iGaming Industry
AfroMillions woos Nigerians with $2.8M lottery jackpot
UK-based gaming provider Ofertas365 has dangled a historic NGN1 billion (US$2.8 million) jackpot to lottery players in Nigeria to mark the company’s expansion in the African continent.
The British company announced on Monday that it will formally launch AfroMillionsLotto this month, in support of the Nigeria Professional Football League (NPFL). Football is said to be the most popular sport in the African continent.
James Leppard, chief executive officer of Ofertas365, said AfroMillionsLotto was supposed to be launched last month but they decided to move it to September in order to give all the clubs the same chance to market to their fans.
All 20 NPFL clubs are to be branded with their own page on the AfroMillions website where people can buy tickets online for the twice-weekly draws, as well as enjoy a range of Instant Win games.
“All the football clubs and charities in Africa have the need for additional funding and our lotto partnerships offer them the potential to enjoy significant, recurring revenue streams. It’s a win-win situation for everyone,” said Leppard. “The ability to partner with African football clubs and charities means we’re able to piggyback on well-established brands who have a ready-made target audience for us to market to.”
In a business perspective, Leppard pointed out that Africa has become more attractive in terms of investment due to exponential growth in internet and mobile phone use.
Citing a study conducted by industry observer Research & Markets, Leppard pointed out that the projected African lottery growth rate in the coming years is 8.85 percent. Technavio, another industry observer, forecasts annual growth of 9% between 2017 and 2021.
Aside from lotteries, Leppard said that sports betting business is also booming in the region.
“In both cases, growth in Africa is forecast to be higher than averages elsewhere in the world. Whilst there is little information on the growth of lotto, sports betting per se is showing an upward trajectory,” Leppard said. “A report by News Agency of Nigeria (NAN) found around 60 million Nigerians aged between 18 and 40 spend up to N1.8 billion daily on sports betting, with an average spend per person of N3,000 every day. We expect online gaming in Africa to outpace other regions, particularly appealing to the internet-savvy millennials.”
In an earlier statement, the lottery company said that players over the age of 18 may play the lotto and set-up an account on the AfroMillionsLotto website. Players can deposit money using their credit or debit card, e-wallet or cash voucher, which they will soon be able to purchase through various points-of-sale.
They then choose a line of six numbers ranging from 1–49 and an additional bonus number from 1–9 before buying a ticket.
“Lottery is popular in Africa for the same reason it is popular everywhere. It offers people the chance to win large amounts of money which fuels everyone’s dreams,” Leppard said. “The prospect of winning a life-changing jackpot for a small stake will always be popular. However, this is particularly true in a continent where incomes are generally low and the economy is often in a state of flux. “…
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Source: EEGaming.
Pragmatic Play, a leading content supplier to the iGaming industry, has reinforced its commitment to Latin American expansion by strengthening its existing relationship with Colombian operator FullReto.
The latest agreement will see FullReto offer its players a broad selection of Pragmatic Play’s unique Virtual Sports titles, building on an already extensive offering of over 300 Slots and Live Casino games.
Fantastic League, Greyhound Racing, and the thrilling motor racing-themed Force 1 are among the games now available to FullReto customers as the operator looks to capitalise on the rapidly increasing popularity of Virtual Sports to consolidate its position as a leading platform in Colombia.
The multi-product partnership reaffirms Pragmatic Play’s intentions to expand its offering in the LatAm markets, with FullReto now offering a vast catalogue of Pragmatic’s award-winning games across three verticals.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Pragmatic Play is delighted to reinforce its partnership with FullReto by providing its players with access to its renowned Virtual Sports games. The deal not only emphasises Pragmatic Play’s desire to provide Colombian players with an exciting online gaming experience, but also demonstrates the supplier’s dedication to furthering its Latin American expansion.”
Andrés Tamayo, General Manager at FullReto, said: “FullReto’s continued collaboration with Pragmatic Play highlights our main objective of supplying the optimal player experience. The addition of Pragmatic Play’s Virtual Sports offering, on top of its Slots and Live Casino games, will ensure FullReto players have access to hundreds of fan-favourite games across a variety of verticals.”
Pragmatic Play, a leading content supplier to the iGaming industry, has expanded its Live Casino footprint across Peru after going live with major local operator, Atlantic City.
The partnership sees Pragmatic Play’s full Live Casino portfolio integrated with the operator, enabling players in Peru to enjoy market-leading titles such as Blackjack, Roulette, and Baccarat from the supplier’s award-winning portfolio.
This latest agreement showcases Pragmatic Play’s plans for growth in LatAm, exhibiting an array of its verticals across multiple territories in recent months. It is the latest deal signed by Pragmatic Play with a Peruvian operator, following a comprehensive growth strategy in the country.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Atlantic City is one of Peru’s most reputable operators and offers another opportunity to showcase the Pragmatic Play Live Casino portfolio in Peru. With an offering that will deliver exceptional gaming experiences to players, this partnership promises to cement Pragmatic Play’s position at the forefront of the Peruvian iGaming industry.”
Alonso Huiman, Chief of Online Casino at Atlantic City, said: “This landmark agreement with Pragmatic Play is a pivotal moment for us. Its vast selection of table and card games will resonate seamlessly with our player base and we are confident that this will propel our brand to new heights.”
Pragmatic Play, a leading content supplier to the iGaming industry, is set to participate in CGS Santiago this month, as the provider seeks further inroads across the continent.
The provider is also the standalone Diamond Sponsor at the event, which takes place at Espacio Riesco in the country’s capital, Santiago, on May 29 and 30.
Pragmatic Play is set to attend the event as a renowned actor in the market, for its multi-product offering, comprising Slots, Live Casino content, Virtual Sports, Sportsbook, and Bingo, including fan-favorite titles Gates of Olympus and the popular Blackjack X.
With expo season now in full swing, CGS Santiago marks another conference in the region for the supplier, following its presence at BiS – SiGMA Americas in Brazil, GAT Expo in Colombia, and SBC Summit Rio earlier this year.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Latin America remains a key focus for Pragmatic Play as it gears up to make meaningful connections in Chile, a region full of potential as the iGaming industry continues to evolve in this part of the world. Pragmatic Play is also proud to be a Diamond Sponsor at this year’s expo, showcasing the importance that CGS Santiago represents and the immense opportunities that the two-day event has on offer.”
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