iGaming Industry
Gambling adverts are in 95% of TV matches
Some 95% of TV advertising breaks during live UK football matches feature at least one gambling advert, the Victoria Derbyshire show has found.
One in five of the commercials broadcast across 25 matches were for betting firms, rising to more than one in three in some games.
The government is considering whether new restrictions are needed, with a report expected as early as this week.
The industry says the adverts have “limited impact” on gambling rates.
Under an agreement with the industry commercials can only be shown after the 21:00 watershed except in live sporting events.
The research looked at 25 games involving British teams broadcast this season, from the build-up through to the post-match chat on BT Sport, Sky Sports and ITV.
In these matches there was a total of 1,324 commercials and sponsorship indents, and of these, 272 were for gambling.
For some games the rate of gambling adverts was even higher – in Everton’s match against Apollon Limassol on 28 September on BT Sport, 40% of the adverts and sponsorship indents were for betting, with 18 adverts for five firms.
In Sky Sports’ coverage of Scotland’s 3-0 defeat by Slovakia on 11 October, 37% of the commercials were betting-related, with 19 gambling adverts for eight different firms.
In 2007, the then Labour government relaxed the rules around gambling advertising, letting high street and online betting firms show TV commercials for the first time.
In 2016, betting firms spent £150m a year on TV adverts. A single advert for Premiership football is thought to cost about £35,000.
Matt Zarb-Cousin, from the Campaign for Fairer Gambling, said: “We are concerned about the effects of children and young people being exposed to gambling advertising due to the pre-watershed exemption for live sporting events. The government has an opportunity to address this in the forthcoming review.“
Earlier this year, Australia banned all gambling adverts in live sport before the watershed, while Belgium has recently done the same.
Last month, the Local Government Association called for greater restrictions. It said it was concerned the volume of gambling advertising was undermining the government’s aim for socially responsible growth in the sector.
It highlighted that the adverts in live matches were screened to millions of viewers including children, while half of Premier League and Championship football teams were sponsored by betting companies.
A recent study by Goldsmiths University found more than 250 separate gaming adverts on screen during the BBC’s Match of the Day programme. These were mostly on shirts, hoardings and post-match interviews.
Greater restrictions on advertising are expected in a major review of the sector, which could be released by the Department for Digital, Culture, Media and Sport this week or early next month.
The government said it “expects the gambling sector to protect players”, but added “clearly more work is needed”.
Clive Hawkswood, chief executive of the Remote Gambling Association, which represents the online gambling industry, said the evidence on the effect of the adverts was “far from conclusive”.
“The reality is, gambling is normalised in this society and if you look at why, it was probably the introduction of the National Lottery, it changed the perception,” he said.…
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Source: EEGaming.
BetConstruct, a global leader in the iGaming industry, is going to showcase its cutting-edge solutions at the highly anticipated Global Gaming Expo (G2E), taking place from October 7-10.
As the premier event for the global gaming industry, G2E serves as a hub for innovation, driving growth by bringing together industry professionals from around the world to foster business opportunities.
Taking place at The Venetian Expo in Las Vegas, this all-in-one event features both an education program from October 7-10 and an expansive expo hall running from October 8-10.
BetConstruct’s stand is 5230, where the team will showcase an exciting range of products, including the newly launched the Last Battle, a novel loyalty system that is the byproduct of BetConstruct’s commitment to innovation. The company will also demonstrate its comprehensive Sportsbook and Casino Suite, along with DECA, its next-level decentralised casino platform, and Umbrella, an AI-powered risk management solution. These offerings are designed to meet the needs of a diverse range of operators, ensuring seamless and engaging experiences for players across the regulated market.
Amusnet has announced its participation in the 23rd edition of G2E Las Vegas (Global Gaming Expo) at The Venetian Expo from October 7-10. As one of the largest expos globally, G2E provides a platform for the company to showcase products across its Online Casino, Live Casino, and Land-based verticals, positioning Amusnet as a prominent all-casino provider in the competitive iGaming industry.
“We are excited to attend G2E Las Vegas 2024 to present our latest online casino portfolio and Type S slot cabinets: our first-ever product series for Land-based casinos, designed to offer a competitive edge by combining Amusnet’s top-notch game portfolio with an immersive player experience. Our focus is on delivering solutions that maximize performance and cater to the evolving needs for both online and land-based casinos,” said Borislav Marinov, Head of Business Development, Land-based, at Amusnet.
Alongside its technical excellence, the premium Type S series showcases the company’s award-winning titles, including 20 Golden Coins, Extra Crown, Fruits & Gold, and Cocktail Rush. It also features Amusnet’s popular four-level bonus game, Jackpot Cards, along with other exciting features like Free Spins, Buy Bonus, Pick Me Bonus, and Symbol Upgrade.
Amusnet will host an activation featuring its premium slot cabinets at the upcoming expo, offering attendees the opportunity to experience the thrill of Type S in real time and win exciting gifts.
SoftGamings, the market leader in iGaming solutions and services, announced the arrival of the Tobique Gaming License on the market. The move reflects the company’s commitment to enhancing regulatory compliance and expanding its footprint in the competitive iGaming industry.
Tobique Gaming, managed by the Tobique First Nation in western New Brunswick, Canada, oversees the issuance of online gambling licenses through the Tobique Gaming Commission (TGC) — a regulatory body established under the Tobique Gaming Act of 2023. This initiative is known for its stringent standards and emphasis on responsible gaming. Furthermore, it promotes economic development within the Tobique First Nation community.
The Tobique Gaming license provides operators an entry point into the online gaming and gambling industries. With it, businesses and iGaming operators can conduct operations in various global regions and offer multiple services, from betting to casino games and lottery promotions. The best of all is the streamlined application process, which lasts only 4 to 6 weeks.
SoftGamings is fully prepared to support clients and those interested in obtaining this license. Leveraging its innovative technology and diverse game portfolio, SoftGamings is ready to support clients in navigating the application process and leveraging the benefits of the Tobique Gaming License. The company’s comprehensive services include game development, casino management systems, and payment integrations, making SoftGamings a preferred partner for numerous operators and developers worldwide.
Consequently, helping the clients obtain the Tobique Gaming license and being an entry point represents a significant milestone in SoftGamings’ ongoing efforts to refine its service offerings, maintain the highest standards of gaming integrity, and bolster its regulatory standing. As the company moves forward with this licensing process, it anticipates a positive impact on its operations and continued success in delivering exceptional gaming solutions to its global clientele.
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