’t available.

The post Galaxy Entertainment First Macau Gaming Operator to Accept WeChat Pay appeared first on Eastern European Gaming – News – Interviews – Legal Market Updates – Premium Reports – Events – Directory.


Source: EEGaming.

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Amusnet

Amusnet Sets the Stage for Global Gaming Excellence at G2E Las Vegas

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Amusnet has announced its participation in the 23rd edition of G2E Las Vegas (Global Gaming Expo) at The Venetian Expo from October 7-10. As one of the largest expos globally, G2E provides a platform for the company to showcase products across its Online Casino, Live Casino, and Land-based verticals, positioning Amusnet as a prominent all-casino provider in the competitive iGaming industry.

“We are excited to attend G2E Las Vegas 2024 to present our latest online casino portfolio and Type S slot cabinets: our first-ever product series for Land-based casinos, designed to offer a competitive edge by combining Amusnet’s top-notch game portfolio with an immersive player experience. Our focus is on delivering solutions that maximize performance and cater to the evolving needs for both online and land-based casinos,” said Borislav Marinov, Head of Business Development, Land-based, at Amusnet.

Alongside its technical excellence, the premium Type S series showcases the company’s award-winning titles, including 20 Golden Coins, Extra Crown, Fruits & Gold, and Cocktail Rush. It also features Amusnet’s popular four-level bonus game, Jackpot Cards, along with other exciting features like Free Spins, Buy Bonus, Pick Me Bonus, and Symbol Upgrade.

Amusnet will host an activation featuring its premium slot cabinets at the upcoming expo, offering attendees the opportunity to experience the thrill of Type S in real time and win exciting gifts.

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Canada

SoftGamings Doubles Down on Global Expansion by Introducing Tobique Gaming Licence

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SoftGamings, the market leader in iGaming solutions and services, announced the arrival of the Tobique Gaming License on the market. The move reflects the company’s commitment to enhancing regulatory compliance and expanding its footprint in the competitive iGaming industry.

Tobique Gaming, managed by the Tobique First Nation in western New Brunswick, Canada, oversees the issuance of online gambling licenses through the Tobique Gaming Commission (TGC) — a regulatory body established under the Tobique Gaming Act of 2023. This initiative is known for its stringent standards and emphasis on responsible gaming. Furthermore, it promotes economic development within the Tobique First Nation community.

The Tobique Gaming license provides operators an entry point into the online gaming and gambling industries. With it, businesses and iGaming operators can conduct operations in various global regions and offer multiple services, from betting to casino games and lottery promotions. The best of all is the streamlined application process, which lasts only 4 to 6 weeks.

SoftGamings is fully prepared to support clients and those interested in obtaining this license. Leveraging its innovative technology and diverse game portfolio, SoftGamings is ready to support clients in navigating the application process and leveraging the benefits of the Tobique Gaming License. The company’s comprehensive services include game development, casino management systems, and payment integrations, making SoftGamings a preferred partner for numerous operators and developers worldwide.

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Consequently, helping the clients obtain the Tobique Gaming license and being an entry point represents a significant milestone in SoftGamings’ ongoing efforts to refine its service offerings, maintain the highest standards of gaming integrity, and bolster its regulatory standing. As the company moves forward with this licensing process, it anticipates a positive impact on its operations and continued success in delivering exceptional gaming solutions to its global clientele.

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4Play

Fast Track Enters into Partnership with 4Play

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Fast Track, the leading player engagement platform built specifically for the iGaming industry, has partnered with 4Play, a dynamic and innovative gaming operator renowned for its exceptional player experiences in both casino and sports betting.

Launched in 2023, 4Play has rapidly gained recognition in the industry, primarily targeting the burgeoning Brazilian market. With a commitment to delivering unparalleled entertainment, 4Play offers its players a seamless experience in Portuguese, featuring popular gaming verticals such as casino and sports betting.

4Play’s decision to integrate Fast Track CRM comes as part of its strategic initiative to bolster player retention and streamline operations through advanced automation. Fast Track’s robust platform will enable 4Play to automate complex player journeys, ensuring each interaction is personalised and timely.

“We are excited to partner with Fast Track to elevate our player engagement strategies. Their innovative approach to CRM and their commitment to creating individualised player experiences align perfectly with our vision for 4Play. We look forward to leveraging their platform to enhance our player retention and operational efficiency,” Mateus Ihering, Chief Operating Officer of 4Play, said.

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Fast Track’s CRM platform, recognised for its real-time data capabilities and comprehensive automation suite, will support 4Play in achieving its business goals. By automating player communications and optimising the registration journey, 4Play aims to significantly increase its number of depositors while maintaining a high level of engagement among its 148,000 monthly active users.

Simon Lidzén, Co-Founder and CEO of Fast Track, said: “We are delighted to welcome 4Play into the Fast Track family. Their innovative spirit and dedication to providing top-tier player experiences make them an ideal partner. Together, we will set new standards in player engagement and retention, ensuring that 4Play continues to thrive in the competitive iGaming landscape.”

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