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DraftKings Brings Daily Fantasy Football to Ireland

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DraftKings Brings Daily Fantasy Football to Ireland

Continuing its global market expansion in Europe,
DraftKings brings its games to millions of Irish sports fans 

 

DraftKings, the world’s largest Daily Fantasy Sports (DFS) platform, today announced its launch in Ireland. Players from the Emerald Isle can now test their sports knowledge and DFS skills against players from across North America and Europe. DraftKings will offer proper football leagues including Premier League, UEFA Champions League, UEFA Europa League, La Liga, La Liga MX, MLS & more, Golf (PGA & European Tour), Mixed Martial Arts, eSports, CFL, EuroLeague Basketball as well as an extensive range of American Sports, including: NFL, MLB, NBA, NHL and NASCAR.

Ireland’s sports culture runs deep, with hundreds of thousands of passionate fans following both ‘proper football’ and ‘gridiron football’ across European and American sports leagues. Irish football fans will find many opportunities to test their wits on DraftKings while enjoying a new way to sweat the action during fixtures. We enhance that connection with our exciting contests, innovative content and real-time sports analysis and data. DraftKings is essentially the second screen for sports fans watching a match at the pub, at home or on the go.” – said Jeffrey Haas, DraftKings Chief International Officer.

The launch of the platform kicked off with DraftKings’ Liverpool Match Tickets promotion on October 9. The winner of the contest will be awarded tickets to the upcoming Liverpool FC vs. Manchester United FC match on October 14, 2017. Interested players can sign up and participate here.

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DraftKings prioritized Ireland as an expansion market due to the country’s fervent sports fans. According to The Philip Lee Sport Report II, there are 2.7 million people in Ireland interested in sports – of that, 2.1 million attended professional and amateur sporting events in 2016. Additionally, Ireland spent €2.5 billion on the sports industry last year.

Daily Fantasy Sports enhances the overall sports media market, adding value to nearly all aspects of the sports experience. In a survey of DraftKings customers, almost half of players have started following another sport since playing DraftKings, and nearly 80% of players have increased their sports content consumption. Fantasy sports players engage with more content (TV, radio, online and print) than non-players. Also:

  • Two-thirds of contestants say that they play DFS because it makes watching sports more enjoyable.
  • 60% of DFS contestants report watching games involving teams they don’t usually follow because they are following their fantasy players.
  • 60% of fantasy sports contestants watch more live sports and read more articles about sports since they started playing manager game contests on DraftKings.
  • 41% of DraftKings contestants report watching more sports specific TV programs as a result of playing on DraftKings.

About Daily Fantasy Sports

  • Daily Fantasy Sports, also known as ‘Football Manager Games’, both in its traditional season-long and daily or weekly format, are a game of skill. They are an extension of the traditional season-long manager games that many sports fans are most familiar with.
  • DFS Contest outcomes do not rely on the winners or point differential of the real-life sporting events. Scoring is based on cumulative statistical performances of a group of real-life athletes.
  • Players can choose to enter from a full suite of contests made for different skill-levels:
    • Beginner only games: Only ‘beginner and casual players’ can participate.
    • Casual contests: Available to any user who doesn’t have a Highly Experienced Player (HEP) badge; this is typically acquired when a player plays in 500 contests.
    • Leagues: The first-of-its-kind private, customized contest for individuals to play with friends and family. Leagues was launched based on direct feedback from DraftKings players in the US, Canada and the UK, for a more personalized social experience, and will be a great offering for new players in Ireland.

DraftKings’ launch in Ireland comes 18 months after first opening in Europe and six months after its launch in Germany following the acquisition of a Controlled Skill Games License in Malta. In the UK, September 2017 saw 51% year-over-year growth in entry fees and 31% year-over-year growth in new customers. In Germany, September saw 46% month-over-month growth in registered customers, the largest monthly growth to-date. DraftKings intends to continue expanding its geographic footprint, both in Europe and elsewhere.

All seasonally-available DraftKings sports and contests are currently live, and Irish sports fans can access them at https://ie.draftkings.com

 

About DraftKings 

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DraftKings is an innovative sports-tech entertainment platform changing the way consumers engage with their favorite sports, teams and athletes by bringing fans closer to the game. DraftKings, headquartered in Boston, MA, offers daily and weekly fantasy sports contests across ten professional sports. Founded in 2012 by Jason Robins, Matt Kalish and Paul Liberman, DraftKings is the daily fantasy sports partner of Major League Baseball, The National Hockey League, NASCAR, Canadian Football League, NFL International Series and the English Premier League club, Liverpool FC. DraftKings makes sports better and better sports fans by creating the ‘Game Inside the Game.’

