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LeoVegas signs betting partnership with German Handball Bundesliga




Stockholm-listed mobile gaming specialist LeoVegas has signed a two-year partnership with the Deutsche Kreditbank Handball-Bundesliga, Germany’s governing body for handball.


The partnership, which came about with the participation of HBL partner LAOLA1, involves numerous activations. These include the allocation of advertising space and hospitality to the three handball-events, which is organized by Handball-Bundesliga GmbH. The start of the cooperation is the Pixum Super Cup, which opens the 52nd season on 23 August with the game of the German champion Rhein-Neckar Löwen against the cup winner and record champion THW Kiel. In the Porsche Arena, LeoVegas Sport will present itself for the first time on the ground by gaming, video-players and on-the-ground activations as an “official sports betting partner” of the Bundesliga. At the same time, the company will be present on the extensive online channels of the DKB Handball Bundesliga. Similar activations will be carried out at the All Star Game.

LeoVegas Sport acquires the worldwide and exclusive right to use the name and the logo of the DKB Handball-Bundesliga for its own advertising purposes for the next two seasons, securing the title “Official sports betting partner of the DKB HBL” and enjoys such an industry exclusivity. The conclusion of the financial statements does not have any effect on the self-marketing of the clubs. The cooperation also includes seasonal communication measures on the official website as well as on the extensive online channels of the DKB Handball Bundesliga. For his social media activities, the team of Handball-Bundesliga GmbH was repeatedly awarded with media prizes.

With LeoVegas Sport, we now have a company at our side, which is so far associated with the sport in particular in the Scandinavian market and is now establishing a strong access to the German market with us as a partner,” said HBL CEO Frank Bohmann.


Tobias Scholz, Head of DACH at LeoVegas, commented: “We are very pleased to be a partner of the DKB Handball Bundesliga. This is rightly regarded as the world’s most successful Bundesliga with clubs and players, which have high sympathy values ​​among the fans and reach large spectator ranges. The DKB Handball Bundesliga also achieves great interaction values ​​in the social media sector. This is an excellent match for our brand and is a very good prerequisite for the joint implementation of many exciting projects.

Victor vom Kolke, Head of Marketing & Cooperations at DKB HBL: “Both markets have a great affinity for handballing, and both companies will benefit from this cut. We are planning activations with LeoVegas Sport, which the fans can look forward to.

Also the important topic “sports betting” and a correspondingly responsive handling with it, the partners write together on the flag. In the context of the event engagement, for example, measures are planned to provide information on socially relevant topics such as game manipulation, betting and betting.

LeoVegas Sport is a product of LeoVegas Gaming Ltd. This was founded in 2012. Like most representatives of the industry, this company also has its seat on the Mediterranean island of Malta. As one of the fastest growing mobile gaming companies in Europe, LeoVegas Sport offers sports betting experiences on all media, such as tablet, mobile or desktop.…

The post LeoVegas signs betting partnership with German Handball Bundesliga appeared first on Eastern European Gaming – News – Interviews – Legal Market Updates – Premium Reports – Events – Directory.


Source: EEGaming.


Fast Track Enters into Partnership with 4Play





Fast Track, the leading player engagement platform built specifically for the iGaming industry, has partnered with 4Play, a dynamic and innovative gaming operator renowned for its exceptional player experiences in both casino and sports betting.

Launched in 2023, 4Play has rapidly gained recognition in the industry, primarily targeting the burgeoning Brazilian market. With a commitment to delivering unparalleled entertainment, 4Play offers its players a seamless experience in Portuguese, featuring popular gaming verticals such as casino and sports betting.

4Play’s decision to integrate Fast Track CRM comes as part of its strategic initiative to bolster player retention and streamline operations through advanced automation. Fast Track’s robust platform will enable 4Play to automate complex player journeys, ensuring each interaction is personalised and timely.

“We are excited to partner with Fast Track to elevate our player engagement strategies. Their innovative approach to CRM and their commitment to creating individualised player experiences align perfectly with our vision for 4Play. We look forward to leveraging their platform to enhance our player retention and operational efficiency,” Mateus Ihering, Chief Operating Officer of 4Play, said.


Fast Track’s CRM platform, recognised for its real-time data capabilities and comprehensive automation suite, will support 4Play in achieving its business goals. By automating player communications and optimising the registration journey, 4Play aims to significantly increase its number of depositors while maintaining a high level of engagement among its 148,000 monthly active users.

Simon Lidzén, Co-Founder and CEO of Fast Track, said: “We are delighted to welcome 4Play into the Fast Track family. Their innovative spirit and dedication to providing top-tier player experiences make them an ideal partner. Together, we will set new standards in player engagement and retention, ensuring that 4Play continues to thrive in the competitive iGaming landscape.”

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Andrés Tamayo

Pragmatic Play Enhances FullReto Partnership with Virtual Sports Addition





Pragmatic Play, a leading content supplier to the iGaming industry, has reinforced its commitment to Latin American expansion by strengthening its existing relationship with Colombian operator FullReto.

The latest agreement will see FullReto offer its players a broad selection of Pragmatic Play’s unique Virtual Sports titles, building on an already extensive offering of over 300 Slots and Live Casino games.

Fantastic League, Greyhound Racing, and the thrilling motor racing-themed Force 1 are among the games now available to FullReto customers as the operator looks to capitalise on the rapidly increasing popularity of Virtual Sports to consolidate its position as a leading platform in Colombia.

The multi-product partnership reaffirms Pragmatic Play’s intentions to expand its offering in the LatAm markets, with FullReto now offering a vast catalogue of Pragmatic’s award-winning games across three verticals.


Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Pragmatic Play is delighted to reinforce its partnership with FullReto by providing its players with access to its renowned Virtual Sports games. The deal not only emphasises Pragmatic Play’s desire to provide Colombian players with an exciting online gaming experience, but also demonstrates the supplier’s dedication to furthering its Latin American expansion.”

Andrés Tamayo, General Manager at FullReto, said: “FullReto’s continued collaboration with Pragmatic Play highlights our main objective of supplying the optimal player experience. The addition of Pragmatic Play’s Virtual Sports offering, on top of its Slots and Live Casino games, will ensure FullReto players have access to hundreds of fan-favourite games across a variety of verticals.”

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Alonso Huiman

Pragmatic Play Launches Live Casino Offer at Atlantic City





Pragmatic Play, a leading content supplier to the iGaming industry, has expanded its Live Casino footprint across Peru after going live with major local operator, Atlantic City.

The partnership sees Pragmatic Play’s full Live Casino portfolio integrated with the operator, enabling players in Peru to enjoy market-leading titles such as Blackjack, Roulette, and Baccarat from the supplier’s award-winning portfolio.

This latest agreement showcases Pragmatic Play’s plans for growth in LatAm, exhibiting an array of its verticals across multiple territories in recent months. It is the latest deal signed by Pragmatic Play with a Peruvian operator, following a comprehensive growth strategy in the country.

Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Atlantic City is one of Peru’s most reputable operators and offers another opportunity to showcase the Pragmatic Play Live Casino portfolio in Peru. With an offering that will deliver exceptional gaming experiences to players, this partnership promises to cement Pragmatic Play’s position at the forefront of the Peruvian iGaming industry.”


Alonso Huiman, Chief of Online Casino at Atlantic City, said: “This landmark agreement with Pragmatic Play is a pivotal moment for us. Its vast selection of table and card games will resonate seamlessly with our player base and we are confident that this will propel our brand to new heights.”

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