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European Gaming Congress 2024

iGaming Industry




Inter Milan signs bwin as first betting partner

Having signed the partnership with the Nerazzurri for the next three years, bwin will now become the club’s first ever Official Betting Partner and Top Partner


FC Internazionale Milano have reached an important agreement with bwin, signing a partnership deal until 2020 with the European brand leader in sports betting. The company will now become the club’s first ever Official Betting Partner and Top Partner.

The agreement between FC Internazionale and bwin is one of primary importance and is highly innovative. The betting business will play a key role in providing fresh and international content, introducing pitch side led screens that will promote LIVE odds during Club Nerazzurro matches, as occurred during the opening game of the season against Fiorentina – alternating with them the creativity of the famous “The Race” campaign, the Hollywood-style short promotional film recently launched by the company.

Bwin’s innovative presence will also be felt on the Nerazzurri’s social media channels and within their digital sphere, as a digital content strategy will provide odds content to enhance sporting information. For every match in Serie A and all of Inter’s fixtures, Nerazzurri supporters will be able to evaluate the odds presented by bwin, along with statistics for each match and also promotions and special offers that are linked to a specific fixture.


We are delighted to have reached a partnership agreement with an international brand of bwin’s size and prestige,” said Michael Gandler, Chief Revenue Officer of FC InternazionaleInter and bwin are united by the desire for growth and affirmation at the highest levels of our industry, we hope this new partnership leads both to a future full of success and innovation. bwin will be able to leverage the new and growing digital and multimedia infrastructures of the club to expand its business and deliver unique and valuable content to its customers.

“We are proud to announce this partnership with Inter. bwin has historically always supported and sponsored those clubs that have entered the Olympus of international football. We consider it a privilege to have been chosen by Inter as the first partner in our product category. This collaboration highlights our closeness to the world of sport and its values. After these first two match-days in the league we believe that this year’s season will be sparkling and we will be happy to live it alongside a team like Inter. – said Moreno Marasco, Country Lead and member of bwin Italia’s Board of Directors.…

The post BWIN BECOMES INTER MILAN’S FIRST OFFICIAL BETTING PARTNER appeared first on Eastern European Gaming – News – Interviews – Legal Market Updates – Premium Reports – Events – Directory.

Source: EEGaming.



Fast Track Enters into Partnership with 4Play





Fast Track, the leading player engagement platform built specifically for the iGaming industry, has partnered with 4Play, a dynamic and innovative gaming operator renowned for its exceptional player experiences in both casino and sports betting.

Launched in 2023, 4Play has rapidly gained recognition in the industry, primarily targeting the burgeoning Brazilian market. With a commitment to delivering unparalleled entertainment, 4Play offers its players a seamless experience in Portuguese, featuring popular gaming verticals such as casino and sports betting.

4Play’s decision to integrate Fast Track CRM comes as part of its strategic initiative to bolster player retention and streamline operations through advanced automation. Fast Track’s robust platform will enable 4Play to automate complex player journeys, ensuring each interaction is personalised and timely.

“We are excited to partner with Fast Track to elevate our player engagement strategies. Their innovative approach to CRM and their commitment to creating individualised player experiences align perfectly with our vision for 4Play. We look forward to leveraging their platform to enhance our player retention and operational efficiency,” Mateus Ihering, Chief Operating Officer of 4Play, said.


Fast Track’s CRM platform, recognised for its real-time data capabilities and comprehensive automation suite, will support 4Play in achieving its business goals. By automating player communications and optimising the registration journey, 4Play aims to significantly increase its number of depositors while maintaining a high level of engagement among its 148,000 monthly active users.

Simon Lidzén, Co-Founder and CEO of Fast Track, said: “We are delighted to welcome 4Play into the Fast Track family. Their innovative spirit and dedication to providing top-tier player experiences make them an ideal partner. Together, we will set new standards in player engagement and retention, ensuring that 4Play continues to thrive in the competitive iGaming landscape.”

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Andrés Tamayo

Pragmatic Play Enhances FullReto Partnership with Virtual Sports Addition





Pragmatic Play, a leading content supplier to the iGaming industry, has reinforced its commitment to Latin American expansion by strengthening its existing relationship with Colombian operator FullReto.

The latest agreement will see FullReto offer its players a broad selection of Pragmatic Play’s unique Virtual Sports titles, building on an already extensive offering of over 300 Slots and Live Casino games.

Fantastic League, Greyhound Racing, and the thrilling motor racing-themed Force 1 are among the games now available to FullReto customers as the operator looks to capitalise on the rapidly increasing popularity of Virtual Sports to consolidate its position as a leading platform in Colombia.

The multi-product partnership reaffirms Pragmatic Play’s intentions to expand its offering in the LatAm markets, with FullReto now offering a vast catalogue of Pragmatic’s award-winning games across three verticals.


Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Pragmatic Play is delighted to reinforce its partnership with FullReto by providing its players with access to its renowned Virtual Sports games. The deal not only emphasises Pragmatic Play’s desire to provide Colombian players with an exciting online gaming experience, but also demonstrates the supplier’s dedication to furthering its Latin American expansion.”

Andrés Tamayo, General Manager at FullReto, said: “FullReto’s continued collaboration with Pragmatic Play highlights our main objective of supplying the optimal player experience. The addition of Pragmatic Play’s Virtual Sports offering, on top of its Slots and Live Casino games, will ensure FullReto players have access to hundreds of fan-favourite games across a variety of verticals.”

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Alonso Huiman

Pragmatic Play Launches Live Casino Offer at Atlantic City





Pragmatic Play, a leading content supplier to the iGaming industry, has expanded its Live Casino footprint across Peru after going live with major local operator, Atlantic City.

The partnership sees Pragmatic Play’s full Live Casino portfolio integrated with the operator, enabling players in Peru to enjoy market-leading titles such as Blackjack, Roulette, and Baccarat from the supplier’s award-winning portfolio.

This latest agreement showcases Pragmatic Play’s plans for growth in LatAm, exhibiting an array of its verticals across multiple territories in recent months. It is the latest deal signed by Pragmatic Play with a Peruvian operator, following a comprehensive growth strategy in the country.

Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Atlantic City is one of Peru’s most reputable operators and offers another opportunity to showcase the Pragmatic Play Live Casino portfolio in Peru. With an offering that will deliver exceptional gaming experiences to players, this partnership promises to cement Pragmatic Play’s position at the forefront of the Peruvian iGaming industry.”


Alonso Huiman, Chief of Online Casino at Atlantic City, said: “This landmark agreement with Pragmatic Play is a pivotal moment for us. Its vast selection of table and card games will resonate seamlessly with our player base and we are confident that this will propel our brand to new heights.”

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