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iGaming Industry

AfroMillions woos Nigerians with $2.8M lottery jackpot

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AfroMillions woos Nigerians with $2.8M lottery jackpot

UK-based gaming provider Ofertas365 has dangled a historic NGN1 billion (US$2.8 million) jackpot to lottery players in Nigeria to mark the company’s expansion in the African continent.

 

The British company announced on Monday that it will formally launch AfroMillionsLotto this month, in support of the Nigeria Professional Football League (NPFL). Football is said to be the most popular sport in the African continent.

James Leppard, chief executive officer of Ofertas365, said AfroMillionsLotto was supposed to be launched last month but they decided to move it to September in order to give all the clubs the same chance to market to their fans.

All 20 NPFL clubs are to be branded with their own page on the AfroMillions website where people can buy tickets online for the twice-weekly draws, as well as enjoy a range of Instant Win games.

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All the football clubs and charities in Africa have the need for additional funding and our lotto partnerships offer them the potential to enjoy significant, recurring revenue streams. It’s a win-win situation for everyone,” said Leppard. “The ability to partner with African football clubs and charities means we’re able to piggyback on well-established brands who have a ready-made target audience for us to market to.”

In a business perspective, Leppard pointed out that Africa has become more attractive in terms of investment due to exponential growth in internet and mobile phone use.

Citing a study conducted by industry observer Research & Markets, Leppard pointed out that the projected African lottery growth rate in the coming years is 8.85 percent. Technavio, another industry observer, forecasts annual growth of 9% between 2017 and 2021.

Aside from lotteries, Leppard said that sports betting business is also booming in the region.

In both cases, growth in Africa is forecast to be higher than averages elsewhere in the world. Whilst there is little information on the growth of lotto, sports betting per se is showing an upward trajectory,” Leppard said. “A report by News Agency of Nigeria (NAN) found around 60 million Nigerians aged between 18 and 40 spend up to N1.8 billion daily on sports betting, with an average spend per person of N3,000 every day. We expect online gaming in Africa to outpace other regions, particularly appealing to the internet-savvy millennials.

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In an earlier statement, the lottery company said that players over the age of 18 may play the lotto and set-up an account on the AfroMillionsLotto website. Players can deposit money using their credit or debit card, e-wallet or cash voucher, which they will soon be able to purchase through various points-of-sale.

They then choose a line of six numbers ranging from 1–49 and an additional bonus number from 1–9 before buying a ticket.

Lottery is popular in Africa for the same reason it is popular everywhere. It offers people the chance to win large amounts of money which fuels everyone’s dreams,” Leppard said. “The prospect of winning a life-changing jackpot for a small stake will always be popular. However, this is particularly true in a continent where incomes are generally low and the economy is often in a state of flux. “…

The post AfroMillions woos Nigerians with $2.8M lottery jackpot appeared first on Eastern European Gaming – News – Interviews – Legal Market Updates – Premium Reports – Events – Directory.


Source: EEGaming.

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Bradley Khoury

eCOGRA Approved to Operate in Arizona, Indiana and Panama

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eCOGRA, a leading international authority in Testing, Inspection and Certification services for the iGaming industry, has secured new regulatory approvals across three key jurisdictions: Arizona, Indiana and Panama. With these developments, eCOGRA strengthens its position in the U.S. and Latin American markets, offering excellence in compliance through their Quality, Speed, and Service promise.

This strategic expansion allows eCOGRA to conduct independent compliance audits and certification services in each region, addressing the growing demand for rigorous regulatory oversight in the fast-evolving global iGaming industry.

Securing approval in Arizona, where eCOGRA has now been licensed as an Event Wagering Ancillary Supplier, enables the International Testing Laboratory (ITL) to audit event wagering licensees in line with Arizona’s expanding regulatory landscape. Indiana, which introduced online sports betting in September 2019, has authorised eCOGRA to perform regulatory compliance audits, providing licensed operators with crucial assurance in meeting the state’s high standards.

In Panama, the Board of Gaming Control officially recognised eCOGRA as an Authorised Entity for Compliance Certification, specifically for slot machines and gaming software. This endorsement reinforces eCOGRA’s role as a trusted partner for operators seeking to meet stringent regulatory requirements in Latin America’s emerging iGaming sector.

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“Our recent approvals in Indiana, Arizona, and Panama underline our dedication to continually expand our offering, to support our growing portfolio of clients with their global growth plans. We are committed to ensuring that we bring the same quality, speed and service that marks us out to both our clients and regulators in these dynamic markets,” said Will Shuckburgh, Group CEO of eCOGRA.

Bradley Khoury, Chief Technology Officer at eCOGRA, said: “Securing licensure as an Event Wagering Ancillary Supplier in Arizona and an Authorised Entity in Panama underscores our dedication to supporting responsible and sustainable iGaming operations. We are committed to driving trust and accountability within the industry by providing compliance solutions that uphold the highest standards.”

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BetConstruct

BetConstruct to Showcase Latest Innovations at G2E Las Vegas 2024

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BetConstruct, a global leader in the iGaming industry, is going to showcase its cutting-edge solutions at the highly anticipated Global Gaming Expo (G2E), taking place from October 7-10.

As the premier event for the global gaming industry, G2E serves as a hub for innovation, driving growth by bringing together industry professionals from around the world to foster business opportunities.

Taking place at The Venetian Expo in Las Vegas, this all-in-one event features both an education program from October 7-10 and an expansive expo hall running from October 8-10.

BetConstruct’s stand is 5230, where the team will showcase an exciting range of products, including the newly launched the Last Battle, a novel loyalty system that is the byproduct of BetConstruct’s commitment to innovation. The company will also demonstrate its comprehensive Sportsbook and Casino Suite, along with DECA, its next-level decentralised casino platform, and Umbrella, an AI-powered risk management solution. These offerings are designed to meet the needs of a diverse range of operators, ensuring seamless and engaging experiences for players across the regulated market.

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Amusnet

Amusnet Sets the Stage for Global Gaming Excellence at G2E Las Vegas

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Amusnet has announced its participation in the 23rd edition of G2E Las Vegas (Global Gaming Expo) at The Venetian Expo from October 7-10. As one of the largest expos globally, G2E provides a platform for the company to showcase products across its Online Casino, Live Casino, and Land-based verticals, positioning Amusnet as a prominent all-casino provider in the competitive iGaming industry.

“We are excited to attend G2E Las Vegas 2024 to present our latest online casino portfolio and Type S slot cabinets: our first-ever product series for Land-based casinos, designed to offer a competitive edge by combining Amusnet’s top-notch game portfolio with an immersive player experience. Our focus is on delivering solutions that maximize performance and cater to the evolving needs for both online and land-based casinos,” said Borislav Marinov, Head of Business Development, Land-based, at Amusnet.

Alongside its technical excellence, the premium Type S series showcases the company’s award-winning titles, including 20 Golden Coins, Extra Crown, Fruits & Gold, and Cocktail Rush. It also features Amusnet’s popular four-level bonus game, Jackpot Cards, along with other exciting features like Free Spins, Buy Bonus, Pick Me Bonus, and Symbol Upgrade.

Amusnet will host an activation featuring its premium slot cabinets at the upcoming expo, offering attendees the opportunity to experience the thrill of Type S in real time and win exciting gifts.

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