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Bookies could be BANNED from sponsoring football teams

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Tom Watson: Bookies could be BANNED from sponsoring football teams

Labour Party pledges to tackle ‘hidden epidemic’ of addiction and protect children from early exposure to gambling

 

Football clubs will be banned from signing shirt sponsorship deals with betting companies under a Labour government, as the party pledges to tackle a “hidden epidemic” of addiction and protect children from early exposure to gambling.

The policy, unveiled by deputy leader Tom Watson, is understood to be the first of a series of proposals to curb the power of gambling firms, ramping up pressure on the government ahead of its own review of the industry.

Watson, who is also the shadow minister for digital, culture media and sport, said a Labour government would encourage the Football Association to implement its own ban but was prepared to legislate if necessary.

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Football has to play its part in tackling Britain’s hidden epidemic of gambling addiction,” he said.

Shirt sponsorship sends out a message that football clubs don’t take problem gambling among their own fans seriously enough. It puts gambling brands in front of fans of all ages, not just at matches but on broadcasts and highlights packages on both commercial television and the BBC.

Nine of the 20 Premier League football clubs – including Newcastle, West Ham and Everton – have shirt sponsorship deals with gambling companies, worth a combined £47.3m this season alone.

A further 16 clubs in England’s second and third tiers have similar deals, in many cases with firms that do relatively little business in the UK but are using the global popularity of the Premier League to woo customers in Asia and elsewhere.

Football Association rules already prohibit youth teams from wearing clothing that displays products considered “detrimental to the welfare, health or general interests of young persons” – including gambling. Labour sources pointed out that the FA’s own logic should extend to the millions of children who watch football. Last month the FA announced it was ending its sponsorship deals with betting companies and terminated a contract with Ladbrokes worth about £4m a year.

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Watson also drew a comparison with laws passed in 2005 to stop cigarette firms sponsoring sport.

Just as tobacco companies were banned from sponsoring sporting events and putting their logos on branded goods because of the harm smoking can cause,” he said, “it’s right that we recognise the harm problem gambling does and take gambling logos off football shirts.

Watson said figures from industry watchdog the Gambling Commission, which last month indicated a rise in the number of problem gamblers to 430,000, meant football should distance itself from the industry.

With new evidence showing gambling addiction rising, at huge cost to individuals and their families, to society and to the taxpayer, the clubs should follow the FA’s lead,” he said.

Recent research by academics at Goldsmiths, University of London, found that gambling is now so inextricably linked to football that television watchers cannot avoid industry branding, even if they don’t watch commercial TV. In a study of three episodes of the BBC’s flagship football highlights programme Match of the Day, researchers at Goldsmiths, University of London found that gambling logos or branding appeared on screen for between 71% and 89% of the show’s running time.

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Despite the fact that Sky broadcasts adverts, the research found that in some cases the percentage of screen time enjoyed by gambling firms during a live football broadcast was as low as 68%. This figure was for a game between Tottenham Hotspur and Manchester United, with neither team sponsored by a betting firm. Another game, between West Ham and Liverpool, featured some form of gambling advert for 88% of the programme.

Professor Rebecca Cassidy said the similarity between Match of the Day and Sky was partly down to the fact that live games feature long periods of pre- and post-match analysis during which gambling logos do not appear.

By contrast, highlights shows tend to feature close-up shots showing advertising billboards in and shirts, while many post-match interviews are conducted in front of hoardings festooned with company logos.

What surprised us when we looked at a small sample of live football matches and highlights was the sheer quantity and the fact that the BBC was not a ‘safe space’,” said Cassidy. “Gambling advertising has become part of the fabric of our stadiums and whether you’re watching highlights on the BBC or live matches on Sky you will be exposed to large amounts of it.

She pointed to the harsher regime in Australia, where gambling adverts were recently banned during sports events shown before the watershed.

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The DCMS is due to publish a report in early November detailing the government’s proposals on gambling advertising and controversial fixed-odds betting terminals.

Tracey Crouch, the minister for sport, is understood to be keen to implement tough measures on FOBTs in particular, but is facing opposition from the Treasury, which is mindful of the impact of any new restrictions on tax payments from gambling firms.

