iGaming Industry
NRM to ptovide Numbers Betting Platform across Ladbrokes Coral retail estate
Technology and software solutions supplier NRM has agreed a deal to install its Numbers Betting Platform across the vast majority of the Ladbrokes Coral land-based estate.
The agreement was secured following a competitive tender process and was officially launched at a photo-opportunity held at the Ladbrokes LBO in Bloxwich, West Midlands.
Andrew Ludlow, Managing Director and co-owner of NRM says, “This business win with one of gaming’s most respected blue chip companies not only underlines the intrinsic qualities of the Numbers Betting Platform but also the ‘customer first’ culture that’s part of our DNA at NRM. The process actually began in 2014 when we responded to a request for proposal from Coral and participated in a subsequent competitive tender that was won against some of the industry’s biggest names. We then progressed from a product trial through to a full roll-out in 2015.
During this period we worked extremely closely with the team at Coral in order to ensure supply of a product that met their demands for an exceptionally reliable, flexible and integrated solution. Following the Ladbrokes Coral merger completed in November 2016, we were able to case study our work with Coral and in the process demonstrate how our proven record for on-time delivery, code quality and outstanding reliability could be replicated across the merged estate. I believe this business win demonstrates our passion for the betting sector, our agility as a business and our ability to deliver gaming solutions, that are both on budget and on time.”
Justin Browning-Smith, Head of New Product Development at Ladbrokes Coral, added, “There’s no doubt that we are delighted with the product as well as the relationship we enjoy with NRM. The Numbers Betting Platform is incredibly robust and reliable with 99.8% uptime. Significantly, NRM has shown itself to be a key strategic partner for our business and one with a clear focus and a commitment to do whatever it takes to deliver on its promises.”
…
The post NRM to ptovide Numbers Betting Platform across Ladbrokes Coral retail estate appeared first on Eastern European Gaming – News – Interviews – Legal Market Updates – Premium Reports – Events – Directory.
Source: EEGaming.
4Play
Fast Track Enters into Partnership with 4Play
![fast-track-enters-into-partnership-with-4play](https://igamingradio.com/wp-content/uploads/2024/07/133041-fast-track-enters-into-partnership-with-4play.jpg)
Fast Track, the leading player engagement platform built specifically for the iGaming industry, has partnered with 4Play, a dynamic and innovative gaming operator renowned for its exceptional player experiences in both casino and sports betting.
Launched in 2023, 4Play has rapidly gained recognition in the industry, primarily targeting the burgeoning Brazilian market. With a commitment to delivering unparalleled entertainment, 4Play offers its players a seamless experience in Portuguese, featuring popular gaming verticals such as casino and sports betting.
4Play’s decision to integrate Fast Track CRM comes as part of its strategic initiative to bolster player retention and streamline operations through advanced automation. Fast Track’s robust platform will enable 4Play to automate complex player journeys, ensuring each interaction is personalised and timely.
“We are excited to partner with Fast Track to elevate our player engagement strategies. Their innovative approach to CRM and their commitment to creating individualised player experiences align perfectly with our vision for 4Play. We look forward to leveraging their platform to enhance our player retention and operational efficiency,” Mateus Ihering, Chief Operating Officer of 4Play, said.
Fast Track’s CRM platform, recognised for its real-time data capabilities and comprehensive automation suite, will support 4Play in achieving its business goals. By automating player communications and optimising the registration journey, 4Play aims to significantly increase its number of depositors while maintaining a high level of engagement among its 148,000 monthly active users.
Simon Lidzén, Co-Founder and CEO of Fast Track, said: “We are delighted to welcome 4Play into the Fast Track family. Their innovative spirit and dedication to providing top-tier player experiences make them an ideal partner. Together, we will set new standards in player engagement and retention, ensuring that 4Play continues to thrive in the competitive iGaming landscape.”
