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European Gaming Congress 2024

iGaming Industry

Exclusive Interview with Anastasiya Rimskaya, BD Manager at Endorphina

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Anastasiya Rimskaya-Endorphina

Our colleague, Szaló Réka managed to interview Anastasiya Rimskaya who is currently the Business Development Manager at Endorphina

 

First I would like to ask you to shortly introduce yourself and tell us when and why you started working in this industry.

Rimskaya: Hello, I’m a 25-year-old Siberian girl, currently living in Prague with a master’s degree in Business Management, making my way into the igaming industry. I joined Endorphina around a year ago while I was finishing my studies. The IT industry has always been attractive to me, however I had no experience in online gambling. I wouldn’t consider myself as a money hungry kind of girl in this industry, since I’m only experienced with land-based casino while playing roulette and winning $10 bucks.
So as far as you can see, all of this is pretty new for me and this is also what makes it more attractive.

We can read in your biography that you joined Endorphina a year ago and you are one of the few women in this industry. Will you please tell us more about it? As a woman what are your experiences or do you think that there is not a distinction what regards gender in this industry and maybe we should not discuss this question? What is your opinion?

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Rimskaya: I’m fine with discussing these topics. In my opinion, being a woman can be seen as a weakness in any man-orientated industry. However, this weakness and vulnerability also has its perks. For example, sometimes it’s even more relaxed to speak with men compared to women. Also, it can help melt and break the ice knowing some people can feel more relaxed when talking to a woman in comparison to only having males around the office. Also when it comes to women talking to women, we don’t need to prove or demonstrate our macho-ness, or as they say, alpha-ness. We are just professionals. Talking about me personally, I can say that I even prefer to be in a man-oriented industry. It pushes me for the day-to-day improvement of myself. In a ladies’ industry, perhaps too much time is spent gossiping and talking nonsense, therefore more time would be wasted.

The company you represent is a fast growing one with huge potential. Please speak about the strong points, values of the company that led to its great success.

Rimskaya: 1. Definitely the product is one of our strong points, thanks to our production team.
Each game has its own soul, and a lot of time is spent paying attention to every detail, until it is absolutely prefect – or we wouldn’t put it in production at all.

2. The team – we are a group of people who are so involved and love what we do, this itself produces positive results and a great atmosphere to work in. These two things are the perfect match for success.

What role do you undertake in the company’s life? What are your tasks and responsibilities?

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Rimskaya: As a business development manager, I should have knowledge of every single step of the business process. I must start from finding the client, including businesses, marketing, legal activities, and take into consideration the psychology of the player’s behaviors. I must say that the person in this position should be a linking element, to understand technical language and to translate the content into a language understandable for the general population.

Which were the most difficult periods in your career at Endorphina and what do you consider your personal success?

Rimskaya: The most difficult was at the very beginning, when I barely understood what was going on and how everything worked. It took some time to be able to start getting the hang of it. After some time I felt that I was able to start being a part of the industry and to navigate with ease.

I am sure that you have experience and knowledge about the European gambling industry especially the Eastern European one. I would like to ask you to share your opinion about gambling industry in general in Europe or in the countries you know better?

Rimskaya: From our experience with Eastern Europe, players value the result of having the “win.” They are interested in pure gambling, when on the other hand, Western Europeans need more entertainment and they want the game to tell them a story and to introduce each character to them.

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The Czech Republic has a long history of gambling. It is a part of the culture. Small non-stop shops are everywhere and people used to play there and spend their time not only playing, but communicating, discussing the latest news, etc. We are looking forward to the transition online, which is happening right now in the CR.

What can you tell us about the services Endorphina provides?

via GIPHY

Which are the future plans of the company that you can talk about to our readers?

Rimskaya: We started as a small “startup” company and we have worked hard to grow and to set a solid place in this industry and now, we’re finally going to play with the Big Guys on the regulated markets and yes, we’re excited.

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via GIPHY

As a Business Development Manager of such a successful company what advice would you give for those investors who are planning to set up a business in this sector in Western Europe and Eastern Europe?

Rimskaya:: My advice is to not under finance your project. Expect some proper business expenses. Usually the project might fail due to the attitude of the investor, that he is going to “throw“ some money in it and then get billions back, not properly looking into it. Thus, here comes one more sufficient thing – micromanagement. The investor needs to feel the pulse of the industry and his own business otherwise the possibility of success drops significantly.

via GIPHY

What upcoming events is the company focusing on nowadays and how prepared is the company for these events?

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Rimskaya: I believe that for each company in the igaming industry, ICE Totally Gaming is the most significant event of the whole year. Now it is about 3 months until the expo and I must say that we are deep inside the process of preparing the stand and the show. Endorphina usually distinguishes itself from the others, and we always bring something unusual and attractive with us – I am talking not only about the slots and its themes. Come to our booth no. N6-230 and see everything with your own eyes. Be sure to book a meeting with us as well to chat and get the latest insights!

And of course we would be glad to invite you to our hometown in Prague, to take part in the Prague Gaming Summit.

Who is your favorite actor or actress?