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BetConstruct

BetConstruct to Showcase Latest Innovations at G2E Las Vegas 2024

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BetConstruct, a global leader in the iGaming industry, is going to showcase its cutting-edge solutions at the highly anticipated Global Gaming Expo (G2E), taking place from October 7-10.

As the premier event for the global gaming industry, G2E serves as a hub for innovation, driving growth by bringing together industry professionals from around the world to foster business opportunities.

Taking place at The Venetian Expo in Las Vegas, this all-in-one event features both an education program from October 7-10 and an expansive expo hall running from October 8-10.

BetConstruct’s stand is 5230, where the team will showcase an exciting range of products, including the newly launched the Last Battle, a novel loyalty system that is the byproduct of BetConstruct’s commitment to innovation. The company will also demonstrate its comprehensive Sportsbook and Casino Suite, along with DECA, its next-level decentralised casino platform, and Umbrella, an AI-powered risk management solution. These offerings are designed to meet the needs of a diverse range of operators, ensuring seamless and engaging experiences for players across the regulated market.

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Amusnet

Amusnet Sets the Stage for Global Gaming Excellence at G2E Las Vegas

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Amusnet has announced its participation in the 23rd edition of G2E Las Vegas (Global Gaming Expo) at The Venetian Expo from October 7-10. As one of the largest expos globally, G2E provides a platform for the company to showcase products across its Online Casino, Live Casino, and Land-based verticals, positioning Amusnet as a prominent all-casino provider in the competitive iGaming industry.

“We are excited to attend G2E Las Vegas 2024 to present our latest online casino portfolio and Type S slot cabinets: our first-ever product series for Land-based casinos, designed to offer a competitive edge by combining Amusnet’s top-notch game portfolio with an immersive player experience. Our focus is on delivering solutions that maximize performance and cater to the evolving needs for both online and land-based casinos,” said Borislav Marinov, Head of Business Development, Land-based, at Amusnet.

Alongside its technical excellence, the premium Type S series showcases the company’s award-winning titles, including 20 Golden Coins, Extra Crown, Fruits & Gold, and Cocktail Rush. It also features Amusnet’s popular four-level bonus game, Jackpot Cards, along with other exciting features like Free Spins, Buy Bonus, Pick Me Bonus, and Symbol Upgrade.

Amusnet will host an activation featuring its premium slot cabinets at the upcoming expo, offering attendees the opportunity to experience the thrill of Type S in real time and win exciting gifts.

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Canada

SoftGamings Doubles Down on Global Expansion by Introducing Tobique Gaming Licence

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SoftGamings, the market leader in iGaming solutions and services, announced the arrival of the Tobique Gaming License on the market. The move reflects the company’s commitment to enhancing regulatory compliance and expanding its footprint in the competitive iGaming industry.

Tobique Gaming, managed by the Tobique First Nation in western New Brunswick, Canada, oversees the issuance of online gambling licenses through the Tobique Gaming Commission (TGC) — a regulatory body established under the Tobique Gaming Act of 2023. This initiative is known for its stringent standards and emphasis on responsible gaming. Furthermore, it promotes economic development within the Tobique First Nation community.

The Tobique Gaming license provides operators an entry point into the online gaming and gambling industries. With it, businesses and iGaming operators can conduct operations in various global regions and offer multiple services, from betting to casino games and lottery promotions. The best of all is the streamlined application process, which lasts only 4 to 6 weeks.

SoftGamings is fully prepared to support clients and those interested in obtaining this license. Leveraging its innovative technology and diverse game portfolio, SoftGamings is ready to support clients in navigating the application process and leveraging the benefits of the Tobique Gaming License. The company’s comprehensive services include game development, casino management systems, and payment integrations, making SoftGamings a preferred partner for numerous operators and developers worldwide.

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Consequently, helping the clients obtain the Tobique Gaming license and being an entry point represents a significant milestone in SoftGamings’ ongoing efforts to refine its service offerings, maintain the highest standards of gaming integrity, and bolster its regulatory standing. As the company moves forward with this licensing process, it anticipates a positive impact on its operations and continued success in delivering exceptional gaming solutions to its global clientele.

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