Andrés Tamayo
Pragmatic Play Enhances FullReto Partnership with Virtual Sports Addition
![pragmatic-play-enhances-fullreto-partnership-with-virtual-sports-addition](https://igamingradio.com/wp-content/uploads/2024/06/131910-pragmatic-play-enhances-fullreto-partnership-with-virtual-sports-addition.jpg)
Pragmatic Play, a leading content supplier to the iGaming industry, has reinforced its commitment to Latin American expansion by strengthening its existing relationship with Colombian operator FullReto.
The latest agreement will see FullReto offer its players a broad selection of Pragmatic Play’s unique Virtual Sports titles, building on an already extensive offering of over 300 Slots and Live Casino games.
Fantastic League, Greyhound Racing, and the thrilling motor racing-themed Force 1 are among the games now available to FullReto customers as the operator looks to capitalise on the rapidly increasing popularity of Virtual Sports to consolidate its position as a leading platform in Colombia.
The multi-product partnership reaffirms Pragmatic Play’s intentions to expand its offering in the LatAm markets, with FullReto now offering a vast catalogue of Pragmatic’s award-winning games across three verticals.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Pragmatic Play is delighted to reinforce its partnership with FullReto by providing its players with access to its renowned Virtual Sports games. The deal not only emphasises Pragmatic Play’s desire to provide Colombian players with an exciting online gaming experience, but also demonstrates the supplier’s dedication to furthering its Latin American expansion.”
Andrés Tamayo, General Manager at FullReto, said: “FullReto’s continued collaboration with Pragmatic Play highlights our main objective of supplying the optimal player experience. The addition of Pragmatic Play’s Virtual Sports offering, on top of its Slots and Live Casino games, will ensure FullReto players have access to hundreds of fan-favourite games across a variety of verticals.”
Alonso Huiman
Pragmatic Play Launches Live Casino Offer at Atlantic City
![pragmatic-play-launches-live-casino-offer-at-atlantic-city](https://igamingradio.com/wp-content/uploads/2024/05/131384-pragmatic-play-launches-live-casino-offer-at-atlantic-city.jpg)
Pragmatic Play, a leading content supplier to the iGaming industry, has expanded its Live Casino footprint across Peru after going live with major local operator, Atlantic City.
The partnership sees Pragmatic Play’s full Live Casino portfolio integrated with the operator, enabling players in Peru to enjoy market-leading titles such as Blackjack, Roulette, and Baccarat from the supplier’s award-winning portfolio.
This latest agreement showcases Pragmatic Play’s plans for growth in LatAm, exhibiting an array of its verticals across multiple territories in recent months. It is the latest deal signed by Pragmatic Play with a Peruvian operator, following a comprehensive growth strategy in the country.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Atlantic City is one of Peru’s most reputable operators and offers another opportunity to showcase the Pragmatic Play Live Casino portfolio in Peru. With an offering that will deliver exceptional gaming experiences to players, this partnership promises to cement Pragmatic Play’s position at the forefront of the Peruvian iGaming industry.”
Alonso Huiman, Chief of Online Casino at Atlantic City, said: “This landmark agreement with Pragmatic Play is a pivotal moment for us. Its vast selection of table and card games will resonate seamlessly with our player base and we are confident that this will propel our brand to new heights.”
-
gaming2 years ago
ODIN by 4Players: Immersive, state-of-the-art in-game audio launches into the next generation of gaming
-
EEG iGaming Directory7 years ago
iSoftBet continues to grow with new release Forest Mania
-
News6 years ago
Softbroke collaborates with Asia Live Tech for the expansion of the service line in the igaming market
-
News6 years ago
Super Bowl LIII: NFL Fans Can Bet on the #1 Sportsbook Review Site Betting-Super-Bowl.com, Providing Free Unbiased and Trusted News, Picks and Predictions
-
iGaming Industry7 years ago
Rick Meitzler appointed to the Indian Gaming Magazine Advisory Board for 2018
-
News6 years ago
REVEALED: Top eSports players set to earn $3.2 million in 2019
-
iGaming Industry7 years ago
French Senator raises Loot Boxes to France’s Gambling Regulator
-
News6 years ago
Exclusive Interview with Miklos Handa (Founder of the email marketing solutions, “MailMike.net”), speaker at Vienna International Gaming Expo 2018