iGaming Industry
Belgium ministers approve gambling advertising curbs
Belgium’s Minister for Justice Koen Geens has been given the nod by the Council of Ministers to craft a system of curbs on the way gambling services are advertised on local broadcast media. Minister Geens first announced that he was working on such a bill on the matter back in June.
Belgium’s legalized gambling market was first established in 1999. The Betting and Gaming Act, the country’s gambling law, was adopted that year to allow the provision of different forms of games of chance within the country’s borders. Minister Geens, who is member of the Christian Democratic and Flemish (CD&V) party, said earlier this year that certain changes need to be introduced to the Act, ones that would limit significantly sports betting operators in advertising their services on broadcast media in a manner that could potentially encourage minors and other vulnerable people into gambling.
Here it is important to note that it was namely the CD&V party that proposed earlier this year that the minimum age for online gambling is raised to 21 from 18 for all forms of gambling. Currently, Belgian citizens aged 18 can bet on sports and purchase National Lottery tickets, but cannot play at online casinos. The minimum gambling age for online casinos is 21.
What Will Belgium’s Gambling Advertising Curbs Include?
As reported by local news outlets, Minister Geens’ bill is planned to include several important clarifications and requirements as to how gambling services should be advertised on broadcast media.
First and foremost, no gambling ads will be allowed to appear on Belgian television before an 8 pm watershed. The 8 pm watershed will not be valid in cases of sports events. However, gambling ads will not be allowed during actual sports events. They should only be broadcast shortly before and shortly after the events.
Gambling advertising content will not be allowed to appear on sports equipment and kits as part of Minister Geens’ crackdown on gambling ads.
Advertising content should not be broadcast less than 15 minutes before and after programs that are particularly aimed at children.
In addition, operators will be required to add messages for responsible gambling to their advertisements. At present, operators are encouraged to add such messages and warnings to their ads, but are not obliged to do so. Minister Greene intends to make the practice mandatory.
The Minister’s proposals came before the Council of Ministers as a preliminary draft of a bill that would aim to restrict excessive gambling advertising in a bid to protect vulnerable people from falling victim to gambling addiction and problem gambling behavior. Minister Geens said that people should not be encouraged or misled into spending more money on gambling than they could afford.…
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Source: EEGaming.
BetConstruct, a global leader in the iGaming industry, is going to showcase its cutting-edge solutions at the highly anticipated Global Gaming Expo (G2E), taking place from October 7-10.
As the premier event for the global gaming industry, G2E serves as a hub for innovation, driving growth by bringing together industry professionals from around the world to foster business opportunities.
Taking place at The Venetian Expo in Las Vegas, this all-in-one event features both an education program from October 7-10 and an expansive expo hall running from October 8-10.
BetConstruct’s stand is 5230, where the team will showcase an exciting range of products, including the newly launched the Last Battle, a novel loyalty system that is the byproduct of BetConstruct’s commitment to innovation. The company will also demonstrate its comprehensive Sportsbook and Casino Suite, along with DECA, its next-level decentralised casino platform, and Umbrella, an AI-powered risk management solution. These offerings are designed to meet the needs of a diverse range of operators, ensuring seamless and engaging experiences for players across the regulated market.
Amusnet has announced its participation in the 23rd edition of G2E Las Vegas (Global Gaming Expo) at The Venetian Expo from October 7-10. As one of the largest expos globally, G2E provides a platform for the company to showcase products across its Online Casino, Live Casino, and Land-based verticals, positioning Amusnet as a prominent all-casino provider in the competitive iGaming industry.
“We are excited to attend G2E Las Vegas 2024 to present our latest online casino portfolio and Type S slot cabinets: our first-ever product series for Land-based casinos, designed to offer a competitive edge by combining Amusnet’s top-notch game portfolio with an immersive player experience. Our focus is on delivering solutions that maximize performance and cater to the evolving needs for both online and land-based casinos,” said Borislav Marinov, Head of Business Development, Land-based, at Amusnet.
Alongside its technical excellence, the premium Type S series showcases the company’s award-winning titles, including 20 Golden Coins, Extra Crown, Fruits & Gold, and Cocktail Rush. It also features Amusnet’s popular four-level bonus game, Jackpot Cards, along with other exciting features like Free Spins, Buy Bonus, Pick Me Bonus, and Symbol Upgrade.
Amusnet will host an activation featuring its premium slot cabinets at the upcoming expo, offering attendees the opportunity to experience the thrill of Type S in real time and win exciting gifts.
SoftGamings, the market leader in iGaming solutions and services, announced the arrival of the Tobique Gaming License on the market. The move reflects the company’s commitment to enhancing regulatory compliance and expanding its footprint in the competitive iGaming industry.
Tobique Gaming, managed by the Tobique First Nation in western New Brunswick, Canada, oversees the issuance of online gambling licenses through the Tobique Gaming Commission (TGC) — a regulatory body established under the Tobique Gaming Act of 2023. This initiative is known for its stringent standards and emphasis on responsible gaming. Furthermore, it promotes economic development within the Tobique First Nation community.
The Tobique Gaming license provides operators an entry point into the online gaming and gambling industries. With it, businesses and iGaming operators can conduct operations in various global regions and offer multiple services, from betting to casino games and lottery promotions. The best of all is the streamlined application process, which lasts only 4 to 6 weeks.
SoftGamings is fully prepared to support clients and those interested in obtaining this license. Leveraging its innovative technology and diverse game portfolio, SoftGamings is ready to support clients in navigating the application process and leveraging the benefits of the Tobique Gaming License. The company’s comprehensive services include game development, casino management systems, and payment integrations, making SoftGamings a preferred partner for numerous operators and developers worldwide.
Consequently, helping the clients obtain the Tobique Gaming license and being an entry point represents a significant milestone in SoftGamings’ ongoing efforts to refine its service offerings, maintain the highest standards of gaming integrity, and bolster its regulatory standing. As the company moves forward with this licensing process, it anticipates a positive impact on its operations and continued success in delivering exceptional gaming solutions to its global clientele.
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