Rimskaya: James McAvoy, if you don’t have a chance to watch “Split” yet, please do, the idea of the movie also reminds me of the book called The Minds of Billy Milligan by Daniel Kiz. I was not expecting McAvoy to be that good (in this movie)!

Where would you travel the most in Central Europe?

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Rimskaya: I still have never been to the Austrian mountains and since snowboarding is my passion, I’d like to spend a weekend enjoying the Austrian nature and freezing air during the winter season.

The post Exclusive Interview with Anastasiya Rimskaya, BD Manager at Endorphina appeared first on Eastern European Gaming – News – Interviews – Legal Market Updates – Premium Reports – Events – Directory.


Source: EEGaming.

4Play

Fast Track Enters into Partnership with 4Play

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Fast Track, the leading player engagement platform built specifically for the iGaming industry, has partnered with 4Play, a dynamic and innovative gaming operator renowned for its exceptional player experiences in both casino and sports betting.

Launched in 2023, 4Play has rapidly gained recognition in the industry, primarily targeting the burgeoning Brazilian market. With a commitment to delivering unparalleled entertainment, 4Play offers its players a seamless experience in Portuguese, featuring popular gaming verticals such as casino and sports betting.

4Play’s decision to integrate Fast Track CRM comes as part of its strategic initiative to bolster player retention and streamline operations through advanced automation. Fast Track’s robust platform will enable 4Play to automate complex player journeys, ensuring each interaction is personalised and timely.

“We are excited to partner with Fast Track to elevate our player engagement strategies. Their innovative approach to CRM and their commitment to creating individualised player experiences align perfectly with our vision for 4Play. We look forward to leveraging their platform to enhance our player retention and operational efficiency,” Mateus Ihering, Chief Operating Officer of 4Play, said.

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Fast Track’s CRM platform, recognised for its real-time data capabilities and comprehensive automation suite, will support 4Play in achieving its business goals. By automating player communications and optimising the registration journey, 4Play aims to significantly increase its number of depositors while maintaining a high level of engagement among its 148,000 monthly active users.

Simon Lidzén, Co-Founder and CEO of Fast Track, said: “We are delighted to welcome 4Play into the Fast Track family. Their innovative spirit and dedication to providing top-tier player experiences make them an ideal partner. Together, we will set new standards in player engagement and retention, ensuring that 4Play continues to thrive in the competitive iGaming landscape.”

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Andrés Tamayo

Pragmatic Play Enhances FullReto Partnership with Virtual Sports Addition

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Pragmatic Play, a leading content supplier to the iGaming industry, has reinforced its commitment to Latin American expansion by strengthening its existing relationship with Colombian operator FullReto.

The latest agreement will see FullReto offer its players a broad selection of Pragmatic Play’s unique Virtual Sports titles, building on an already extensive offering of over 300 Slots and Live Casino games.

Fantastic League, Greyhound Racing, and the thrilling motor racing-themed Force 1 are among the games now available to FullReto customers as the operator looks to capitalise on the rapidly increasing popularity of Virtual Sports to consolidate its position as a leading platform in Colombia.

The multi-product partnership reaffirms Pragmatic Play’s intentions to expand its offering in the LatAm markets, with FullReto now offering a vast catalogue of Pragmatic’s award-winning games across three verticals.

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Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Pragmatic Play is delighted to reinforce its partnership with FullReto by providing its players with access to its renowned Virtual Sports games. The deal not only emphasises Pragmatic Play’s desire to provide Colombian players with an exciting online gaming experience, but also demonstrates the supplier’s dedication to furthering its Latin American expansion.”

Andrés Tamayo, General Manager at FullReto, said: “FullReto’s continued collaboration with Pragmatic Play highlights our main objective of supplying the optimal player experience. The addition of Pragmatic Play’s Virtual Sports offering, on top of its Slots and Live Casino games, will ensure FullReto players have access to hundreds of fan-favourite games across a variety of verticals.”

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Alonso Huiman

Pragmatic Play Launches Live Casino Offer at Atlantic City

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Pragmatic Play, a leading content supplier to the iGaming industry, has expanded its Live Casino footprint across Peru after going live with major local operator, Atlantic City.

The partnership sees Pragmatic Play’s full Live Casino portfolio integrated with the operator, enabling players in Peru to enjoy market-leading titles such as Blackjack, Roulette, and Baccarat from the supplier’s award-winning portfolio.

This latest agreement showcases Pragmatic Play’s plans for growth in LatAm, exhibiting an array of its verticals across multiple territories in recent months. It is the latest deal signed by Pragmatic Play with a Peruvian operator, following a comprehensive growth strategy in the country.

Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Atlantic City is one of Peru’s most reputable operators and offers another opportunity to showcase the Pragmatic Play Live Casino portfolio in Peru. With an offering that will deliver exceptional gaming experiences to players, this partnership promises to cement Pragmatic Play’s position at the forefront of the Peruvian iGaming industry.”

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Alonso Huiman, Chief of Online Casino at Atlantic City, said: “This landmark agreement with Pragmatic Play is a pivotal moment for us. Its vast selection of table and card games will resonate seamlessly with our player base and we are confident that this will propel our brand to new heights.”

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