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IBIA and H2 Gambling Capital renew successful betting market data partnership
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The International Betting Integrity Association (IBIA) and H2 Gambling Capital (H2), the industry’s recognised go-to authorities globally on betting integrity and gambling market data, have signed a renewal of their successful partnership agreement that sees the two organisations work to drive up standards in betting market regulation and integrity protection.

H2 and IBIA notably came together to produce the ground-breaking Optimum Betting Market Study published in June 2021 – the first-of-its-kind analysis that ranked the regulation of the betting industry in 20 jurisdictions across six continents over a range of licensing models. The study was the first to draw on actual operator data provided by over 20 of the world’s leading betting operators.

IBIA has provided its experience and knowledge on regulated market development, notably related to betting integrity practices, in many jurisdictions around the world and has recently been particularly focused on the US and Canada, and H2 has increasingly worked on modelling the financial impact of regulatory change as well as accurate offshore market sizing.

The renewed partnership maintains H2 as the official betting market data partner of IBIA and includes access to H2’s extensive market database of circa 2 million data points covering 175+ gambling jurisdictions in over 100 countries. H2 data has been employed in IBIA responses to regulatory consultations and wider market activities for some years, and the two will continue to run deeper dive assessments of markets considered sub-optimal to licensed operator development.

Khalid Ali, CEO of IBIA, said: “IBIA works closely with key stakeholders, such as regulatory authorities, to ensure that suitable licensing and mitigating process are in place to protect markets from corruption. Having access to accurate and reliable market data, to add to our global integrity data, is a critical facet of that outreach. H2 Gambling Capital is the foremost authority on global gambling markets and our partnership has been a vital component of IBIA’s integrity best practice advocacy activities around the world. We are delighted to renew and maintain that relationship.”

David Henwood, Director at H2, said: “We’ve known the team at IBIA since the early days and to witness the organisation’s growth at close quarters in the time since has been truly impressive. With so many new markets still to open up and other more established ones now starting to see their frameworks tighten, it is more important than ever to continue to provide that independent optimal market view and ensure any regulatory decisions that are made are underpinned by the most accurate market data and analysis. We are delighted to continue to support IBIA as co-partners in this space.”

The International Betting Integrity Association is the leading global voice on integrity for the licensed betting industry. It is run by operators for operators, protecting its members from corruption through collective action.

Its monitoring and alert network is a highly effective anti-corruption tool that detects and reports suspicious activity on its members’ betting markets. The association has longstanding information-sharing partnerships with leading sports and gambling regulators to utilise its data and prosecute corruption. It represents the sector at high-level betting integrity policy discussion forums managed by the IOC, United Nations, Council of Europe and European Commission.