The post DraftKings Brings Daily Fantasy Football to Ireland appeared first on Eastern European Gaming – News – Interviews – Legal Market Updates – Premium Reports – Events – Directory.


Source: EEGaming.

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Andrés Tamayo

Pragmatic Play Enhances FullReto Partnership with Virtual Sports Addition

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Pragmatic Play, a leading content supplier to the iGaming industry, has reinforced its commitment to Latin American expansion by strengthening its existing relationship with Colombian operator FullReto.

The latest agreement will see FullReto offer its players a broad selection of Pragmatic Play’s unique Virtual Sports titles, building on an already extensive offering of over 300 Slots and Live Casino games.

Fantastic League, Greyhound Racing, and the thrilling motor racing-themed Force 1 are among the games now available to FullReto customers as the operator looks to capitalise on the rapidly increasing popularity of Virtual Sports to consolidate its position as a leading platform in Colombia.

The multi-product partnership reaffirms Pragmatic Play’s intentions to expand its offering in the LatAm markets, with FullReto now offering a vast catalogue of Pragmatic’s award-winning games across three verticals.

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Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Pragmatic Play is delighted to reinforce its partnership with FullReto by providing its players with access to its renowned Virtual Sports games. The deal not only emphasises Pragmatic Play’s desire to provide Colombian players with an exciting online gaming experience, but also demonstrates the supplier’s dedication to furthering its Latin American expansion.”

Andrés Tamayo, General Manager at FullReto, said: “FullReto’s continued collaboration with Pragmatic Play highlights our main objective of supplying the optimal player experience. The addition of Pragmatic Play’s Virtual Sports offering, on top of its Slots and Live Casino games, will ensure FullReto players have access to hundreds of fan-favourite games across a variety of verticals.”

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Alonso Huiman

Pragmatic Play Launches Live Casino Offer at Atlantic City

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Pragmatic Play, a leading content supplier to the iGaming industry, has expanded its Live Casino footprint across Peru after going live with major local operator, Atlantic City.

The partnership sees Pragmatic Play’s full Live Casino portfolio integrated with the operator, enabling players in Peru to enjoy market-leading titles such as Blackjack, Roulette, and Baccarat from the supplier’s award-winning portfolio.

This latest agreement showcases Pragmatic Play’s plans for growth in LatAm, exhibiting an array of its verticals across multiple territories in recent months. It is the latest deal signed by Pragmatic Play with a Peruvian operator, following a comprehensive growth strategy in the country.

Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Atlantic City is one of Peru’s most reputable operators and offers another opportunity to showcase the Pragmatic Play Live Casino portfolio in Peru. With an offering that will deliver exceptional gaming experiences to players, this partnership promises to cement Pragmatic Play’s position at the forefront of the Peruvian iGaming industry.”

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Alonso Huiman, Chief of Online Casino at Atlantic City, said: “This landmark agreement with Pragmatic Play is a pivotal moment for us. Its vast selection of table and card games will resonate seamlessly with our player base and we are confident that this will propel our brand to new heights.”

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CGS Santiago

Pragmatic Play to Participate in CGS Santiago

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Pragmatic Play, a leading content supplier to the iGaming industry, is set to participate in CGS Santiago this month, as the provider seeks further inroads across the continent.

The provider is also the standalone Diamond Sponsor at the event, which takes place at Espacio Riesco in the country’s capital, Santiago, on May 29 and 30.

Pragmatic Play is set to attend the event as a renowned actor in the market, for its multi-product offering, comprising Slots, Live Casino content, Virtual Sports, Sportsbook, and Bingo, including fan-favorite titles Gates of Olympus and the popular Blackjack X.

With expo season now in full swing, CGS Santiago marks another conference in the region for the supplier, following its presence at BiS – SiGMA Americas in Brazil, GAT Expo in Colombia, and SBC Summit Rio earlier this year.

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Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Latin America remains a key focus for Pragmatic Play as it gears up to make meaningful connections in Chile, a region full of potential as the iGaming industry continues to evolve in this part of the world. Pragmatic Play is also proud to be a Diamond Sponsor at this year’s expo, showcasing the importance that CGS Santiago represents and the immense opportunities that the two-day event has on offer.”

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